Public Relations Review Podcast

Peter C Woolfolk, Producer & Host

Episodes

Mentioned books

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Sep 16, 2020 • 25min

On-line Reviews; Earning good reviews; salvaging bad reviews

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!On-line reviews.  Most of us read them.  Some even write a few.  How can a PR firm  or any organization earn great reviews. Also important, how can  organizations go about correcting a negative review.  Even those that are particularly bad.  Erik Bernstein, president of the renown Bernstein Crisis Management firm offers proven guidance and information on how to successfully manage both scenarios.  Benefit from the wisdom of experienced professionals when it comes to managing on-line reviews.  The good, the bad and the awful.If you enjoy the program please leave a review. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Sep 1, 2020 • 28min

New Mexico State University Successfully Migrates to Digital Media Outreach

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Justin Bannister, Associate Vice President at New Mexico State University, knew it was time for a change.  He explains how his department made the successful transition from traditional media outreach to digital platforms.  He talks enthusiastically about how he started with My Space years ago and now embraces Facebook, TicTok, Twitter, etc to present the university's multiple messages to its range of audiences.  He further articulates the many benefits gained from using digital platforms.  Listen now and benefit from Justin's experience.If you enjoy the program leave a review.  Our podcast website is:  publicrelationsreviewpodcast.com Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Jul 29, 2020 • 23min

Managing Social Media Crisis & Preventive Steps

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Your organization--or you--experience a crisis on social media.  What do you do to salvage your reputation?  What corrective action do you take?  How can you monitor mentions of your organization on-line?  How could this have been prevented?   Erik Bernstein, President of Bernstein Crisis Management, an international crisis prevention team answers these and other questions to help you "save your bacon."  Are computer savvy millennials the right people to oversee social media crisis?  Listen to how this nationally recognized firm helps others recover from assaults on reputations!!!  Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Jul 16, 2020 • 26min

Pay Per Ad & Six Steps to a Solid Marketing Program

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Lonny Kocina, CEO of the Minnesota Media Relations Agency, launched his firm 30 years ago by only charging his clients for actual media interviews he secured. Now with a thriving firm he recently published "The CEO's Guide to Marketing" an Amazon 2017 best-seller and a 2018 Axiom Business Book Silver Award winner.  Listen as Lonny presents the SIX most important actions to implement to become successful with your marketing campaigns.You will be surprised how these basic steps will elevate your marketing productions.If you enjoy the program, please leave a review.  Thank you. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Jul 7, 2020 • 25min

How to Make Your On-line Content Much Easier to Find...& ..What mistakes to Avoid.

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Digital marketing expert Jill Kurtz, Kurtz Digital Strategy, provides a generous amount of solid guidance to help you make your on-line content much easier for search engines to find. Keyword trends are not always needed. How you can give search engine users just what they are looking for. Search engines search for the same words the users input to locate the information. Knowing your audience will help you include those important words.You will not be disappointed with this interview.  Sit back. Take ample notes.  Enjoy your success!!Enjoy the program?  Leave a review!!   Thank you for listening and tell your colleagues. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Jun 26, 2020 • 34min

How St.Jude Gained Global Exposure With Its Covid-19 PR Efforts

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Like other organizations in America the nationally renown St.Jude Children's Research Hospital had to hit the brakes to decide how to best develop its communications plan to provide useful information to its audiences. Being a research hospital that caters children their team decided upon a coloring book. With this book kids could color the images while the parents read to them a story about how they were being protected by the St. Jude staff.So successful was the coloring book locally that it received coverage in USA TODAY.  That exposure was picked up by foreign news organizations. To ride this wave of exposure Marvin Stockwell, the St.Jude Director of Media Relations converted the book to a digital format AND had it translated into numerous foreign languages.  Families around the world downloaded the book and benefited from the generosity.  Listen to Marvin articulate this and more on his team's successful efforts. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Jun 18, 2020 • 27min

How to Successfully Market to Diverse Populations

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!With minority populations expected to be the majority by 2050 how can public relations & marketing firms effectively penetrate, message and market to these groups and be accepted without making embarrassing cultural mistakes.  Representatives from the experienced Cultural Shift Team offer important tips and guidance on how to successfully engage minority and foreign born populations. Getting to know your audience is the most important first step.  Listen to how this firm successfully engaged minority groups from Chinese to Haitians to Vietnamese and others.If you enjoy the program, please leave a review!! Thank you.More about the Public Relations Review podcast at: Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Jun 9, 2020 • 24min

FAKE, FALSE information and its impact on you and our nation!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Whether we know it or not many of us have been exposed to FALSE information. False information comes I several forms: mis-information. Dis-information and Mal-information. Michael Cherenson, Exec VP of Success Communications Group, addresses the forms of misinformation, the threat it imposes, its impact on our society and other important False Information matters. What impact does it have?  How can you detect FAKE, disinformation?  Why is it harmful?  Listen to this very insightful overview of FALSE information and its impact on our society.If you enjoy the show, leave a review.  Thank you. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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May 29, 2020 • 23min

Essentials of s Virtual Press Conference.

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Gayle Falkenthal, Noted San Diego PR pro, offers expert guidance for producing an effective virtual press conference. She also cautions you to examine closely if you actually need to have one. Gayle takes you through the preparation needed to have a successful outcome, several platforms you can use and the need for speaker preparation/training.If you enjoy the show, leave a review.  Thank you!  Podcast YouTube information Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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May 21, 2020 • 19min

Launch of NEW Strategic Communications magazine!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!In our first Public Relations Review podcast international interview Orla Clancy, founder and editor of Strategic Communications magazine, gives listeners an understanding of why she launched this new magazine, the issues and the wide range of topics to be covered and the multiple PR audiences that can benefit from this publication.  On the call from Ireland she also lets listeners how to download a free sample edition of the magazine.  The official launch date is August 2020.  It will be available in the U.S., Ireland and in the United Kingdom. She will review suggested story ideas.  The direct download site information is given in the interview.If you enjoy the program please leave a review.  Thank you! Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com

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