

Don't Write That Book
Mike Michalowicz, AJ Harper
The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts, steering you through the intricacies of writing and publishing. Mike and AJ demystify all aspects of creating and releasing your book, offering insights drawn from their own journeys. This podcast will be your safeguard against writing THAT book.
Episodes
Mentioned books

May 2, 2024 • 45min
Which Book Should I Write?
In this episode of Don’t Write That Book, AJ and Mike have a candid conversation about how to decide if your next book is the right one to write, or if it’s something else. AJ admits she has three potential books and is unsure of which to pursue. Mike offers a filtration method the two use in writing their books: What does the reader need next? Listen to their impromptu discussion about the struggle many authors of multiple books face.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Test Drive Your Content
Dream Manager, by Matthew Kelly
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/
Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn:
https://www.linkedin.com/in/mikemichalowicz/

Apr 25, 2024 • 32min
Understanding Translation Rights
In this episode of Don’t Write That Book, AJ and Mike talk about their varied experience in securing translation rights, what pitfalls to avoid, and what questions to ask your publisher. They’ll do a deep dive into how financially they are paid out and detail some red flags to ensure you’re dealing in good faith.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Pequeño Cerdo Capitalista, by Sofia Macias: https://a.co/d/iuYs6x1
La Ganacia es Primero
(Profit First, Spanish translation) by Mike Michalowicz as translated by Sofia Macias:
https://a.co/d/0R5HEoC
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/
Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn:
https://www.linkedin.com/in/mikemichalowicz/

Apr 18, 2024 • 31min
The Great Pre-Order Debate
In this episode of Don’t Write That Book, Mike and AJ face off in the podcast ring to debate the merits, good or bad, of pre-orders for upcoming books. You’ll also learn steps they’ve both used in the past to jockey for position as a best-seller on launch day. There is a definite winner at the end, but you’ll have to listen to find out who!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Publisher Rocket: https://kindlepreneur.com
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/
Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Apr 11, 2024 • 43min
How to Tell Compelling Stories from Interviews
In this episode of Don’t Write That Book, AJ and Mike share the method they’ve developed over thousands of interviews to pull great stories from people. You’ll learn how to prepare to maximize your time and even learn a trick from AJ to help with organizing information in the resulting transcriptions.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
Prato Method: https://journals.lww.com/jcehp/abstract/2017/03740/the_prato_method__a_guide_to_the_application_of.4.aspx
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/
Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn:
https://www.linkedin.com/in/mikemichalowicz/

Apr 4, 2024 • 33min
Use Your Personal Stories in Your Non-Fiction Books
In this episode of Don’t Write That Book, Mike and AJ go in-depth on how authors can use their personal stories to connect with readers. They detail pitfalls to avoid, how to get to the turning points, and why dramatic stories for the sake of drama aren’t always effective. Authors will also come away with a better understanding of show versus tell, and why that matters.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
10-10-10, by Suzy Welch: https://a.co/d/gyaagMv
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/
Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Mar 28, 2024 • 55min
Everything You Need To Know About Proposals
In this episode of Don’t Write That Book, AJ and Mike talk through who needs to write a proposal, who doesn’t, and all the crucial details that most traditional publishers require in a proposal. They’ll also talk about what makes a proposal stand out for an acquisitions editor, increasing chances for publication.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/
Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Mar 21, 2024 • 45min
My Publisher Told Me to Stop Writing Books Until...
In this episode of Don’t Write That Book, Mike and AJ discuss a reality check from his publisher, Penguin Random House. Instead of letting it get them down, you’ll hear them regroup and re-strategize in real time.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
10x Is Easier Than 2x, by Dan Sullivan: https://a.co/d/0Dfmg7F
Exactly What To Say, by Phil Jones:
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/
Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Mar 14, 2024 • 42min
Cover Design
In this episode of Don’t Write That Book, AJ and Mike layout the key components of what makes a compelling book cover. They’ll explain why on-trend covers matter and detail the problems that can arise when you skip working with a professional cover designer.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
The 3.3 Rule, by John Briggs: https://a.co/d/fpODfBB
Write Useful Books, by Rob Fitzpatrick: https://www.amazon.com/Write-Useful-Books-recommendable-nonfiction-ebook/dp/B0983HFQX7
The Resilience Plan, by Dr. MH Pelletier: https://a.co/d/3rvzPzP
Pickfu: https://pickfu.com
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/
Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Mar 7, 2024 • 50min
Dos and Don'ts For Audiobooks
In this episode of Don’t Write That Book, Mike and AJ recall their own experience of recording their audiobooks and explain why, for nonfiction, it’s important for the author to read their own book. They also get down to brass tacks with respect to costs and expectations for returns.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Common Mode, recording studio in NJ
https://WordsRated.com
Expectation Effect, by David Robson: https://a.co/d/dNfUktX
ACX
Findaway Voices
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/
Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Feb 29, 2024 • 44min
Licensing Your Book and Brand
In this episode of Don’t Write That Book, listeners will hear step-by-step how Mike expanded the Michalo-verse into licensing his intellectual property to spread the message of his books without overworking himself. He’ll walk you through the process from start to finish.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Duct-Tape Marketing, by John Jantsch: https://a.co/d/0mrfDpg
Motherhood, Apple Pie and All That Happy Horseshit, by Cyndi Thomason: https://a.co/d/57Slevv
Profit First for Micro Gyms by John Briggs: https://a.co/d/eVCQug7
Profit First for Real Estate Investing, by David Richter: https://a.co/d/bz88yA9
Profit First for e-Commerce Seller by Cyndi Thomason: https://a.co/d/8gw9RIe
Profit First for Minority Business Enterprises, by Susanne Mariga: https://a.co/d/1sRQjS7
Profit First for Therapists, by Julie Herres: https://a.co/d/50lgB38
Fix This Next for Healthcare Providers, by Kasey Compton: https://a.co/d/332qACh%20ISBN13%209781736211908
In Search of You, by Kasey Compton: https://a.co/d/gqLz6S2
Unreasonable Hospitality, by Will Guidara: https://a.co/d/dVsvTZg
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/
Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn:
https://www.linkedin.com/in/mikemichalowicz/


