Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
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Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
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Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
ㅤ
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
ㅤ
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
Episodes
Mentioned books
Apr 18, 2025 • 22min
How the 'Forgetting Curve' Impacts All of Us!🟪w/Editor of Event Industry News - Adam Parry🟪 | Ep. 311
Join Adam Parry, cofounder and editor of Event Industry News, as he unpacks the 'forgetting curve' and its surprising impact on event attendance and information retention. He explains how we forget much of what we learn within 24 hours without reinforcement. Discover innovative strategies for better retention such as intentional planning, note-taking, and leveraging AI to create accessible key takeaways. Adam shares insights on improving post-event knowledge sharing and the exciting future of technology in enhancing the event experience.
7 snips
Apr 17, 2025 • 13min
What is AGENTIC AI? Bloomreach CMO Amanda Cole breaks down the future of AI and Ecommerce! | Ep. 310
Amanda Cole, the Chief Marketing Officer at Bloomreach, shares insights on the groundbreaking concept of Agentic AI and its impact on e-commerce. She explains how consumers are interacting with AI agents that offer a more personalized shopping experience. Amanda discusses the shift from basic chatbots to sophisticated agents, the rise of voice-activated interactions, and essential skills marketers need as AI technology evolves. Listeners get a sneak peek into upcoming innovations, including Bloomreach’s Innovation Fest on May 7, 2025.
12 snips
Apr 16, 2025 • 10min
Ep. 309- Ask Us ANYTHING❓SECRET to AI Viral Content! What is Prompt Jacking? ➕ Kardashian Crumbl Cookies? 🍪 Ask Us ANYTHING❓| Ep. 309
Explore the secrets to creating viral social media content using ChatGPT's innovative image generator. Learn how to reverse-engineer popular posts to elevate your engagement game. Plus, enjoy a lighthearted dive into the Kardashian's latest cookie collaboration, where Kourtney's 'inedible' treat takes center stage despite its TikTok fame. With practical tips and a dash of humor, this conversation is both entertaining and insightful!
10 snips
Apr 15, 2025 • 9min
LinkedIn TIPS! 🧲 New Subject Line TRENDS! Pickleball?🥒 What’s Up THIS WEEK | Ep. 308
This week, discover LinkedIn's latest insights on effective video content and how to optimize email subject lines during economic uncertainty. Dive into the fresh rebranding of Major League Pickleball and its partnership with DoorDash. Hear thoughts on Hooters filing for Chapter 11 bankruptcy, along with fun takes on chicken wings. Plus, catch up on pop culture buzz with updates on 'Love Is Blind' contestants and the Minecraft movie's success!
7 snips
Apr 14, 2025 • 11min
SPECIAL SERIES ==>7 Deadly Sins of MARKETING!<== | BATHROOM Break #51 COLLAB: The Marketing Millennials + Do This, Not That)
Dive into the seven deadly sins of marketing, where avoiding broad targeting is a key takeaway. Discover why best practices might be holding you back and the essential role of branding in performance marketing. The conversation also critiques last-click attribution and highlights the need for strategic thinking over hasty tactics. Plus, enjoy a humorous food debate as the hosts share personal stories and celebrate life's little joys. Tune in for fun insights and practical advice!
Apr 13, 2025 • 21min
Secrets to Google Reviews w/GUEST: Studio 28 Tattoos Owner TJ Cantwell! | Ep. 307
TJ Cantwell, the talented owner of Studio 28 Tattoos in New York City, shares his journey from finance to ink. He emphasizes the crucial role of customer reviews in building a successful tattoo business and discusses clever strategies to gather them authentically. Handling negative feedback with compassion is essential for maintaining a good reputation. He also offers advice on choosing the perfect first tattoo location and embraces creative freedom in design, all while engaging listeners with a fun opportunity for a complimentary tattoo.
4 snips
Apr 11, 2025 • 13min
ULTIMATE Subject Line Test Ideas!🧠 | Jay’s SCOOP | Ep. 306
Dive into the art of crafting captivating email subject lines that can dramatically increase open rates! Discover actionable strategies, from playful emojis to impactful personalization techniques. Learn about different tiers of effectiveness and how they can make a real difference in your marketing efforts. Plus, get the scoop on intriguing new Bravo TV shows that promise to spice up your viewing experience. Each tactic is backed by data from over 6 billion emails, ensuring you get the best tips to boost engagement!
8 snips
Apr 11, 2025 • 16min
How to Stay in the INBOX! w/GUEST: Michael Barber CMO of StarTech.com & Top Email EXPERT in U.S.! | Ep. 305
Michael Barber, CMO of StarTech.com and a seasoned marketing expert, dives deep into the world of email marketing. He debunks common myths and shares a three-step process to improve email deliverability. Learn about the importance of engagement metrics and how a culture of testing can enhance marketing strategies. Michael also reveals the art of networking on airplanes, offering hilarious anecdotes that highlight the unexpected bonds we can form at 30,000 feet. Tune in for valuable insights and entertaining stories!
6 snips
Apr 9, 2025 • 13min
Marketing BUDGETS Cut? Easy No Cost Wins! 😕 Dating Advice? Ask Us ANYTHING❓ | Ep. 304
Jay Schwedelson dives into effective marketing tactics, especially when budgets are tight. He shares innovative low-cost strategies, like using email signatures and engaging in online communities. The conversation also takes a twist as Jay offers dating advice, tackling awkward moments and relationship dynamics. From fostering confidence to balancing family connections, the tips are both practical and relatable. Tune in for laughs and valuable insights!
Apr 8, 2025 • 10min
▶️TARIFFS Impact on YOUR Marketing! (no politics!)💡What's Up THIS WEEK! and NETFLIX: 'The Life List' worth watching or not? | Ep. 303
Dive into the impact of tariffs on marketing strategies and how businesses must adapt amidst economic uncertainty. Learn three essential tactics—transparency, value, and stability—that build customer trust. Discover how effective communication about pricing can enhance retention. Plus, explore Netflix's latest offerings, including reviews of 'The Life List' and discussions on celebrity marketing hype. Tune in for insightful tips and a quirky take on the latest trends.
