Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
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Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
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Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
ㅤ
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
ㅤ
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
Episodes
Mentioned books
Sep 25, 2024 • 12min
Ep. 193 - SECRET reason you are getting UNSUBSCRIBES!📞 I avoid my friends 🫠 Ask Us ANYTHING
Discover why high unsubscribe rates plague email marketing and the advantages of a two-step unsubscribe process. Learn how link-level tracking can enhance audience engagement and personalize campaigns. The discussion also wades into humorous territory as the host shares relatable struggles with keeping up friendships amid modern communication quirks. An amusing take on fast food preferences sets a light-hearted tone, making this an insightful yet entertaining listen!
Sep 24, 2024 • 8min
Ep. 192 - What’s Up THIS WEEK ==> AD Costs RISING? B2B on WEEKENDS?🦛MOO DENG! + Season 2 PERFECT COUPLE? 🔥
Nicole Kidman, an acclaimed actress and producer, dives into the exciting world of marketing and pop culture. The discussion kicks off with the soaring digital ad costs linked to the upcoming presidential election. Marketers are encouraged to rethink weekend strategies due to increased engagement. Kidman hints at a potential second season of the popular series 'Perfect Couple'. Plus, social media is buzzing over the viral baby hippo, Mu Dang, capturing hearts everywhere!
Sep 23, 2024 • 13min
SPECIAL LIMITED SERIES: ===> Do ALGORITHMS Matter? and Airport Food? 🚽 <=== | BATHROOM Break #22 (COLLAB: The Marketing Millennials + Do This, Not That)
Hosts dive into the quirks of airport dining while sharing personal travel habits. They tackle the challenge of adapting marketing strategies to evolving social media algorithms, emphasizing the need for flexibility. The conversation shifts to spotting trends across platforms like TikTok and LinkedIn, offering valuable insights. Finally, they humorously discuss airplane etiquette, contrasting preferences for conversation versus solitude. It's a blend of marketing wisdom and lighthearted travel tales!
Sep 20, 2024 • 11min
Ep. 191 - FORGET EVERYTHING YOU KNOW! 🧠 AI Trigger Words - WHAT are they and what does it mean??? 📺 NEW SHOWS coming out!! Soooo good! - Jay’s SCOOP
Discover the fascinating world of AI trigger words and how they can revolutionize email marketing. Learn how Apple's iOS 18 update may influence email prioritization in inboxes. Get insights into using these trigger words to enhance email visibility. Plus, get excited about upcoming TV shows featuring fan favorites and don't miss the details about the Guru Conference, a must-attend virtual event packed with fun activities.
20 snips
Sep 20, 2024 • 32min
Ep. 190- DAVE GERHARDT: Founder Exit 5 [The #1 community for B2B marketers!] How to build a THRIVING online COMMUNITY! 👨💻
Dave Gerhardt, founder of Exit 5 and a veteran in community building, shares insights on fostering online communities for B2B marketers. He discusses the power of social media in cultivating influence and the strategies behind Exit 5's growth. Dave also delves into the pros and cons of membership fees, emphasizing the need for genuine engagement. Additionally, he reflects on reclaiming privacy in the digital age and balancing work with personal life after relocating to Vermont, providing a refreshing perspective on entrepreneurship.
Sep 18, 2024 • 12min
Ep. 189 - NEW DATA: What is BEST TIME to Send EMAIL? 😳 Starbucks dude loses it! ☕️Ask Us ANYTHING
Discover the secrets to optimizing your email marketing timing as the host debunks common myths and reveals how varied send times can boost conversions. Enjoy a hilarious anecdote about a disgruntled Starbucks customer that leads to a perfect coffee ordering tip. Plus, get insights from an 'Ask Us Anything' segment that tackles both business queries and quirky personal stories. Don't miss the chance to learn about an upcoming free virtual marketing conference!
Sep 17, 2024 • 8min
Ep. 188 - What’s Up THIS WEEK ==> NASA Wants to HIRE YOU? 👻 Halloween for B2B and B2C already? BENNIFER is Not Over! I repeat NOT OVER🫠
Explore innovative marketing trends with unique campaigns like Stonyfield's election challenge and NASA's bid to recruit social media influencers for a mission to Jupiter's moon. Discover Halloween marketing strategies that effectively use emojis to boost engagement. Plus, get the latest scoop on Ben Affleck and Jennifer Lopez's ongoing relationship drama. Don't miss out on the upcoming GuruConference, a virtual event connecting listeners with top marketing insights!
Sep 16, 2024 • 13min
SPECIAL LIMITED SERIES: ===> You're a FAILURE! Turn FAILURE into Success! AND sharing food with other people at restaurants? 🚽 <=== | BATHROOM Break #21 (COLLAB: The Marketing Millennials + Do This, Not That)
Failure isn't the end; it's a stepping stone to success in marketing and business. Personal anecdotes highlight how learning from mistakes can foster innovation. Emphasizing the need for adaptability, the hosts advocate for 'failing fast' and conducting postmortems to enhance team dynamics. Positive feedback sharing is essential, with tech tools like emojis aiding communication. The discussion lightens with the quirky topic of food sharing in restaurants, balancing humor and insight about dining etiquette.
Sep 13, 2024 • 13min
Ep. 187 - 250% INCREASE in Opt-In Rates!😳NOBODY SHOULD GO OUT TO DINNER WITH ME!!😡 Jay’s SCOOP
Jay Schwedelson breaks down the crucial marketing window between October 15th and December 15th, revealing strategies to boost database growth and opt-in rates. He emphasizes the power of mentioning 2025 in communications to drive engagement. With tips on effective website optimization and utilizing ManyChat for Instagram marketing, he offers ways to create resonant content. Amidst sharing a humorous dinner disaster, Jay invites listeners to a free virtual conference for marketing insights.
Sep 13, 2024 • 20min
Ep 186 - FUTURE of EVENTS?? 🧠 GUEST Kristen Koenig, RVP of RingCentral #1 Event Platform 🎤 Where is Event Tech Heading? 🔮
Kristen Koenig, a leader in event technology at RingCentral, shares her journey from performer to industry expert. She discusses the importance of journey mapping for understanding attendee behavior and the critical need for seamless integrations in event platforms. Kristen predicts the future of event tech and emphasizes the challenges and opportunities in building lasting event communities. Plus, she adds a personal touch by sharing her love for singing and hints at an exciting upcoming event, 'Eventastic,' designed to bring marketers and planners together.
