Don't Write That Book

In this episode, it’s AJ’s turn to discuss ways to monetize books beyond sales. She has three key questions authors should ask themselves before starting, and she will go into detail about her plans and why she chose them. She’ll also explain how to artfully plant seeds in your book before publishing in a way that won’t feel icky and pushy. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: In Search of You, by Kasey Compton Good Team Bad Team, by Sarah Thurber and Blair Miller Street Smart Safety for Women, by Laura Frombach and Joy Farrow The Coaching Habit, Michael Bungay Stangier Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books Mike’s Socials:  IG FB LinkedIn

In this episode, Mike shares his insights into monetizing books beyond sales. He holds nothing back and gives honest data about speaking engagements, how often and how much he gets paid, strategies he tried, as well as what didn’t work, and what he stopped doing. You’ll come away inspired to try something new! Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

In this episode, AJ and Mike share how their ghostwriter/client relationship evolved into a co-writing partnership. AJ also shares the different ways authors can work with a ghostwriter, red flags to watch out for, and what you can do to get the results you want. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

Home podcast studio setups bring comedic challenges, leading to a discussion on enhancing audience engagement through YouTube. The hosts delve into the evolution of content creation, sharing humorous anecdotes about new strategies and advertising successes. They highlight the importance of voice in communication and support for authors, discussing the essential practice of front loading to captivate readers. The conversation shifts to the balance of sharing creativity and innovation, ultimately embracing the audience's role in the writing journey.

Explore the struggle of writing a compelling chapter one and why it's often the hardest part. Discover the difference between 'pain' and 'promise' openings that draw readers into your book's purpose. Learn how to select impactful scenes from your life while avoiding dumping your entire story. The hosts discuss tonal choices and the importance of identifying reader pain points. With tips on crafting effective pain stories and the use of humor, this conversation offers valuable insights for aspiring authors.

In this episode of Don’t Write That Book, Mike and AJ pull back the curtain to expose the truth about Amazon Bestseller status, how it’s fleeting and doesn’t ultimately translate into on-going sales. They explain what it takes to get that orange banner and why it doesn’t really matter.  Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned: Publisher’s Rocket Kindleprenuer Connect with AJ & Mike: AJ Harper Write A Must-Read Free resources Facebook LinkedIn   Mike Michalowicz All books Instagram Facebook LinkedIn

In this episode of Don’t Write That Book, AJ explains to Mike what a Wall of No is. They’ll discuss all the fixable details that could lead to a publisher or agent rejecting a manuscript and share resources on how to find these Nos in your manuscript, as well as explain some of the reasons that are beyond an author’s control.  Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned: Wool, by Hugh Howey Publisher’s Marketplace Writer’s Market Top 5 Reasons video Connect with AJ & Mike: AJ Harper: https://ajharper.com Write A Must-Read Free resources Socials: Facebook LinkedIn   Mike Michalowicz: https://mikemichalowicz.com All books Socials:  Instagram Facebook LinkedIn

In this episode of Don’t Write That Book, Mike and AJ share just how to track if your book marketing is working. You’ll hear what they’ve used in the past and what they are doing now, and learn how to interpret the data, make the most of your marketing energy,  what to keep doing, and what changes to make in marketing their must-reads. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: In Search of You, Kasey Compton Book Pal Porchlight EO on Fire HEROIC   Connect with AJ & Mike: AJ Harper: https://ajharper.com Write A Must-Read Free resources Socials: Facebook LinkedIn   Mike Michalowicz: https://mikemichalowicz.com All books Socials:  Instagram Facebook LinkedIn

In this episode of Don’t Write That Book, Mike asks AJ about the time she stopped writing. For years she bought into the myth of writer’s block until finally learning that it’s not real. Listeners will not only learn what causes this blockage and how to get the words flowing. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: The Artist’s Way, by Julia Cameron The War of Art, by Steven Pressfield   Connect with AJ & Mike: AJ Harper: https://ajharper.com Write A Must-Read Free resources Socials: Facebook LinkedIn   Mike Michalowicz: https://mikemichalowicz.com All books Socials:  Instagram Facebook LinkedIn

In this episode of Don’t Write That Book, Mike and AJ highlight the importance of good literary citizenship. Mike shares how he formed relationships with influential authors through acts of service, and AJ talks about how newbies can get started from zero, using then-unknown, now NYT bestselling author Julian Winters as an example. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: E-Myth, by Michael Gerber Wishcraft, by Barbara Sher Never Lose an Employee Again, by Joey Coleman How to Work with (Almost) Anyone, Michael Bungay Stanier Building a StoryBrand, by Don Miller Julian Winters, NYT Bestselling Young Adult author   Connect with AJ & Mike: AJ Harper: https://ajharper.com Write A Must-Read: https://a.co/d/4H0xQ7G Free resources: https://writeamustread.com Socials: FB: https://www.facebook.com/AJHarperAuthors LinkedIn: https://www.linkedin.com/in/anjanetteharper/   Mike Michalowicz: https://mikemichalowicz.com All books: https://mikemichalowicz.com/books/ Socials:  IG: https://www.instagram.com/mikemichalowicz/ FB: https://www.facebook.com/MikeMichalowiczFanPage/ LinkedIn: https://www.linkedin.com/in/mikemichalowicz/