Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode of Do This, Not That, host Jay Schwedelson delivers a brief rundown of current events in business, marketing, and technology. From Apple’s AI setbacks to Google’s expanding overview feature—and even a quick take on TLC’s The Baldwins—Jay offers timely insights and advice for marketers of all stripes.=================================================================Best Moments (00:54) Apple’s AI struggles and pausing of new features (02:30) Google’s AI overviews in search results and their impact on traffic (05:37) St. Patrick’s Day marketing tactics and emoji usage in email subject lines (07:26) Brief mention of the new TLC show The Baldwins (09:10) Complaint about Love Is Blind spoilers on social media (09:49) Promotion of the upcoming Eventastic virtual conference=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Hosts discuss smart strategies for using swag and merchandise in marketing. They emphasize the importance of high-quality items that represent brand identity. Effective giveaways can boost engagement, especially with multiple winners. Unique merchandise can enhance visibility on social media. Lighthearted anecdotes about past merch mistakes add humor, like the infamous year printed on shirts. They also share insights on the evolution of a millennial logo, reminding listeners to think creatively and engage with their audiences.

Join digital marketing expert Amy Porterfield, who has helped over 90,000 students and generated over $100 million in revenue, as she reveals powerful webinar strategies to skyrocket registration and attendance. Amy shares insights on personal growth, emphasizing the importance of vulnerability in connecting with audiences. She also discusses her podcast rebranding journey and the shift towards more intimate in-person events post-COVID. Plus, learn about her upcoming role at the Eventastic virtual event featuring keynote speaker Andy Cohen!

Discover innovative email subject line strategies that can boost your open rates. Learn why using 'hours' instead of 'days' can make a difference, and how odd numbers enhance engagement. Plus, delve into a lighthearted critique of the latest TV shows, including a must-watch series featuring Meghan Markle. The conversation also touches on exciting upcoming events and fascinating figures like Octomom and Gypsy Rose. It’s a mix of practical tips and entertainment that keeps you informed and amused!

Explore creative strategies for revitalizing marketing in conservative industries, from dynamic newsletters to engaging social media takeovers. Learn how to overcome challenges in boosting audience interaction while staying true to brand values. The discussion also dives into navigating friendships with a humorous twist, offering candid advice on tricky situations and personal growth. Tune in for insights that could transform both your marketing approach and your personal relationships!

Dive into the latest trends in social media marketing and discover how external links' effectiveness is dwindling. Uncover the surprising impact of daylight savings time on email open rates and reminisce about Grey's Anatomy's cultural legacy. Jay shares a hilarious anecdote involving Patrick Dempsey and reflects on celebrity transformations. Plus, don’t miss the recommendations for binge-worthy content and upcoming virtual events that can sharpen your public speaking skills!

Discover the latest LinkedIn updates that could transform your marketing game! The hosts break down new newsletter metrics and the impact of impression counts on comments. Learn about unique strategies for crafting comments that boost engagement and the importance of video labeling on mobile. Plus, dive into the challenges posed by AI-generated content and how to navigate its effects on visibility. Get ready to enhance your LinkedIn presence with these cutting-edge tips!

In this episode of Do This, Not That, host Jay Schwedelson calls out five marketing tactics that many marketers still swear by—but are no longer effective. He dives into better alternatives to help you maximize results across social media, email, and lead generation.=================================================================Best Moments:(01:16) Instagram carousel posts are losing engagement(01:56) Why requiring corporate email addresses on forms is outdated(03:52) First name personalization in email subject lines is ineffective(04:46) Cold email outreach: a failing strategy(05:44) Posting multiple times a day on social media can be effective(06:46) Mention of Marigold's 2025 Consumer Trends Index(07:50) Personal anecdote about honesty in personal appearance changes=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson interviews Kate DiLeo, an international best-selling author and branding expert, to explore the art of effective brand messaging. They discuss how businesses can create compelling taglines and pitches to drive revenue and stand out from competitors.=================================================================Best Moments:(01:02) Introduction of Kate DiLeo and her expertise in branding(01:48) Kate's journey into the branding industry(04:50) The importance of taglines in brand messaging(06:48) Why having a tagline is essential for businesses(09:12) Steps to create an effective brand message(11:28) Challenges of articulating multiple services in brand messaging(13:43) How to assess if your brand messaging needs improvement(16:35) Where to find Kate DiLeo and her content=================================================================Guest Bio:Kate DiLeo is the international best-selling author of "Muting the Megaphone" and a top-rated speaker at Inbound. With over a decade of branding experience, Kate has worked with 350+ companies using her unique "brand trifecta" formula. Her approach focuses on helping businesses clearly articulate what they do, solve problems effectively, and differentiate from competitors, all to drive revenue and engagement.=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” segment. He offers practical tips for avoiding burnout and shares insights on navigating relationships, including communicating about long-term commitments.=================================================================Best Moments:(01:04) Work-related question about avoiding burnout(01:51) Jay’s daily motivational thought(03:00) Practical ways to avoid burnout(04:13) The importance of learning to say no in personal life(05:27) Dealing with "energy vampires"(06:24) Ad read for Marigold’s Consumer Trends Index report(07:35) Dating advice question about long-term relationships(08:14) Jay’s personal experience with engagement(09:19) Advice on communicating about marriage in relationships=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!