Leveraging Thought Leadership
Peter Winick and Bill Sherman
Hear from the people whose ideas shape the business world. Learn what their public stories leave out. Our beat: the business of thought leadership and the people who take
ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them
going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them
going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
Episodes
Mentioned books
Jun 19, 2018 • 20min
Leveraging Thought Leadership With Peter Winick - Episode 27 - Harper Tucker
You can't get an MBA in Thought Leadership. When you're looking for credentials for your business, your first big book is a great launchpad for your brand. But how do you know when you're ready to write? Peter is joined by Harper Tucker, VP of Authority Marketing at Advantage Media / Forbes Books to discuss the foundation you need to ensure a successful book launch for your brand.
Jun 12, 2018 • 26min
Leveraging Thought Leadership With Peter Winick - Episode 25 - Dan Gerstein
Connecting skilled writers with unique voices is a day in the life of our podcast guest this week, Dan Gerstein, President of Gotham Ghostwriters, joins Peter to talk about discovering voice, creating content, and building the relationship to create your next book or speech. Dan shares insights on how writing a book is like being CEO of a pop-up business and bringing in a writer is like hiring a Chief Product Officer. If you're looking to maximize the impact of your book, this episode is required reading.
Jun 7, 2018 • 25min
Leveraging Thought Leadership With Peter Winick - Episode 24 - David Mammano
If you've ever tried to do product development first and market research second, you may wind up with a great product that no one wants to buy. Content expert, David Mammano, joins Peter for a conversation about the journey of an entrepreneur in the content space. David talks about letting the market determine which ideas are worth investing in and licensing content to drive business growth.
Jun 5, 2018 • 28min
Leveraging Thought Leadership With Peter Winick - Episode 23 - Erica Dhawan
Your model is the skeleton that your content needs to anchor it. This week, Erica Dhawan joins Peter to discuss model building, content development, and business growth. She explains how she shaped her assessment tools with a data driven mindset and translated that data into targeted sales strategy. If you are looking for strategies to establish a lean and powerful sales funnel, check out the episode. Erica's strategy and tips would have a powerful impact on any thought leadership business.
May 31, 2018 • 27min
Leveraging Thought Leadership With Peter Winick - Episode 22 - Thomas Koulopoulos
Consulting is a problem solving business. Those problems are changing. The modern consulting landscape needs to change too. Futurist, author, and thought leader Thomas Koulopoulos joins Peter to discuss the ways that thought leadership and consulting businesses can adapt to the challenges of today and tomorrow. From the overall strategy and product design to tactical decisions and deployments, the conversation covers all aspects of thought leadership business and gives a clear idea of how to plan for success when planning future products.
May 29, 2018 • 26min
Leveraging Thought Leadership With Peter Winick - Episode 21 - Roger Brooks
Don't be afraid to take a risk and create content without worrying about perfection! Roger Brooks from American Real joins Peter to talk about content creation, audience segmentation, and finding your tribe. If you are a thought leader creating content online, this is an episode that can't be missed. Roger shares his experience learning about podcasting, video creation, and then passing his skills on to others on American Real. Roger shares how he got over his perfectionism and committed to creating content that is exceptional and accessible - skills that will help anyone build their brand in the modern content landscape.
May 24, 2018 • 28min
Leveraging Thought Leadership With Peter Winick - Episode 20 - Ron Carucci
The thought leader's journey is never a straight forward A to B. You're going to have to forge your own path, define your strategy, and set your own targets. Leadership expert, speaker, and author Ron Carucci joins Peter to talk about how he got his journey on track by working with a professional coach and the experience of being on the other side of the consultant's desk. Ron talks about the insight he gained in setting his goals and defining his audience to capitalize on his content.
May 22, 2018 • 26min
Leveraging Thought Leadership With Peter Winick - Episode 19 - Andy Paul
For any thought leader looking to use podcasting as part of their business development and branding, listen in to this week's episode. Peter is joined by author, speaker, and podcaster Andy Paul and their conversation covers the essential skills needed for podcasting as a thought leader. Andy's deep understanding of the sales process and brand building provide an excellent template for thought leaders who are looking to make a splash with their content and bring it to market using podcasts as part of their branding.
May 17, 2018 • 28min
Leveraging Thought Leadership With Peter Winick - Episode 18 - Rob 'Waldo' Waldman
Don't ever plan to be average. Know your niche and lay the groundwork for success by doing your research into the client's needs and how your content attacks those issues and provides solutions. Lt. Col. Rob 'Waldo' Waldman joins Peter to share his approach to creating authentic, powerful, and actionable content. Waldo provides insight into his high energy, high impact style of sales and the preparation that is essential to his success and staying power. Waldo talks candidly about the steps he uses to create and curate his brand and sales funnel. The episode is inspiring for anyone looking to improve their sales game and drive a big change in their business.
May 15, 2018 • 22min
Leveraging Thought Leadership With Peter Winick - Episode 17 - Shannon Huffman Polson
Shannon Huffman Polson joins Peter to discuss her journey from serving as one of the first female Apache pilot in the US Armed Service to running a business group at Microsoft to authoring a memoir and business book. She shares the advantages of working with Peter and Thought Leadership Leverage to develop her business model (and gives a glowing review). Shannon discusses developing her diverse product offering beyond keynote speaking and creating a hub for the content: The Grit Institute. Shannon shares her experience investing in the right mix of products (for her and her clients), targeting and segmenting the audience, and the entrepreneurial spirit at work as a thought leader.
