Public Relations Review Podcast

Peter C Woolfolk, Producer & Host

Episodes

Mentioned books

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Feb 14, 2021 • 29min

Public Relations in Philanthropy

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Public Relations in philanthropy is an intriguing topic.  How does a public relations person develop a message for the variety of people and organizations capable making donations to worthy non-profit groups across the nation.   Anita Ford Saunders, AFS Communications, Hartford, CT, provides guidance of how to approach potential givers.  While it is not difficult it does require a tactful, focused message and delivery.  Listen, learn and share!! Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Jan 27, 2021 • 42min

Nebraska PRSSA Students Set Record for Awards Won. Listen & Learn...

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Student members of the University of Nebraska/Omaha won a record 17 public relations awards at the 2020 Nebraska Public Relations Society  of America's Paper Anvil Awards event.  Three of the winning awards competed against professional firms.  They also won the "Best of Show" award in the Student Division.  Eleven of their awards received "Awards of Excellence."  Listen to hear these students, and their instructor, explain their road to public relations success.  Look out world, here they come!! Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Jan 10, 2021 • 24min

Successful media pitching during the pandemic!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!The international pandemic has upset how PR people usually pitch the media. Listen to how pros Kristine Maloney and Cristal Steuer of TVP Communications successfully navigated the multiple hurtles caused by the pandemic.  Hear about the numerous requirements reporters had to accept a pitch: early mornings, etc.They also talk about identifying trends, national news, political events, science events as opportunities to pitch clients to the media.Listen, take notes and make your media pitches stronger. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Jan 3, 2021 • 24min

PR training for Law Enforcement: Benefits, Rationale and Outcomes

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Law enforcement around the nation have public relations programs.  This podcast interviewed Flathead County Montana Undersheriff Wayne DuBois about their 4 1/2 day Public & Media Relations training session.  Wayne outlines why this program is held, how it benefits his Montana County and the overall benefits to his community.Listen to this very informative program which is useful for many other law enforcement agencies across the country. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Dec 14, 2020 • 15min

Update on the international "Strategic Magazine" status and direction

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Orla Clancy, founder &  editor-in-chief provides an update on the status of her recently launched Strategic Magazine, an international digital publication for communications professionals around the globe. Her primary readers are in the United States, Ireland and the United Kingdom.  The balance is spread among other nations worldwide.  This magazine is visually compelling and offers solid information on a range of topics for communications professionals.  Orla also continues to solicit pitches from public relations professionals on a range of topics and issues.  The magazine can be found at:  https://www.strategicmagazines.com/ If you enjoy the podcast please leave a review. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Dec 3, 2020 • 33min

How public relations is helping to boost new technology in South Carolina and boost the economy as well!!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Listen as the communications director of the South Carolina Research Authority provides an overview of the strategies and tactics being used to raise the visibility of new technology  in South Carolina and steps to keep the stakeholders informed of the benefits.https://publicrelationsreviewpodcast.com/ Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Nov 24, 2020 • 27min

How to "Ace" your next media interview!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Expecting an important media interview soon?  PLEASE do NOT have that interview without some advanced training.  Listen to this episode as Dierdre Dickerson, former NISSAN senior PR executive and television news reporter provides an overview of how to successfully manage and handle a media interview.  How to prepare!  How to take charge!  How to respond to unexpected questions! Should I say "no comment?"Having great interviews can work wonders for your career.  A poor interview can certainly cause you problems!  No need to be afraid of the media. Hear how to become sought after for interviews. As you advance in your career being able to successfully handle media interviews is expected...it's part of leadership.  Get on board now.  Listen and learn!!Enjoy the program?  Leave a great review.   Thank you Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Oct 25, 2020 • 27min

How McDonald's avoided a major Public Relations disaster!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!A public relations crisis can happen at anytime. Solid preparation is key to managing such a disaster.  Listen to learn how the McDonald's corporation implemented its crisis communications plan to avoid what could have been a national embarrassment when their former CEO was released--with a $40 million package-- for having internal relationship with a staff member.  But there was more.  A "whistle blower" let it be known that there were far more lustful activities going on than initially thought.  McDonald's had to approach the CEO a second time to recover their money and finally get this cleaned up.  Hear the tactics used to resolve the matter and avoiding a messy public struggle.  Having a strong pre & post crisis communications plan saved the day.  This is an episode you should NOT miss.Listen & Learn. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Oct 13, 2020 • 37min

How working in a presidential campaign can boost you PR career

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!THE AUDIO FOR THIS PROGRAM  IS BELOW OUR NORMAL STANDARDS BECAUSE IT WAS RECORDED VIA TELEPHONE CONFERENCE CALL.Being involved in managing media, events planning, meetings with senior officials, etc for a presidential campaign can do wonders for boosting public relations careers. You gain actual "hands-on" PR experience not offered in graduate school. You may often communicate with governors, mayors, other elected officials, university presidents and more. You learn how to multi-task with media, "roll outs," the importance of details for events planning in coordinations with advance teams and--perhaps--the Secret Service,, messaging and much more.  Listen as three public relations professional describe their range of experiences and how it prepared them to quickly advance to senior public relations positions at the conclusion of the campaign. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Sep 29, 2020 • 27min

Micro influencers gain traction, greater loyalty with lower costs. Here's how...

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Zal Sthalsmith, CEO of ApexDrop, founded his marketing firm with a  different approach. He wanted "truth" and 'trust" to be an essential "take away" for consumers following his influencers. ApexDrop influencers promote products they love. Hence, followers are impressed by the honesty and truthfulness of these influencers. True, mega influencers have boat loads of followers but do their followers experience the trust and truth radiating from the ApexDrop team.  Listen to how Zak examined the influence marketing and found his niche using influencers with ample followers and talking about things they love AND building communities that last.  Psst: they don't get paid for it.  Listed as he articulates how he manages this situation.ApexDrop is a thriving company in Erie, PA.  Zak's success will inspire you to re-think your approach to projects.If you enjoy the podcast, leave a review. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com

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