Do This, NOT That: Marketing Tips with Jay Schwedelson

The host shares a hilarious earthquake encounter during a speech, blending personal stories with marketing wisdom. Key strategies for preparing email programs for 2025 are discussed, focusing on engagement and infrastructure. A comical airport sushi mishap serves as a cautionary tale, reminding listeners to be cautious with food choices while traveling. It's a mix of marketing tips and entertaining anecdotes!

Labor Day brings unique marketing challenges, with consumer engagement dipping during the holiday. However, it's also a golden opportunity for B2B strategies post-Labor Day. There's a notable shift in podcast listening, with YouTube gaining traction over traditional platforms. On a fun note, the host shares his excitement for 'Love is Blind UK,' a reality show that's capturing attention. Tune in for a blend of marketing tips and entertainment!

Jay Schwedelson, an expert in leveraging short-form video for enhanced LinkedIn engagement, joins Daniel Murray to discuss the transformation of B2B marketing. They highlight the growing importance of short-form content, emphasizing authenticity and emotional connection. The duo explores the 'Costco Sampler Effect,' which shows how bite-sized videos can attract new audiences. They also share tips on creating engaging content, repurposing longer videos, and using short-form clips to promote webinars effectively. Get ready to rethink your marketing strategy!

Discover innovative personalization tactics that can dramatically boost email open rates in marketing. Learn why using first names is passé, and how focusing on geography, interests, and past purchases can elevate engagement significantly. Dive into the awkward yet revealing hometown dates on reality TV and explore how family opinions shape romance. Finally, see how these insights translate into effective marketing strategies, emphasizing the importance of authentic connections in both love and business.

In this episode, host Jay Schwedelson interviews the acclaimed digital marketing expert, Neil Patel. They dive into the future of marketing, the power of influencer partnerships, and how to effectively use AI in your campaigns.=================================================================Best Moments:(01:48) Is Threads (the Meta app) the next big thing or a waste of time?(02:30) The benefits of influencer marketing for small and medium brands(03:43) Survey insights: Why people might prefer 1 million followers over $1 million(05:20) The most underutilized and easy way to leverage AI for marketing(06:16) Strategies for email re-engagement campaigns(07:51) How Neil Patel would spend $50,000 to improve marketing at a small B2B company(08:31) The biggest waste of paid media in marketing(10:10) Are marketers missing out on Reddit?(11:06) Navigating ad cost fluctuations around elections and holidays(13:15) How iOS 18's AI email categorization could shake up email marketing=================================================================Guest Bio:Neil Patel is the co-founder of NP Digital, one of the leading digital marketing agencies in the world. A renowned figure in the industry, Neil's blog receives over 9 million visits per month, and his podcast "Marketing School" has garnered 12 million downloads per month. With extensive expertise in SEO, content marketing, and digital strategy, Neil is a trusted voice in the marketing community.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a work-related question about changes in email marketing metrics after switching platforms, as well as a "ridiculous question" testing Jay's basic life skills!=================================================================Best Moments:(01:04) Understanding email marketing metrics after changing email sending platforms(05:01) Identifying bot clicks in email marketing(06:38) Adulting skills assessment — Jay is STRUGGLING!=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Discover the latest LinkedIn updates, including the new 'For You' section and the ability to edit scheduled posts. Explore how Apple's iOS 18 revamps email marketing with AI-powered organization. Dive into pop culture controversies, like the shock of Emily in Paris slipping to #2 on Netflix. Plus, hear entertaining commentary on recent twists from The Bachelorette. It's a fun blend of digital marketing insights and light-hearted entertainment!

In this episode of The Bathroom Break, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This Not That and Subjectline.com share their top strategies for overcoming writer's block and generating fresh content ideas.=================================================================Best Moments:(01:20) Piggybacking Off Popular Posts: How to spark inspiration by building on trending social media content(02:37) Testing Ideas in the Comments: Engaging with comments to gauge interest and refine your content ideas(03:43) Providing Your Take on News and Trends: Monitoring the latest in marketing and offering unique perspectives(04:27) Exploring New Content Formats: Finding inspiration beyond your industry to keep your content fresh(07:21) Repurposing Core Ideas: Repackaging successful content in various formats to maximize its impact(08:18) Daniel's Tennis Strategy: A humorous take on how Daniel approaches both tennis and content creation with power, strategy, and a stoic demeanor=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Jay Schwedelson welcomes his wife, a dermatologist specializing in skin health, for a lively discussion. They dissect platform-specific content strategies, revealing how beginner-level content shines on social media while advanced topics thrive in email marketing. Humorous anecdotes about Jay's skin treatment from his wife add charm, highlighting vulnerability and bravery. The conversation also touches on their shared love for dermatology shows, making for a delightful blend of marketing insights and personal stories.

Lisa Hake, VP of Marketing at Great Clips, shares insights from their groundbreaking back-to-school campaign. She reveals how they tapped into Gen Z and Alpha slang like 'glow-up' to connect parents with their children's hairstyle needs. The campaign included giveaways of 24,000 haircuts, influencer collaborations featuring Joey Fatone, and a focus on engaging content beyond traditional offers. Hake emphasizes the power of human-centered marketing and the importance of staying current with teenage slang to strengthen customer relationships.