Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
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Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
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Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
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Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
ㅤ
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
ㅤ
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
Episodes
Mentioned books
4 snips
Apr 7, 2025 • 12min
SPECIAL SERIES ==>Does REPOSTING on Social Help or Hurt Engagement?<== | BATHROOM Break #50 COLLAB: The Marketing Millennials + Do This, Not That)
Jay's birthday kicks off a lively conversation about social media strategies and content curation. The hosts debate the pros and cons of Instagram's new reposting feature, diving into how it affects brand engagement. They also explore the art of remixing content, creatively adapting posts to boost interaction. Insights on audience interests reveal how AI tools like Grok can help marketers discover viral content. Plus, the impact of TikTok's influence on Instagram features adds an intriguing twist to the discussion!
5 snips
Apr 4, 2025 • 12min
35% Increase in CONVERSIONS! New Trend➡️"We saw you looked at this... 📺 What I am WATCHING? | Jay’s SCOOP | Ep. 302
Discover how transparency in marketing can boost customer engagement and conversion rates by up to 35%. Learn about creative strategies like personalized pop-ups, dynamic chatbots, and targeted videos that connect with audiences based on their actions. The host also dives into casual discussions about returning TV shows, reflecting mixed emotions about fan favorites while sharing recommendations like 'Million Dollar Secret.' Plus, get the scoop on the upcoming Guru Conference, the largest virtual email marketing event!
5 snips
Apr 4, 2025 • 23min
PODCASTING Secrets! w/GUEST:🎙️"Insider Secrets to a Top 100 Podcast"🎙️Host: Courtney Elmer! | Ep. 301
Courtney Elmer, founder of PodLaunch HQ and the host of 'Insider Secrets to a Top 100 Podcast,' shares her powerful journey of overcoming thyroid cancer while helping business owners thrive through podcasting. They explore why it's never too late to start a podcast and debunk myths about saturation in the market. Courtney discusses how podcast charts work, the importance of ranking for credibility, and the dual challenge of creating great content while attracting listeners. Tune in for insights that can transform your podcasting journey!
Apr 2, 2025 • 9min
INSTANT Engagement Boost by Using ‘Seasonal Jump’. It’s all about SUMMER and Q3! 😬 Annnnd my Birthday Plans!! Ask Us ANYTHING❓| Ep. 300
Discover how to supercharge your marketing with the innovative 'seasonal jump' strategy, boosting engagement by 34%! Jay Schwedelson dives into the psychology behind future promotions, showing that emails with upcoming dates enjoy a 22% higher open rate. On a lighter note, he humorously shares his aversion to traditional birthday celebrations and the social media post dilemma. Plus, get the scoop on the exciting Guru Conference, a free virtual email marketing event. It's a blend of marketing mastery and personal anecdotes!
Apr 1, 2025 • 9min
Ep. 299- What's Up THIS WEEK: Facebook NEWS! LinkedIn Best Times to Post CHANGES! Flip or Flop News!
Delve into the latest marketing trends with insights on Facebook's redesigned friends tab, aimed at enhancing user engagement. Discover LinkedIn's new optimal posting time for increased visibility and the explosive growth of live video comments. The discussion also touches on tech updates like Apple Mail's struggles with user adoption. Plus, get the scoop on celebrity news, including potential new roles for Christina Haack and Denzel Washington in upcoming films. Don't miss the chance to join the world's largest virtual email marketing conference!
Mar 31, 2025 • 15min
SPECIAL SERIES ==>Email Quick Wins!<== | BATHROOM Break #48 COLLAB: The Marketing Millennials + Do This, Not That)
Join two marketing experts as they dish out quick email marketing tips that can elevate your strategy instantly. Discover why every email should feel like the first touchpoint and learn to harness the power of your logo click-throughs. They explore the necessity of purging unengaged subscribers and debunk common myths about send times. Plus, uncover the importance of email preheaders and celebrate unsubscribes as constructive feedback. With a mix of humor and insight, this session is a must-listen for aspiring marketers!
Mar 28, 2025 • 21min
Ep. 297- GUEST:🏬OUT-OF-HOME Advertising [for all company sizes - business and consumer!] w/Co-Founder OneScreen.ai Greg Wise!
Greg Wise, co-founder and chief customer officer of OneScreen.ai, shares his expertise on out-of-home advertising, discussing its evolution and diverse applications for businesses of all sizes. He highlights innovative strategies like mobile digital billboards and account-based marketing using geofencing. Greg also provides insights into cost-effective options, such as LED trucks starting at $500 for targeted campaigns and the surprising affordability of Times Square billboard spots. His emphasis on creativity in messaging reveals the evolving landscape of this dynamic marketing channel.
4 snips
Mar 28, 2025 • 10min
Ep. 298- FAIL! Most Marketers MISS THIS ONE! Content IS NOT KING!👑Friends? Seinfeld?🤦♂️| Jay’s SCOOP
In a thought-provoking discussion, it’s revealed that content is not king—titles are! Engaging stories and real-world examples illustrate how titles significantly affect audience engagement. From popular TV shows like Friends and Seinfeld that changed names based on testing, to statistics showing 57% of book purchases rely on covers, the emphasis is on the power of names. Plus, listeners are treated to hilarious moments from texting mishaps, highlighting the importance of clarity in group chats. Don't miss the scoop on an exciting upcoming email marketing event!
Mar 26, 2025 • 12min
Ep. 296- Ask Us ANYTHING❓What are CLICK TRIGGERS? (easy 20% Increase in Clicks!)➕Karen is TOUGH First Name!
Discover the secrets of boosting your click-through rates with unique strategies known as "click triggers." Learn how small tweaks can lead to impressive increases in conversions, with statistics showing a 20% boost in email and 14% in landing page performance. The hosts also chat about how cultural references to names, like 'Karen,' can influence marketing perceptions. Plus, they share personal anecdotes and even connect marketing insights to the world of reality TV and upcoming virtual events!
5 snips
Mar 25, 2025 • 9min
Ep. 295- What's Up THIS WEEK: LinkedIn Video LEAVING?😧Ruby Franke!🫣Good American Family! Google 'Short Videos' Tab?
Discover the impact of Google's new 'short videos' tab and why short-form content is booming across platforms. Delve into the shifts in video dynamics with TikTok's surge and LinkedIn's changes. Reflect on the portrayal of women in advertising amidst 23andMe's bankruptcy. Explore gripping Hulu docuseries that tackle complex family narratives, including haunting adoption stories. Plus, get excited about an upcoming conference focused on marketing strategies!
