Leveraging Thought Leadership
Peter Winick and Bill Sherman
Hear from the people whose ideas shape the business world. Learn what their public stories leave out. Our beat: the business of thought leadership and the people who take
ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them
going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them
going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
Episodes
Mentioned books
Apr 5, 2018 • 24min
Leveraging Thought Leadership With Peter Winick - Episode 6 - Chip Lutz
In an upbeat and fun conversation, retired Navy commander and speaker Chip Lutz joins Peter to discuss the importance of fun and humor in Chip's leadership strategy. They explore the process of content marketing for thought leaders and re-purposing content in different modalities to find new leads, build authentic relationships, and generate new opportunities for your business.
Apr 3, 2018 • 25min
Leveraging Thought Leadership With Peter Winick - Episode 5 - Stephen Shapiro
Acclaimed author, speaker, and innovator, Stephen Shapiro joins Peter to discuss the rewarding path he has forged for his business as a successful speaker and thought leader. Stephen shares his strategies for growing his business beyond speaking engagements and finding partners to license innovative products and properties. They conclude with a great discussion about the role of speaker's bureaus and tips for new thought leaders looking to make an impact.
Mar 27, 2018 • 22min
Leveraging Thought Leadership With Peter Winick - Episode 4 - Peter Shankman
This week, Peter Winick and Peter Shankman bring you an entertaining and high energy look at the essential skills a thought leader needs to stand out from the pack. Peter Shankman shares the power of social media for thought leaders, expert tips to grow your audience, and the importance of being relevant, real, and authentic.
Mar 20, 2018 • 21min
Leveraging Thought Leadership With Peter Winick - Episode 3 - Dr. Mark Goulston
What's the best strategy for keeping your content fresh and impactful while keeping yourself passionate? Veteran speaker, author, and psychiatrist Dr. Mark Goulston joins Peter to share his experience in leveraging his own thought leadership and the value of presenting to new and different audiences. Dr. Goulston shares stories about how this process helped him discover his own content in fresh new ways.
Mar 13, 2018 • 24min
Leveraging Thought Leadership With Peter Winick - Episode 2 - Nadia Bilchik
In Episode 2, Peter and Nadia Bilchik discuss the essential skills thought leaders need to be found online. Nadia shares her expertise in building a strong personal brand based on networking with authentic relationships and how to be a valued connection to your network.
Mar 6, 2018 • 22min
Leveraging Thought Leadership With Peter Winick - Episode 1 - Chester Elton
In our inaugural episode of Leveraging Thought Leadership, Peter Winick and Chester Elton, acclaimed speaker, co-founder of The Culture Works, and New York Times bestselling author of The Carrot Principle and the The Best Team Wins explore the impact of positivity in business. Listen in as they discuss building responsive and engaging thought leadership content to take the business beyond the book or speaking engagement to real growth and sustainability. Learn new strategies for creating adaptable content that is accessible to all audiences and when to transition from speaking to training.
