The Heart & Hustle Podcast

Evie McLeod & Lindsey Roman
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Jun 22, 2021 • 35min

152: If Writing Instagram Captions is the Bane of Your Existence, Listen to This.

Who out there struggles to know what the HECK to say on Instagram? If you stare at your screen feeling worthless because NOTHING is coming to your brain to say, then this podcast episode was tailor-made for YOU. One of the most common problems people struggle with when it comes to Instagram (or social media even) is not knowing what to post. We FEEL you, so much. Even now we have days where we look at our feed and our brain goes BLANK. Straight up there's nothing of value happening in there and we feel like we have nothing to say. And then hopping on Instagram to see everything else others are putting out there often overwhelms us and we feel even worse about having nothing to say. Please tell us we're not alone? Anyone else? If we just described the biggest dilemma you face when it comes to growing your Instagram, you are NOT alone. We ALL struggle with writer's block and just not knowing what to say at one point or another. We want to help fix that. We're giving you a dump truck of knowledge that will help you know WHAT to say on the gram, and HOW to say it. PLUS we're straight-up giving you 15 Instagram caption prompts. FOR FREE. Just right here waiting for you! Show notes: https://theheartuniversity.com/152-if-writing-instagram-captions-is-the-bane-of-your-existence-listen-to-this Nuud: http://nuudcare.com/discount/HEART&HUSTLE20 Use code "HEART&HUSTLE20" for 20% off at checkout! The Caption Playbook: www.theheartuniversity.com/caption-playbook If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
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Jun 17, 2021 • 50min

151: How to Find Cheap Flights with Co-Founder of Scott's Cheap Flights- Brian Kidwell

DO YOU LIKE TO TRAVEL!?! Do you like unique business models?! Amazing. If you said yes to at least one of those, then today's podcast interview is gonna make your week. Today we're talking to the CEO of Scott's Cheap Flights, Brian Kidwell. If you haven't heard about Scott's Cheap Flights, we'd honestly be shocked. They're a subscription email list company that sends out emails to their subscribers every month finding incredible deals on cheap flights. Brian was a digital nomad who had always been interested in entrepreneurship and travel. After backpacking through Europe after college, Brian started a website focused on building a travel community where he would sell a bundle of deals on travel services. One thing led to another and Brian teamed up with Scott Keyes - the author at the time of a cheap travel ebook, and the two of them ended up founding Scott's Cheap Flights which now has 30+ employees and around 1 million subscribers and growing. Today we talk to Brian all about building Scott's Cheap Flights. We ask him the ins and outs of an email list subscription program and how it works, building his team and company culture, how they navigated the pandemic in 2020 as a business built around travel, what he's learned working with a business partner, and so much more. This conversation is not only fascinating and so cool, but it's also incredibly inspiring as a business owner to think outside the box, be innovative, build a company mission and culture of honor and value, and so much more. I know I'm walking away ready to do more and do better and I know without a doubt you'll feel the same. Show notes: https://theheartuniversity.com/151-how-to-find-cheap-flights-with-co-founder-of-scotts-cheap-flights-brian-kidwell Lightroom Editing Challenge: www.theheartuniversity.com/challenge Pricing Guide Freebie: www.theheartuniversity.com/guide-freebie Follow along with Scott's Cheap Flights: www.scottscheapflights.com www.tiktok.com/@scottscheapflights www.instagram.com/scottscheapflights If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
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Jun 15, 2021 • 52min

150: Overrated vs. Underrated: Instagram Edition

Today we're chatting ALL about Instagram by playing a fun little game called Overrated vs. Underrated. If you've seen this trend going around on the internet, it's where people are picking a topic (like movies, fashion, things in their industry, etc.) We asked YOU, what topics you wanted ys to cover and you gave us a TON! From Instagram reels, guides, stories, giveaways, polls, and more we're sharing our thoughts on them ALL. Today you'll learn which aspects of Instagram should you forget cause they're mega overrated, and which should you start paying more attention to because it's, way underrated. You asked. We delivered. Let's dig on in! Show notes: https://theheartuniversity.com/150-overrated-vs-underrated-instagram-edition The Heart Shop: www.theheartuniversity.com/shop The Content Photo Minor: https://theheartuniversity.com/content-minor If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
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Jun 10, 2021 • 57min

149: Navigating Finances and Working Together as a Married Couple with Jordan & Matt Dooley

If you're married (or about to be) and are considering getting into business with your spouse, you better listen to today's podcast episode. Today we're sitting down and talking with our good friends Jordan and Matt Dooley. Jordan Lee Dooley is a National Bestselling Author, Speaker, Founder/CEO of the Own It Academy, and Host of SHE, a top-rated podcast for women. Her trajectory started with a small Etsy shop she started in college, and now her mission is to help women live their purpose and create a livelihood doing what they love so they can leave a legacy. She also sits on the Board of Advisors for Liberty University's School of Business and has been featured on Forbes, Inc Magazine, SUCCESS Magazine's 30 Under 30 List, and more. Jordan is an Indiana native, an advocate of working in your slippers, and happily married to her college sweetheart, Matt. Speaking of Matt, out of college he was drafted into the NFL for the Steelers. Then 2 weeks before his and Jordan's wedding, he got dropped from the team. He then started working for a medical company, which he then later quit to work at home with Jordan. For a season he worked with Jordan in her business before eventually splitting off to start his own consulting company. Now they work side by side as work from home entrepreneurs while being crazy in love husband and wife. Today's conversation is GOOD. We cover everything from the ups and downs of working together, navigating the crazy dynamics of being both married AND business partners, keeping your business relationship separate from your romantic relationship, figuring out each other's work styles, and so much more. THEN we pivot into talking about finances and navigating the chaos of money and numbers as an entrepreneur AND a couple. It's a doozy of an episode full of so much wisdom and encouragement for anyone working together as a couple or wanting to in the future. You'll walk away with loads of encouragement as well as tools, tips, resources, and more. We're so excited for you to listen to Jordan and Matt and all their wisdom! Show notes: https://theheartuniversity.com/149-navigating-finances-and-working-together-as-a-married-couple-with-jordan-matt-dooley Gigi Pip Hats: https://ctgro.com/VUumgWLeq Use code "heartandhustle" for free shipping when you use the link! Content Creation Guide: www.theheartuniversity.com/content Follow along with Jordan and Matt: www.instagram.com/mattjdooley www.instagram.com/jordanleedooley If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
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Jun 8, 2021 • 34min

148: How We Grew Our Instagram From 6K to 22K in a Year

This is about to be a jam-packed episode you do not wanna miss out on. Today we're going to chat all about Instagram and how we grew our very own Heart University account from 6k to 22k followers in just ONE year. Seems wild, right?! Well, it didn't happen overnight. Trust us, we KNOW how stressful and time-consuming social media can be. This is why we want to share EVERYTHING we did to grow our Instagram. We're spilling ALL the beans on the strategies and tools we implemented to grow our following and our business. Don't go anywhere, because your mind is about to be BLOWN! We wanted to do this episode, because especially in the beginning when you are first growing. Those numbers are the hardest. It's hardest to get to 1,000 and then it is really hard to get to 10k. The beginning is such slow growth once you hit 50k or 100k it's still hard, but it compounds. We're giving you a full glimpse into our strategies, processes, and tools. Show notes: https://theheartuniversity.com/148-how-we-grew-our-instagram-from-6k-to-22k-in-a-year HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! The Heart University Courses: www.theheartuniversity.com/courses If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
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Jun 3, 2021 • 1h

147: Finding Inspiration in the Stories of Life with Morgan Harper Nichols

Today's guest needs no introduction because she's incredible. When we first started this show back in November 2019, we wrote a list of our dream guests we wanted to interview, this woman's name was on that list. And here we are. The day has come. Today we had the honor of chatting with Morgan Harper Nichols. Morgan Harper Nichols is a popular Instagram poet and artist who has created her life's work around the stories of others. Morgan's Instagram feed has garnered a loyal online community, and she is the author of All Along You Were Blooming, and her recent book How Far You've Come. Known for its lyrical tone and vibrant imagery, Morgan's work is an organic expression of the grace and hope we've been given in this world. Morgan has also performed as a vocalist on several GRAMMY-nominated projects and written for various artists, including a Billboard #1 single performed by her sister, Jamie-Grace. Morgan is often on the road creating, teaching, and performing, in hopes of spreading her unique inspirational message and inviting others into her creative process. If you've been on Instagram for any amount of time, we can guarantee you've seen Morgan's art and words either on your explore page or shared via a friend. She has such a way with words and art that speaks to people's souls and makes them feel not alone in whatever they're going through. We chatted with her today about how she became a writer and artist if she always saw herself pursuing creativity as a career, where she gets her inspiration for her work from, her diagnosis with autism earlier this year, and advice for someone walking through a season of grief or unknown. Her words today will speak so deeply to your heart, inspiring you on your journey in big and beautiful ways. Show notes: https://theheartuniversity.com/147-finding-inspiration-in-the-stories-of-life-with-morgan-harper-nichols Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! Contracts: www.theheartcontracts.com Use the link above for 10% off! Follow along with Morgan: www.instagram.com/morganharpernichols www.tiktok.com/@morganharpernichols www.youtube.com/user/itsmorganmusic If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
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Jun 1, 2021 • 39min

146: Why "Manifestation" Misses the Mark

We're getting real. Like very real. We're going countercultural and speaking some truth that a LOT of people need to hear. We're talking about manifestation. Especially in the creative entrepreneurship "girl boss" industry you've probably heard people use that word a lot. And if not the word manifestation itself, you've probably heard words associated with the concept creep into the language people use like "vibes", "energy", "universe", "affirmations", "vibrations", "I manifested it," etc. We have a LOT to say on this topic because honestly, manifestation works. It's popular because there IS some truth to it. Absolutely. The words and thoughts we speak over ourselves DO have power and they CAN bring about change. Yet there's a fine line where manifestation is just not it and becomes off base to the Biblical truth God speaks in the Bible. If you've listened to any of our past episodes or have followed us for any amount of time, you know we're speaking to this topic based on our worldview and beliefs based on Scripture. Wonder why we believe manifestation completely misses the mark? Tune in now! Show notes: https://theheartuniversity.com/146-why-manifestation-misses-the-mark The Heart Shop Apparel: www.theheartuniversity.com/apparel If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
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May 27, 2021 • 49min

145: How to Build an Associate Photographers Team and Scale Your Business with Grace Troutman

Today we're talking straight to you, photographers! If you've ever felt stuck in your photography business and wondered how to continue to scale and grow or if you're a photographer feeling overwhelmed or exhausted by all the behind-the-scenes business portions of the job and just wanting to go out and do what you love: SHOO! Today's episode is a freaking goldmine of information. We're chatting: Associate Photography Teams with the incredible Grace Troutman!!! Now if you don't know her, Grace is a Midwest-based destination wedding photographer and business educator, who's traveled to Iceland, Ireland, Hawaii, Colorado, California, and Washington to shooting destination weddings. Over the years as she desired to scale her photography business, she slowly built a powerful team of associate photographers to shoot under her business Grace Troutman Photography. When she's not out shooting with her team or teaching other creatives, she's typically sipping sour beer with my husband or playing with her two-year-old daughter, Pfeiffer. Grace is such a gem and on today's show, she firehosed tips, tools, information, and ideas on how to scale a photography business by building an associate photography team. She covered how she got into associate photography in the first place, the mindset hurdles you have to overcome, where to find quality and trustworthy team members, what to look for in them, how to train them to match your client experience, and how to market them to potential clients in a way that adds value to your overall experience. This is a JAM-PACKED episode, and we're so excited for you to learn from the queen herself. So if you've ever wondered how to get out of the hamster wheel cycle of trading your time for money, we're about to dive into how to build a team of photographers who shoot under your brand so you can serve even more clients while scaling your photography business. Show notes: https://theheartuniversity.com/145-how-to-build-an-associate-photographers-team-and-scale-your-business-with-grace-troutman The Heart Shop Apparel: www.theheartuniversity.com/apparel Follow along with Grace: www.instagram.com/gracetphotography www.gracetphotography.com www.gracetphotography.com/associate-course Associates Course, use code "heart" to get 25% off! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
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May 25, 2021 • 49min

144: Come Behind the Scenes to Our Executive Retreat

Back in April, we had our yearly executive retreat for our Heart leadership team. We spent two weeks in Tulum, Mexico, and so much fruit was produced from that retreat. We grew as leaders and we developed such a better connection with our core team members. We thought it would be a super fun podcast episode to take you behind the scenes and tell you exactly what we did, how we structured our retreat, how we grew as individuals and team members during the retreat, and LOTS more. We're excited to bring you behind the curtain in a sense to the inner workings of our company, the Heart University, our goals, how we are striving to achieve them, and all that good stuff. If you're a CEO of your own company and are eager to learn how others structure and run their executive retreats, or if you're wanting to learn how to be a better leader, and learn from what we've done, then continue! Show notes: https://theheartuniversity.com/144-come-behind-the-scenes-to-our-executive-retreat The Heart Shop Apparel: www.theheartuniversity.com/apparel If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
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May 20, 2021 • 53min

143: How To Get Into Travel Blogging and Being a Travel Influencer with Ryan and Sam Looney

Where are our travel bugs at?!? If you've ever been interested in getting paid to travel the world, today's episode is for you! Today we're talking to the incredible Ryan and Samantha Looney. Ryan and Sam are the founders of Our Travel Passport, a travel blog, and brand designed to help you have meaningful experiences around the world. Over the past 5 years, they've built their brand to a substantial following, traveled to over 35 countries, worked with some of the biggest names in the travel world, and created guides, courses, resources, and more for other travelers to experience the world in beautiful, meaningful ways. They're passionate about helping people have meaningful experiences around the world so everyone can have fun memories to look back on and cherish forever. In today's conversational episode, we talk about how they first got into travel blogging, how they started getting paid, a step by step look at a travel campaign with them, what to watch out for when first getting into the travel space, and their biggest pieces of advice for new travel bloggers. If you're intrigued by the influencer lifestyle, especially one in the travel blogging world, then this episode is for you. It opens a behind-the-scenes look into what that world looks like and how you can start to break into it. Show notes: https://theheartuniversity.com/143-how-to-get-into-travel-blogging-and-being-a-travel-influencer-with-ryan-and-sam-looney The Heart Shop Apparel: www.theheartuniversity.com/apparel Follow along with Ryan & Sam: www.ourtravelpassport.com www.instagram.com/samandryanlooney If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

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