Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode of "Do This, Not That", host Jay Schwedelson discusses the marketing pitfalls of confirmation bias and disconfirmation bias. He explains how falling into these biases can lead marketers to make poor decisions by continuing ineffective tactics or avoiding potentially successful ones. Listeners will learn the importance of continuously innovating and testing new ideas rather than relying on past results.=================================================================Best Moments:(00:55) Confirmation bias causes marketers to double down on what has worked before, leading to lack of innovation and becoming "wallpaper"(04:48) Dis-confirmation bias leads marketers to avoid tactics that failed once, even if the market has changed(05:51) Successful companies innovate continuously rather than waiting for failure before improving(06:38) Jay pauses his top 5 tactics for 30 days every quarter to force innovation at his organization(08:22) Jay talks about how he hates going to his neighbors' BBQs and their ego about their grill equipment and skills(10:20) Never have a convo with someone while they eat corn on the cob=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "Do This, Not That", host Jay Schwedelson interviews Kevin Vaudry, Senior Director, Sales & Marketing at Campaigner. They discuss the current state of in-person events and conferences, top challenges for email marketers, and tips for improving email deliverability. Jay also shares stories from his days performing in a rock band.=================================================================Best Moments:(05:06) In-person conferences and events have rebounded to pre-pandemic levels in terms of enthusiasm and attendance(07:02) Over 75% of events Campaigner exhibits at provide value and ROI to justify the investment(08:26) Top questions from email marketers are around deliverability and inbox placement with recent Gmail and Yahoo policy changes(10:11) 3 tips to improve email deliverability: cleaning contact lists, relevant subject lines/content, monitoring engagement metrics(12:25) Hard bounce rate is an important but often overlooked factor in reputation with ESPs and inbox providers=================================================================Guest Bios:Kevin Vaudry - Senior Director, Sales & Marketing at Campaigner=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this week's "Ask Us Anything", host Jay Schwedelson tackles a question about how to engage email recipients that haven't opened your emails in over a year. You'll hear about "verification emails" and how YOU can improve your email list hygiene and re-engage your contacts. He also answers a ridiculous question from a listener about leftover food and talks about his inability to detect when food has gone bad.=================================================================Best Moments:(01:09) Strategies to re-engage contacts who haven't opened emails in years(03:47) Verification style emails to win back unengaged email contacts(08:00) Leftovers — are you in or out?=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this week's "What's Up THIS WEEK" episode, host Jay Schwedelson gives a brief rundown of some of the latest happenings across social media, entertainment, and pop culture.He discusses new video features being rolled out on LinkedIn, upcoming email authentication requirements from Microsoft, insights from Meta's latest content report on what people are viewing most on Facebook, TikTok testing DM streaks similar to Snapchat, and more.=================================================================Best Moments:(00:53) LinkedIn adding TikTok-like vertical video feed (02:00) Microsoft joining Gmail and Yahoo in requiring email authentication and low spam rates(02:43) Key stats from Meta's latest Widely Viewed Content Report (yes, that's the real name)(05:02) TikTok beta testing DM streaks like Snapchat=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "The Bathroom Break," Daniel Murray from The Marketing Millennials and Jay Schwendelson discuss tips for crafting effective email pre-headers. They explain what pre-headers are, WHY they're important, and share ideas for making pre-headers that capture ATTENTION and drive OPENS.=================================================================Best Moments:(01:12) What is the pre-header and why is it important?(01:40) Never talk about email format issues in the pre-header(02:20) Use the pre-header as if you're continuing from the subject line(06:40) Hinting at free value peaks your audience's interest=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "Do This, Not That", host Jay Schwedelson discusses the difference between being a content creator versus a content curator for your business. He explains why it's important to do both in order to grow your audience and get more opportunities.=================================================================Best Moments:(02:41) The difference between content CREATION and content CURATION(04:08) Why you NEED a bigger "tent" and need to grow your audience, even if they don't directly buy from you(06:47) How to curate content properly — find highly engaged posts on other platforms that are relevant to your industry (08:22) Mix original, created content with curated content for the BEST results(08:44) Jay's story of how curation helped grow his business during COVID=================================================================PARTNER WITH JAY and GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Retail Trends Guide.

In this episode of "Do This, Not That", host Jay Schwedelson interviews Georgia Gkolfinopoulou, Marketing Strategist at Marigold, about recent consumer behavior trends and ways brands can build loyalty. They discuss personalization, customer-centricity, and simple tactics brands can use to make customers feel valued.=================================================================Best Moments:(04:48) The importance of personalization in marketing TODAY and how it has changed(08:51) Brands need to shift to a more customer-centric mindset focused on providing VALUE rather than just selling(14:06) Simple recognition and appreciation tactics can help build loyalty without needing complex rewards programs (birthday messages or anniversary celebrations)=================================================================Guest Bios:Georgia Gkolfinopoulou: Marketing strategist at Marigold, a relationship marketing platform. She leads market research efforts and advises clients on strategies. She also performs industry analysis and trends for internal and external use.  Originally from Greece, now based in London.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Retail Trends Guide.

In this week's "Ask Us Anything" episode, host Jay Schwedelson gives you NEW tips about how to get more engagement on LinkedIn posts and answers a fun question about what movies and TV shows he watched over the weekend.=================================================================Best Moments:(01:02) Tips for increasing engagement on LinkedIn(02:26) Increase engagement on LinkedIn posts(04:59) Jenny from Toronto's ridiculous question(06:07) Weekend Recap: Movies, TV shows, and Real Housewives of New Jersey=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this episode of "The Bathroom Break", Jay Schwedelson and Daniel Murray from The Marketing Millennials continue their series on email marketing tips to get your emails opened.=================================================================Best Moments:(00:57) Using targeting and personalization in subject lines to speak directly to your audience(03:02) Avoiding fake-sounding personalization like "Hi [First Name]"(04:16) Using brackets at the start of subject lines to make it stand out(05:40) Using ellipses at the end of subject lines to create intrigue...(07:27) Leveraging pain points and interests in subject lines to connect with your audience=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this episode of "Do This, Not That", host Jay Schwedelson discusses the best days and types of emails to send out for both business and consumer audiences. He shares insights from data collected across the 6 billion emails his agency sends out each year.=================================================================Best Moments:(00:49) The best days to send out email campaigns(02:30) Email newsletters and mid-funnel emails perform best on Monday and Tuesday(03:32) Sales emails perform best on Wednesday. For B2C, email exclusive offers perform really well(04:35) Webinar attendance is best on Fridays(05:27) Thursdays and Fridays are the best day for email sales performance(06:20) B2B On-demand content (webinar recordings, podcasts, etc.) perform well on Saturdays(06:57) Re-send newsletter to un-opened recipients from Monday on Sundays(08:08) Marigold is a fantastic email platform(09:22) Taylor Swift in talks to join Marvel Universe as Dazzler — musicians in movies(10:24) Celebrities in movies: Hits and misses=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.