Do This, NOT That: Marketing Tips with Jay Schwedelson EP. 86- ONE DAY [Netflix]…TikTok Creators Turn to EMAIL? l WHAT’S UP THIS WEEK
In this week's "What's Up This Week" episode, host Jay provides updates on current events and pop culture, including the TikTok ban, the rise of collaborations in marketing, the impact of March Madness on marketing campaigns, and the new hit Netflix show "One Day."
Main Discussion Points:
- Latest developments with the proposed TikTok ban in the US and how it may take a long time to actually ban TikTok, if it happens at all
- How the threat of a TikTok ban is benefiting platforms like YouTube Shorts, Instagram Reels, and email marketing
- The increasing popularity of collaborations in marketing, including an odd new collaboration between the Netflix show Bridgerton and Bath & Body Works
- How incorporating "March Madness" and related basketball terms into marketing emails can lift open rates by over 20% in the next two weeks
- The new romantic drama series "One Day" on Netflix that Jay highly recommends
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