Leveraging Thought Leadership
Peter Winick and Bill Sherman
Hear from the people whose ideas shape the business world. Learn what their public stories leave out. Our beat: the business of thought leadership and the people who take
ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them
going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them
going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
Episodes
Mentioned books
May 10, 2018 • 26min
Leveraging Thought Leadership With Peter Winick - Episode 16 - Gregg Stebben
If you're looking to position yourself as an authority, grow your audience, and market yourself as a thought leader, do not miss this episode. From the hosting chair on ForbesBooks Radio, we're joined by Gregg Stebben for this week's episode to share his insights on the world of podcasting, publishing, and interviewing. Gregg's experience as a successful author has led him to join the Forbes publishing group and help other thought leaders achieve success in publishing and marketing their next book. His experience is invaluable for a thought leader looking to market their next book project and the episode is full of great tips.
May 8, 2018 • 25min
Leveraging Thought Leadership With Peter Winick - Episode 15 - Andy Molinsky
Author and Brandeis Professor of Business, Andy Molinsky, joins Peter for an invigorating conversation about his journey into thought leadership from the academic world. Andy's decision to create thoughtful and engaging content that is focused on practical skills development and getting out of your comfort zone is the core of his brand. He discusses candidly the process of diversifying his content into new formats and marketing those products. Andy talks about the challenge of balancing life with his young family, the rigors of academic research, and his thought leadership work. It's a complicated balancing act and Andy shares his experience finding the right mix of investment and time to accomplish his goals in the thought leadership space.
May 3, 2018 • 30min
Leveraging Thought Leadership With Peter Winick - Episode 14 - Bill Sherman
Want to know if your content will get you in the door with enterprise clients? Peter is joined by Thought Leadership Leverage's COO, Bill Sherman, for a conversation about the strategy of scaling your content for major enterprise clients. Bill's expertise on the training industry shines as the conversation covers the importance of digital and accessible training programs in a landscape of reduced training budgets and higher than ever expectations.
May 1, 2018 • 28min
Leveraging Thought Leadership With Peter Winick - Episode 13 - Pete Weissman
This week, we have an in-depth case study of growing a thought leadership business with Pete Weissman. Pete identified his talent for speech-writing and speaking and wanted to amplify his impact by diversifying his offering, focusing his search to a very specific client base, and addressing a very specific need within their organization. Pete shares his expertise on how to chart the path for this evolution in your own business and how to find your niche.
Apr 26, 2018 • 23min
Leveraging Thought Leadership With Peter Winick - Episode 12 - Tanya Hall
Publishing your first book or even your tenth book feels like a massive accomplishment, but, in reality, what you do after publishing determines the success or failure of your book in the modern publishing landscape. There's a lot of hard work and hustle still ahead! Peter is joined by Tanya Hall from Greenleaf Book Group to discuss the path from author to authority after publishing a book in the thought leadership space. Tanya shares the strategies that thought leaders need to manage a successful book campaign, content creation to support the book, and how to advertise and publicize your project for long term success.
Apr 24, 2018 • 25min
Leveraging Thought Leadership With Peter Winick - Episode 11 - Phil Gerbyshak
This week sales and technology expert, Phil Gerbyshak, brings a fresh take on the keynote speaking engagement - why you should consider giving it away for free and how your business can benefit from capitalizing on the audience in the room. Phil shares his expertise on how to manage relationships and generate more meaningful contacts and concrete leads using your network. Phil discusses how to produce engaging and exciting video content for your target market.
Apr 19, 2018 • 26min
Leveraging Thought Leadership With Peter Winick - Episode 10 - Mark Jacobs
Mark Jacobs from MeBox Media joins Peter to talk about the journey his company has been on in creating a collaborative and community based learning platform. Mark shares insight about the necessity of building a community of practice and how building community is critical to scaling a thought leadership business and positioning yourself as an authority. Listen in for great takeaways on the importance of clarity of vision, and a specific and clearly articulated point of view for your audience and how these key ideas will enhance the thought leader's position as an expert and authority for solving your clients' needs.
Apr 17, 2018 • 27min
Leveraging Thought Leadership With Peter Winick - Episode 9 - Charles Green
Peter is joined by The Trusted Advisor Charles H. Green to discuss the power of trust and how to create it in business and how building trust translates to more sales, improved relationships, and better clients. Charles explains why he shares so much of his content for free and how it pays dividends to his business as a thought leader. He also explores how to successfully license content for long term success and what he has learned licensing his own content. There are tons of great tips on building a brand, producing great thought leadership products, and qualifying your customers.
Apr 12, 2018 • 23min
Leveraging Thought Leadership With Peter Winick - Episode 8 - Stever Robbins
Listen in as Peter is joined by the multi-talented speaker, author, and coach Stever Robbins for an engaging conversation about the essential skill that every thought leader needs - expertise. Stever's wide array of talents and his extensive podcasting experience are showcased as he shares stories, tips, and learning!
Apr 10, 2018 • 28min
Leveraging Thought Leadership With Peter Winick - Episode 7 - Shep Hyken
Check out this electrifying conversation with customer experience expert and veteran thought leader Shep Hyken. Shep and Peter cover everything from customer experience, diversifying and managing a complex product offering, and finding a niche in the industry. Filled with great tips about content marketing, customer experience, and essential skills needed to grow a thought leadership business.
