Public Relations Review Podcast

Peter C Woolfolk, Producer & Host

Episodes

Mentioned books

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May 27, 2021 • 23min

The BENEFITS of Great Healthcare Technology PR for clients, community, the Nation!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Jodi Amendola, CEO--Amendola Communications, provide a vivid overview of how she succeeded in helping healthcare technology firms benefit from professional PR expertise.The Amendola firm has won numerous awards for exceptional work to elevate the clients technology benefits and benefits to much better healthcare delivery.  In PR healthcare arena?  You should NOT MISS this episode from a multi-award winning CEO.Enjoy the episode?  Leave a review & follow us.   Thank you. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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May 18, 2021 • 32min

Veteran TV Journalist Gives Guidance to SUCCESSFULLY Pitching your Stories!!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Pitching your story to  TV journalists requires skill and understanding. Not understanding the correct process can be very disappointing--particularly for your clients.  Harriet  Wallace, one of Nashville's seasoned TV reporters, provides detailed guidance to successfully placing a story with your local TV reporter.  PR people need to research reporter's story history and learn exactly what a reporter needs to hear and receive from you to move forward.  Listen and hear the mistakes unprepared PR people make that causes their pitch to fail.  You will gain useful knowledge from the episode to improve your pitch!!Enjoy the episode?  Leave a review & follow the podcast!! Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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May 1, 2021 • 38min

Pets in PR & Marketing Campaigns? Yes!! And It Pays Off!!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!It's true! Forbes Magazine says that more than 62% of Americans own pets and brand managers are taking notice.  Jane Harrell, President of Cause Digital Marketing, helps you understand why major brand such as Travelers Insurance, Subaru, Toyota and other major organizations use pets and other domesticated animals in marketing campaigns.Pets help develop emotional connections with people and it pays off.   Listen to this compelling episode to better understand why many more brands are using pets in their campaigns. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Apr 28, 2021 • 36min

Knowing Your Audience Really Pays Off! How One Firm REALLY Benefits From Their Data

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!On their website The Ehrhardt Group (TEG) makes it very clear they know the Gulf South:"When it comes to the people in the Gulf South we understand how they make decisions and what compels them to takes action."  Marc Ehrhardt, President, TEG, and a life-long resident of the area  decided to drill down to get more details about residents of the Gulf South.  This detailed research is so informative they can accurately guide current and new clients to successful outcomes and they also share it with area news organizations, elected officials and more.  Current and new businesses come to TEG when they want to expand or launch new business because they know what it takes to get off to a GREAT start.  Guess work is NOT an option. Listen to this episode to better understand how you can successfully benefit from audience data. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Apr 13, 2021 • 25min

Media Pitching & Relationships: How to Succeed at Both

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Having problems pitching your story to the media?  How can you develop solid relationships with members of the media?  Ed Zitron, CEO of EZ-PR offers his observations and years of experience as guidance to improve in both areas.Listen as he offers solid information you can use NOW to improve your success rate!!Share this information with your colleagues!! Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Mar 26, 2021 • 26min

Are Influencers in Your PR Plans? LISTEN to these predictions BEFORE you select one!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Who knew?  Changes in the "Influencer" landscape could well determine which influencer you decide to hire.  Are you up to speed on the differences and benefits between "Nano," "Micro," and "Macro" influencers?  If not, don't sign any checks until you hear these well-grounded predictions from Lauren McNutt, senior Director, Word-of Mouth Marketing at Empower Media Marketing in Cincinnati, OH.    Variety may well have its benefits.Lauren articulates why one influencer may be better suited for your client/product than another....and the potential impact on your checkbook.This episode is well worth your 25 minute investment.  Implementing some of this wisdom could very well add some luster to your star. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Mar 20, 2021 • 27min

Proven Steps to Fight Misinformation

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Misinformation is an unwanted and serious problem in today's world of communications.Fear not. Helpful guidance is just a 25 minute listen away. Lauren Lawson-Zilai, Senior Director of Public Relations for Goodwill Industries International has has stood toe-to-toe with this beast and back them down with some serious strategies and tactics mitigate her organization's problem. She offers details on the platforms, services and other tactics she and her team used to back this beast down.  Lauren's expertise is further validated with her service on the national PRSA's "Votes4Everyone" Committee to combat fake news and misinformation.  If misinformation is a problem facing you...take serious notes and turn this problem around! Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Mar 9, 2021 • 28min

Producing Successful Satellite/Virtual Media Tours

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!The pandemic opened the door to massive opportunities to pitch video media tours. Are you up to speed on producing "successful" video media tours. How do you plan? What is a successful pitch?  What advance preparation is needed?   This and much more is available as you listen to Douglas Simon, D S Simon Media,  provide guidance for successful virtual video media tours preparation and production.  With years of experience Simon helps you avoid costly mistakes.  In addition, you can download a FREE copy of his "25 Tips For Satellite Media Tour Success" using the link below.Listen...Learn...Prosper!Booklet Link:   https://www.dssimon.com/satellite-media-tours/We would appreciate your review.  Thank you Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Mar 7, 2021 • 25min

Barriers to Diversity & How to Remove Them

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!If you continue to repeat diversity outreach efforts the same way with little to no results perhaps its time to change.  Jalana Torres outlines several methods to increase recruitment of people of color into public relations.  Currently, 90% of public relations jobs are held by caucasians. African Americans hold 8.3%, Hispanics hold 5.7% and Asian American only have 2.6% of the jobs. With the complexion & population of America trending towards people of color so are the markets that will need to be penetrated--successfully.  In addition to population increases comes the multimillion dollar increase in buying power.  Diversity holds the answer to key to market penetration success as this trend continues upward.Listen. Learn. Prosper! Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Mar 1, 2021 • 23min

How to SUCCESSFULLY Market to the Hispanic Population. Avoid the Mistakes!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Are you prepared to successfully penetrate the U.S. Hispanic market?   The $1.5 trillion Hispanic market is the largest ethnic market in the U.S...and growing. More than one of every six Americans is Hispanic. It is the second-fastest growing minority market in the U.S., rising by 212 percent, or $500 billion, since 2000. Anthony Veliz, president IZO (ee-zo) Marketing & Public Relations, provides listeners with his expert advice and understanding of the many nuances needed to be successful marketing to this population.  What are the cultural variables you need to be aware of?   Listen to our guest from Portland, Oregan  to get information you can use....TODAY!!! Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com

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