Do This, NOT That: Marketing Tips with Jay Schwedelson Ep. 126 - RETAIL TRENDS: w/Georgia Gkolfinopoulou [Marigold] How Consumer Behavior Has Changed!
In this episode of "Do This, Not That", host Jay Schwedelson interviews Georgia Gkolfinopoulou, Marketing Strategist at Marigold, about recent consumer behavior trends and ways brands can build loyalty. They discuss personalization, customer-centricity, and simple tactics brands can use to make customers feel valued.
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Best Moments:
(04:48) The importance of personalization in marketing TODAY and how it has changed
(08:51) Brands need to shift to a more customer-centric mindset focused on providing VALUE rather than just selling
(14:06) Simple recognition and appreciation tactics can help build loyalty without needing complex rewards programs (birthday messages or anniversary celebrations)
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Guest Bios:
Georgia Gkolfinopoulou: Marketing strategist at Marigold, a relationship marketing platform. She leads market research efforts and advises clients on strategies. She also performs industry analysis and trends for internal and external use. Originally from Greece, now based in London.
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Retail Trends Guide.