Do This, NOT That: Marketing Tips with Jay Schwedelson

In this short episode, Jay, host of "Do This, NOT That" answers a work-related question about using email subject line tactics in other marketing channels, as well as a more ridiculous question about crying during movies. Listeners can expect tips on crafting attention-grabbing headlines and titles across platforms like blogs, social media, and webinars using proven email marketing techniques.Key Discussion Points:Using curiosity and questions in headlines increases engagement across channelsShorter blog post titles and social media posts lead to higher clickthrough and engagement ratesCrafting LinkedIn post introductions with fewer than 10 words leads to 40% higher engagementCheck out this Relationship Marketing Guide to Generative AI!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's "What's Up This Week" episode, host Jay provides updates on current events and pop culture, including the TikTok ban, the rise of collaborations in marketing, the impact of March Madness on marketing campaigns, and the new hit Netflix show "One Day."Main Discussion Points:Latest developments with the proposed TikTok ban in the US and how it may take a long time to actually ban TikTok, if it happens at allHow the threat of a TikTok ban is benefiting platforms like YouTube Shorts, Instagram Reels, and email marketingThe increasing popularity of collaborations in marketing, including an odd new collaboration between the Netflix show Bridgerton and Bath & Body WorksHow incorporating "March Madness" and related basketball terms into marketing emails can lift open rates by over 20% in the next two weeksThe new romantic drama series "One Day" on Netflix that Jay highly recommendsCheck out this Relationship Marketing Guide to Generative AI!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of the podcast, host Jay Schwedelson discusses how marketers should adjust their messaging and campaigns during the March-April timeframe when audiences start caring less about outlooks for the current year and more about what's coming up next.Key Discussion Points:- Business outlook content for 2024 sees a 50%+ drop in engagement after March 15th. Audiences now want more tangible predictions for Q2 and the upcoming month instead.- On the consumer side, holiday and summer-themed content starts performing very well beginning March 15th as people look ahead.- Tips for improving campaign performance during this timeframe:- Leverage "Q2" and next month in subject lines- Start promoting summer offers in March even if it seems early- Mention holidays like Easter earlier than you may thinkCheck out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That", host Jay Schwedelson interviews Ross Simmonds, founder and CEO of Foundation Marketing, about using AI to improve content marketing and distribution. They discuss strategies for optimizing ChatGPT prompts, embracing chained prompting, and repurposing content across platforms.Main Discussion Points:- How to optimize AI content creation with ChatGPT- Embracing chained prompting for better AI responses- Repurposing evergreen content across platforms- The risks of simply copying and pasting AI content- Giving ChatGPT a persona to guide its responses- Being specific in your requests and promptsCheck out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

This episode is brought to you by none other than the Keyboard Karens and Internet Trolls of the world! Big shoutout to them for the content!Host Jay Schwedelson shares and reacts to some of the hate mail and negative feedback he receives for his podcast. He discusses why it's important not to let the loudest, most negative voices change your business plans or marketing efforts.Main Discussion Points:Jay reads several hate emails he has received criticizing him and his podcastHe explains why he finds them entertaining rather than upsettingJay stresses the importance of not letting negative feedback stemming from someone's bad day derail your marketing plans or email campaignsCheck out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this short weekly update episode, Jay shares the latest happenings from major platforms like Twitter (now called X) and Google. He also gives a recap of his predictions for the reality show Love is Blind.Main Discussion Points:- X (formerly Twitter) will remove like and retweet counts from feeds and only show view counts- Hiding Instagram like counts can increase engagement by 40%- Google is testing showing "most read" articles in search results, especially for product searches- Using "most" in headlines and subject lines performs very well, lifting open rates over 20%- This week is the Love is Blind Season 6 reunion episodeCheck out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's episode, host Jay Schwedelson discusses segmentation strategies for marketing. He shares basic segmentation tactics like sending email newsletter follow-ups to non-openers, as well as more advanced "super segmentation" techniques to identify your best customers and prospects. Listeners will learn specific ways to segment their email lists, webinar attendees, repeat buyers, long-time customers, and social media fans in order to improve campaign performance.Main Discussion Points:- Basic email segmentation like sending a 2nd newsletter to non-openers can increase overall open rates by over 30%- Webinar attendees who watch more than half the webinar convert to customers at 3X the rates- Your top 5% most frequent buyers are 5X more likely to buy a new product announcement- 84% of people like getting personalized birthday offers in emailCheck out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

This episode of Do This, Not That features bestselling business author Scott Jeffrey Miller discussing strategies for taking your career from accidental to intentional. Host Jay and Scott discuss practical tips on self-reflection, long-term career planning, articulating professional values, and studying both oneself and others to grow in your career. And check out Scott's new podcast, Career on Course!Main Discussion Points- Know your professional values and determine what matters most to you in your career- Study yourself through introspection and by asking for candid feedback from others- Have a long-term plan for your career by envisioning the end goal and backing into the incremental stepsRemember to register for Guru Conference 2024, the World's LARGEST Virtual Email Marketing Conference- it's free!!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this lighthearted "Ask Us ANYTHING" episode, Jay Schwedelson answers listener questions about using suspense in marketing offers to drive engagement, and gives his predictions for the couples on the latest season of the Netflix reality show Love is Blind.Main Discussion Points:- Using mystery and exclusivity in subject lines can lift open and click-through rates- Suspense is an effective tactic to stand out and drive engagement- Suspense offers drive 40-50% higher click-through rates- Starting subject lines with "exclusive" lifts open rates by over 20%!!SPOILER ALERT!!Jay's Love is Blind Couple Predictions:- AD and Clay: Will NOT get married- Amy and Johnny: WiILL get married- Chelsea and Jimmy: Will NOT get marriedRemember to register for Guru Conference 2024, the World's LARGEST Virtual Email Marketing Conference- it's free!!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's "What's Up This Week" podcast episode, host Jay Schwedelson provides updates on the latest trends in social media, marketing, and reality TV shows. He discusses new features coming to Instagram and TikTok, an interesting email marketing statistic to test, and gives his predictions for the season finales of Love is Blind and The Bachelor.Main Discussion Points:- Instagram rolling out a "Friend Map" feature similar to Snapchat's, allowing users to see where their friends are at any given moment- TikTok launched a monthly "Trends Digest" that analyzes the latest content formats, audio files, and other trends on the platform that marketers can leverage- A stat from HubSpot that personalized call-to-action buttons in emails perform 202% better than basic CTAs- Predictions for the Love is Blind finale airing on Wednesday and the Bachelor hometown dates episode where contestant Joey will likely end up aloneRemember to register for Guru Conference 2024, the World's LARGEST Virtual Email Marketing Conference- it's free!!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/