Do This, NOT That: Marketing Tips with Jay Schwedelson EP. 85- OFFERS Working RIGHT NOW! (psst...you're doing it wrong) l Jay's Scoop
In this episode of the podcast, host Jay Schwedelson discusses how marketers should adjust their messaging and campaigns during the March-April timeframe when audiences start caring less about outlooks for the current year and more about what's coming up next.
Key Discussion Points:
- Business outlook content for 2024 sees a 50%+ drop in engagement after March 15th. Audiences now want more tangible predictions for Q2 and the upcoming month instead.
- On the consumer side, holiday and summer-themed content starts performing very well beginning March 15th as people look ahead.
- Tips for improving campaign performance during this timeframe:
- Leverage "Q2" and next month in subject lines
- Start promoting summer offers in March even if it seems early
- Mention holidays like Easter earlier than you may think
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!
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