I Love Marketing

Episode #241 Show Notes: How you can leverage sales prevention and put it into place in your company 3 ways to gain new trust and credibility with customers How to use guarantees to reduce refund rates

Episode #240: Interview with Tucker Max How Tucker went from failing to selling millions of books (and the real reason he wrote "I Hope They Serve Beer In Hell") Tucker shares the ultimate marketing lessons he's ever discovered that most marketers don't understand The $45 Million Dollar Blunder: One of the biggest mistakes Tucker made while he was succeeding One of the most valuable lessons that failure can teach every entrepreneur or business person The secret to telling fascinating stories that intrigue and interest your audience Why the more you make your life and business about ___ ___, the better off you, your business and everyone around you will be The dark side of building a personality brand and how to evolve beyond it How having a wife and kid has changed, invigorated and transformed Tucker's life The 4-Step Book In A Box Process: How Book In A Box can turn your knowledge into a professionally published book in just 15 hours 3 important questions you should ask yourself before you start writing your book The truth about hitting #1 and becoming a New York Times Best Selling Author and an Amazon Best Selling Author Dean and Tucker discuss when you should utilize The 90-Minute Book Process and when you should use Book In A Box How Book In A Box can help you become an instant authority and super-credible hero in your market

Episode #239: Genius Network Presentation with Joe Sugarman Why being an entrepreneur in America is the best place you can be in the best time in history The truth behind "failing" and why you need to embrace it How you can be of service to more people as you grow your business

Episode 238 Show Notes: How Peter transformed the life of a terminal child with 6 months left to live and their mom with rheumatoid arthritis (The mom recovered in a remarkably short period of time and today the child is alive and graduating from high school) What gluten is, foods that usually contain gluten and where gluten hides in places you may have never thought about How the food industry hijacks, overly simplifies and advertises nutritional paradigms that are completely deceptive and false to parents, kids and doctors If you're struggling with your health, ask these simple questions to start improving your life today Peter explains the difference between celiac disease and gluten sensitivity Two simple actions you can take to live 20 years longer How to know if you have gluten sensitivity or issues with eating grain and what you should be aware of and look for in terms of symptoms What you must know about your diet and autoimmune disease and the life-changing secret you can use to change the way you feel and live Peter talks about why you should never drink bottled water ever again The shocking way grain impacts your neurology and brain function What inflammation really is and how to discover its source and heal it The scary truth about genetically manipulated grain and the 'big money' behind detrimental foods What to do when it comes to dairy How to stop masking pain, breakthrough a medical system that fails you and eliminate the root cause of chronic pain Peter shares a step-by-step plan to go grain-free along with alternative foods you can safely eat The safest, smartest liquid you should drink daily When eating out at restaurants or traveling, here's what you should watch out for in terms of grains and gluten and what you should do to ensure a grain-free/gluten-free experience Where chronic illness, autoimmune disease, leaky gut, pain and more come from and how you can experience the power of dietary change in just 30 days An important genetic test you can easily get done to determine if you have gluten sensitive genes and how to test for food allergies The biggest secret for helping heal yourself from the inside out and steps you can take to find relief using a drug-free, easy-to-implement plan

Episode 237 was taken from a segment on Dean Jackson's Email Marketing Mastery Program Show Notes: The importance of beginning with the end in mind How to determine the core of your marketing Increasing confidence in making better offers to your ideal clients Developing a long-term marketing plan to create a no-pressure marketing experience

Episode 236 with Victoria Labalme: What the best communicators on the planet know about delivering a powerful, transformative message How to present authentically and effectively to any size audience (even if you’re scared of public speaking) Think you need to be “confident” in front of an audience or on camera? This is a big misconception and a HUGE mistake people make when it comes to communicating. Here’s what to do instead: _ _ N _ E _ _ ! Victoria shares how to become an influential communicator, distinguish your brand and master the #1 critical skill that wins more business What the Throughline is, how to discover your Throughline, and why alignment with it can become a driving force in your life The biggest communication mistakes entrepreneurs make and what it costs them (PLUS: The 2 most important moments of any communication) Victoria explains the Rock The Room system you can easily put in place that highlights your unique personality and gives you the tools to transform your communications 2 questions that help cultivate more creativity, connection and teamwork The simple 3 x 5 “V-Card” process Victoria gives her clients that cuts their prep time in half and makes it easy to prepare for talks, meetings, pitches, events and more (This is a secret used by some of the most successful presenters alive) How to tell the most effective, impactful, meaningful story you can using Victoria’s “C P R Formula” that bonds people to you and gets you more customers Ask THIS one question to tap into your passion, find out what is most meaningful to you and discover your purpose

Mike Koenigs Of You Everywhere Now Briefly Shares How To Model The "Big Levers" Of The Hyper-Successful. Points Covered Include: How to determine what your Big Lever is How to deconstruct other's Big Levers with a simple diagnostic quiz How to model and pattern big levers in your own life

Daymond John Of Shark Tank Shares Insights On Reaching The Top (And Staying There). Items Covered Include: The Power of Broke: How empty pockets, a tight budget, and a hunger for success can become your greatest competitive advantage Whether you're just starting out, growing your business, or already have an established company, Daymond shares what it really takes to reach the top and stay there Daymond's 3-part formula for using the power of broke and making your dreams come true The $6 Million Mistake: How to avoid the costly, crippling mistakes that get you into trouble once you are successful The way to build an invaluable army of passionate followers and fans who love your product, spread your message and do your marketing for you One of the most important mindsets for empowering yourself, making more money and becoming a top performer in your field The 3 most important reasons for exercising the power of broke Daymond's Decision-Making Formula: A smarter way to look at opportunities, people and business decisions A unique way to build, cultivate and strengthen a team of creative, innovative superstars without spending more money Daymond takes you behind the scenes and reveals how he's launching his campaign for The Power of Broke by exercising the power of broke What every business owner can learn from moms about becoming a better entrepreneur How to build your rejection muscle, become a great problem solver, learn from mistakes and think outside the box 5 actions steps for growing your business, out-innovating the competition and making more money http://ILoveMarketing.com/234

Verne Harnish Of Gazelles Shares With Joe Polish The Entrepreneurial Blueprint. Topics Covered Include: The strange (and profitable) reason why you should only strive for a few percents of your marketplace (This is a secret utilized by the largest companies in the world like Apple and Walmart, and it can work equally well for you too) An overlooked business key that makes you money NOW...and... it's also the key that most business owner make the WRONG decision about! Verne shares what it is and how to get it right. The most important pivot you're going to have to make in your business...and...the reason why you have to make this pivot IMMEDIATELY if you want to stay ahead of your competitors There's always a segment of a market, no more than 7% to 10% of the total market, that represents an inordinate amount of the profitability in that industry. Here's how to find it, capture it, and capitalize on it...

Peter Diamandis, Author Of Bold (And Founder/Chairman Of The X Prize Foundation), Shares Briefly On Building Your Business Big And Bold. Topics Covered Include: The only constant is change You disrupt your own company, or someone else's Your competition...IS the guy or gal in the garage Your mindset matters (a lot) http://ILoveMarketing.com/232