

Don't Write That Book
Mike Michalowicz, AJ Harper
The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts, steering you through the intricacies of writing and publishing. Mike and AJ demystify all aspects of creating and releasing your book, offering insights drawn from their own journeys. This podcast will be your safeguard against writing THAT book.
Episodes
Mentioned books

Feb 22, 2024 • 59min
The Next Steps: Post-Launch
In this episode of Don’t Write That Book, Mike and AJ continue to discuss launch strategies with a focus this episode on post-launch. You’ll learn about the reading slump, how to track sales from available sources, and why authors should connect with other authors to keep their books alive.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
Atomic Habits, by James Clear: https://a.co/d/ivufoOl
Miracle Morning, by Hal Elrod: https://a.co/d/74r4xtN
E-Myth, by Michael E. Gerber: https://a.co/d/2nxvstQ
Giftology, by John Ruhlin: https://a.co/d/ben9bCe
Blowback, by Miles Taylor: https://a.co/d/gNhUgUL
The Long Game, by Dorie Clark: https://a.co/d/h4dcevB
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/
Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Feb 15, 2024 • 1h 8min
Creating A Successful Book Launch
In this episode of Don’t Write That Book, Mike and AJ continue to discuss the book launch process, with a focus on the week leading up to, the week of, and the week just after a book is released to the public, and everything an author should know.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
Atomic Habits by James Clear: https://a.co/d/ivufoOl
The Long Game by Dorie Clark: https://a.co/d/h4dcevB
Tough, by Laura Belgray: https://a.co/d/gu6CF26
BookPal.com
Porchlight
TCK Publishing Calculator: https://www.tckpublishing.com/amazon-book-sales-calculator/
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/
Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Feb 8, 2024 • 1h 6min
How to Prepare Your Pre-Launch
In this episode of Don’t Write That Book, Mike and AJ share hacks and ideas they’ve developed over the years for a successful book launch. Not only will you hear one of the craziest stories from Mike yet, but you’ll learn how to create a plan for your own book launch, what’s crucial for it to be a success, and everything in between.
Be sure to visit
https://dwtbpodcast.com
for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
E-Myth, by Michael E. Gerber: https://a.co/d/5JLnTXh
Never Lose a Customer, by Joey Coleman: https://a.co/d/dRlzfHG
Never Lose an Employee, by Joey Coleman: https://a.co/d/fsH8pbg
The Coaching Habit, by Michael Bungay Stanier: https://a.co/d/gPxfNhp
The Mirrored Door, by Ellen Taaffe: https://a.co/d/isXMc4U
https://Kindlepreneur.com
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/
Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Feb 1, 2024 • 44min
Is Hybrid Publishing Right For You?
In this episode of Don’t Write That Book, AJ and Mike will tell you everything you need to know about hybrid publishing, from how to vet the right publisher, what the real costs are, and how to flag an imposter. You’ll also learn about timeline expectations for publishing as well as the real scoop on royalties.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
IBPA Hybrid Publishing Standards: https://www.ibpa-online.org/page/hybridpublisher
Page Two: https://pagetwo.com
Wonderwell: https://wonderwell.press
She Write Press: https://shewritespress.com
IdeaPress Publishing: https://ideapresspublishing.com
Exactly What to Say, Phil Jones: https://a.co/d/6a2lNf6
The Coaching Habit, Michael Bungay Stanier: https://a.co/d/e9zb2Tv
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/
Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Jan 25, 2024 • 48min
How to Self-Publish Like a Pro
In this episode of Don’t Write That Book, AJ and Mike pull back the curtain on self-publishing, sharing all the pros and cons, how to determine if that’s the right path for you, and what team you’ll need to build to publish like a pro. They’ll also share what crucial steps most authors skip and how those shortcuts hurt your book in the end. You’ll learn the key steps to ensuring your self-published book stands out in all the right ways, like a publishing pro.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Bowker: https://www.bowker.com/isbn-us
Ingram Spark: https://IngramSpark.com
Smashwords: https://smashwords.com
Draft2Digital: https://draft2digital.com
ACX: https://acx.com
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/
Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Jan 18, 2024 • 59min
How to Vet and Pitch Traditional Publishers
In this episode of Don’t Write That Book, Mike and AJ walk you through the pros and cons of working with a traditional publisher and answer the big questions: can you get a traditional deal, and if you do, can you make money? What’s the timeline? Do you need an agent to get a deal? Will you lose control over your intellectual property? Our hosts also go over some red flags to help you determine if a publisher is legit—and a good fit.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Moneyball, by Michael Lewis: https://a.co/d/deRHAOJ
The Personal MBA, by Josh Kaufman: https://a.co/d/cyWAh4E
The Privileged Poor, by Anthony Jack: https://a.co/d/c4cuaYV
BenBella Books: https://benbellabooks.com/
Writer Beware: https://writerbeware.blog/
Good e-Reader: https://goodereader.com/blog/
Query Tracker: https://querytracker.net/
Jane Friedman: https://JaneFriedman.com
Publisher’s Marketplace: https://www.publishersmarketplace.com/
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/
Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Jan 11, 2024 • 59min
Choosing A Publishing Path
In this episode of Don’t Write That Book, Mike and AJ will tell you everything you need to know about the three primary publishing paths and how to decide which is right for you. With all the misinformation and disinformation from all corners of the publishing industry, it’s important for authors to learn enough to make decisions based on their own needs and to advocate for themselves and their goals. AJ and Mike bust a whole lot of myths in this episode and give you the straight talk you need to chart your own course.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
The 4-Hour Work Week, Timothy Ferriss: https://a.co/d/9TKZj4J
Start With Why, Simon Sinek: https://a.co/d/7fVZhPe
Ingram: https://www.ingramspark.com/
Bowker/ISBNs: https://www.bowker.com/isbn-us
Publisher’s Marketplace: https://www.publishersmarketplace.com/
Page Two: https//PageTwo.com
Inspired Girl: https://inspiredgirlbooks.com
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/
Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn:
https://www.linkedin.com/in/mikemichalowicz/

Jan 4, 2024 • 49min
Creating A Second Edition
The hosts discuss the idea of releasing a second edition of a book and express their dislike for certain individuals in the industry. They explore the power of negative feelings as fuel and the importance of integrity in building a community. They also delve into the process and benefits of creating second editions of books, including when to publish one and how to go about it. Additionally, they talk about collecting and responding to reader feedback, including the impact of negative reviews.

Dec 28, 2023 • 42min
Title Your Book to Sell
The hosts discuss the importance of book titles, the concept of a 'square squad', and examples of successful titles. They explore the significance of unique labels, combining solutions and promises, and transcending obvious titles. Factors in title selection, challenges in finding the perfect title, and the impact of book titles on success are also discussed.

Dec 21, 2023 • 47min
Transform Your Draft Into A Must Read
In this episode of Don’t Write That Book, Mike and AJ give a detailed breakdown of the editing process for a nonfiction book. Editing is more than fixing errors—there are bigger issues to solve before you get to the “polish” stage. Does your book work for your readers? Does it meet readers where they are? Is your book organized in a way that makes sense to them? Can they do all the things you’re asking them to do? Also in this episode, AJ talks about the importance of self-editing and how to endear yourself to your future editors.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
On Writing, Stephen King: https://a.co/d/hYTMnA6
On Writing Well, William Zinsser: https://a.co/d/04sdUOr
In Search of You, Kasey Compton: https://a.co/d/1tK7DSq
Embrace the Power of You, Tricia Montalvo Timm: https://a.co/d/di2yWV5
I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave, Clint Pulver: https://a.co/d/gOlMlN8
Pre-submission Checklist (Editing Tool): https://writeamustread.com/tools
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources_:_ https://writeamustread.com/tools
Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/


