Do This, NOT That: Marketing Tips with Jay Schwedelson

Discover the impact of Google's new 'short videos' tab and why short-form content is booming across platforms. Delve into the shifts in video dynamics with TikTok's surge and LinkedIn's changes. Reflect on the portrayal of women in advertising amidst 23andMe's bankruptcy. Explore gripping Hulu docuseries that tackle complex family narratives, including haunting adoption stories. Plus, get excited about an upcoming conference focused on marketing strategies!

Discover savvy marketing tricks that can elevate your brand without emptying your wallet. The hosts discuss impactful strategies for maximizing reach with minimal funds. Learn how to effectively utilize micro-influencers and product seeding for increased visibility. They also tackle the ongoing debate about the benefits of paid versus free AI tools like ChatGPT. Plus, uncover clever networking hacks to attend industry events on a shoestring budget, ensuring you make meaningful connections in the world of marketing.

Discover how microsegmentation can skyrocket your email open rates and boost social media engagement. Jay Schwedelson emphasizes the importance of specificity in marketing, urging brands to ditch vague messages for clear, targeted communication. Alongside powerful business examples, he humorously shares his personal struggles with planning a Vegas trip, revealing the clash between party plans and a desire for relaxation. Tune in for relatable storytelling and insightful marketing tips that can transform your strategy.

In this discussion, Daniel Rowles, CEO of Target Internet and a seasoned digital marketing lecturer, shares insights on building thriving online communities. He highlights the importance of addressing pain points over common interests for better engagement. Listeners learn about the pitfalls of free communities and the effectiveness of paid models. Daniel also provides practical tips for maintaining community engagement and emphasizes the role of real-time interactions in strengthening connections among members.

In this episode of Do This, Not That, host Jay Schwedelson answers two listener questions in the “Ask Us Anything” segment. He provides practical guidance for crafting effective follow-up strategies, along with some entertaining—and slightly embarrassing—personal tales from industry events.=================================================================Best Moments:(01:02) Work-related question about improving follow-up strategies (02:24) The importance of timely follow-up communications (03:34) The necessity of having a follow-up plan in place (04:56) Best practices for follow-up emails after webinars or content downloads (06:14) Creative follow-up ideas for consumer marketers(07:39) Ridiculous question about embarrassing moments at industry events (08:23) Jay’s embarrassing story about getting locked out of his hotel room (10:34) Another embarrassing incident involving a presentation about Target=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson offers insights on recent business, marketing, and pop culture events. From Southwest Airlines’ baggage policy controversy and potential first-day-of-spring marketing angles to Instagram’s AI-generated comments experiment, Jay provides timely analysis and strategic tips for marketers looking to stay ahead.=================================================================Best Moments (00:56) Southwest Airlines’ controversial changes to baggage policy and seating (01:53) First-day-of-spring (March 20) marketing opportunity (03:50) Instagram’s experiment with AI-generated comments (04:55) The viral $19 Erewhon strawberry trend=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson break down why simplifying marketing messages is key to increasing engagement and making content accessible. They share strategies to avoid jargon, make copy more relatable, and communicate in a way that resonates with all audiences.=================================================================Best Moments:(01:00) Why simplifying marketing offers increases conversions(01:13) Are marketing acronyms killing your engagement?(02:22) How to make content easily understandable for everyone(04:01) Using “101” in subject lines to boost engagement(05:00) Practical tips for simplifying copy & messaging(06:35) Why it’s okay to admit when you don’t know something in marketing(07:44) Marketing expertise is diverse—why you don’t need to know it all(08:48) Tangent: Are overly complex restaurant menus ruining dining experiences?(10:14) Call to action: Follow & review the podcast!=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson emphasizes that retaining customers is far more cost-effective and profitable than acquiring new ones. He shares actionable tactics to improve customer retention—from personal direct messages to creating exclusive power user panels—all designed to deepen engagement and drive sustained growth.=================================================================Best Moments: (00:40) Introduction to the topic of focusing on existing customers (01:50) Eye-opening statistics on customer retention and its impact on profits (02:38) Tactic 1: Direct messaging top customers personally (04:13) Tactic 2: Automated, personalized quarterly check-ins (05:11) Tactic 3: Creating a power user panel for the top 5% of customers (05:46) Additional tactics: private communities, special email series, and SMS updates (06:56) The "hand holding" strategy for personal customer engagement (08:30) Introduction to Marigold's Consumer Trends Index (09:18) Personal anecdote about trying weight loss medication=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson interviews Todd Tuchek, from Apple’s creator partnerships team. They delve into the evolving world of podcasting, offering insights on Apple Podcast subscriptions, strategies for both new and established podcasters, and thoughts on the role of AI in the future of podcasting.=================================================================Best Moments:(01:03) Introduction of Todd Tuchek and his role at Apple(02:30) Discussion on Apple Podcast subscriptions(05:36) Is it too late to start a podcast?(09:34) The importance of multi-platform presence for podcasters(14:38) The future of AI in podcasting(17:16) Apple’s subcategories for podcast discoverability(19:10) Todd’s background as a performer in the Percy Jackson musical=================================================================Guest Bio:Todd Tuchek works in creator partnerships at Apple, helping podcasters grow their shows and leverage Apple Podcast features. With a diverse background spanning musical theater, NBC Universal, Patreon, and Teachable, Todd offers a unique perspective on creative industries. He toured nationally as Grover in the Percy Jackson musical, fueling his passion for IP development and the creator economy.=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson addresses two listener questions in the “Ask Us Anything” segment. First, he provides insights on navigating email marketing mistakes and the concept of “micro panic” emails. Then, he offers advice on managing pricey social invitations to help listeners avoid financial and social strain.=================================================================Best Moments(01:08) Work question from Jen in Boston about email marketing mistakes (02:28) Discussion on “micro panic” emails and their effectiveness (04:35) Statistics and benefits of “failure marketing” (06:52) Mention of Marigold’s Consumer Trends Index report (07:48) Personal question from Jared in San Jose about expensive social obligations (09:21) Jay’s advice on handling multiple event invitations (10:02) Anecdote about a friend’s birthday dinner planning=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!