Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode,, host Jay Schwedelson interviews Dan Sonners, president of the Direct Marketing Association of Washington (DMAW) and vice president at Conrad Direct. They discuss fundraising and marketing tactics used by non-profits as well as the importance of storytelling, how nonprofits use direct mail and digital channels, fundraising during election years, and the fulfilling nature of working with non-profits.=================================================================Best Moments:(04:59) Direct mail generates 90% of nonprofit direct response fundraising revenue. The average nonprofit donor is in their early 70s(05:46) Nonprofits are playing across digital channels more to engage younger audiences, but still rely heavily on direct mail to drive donations(10:23) Connected TV/streaming video ads are an emerging channel that more nonprofits are starting to leverage given the attentiveness of viewers and targeted capabilities(13:38) During election years, nonprofits may struggle to cut through and capture attention, but political donations don't inherently reduce charitable giving(20:16) Helping market and fundraise for a nonprofit can be an incredibly fulfilling career path=================================================================Guest Bios:Dan Sonners is the President of DMAW and Vice President at Conrad Direct. DMAW is the largest regional association for direct marketing in the country, supporting nonprofits and companies in the nonprofit sector. Conrad Direct is an independent list brokerage firm serving nonprofits and commercial organizations.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode, Jay Schwedelson answers one work-related question and one lighter question submitted by listeners:Handling communication and marketing efforts during summer months when prospects and potential customers go on vacation.Jay's restaurant style, dinner habits, and taking pictures of his food.=================================================================Best Moments:(01:39) Tips for B2B marketers to maximize summer months when many prospects are on vacation(06:07) Jay's preferred restaurant style and his early bird dinner habits(07:14) Jay's judgement of someone wanting to take a picture of his dinner to post on social media=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this week's "What's Up" episode, host Jay Schwedelson provides updates on recent developments for LinkedIn, X, and email providers. He also discusses the release of new TV shows that you should watch!=================================================================Best Moments:(01:07) LinkedIn introduced new "Catch Up" and "Grow" tabs in the My Network section to increase user interaction(02:55) X has removed the ability to see who specifically liked posts, though post owners can still view the data(03:35) Major changes coming to email providers like Apple Mail, Gmail and Outlook that will drastically impact email marketing in the next 6 months(04:42) YouTube launched a "Thumbnail Test" feature to A/B test different thumbnails and see which perform better(05:35) Brief reviews of new shows "Love Island USA" (bad) and "House of the Dragon"=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "The Bathroom Break", Daniel Murray from Marketing Millennials and Jay Schwedelson from "Do This, Not That" discuss tips for growing your audience on LinkedIn. They share advice on creating engaging image posts, starting a LinkedIn newsletter, repeating your top-performing content, and more.=================================================================Best Moments:(01:57) Doing what the LinkedIn algorithm likes — image posts and headlines that elicit emotion(02:20) Take over the feed with full image posts(04:43) Growing a RELEVANT audience takes months of TESTING and POSTING(05:32) Start a LinkedIn newsletter to beat the algorithm(07:57) Repeating your top-performing posts=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "Do This, Not That", host Jay Schwedelson shares 3 actionable LinkedIn growth strategies that listeners can implement TODAY! He also shares his opinions on reality TV "all-star" shows.=================================================================Best Moments:(01:57) Best time to post on LinkedIn is 8:31 AM local time to stand out from scheduled posts(04:31) LinkedIn pushing vertical videos similar to TikTok, which is seeing huge engagement lifts (50% more likes, 200% more shares). You need to prioritize vertical video content to avoid missing this HUGE boost!(08:09) Micro-target companies you want to do business with using LinkedIn ads. Makes you look like a "monster" company spending a lot when only targeting a few companies=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode, host Jay Schwedelson interviews Oz Rashid, CEO of MSH, a leading global talent solutions company. They discuss best practices, common mistakes, and key considerations around hiring, both from the perspective of employers/companies and job seekers.=================================================================Best Moments:(03:01) Organizations should view recruitment and talent acquisition as a marketing function (not a cost center) to attract top talent(07:00) Never misrepresent your experience or qualifications when applying for a job, as it will get caught eventually(10:31) If you're in a job you dislike, it's better to leave even before a year rather than stay in a soulless existence, but be prepared to address job-hopping during interviews(15:24) Remote work opportunities depend on your talent level, the company, and the role, so prioritize what's most important to you in a job(21:06) For reality shows like Summer House, bringing in new casts can revive the excitement, as long-running casts dealing with adult issues can become stale=================================================================Guest Bio:Oz Rashid is the CEO of MSH, a talent solutions company he founded 13 years ago that now has hundreds of employees globally. MSH offers hiring, advisory, consulting, and software services focused on talent acquisition.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this week's "Ask Us Anything", host Jay Schwedelson gives his best takes about improving webinar show rates and which game shows he would or would not go on.=================================================================Best Moments:(01:08) Research shows webinar show rates are down 25% as more content becomes available on-demand(02:48) Using "attend to receive" messaging increases live show rates by 35% when exclusive content is promoted(03:24) People who attend live webinars convert to pipeline opportunities 400% more than those who watch on-demand(06:15) Jay is TERRIBLE at Wheel of Fortune and would only go on game shows that don't require brainpower=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

iOS 18 Apple Mail App UPDATE COMING SOON! Later this year, Mail will introduce new ways for users to manage their inbox and stay up to date. On-device categorization organizes and sorts incoming email into Primary for personal and time-sensitive emails, Transactions for confirmations and receipts, Updates for news and social notifications, and Promotions for marketing emails and coupons. Mail also features a new digest view that pulls together all of the relevant emails from a business, allowing users to quickly scan for what’s important in the moment.Connect with JAY on Linkedin - https://www.linkedin.com/in/schwedelson/PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

What’s Up THIS WEEK?!?Host Jay Schwedelson gives you a quick rundown of the latest happenings in marketing and pop culture, including the growth of retail media networks, TikTok's efforts to appease US lawmakers, Google's quiet beta launch of programmatic ads in email newsletters, and Jay's thoughts on some films and shows currently streaming.=================================================================Best Moments:(00:58) Retail media continues to explode, with Forrester predicting the market will reach $85 billion by 2026(02:27) TikTok seems to be working on a clone of its recommendation algorithm specifically for its 170 million US users, likely to try appeasing US lawmakers(02:52) Google Ad Manager has quietly launched a beta for programmatic email newsletter ads, taking advantage of emails not relying on third-party cookies(03:56) Now streaming: Godzilla vs. Kong (which Jay wanted to see in theaters) and Dune Part Two (which Jay will watch after a YouTube summary of Dune Part One)=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "The Bathroom Break," Daniel Murray from The Marketing Millennials and Jay Schwendelson share quick marketing tips on growing email lists. Daniel highlights LinkedIn optimization and CTAs on personal profiles, while Jay recommends pop-up contact captures on websites. They discuss the effectiveness of offering free tools, like SubjectLine.com, to attract sign-ups and stress the importance of valuable content and collaboration. =================================================================Best Moments:LinkedIn Strategies (00:02:22) Pop-Up Contact Captures (00:04:55) Like for Like Marketing (00:07:10) Free Tool for Database Growth (00:08:42) Owning Your Audience (00:11:38) =================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.