Do This, NOT That: Marketing Tips with Jay Schwedelson

Discover how showcasing client logos and awards can significantly enhance landing page conversion rates. Get strategic tips on targeting niche awards to boost your business credibility. Enjoy a light-hearted segment with hilarious Halloween costume ideas, including a memorable story of dressing up as a toilet. It’s a blend of marketing insights and personal anecdotes that make for an entertaining listen.

In this episode, host Jay Schwedelson dives into the latest trends in video content across social media platforms, the increasing popularity of business-related content on TikTok, and valuable statistics on email marketing frequency. Jay also shares his personal Netflix recommendation and an update on the latest season of The Bachelorette.=================================================================Best Moments:(00:57) The latest shifts in video content strategies for social platforms(01:28) How video lengths are changing across platforms to maximize engagement(02:36) The growing trend of business-focused content and its increasing viewership on TikTok(03:31) How often YOU should send marketing emails(04:34) Jay’s recommendation for a light-hearted binge-watch(05:14) Jay shares his thoughts on the latest happenings in the current season of The Bachelorette=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Discover how to reverse engineer your competitors' marketing strategies for success. Learn about powerful tools like SpyFu and Built With that uncover what your competition is up to. The hosts debate whether to pivot based on competitors or maintain your unique vision. They also discuss the challenges and opportunities that arise in saturated markets. Plus, enjoy a lighthearted aside about the US Open tennis tournament, blending marketing insights with a bit of sports humor!

Explore the game-changing concept of aspirational marketing and its potential to elevate your brand. Learn how compelling subject lines can significantly improve email open rates, with real-world examples for both B2B and B2C contexts. Discover the transformative power of tapping into ambition and creating deep emotional connections with your audience. Plus, gain insights into the stark difference between standard and aspirational testimonials, and why they matter for conversion rates!

Kara Trivunovic, Senior Vice President of Strategic Solutions at Zeta Global, shares insights from her 25 years in email marketing. She discusses the transformative power of AI in content generation while stressing the necessity of a human touch. SMS marketing's unique effectiveness in real-time engagement is highlighted, alongside the importance of avoiding customer fatigue. A lighthearted conversation about reality TV, especially 'Below Deck,' reveals their love for captivating stories, and Kara teases the upcoming Zeta Live event featuring industry leaders.

Discover the potential changes in email marketing as Apple's iOS 18 might replace traditional pre-headers with AI-generated summaries. Join a humorous debate on the etiquette of splitting dinner checks among friends, as the hosts share amusing anecdotes and critique overly meticulous diners. They also promote an exciting virtual conference centered on email marketing strategies. Tune in for valuable insights and laughs in this lively Q&A session!

Joey Chestnut, the renowned competitive eater famous for his hot dog eating records, joins the conversation to share insights on the quirky world of competitive eating and its surprising marketing potential. They discuss Instagram's new comment feature on Stories, revealing its impact on engagement. Insights from Salesforce about holiday shopping trends paint a picture of consumer behavior. Plus, key marketing dates are highlighted, stressing the need for strategic timing as major events approach, including an announcement for an upcoming Guru Conference.

In this episode of The Bathroom Break, Daniel Murray and Jay Schwedelson dive into the critical role of urgency in marketing campaigns, sharing actionable tips on how to effectively create and implement it.=================================================================Best Moments:(00:49) Daniel's Medium Experience: A quirky start with a medium's unconventional business approach(02:24) The Power of Urgency: Why urgency is essential in any marketing campaign, regardless of industry(03:19) Limited-Time Offers & Scarcity: Strategies for using scarcity to drive immediate action(05:30) Urgency in Copywriting: Highlighting urgent pain points to connect with your audience(07:03) Introducing "FONF": The new concept of "Fear of Not First" in urgency marketing(08:27) Exclusivity & FOMO: How to leverage these emotions to enhance urgency in your campaigns=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Explore the game-changing world of unscalable marketing tactics that prioritize genuine connections over automation. Discover the transformative '90-day handholding' strategy, focusing on personal outreach through handwritten notes and personalized video messages. Learn how nurturing relationships can lead to remarkable business growth. Enjoy amusing tales about texting challenges and navigating social media, revealing the importance of staying connected in both personal and professional realms.

Dennis Kelly, the CEO and co-founder of Postalytics, dives into the world of direct mail automation, revealing how it parallels email marketing. He explains the affordability of this innovative approach, with mailings costing around $1 or less, and discusses how automation can trigger mail based on prospect actions. Dennis challenges the notion of direct mail as a legacy channel, showcasing its effectiveness today. Plus, he shares a glimpse into his cold ocean swimming routine, making for an entertaining and insightful conversation!