Leveraging Thought Leadership
Peter Winick and Bill Sherman
Hear from the people whose ideas shape the business world. Learn what their public stories leave out. Our beat: the business of thought leadership and the people who take
ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them
going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them
going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
Episodes
Mentioned books
Oct 2, 2018 • 17min
Leveraging Thought Leadership With Peter Winick – Episode 57 – Mark Kenney
How do you go from being really good as an investor to developing processes and methodologies that are teachable? This week Mark Kenney, founder of Think Multifamily and seasoned real estate investor joins us to shares his journey from investor to content producer running webinars and multi-day events helping others find their way in the multifamily investor scene. If you are curious about what it takes to get into investing in multifamily buildings, understand the risks of moving from expert to content provider, and getting tips on how to make the move yourself be sure to listen to this episode.
Sep 27, 2018 • 25min
Leveraging Thought Leadership With Peter Winick - Episode 56 - Dan Hawkins
In your first year of consulting you might find yourself doing anything to pay the bills all the while figuring out what niche you want to specialise in and what areas you do not want to work in. Dan Hawkins President of Summit Leadership Partners shares his journey from corporate America to the other side of the fence. Peter and Dan discuss the importance of a consistent and ongoing online presence, how to not go broke pitching against bigger firms, and why having original tools for you clients is key!
Sep 25, 2018 • 21min
Leveraging Thought Leadership With Peter Winick – Episode 55 - Erika Andersen
Publishing books sometimes isn't about making money. It can be about building credibility, making your brand, and having resources to give to clients Erika Andersen, Founding partner of Proteus International and author of "Be Bad First" shares her insight on how the publishing landscape has changed, the benefits of getting a book published beyond sales, and how to make sure you have a successful book. For information on why you need to be the CEO of your book stay tuned!
Sep 20, 2018 • 20min
Leveraging Thought Leadership With Peter Winick – Episode 54 - Dayne Shuda
Do you have a blog? Or are you thinking about starting one? If so you have to have consistency in your posting schedule and write in a manner that reaches a wider audience than you might be used to writing for. This week Dayne Shuda, owner of Ghost Blog Writers, joins us to give some great advise about how to have a successful blog and what you can expect if you go with hiring a ghost writer to maintain your blog presence. A blog can gain you traffic to your website, connections on social media, and so much more. Listen in to learn how.
Sep 18, 2018 • 20min
Leveraging Thought Leadership With Peter Winick – Episode 53 - Jan Rutherford
Of all the challenges and problems we see in the work world how can we address those through being more effective leading self, leading others, and leading the organization. Jan Rutherford, founder of Self Reliant Leadership and author of "The Littlest Green Beret" guides us through his experience of teaching in the military at age 19 to running his own company taking top level executives and veterans though expeditions to foster the exchange of new ideas!
Sep 13, 2018 • 20min
Leveraging Thought Leadership With Peter Winick – Episode 52 - Lee Caraher
The most important thing as a Thought Leaders is to be generous with your thoughts and to be generous with your help. Lee Caraher, President of Double Forte and author of "Millennials & Management" is generous with her help today sharing her experience dealing with Millennials in the work place, having a book deal dropped into her lap, and why you need to own your own content space. If you have a solution to a problem, tune in to find out why you should share it and how to best do that.
Sep 11, 2018 • 24min
Leveraging Thought Leadership With Peter Winick – Episode 51 - Matt Johnson
If you are looking to be a guest on a podcast what are the things you should be aware of and look for. If you are going to host your own podcast it should not only tell the audience what you do, but what you are an expert at. This week we get meta with out guest Matt Johnson, host of the "YouX" podcast and Founder / CEO of Pursuing Results. Matt shares a bit of his expertise in using podcasting to break into new markets and build strategic relationships. If you are thinking of starting a podcast don't miss this episode!
Sep 6, 2018 • 27min
Leveraging Thought Leadership With Peter Winick – Episode 50 - Chris Watters
Building brand equity can take a really long time and you have to be patient. If you do it right it will pay off! Christopher Watters, CEO of Christopher Watters International Realty and co-author of "The Million Dollar Real Estate Team" takes us in a different direction this week. Listen in to learn how a real estate agent doing 50x the business of an average agent formed a methodology to teach how he did it. Chris discusses with Peter the process of going from the B-C to B-B world, the hardships of building brand equity, and how you can hire a team that become experts in their role. This episode has knowledge to share that goes well beyond the Real Estate game!
Sep 4, 2018 • 24min
Leveraging Thought Leadership With Peter Winick – Episode 49 - Cathy Paper
The internet has changed a lot in the Thought Leader world. The content creation cycle is a lot faster than it used to be and you can no longer just be a speaker or an author. Something that has not changed is you have to know what you stand for. Cathy Paper, Founder of RockPaperStar and expert in strategic assessment and coaching, joins us to share her experience in helping people develop their content and packaging themselves. Cathy and Peter give advise on finding your audience, scaling content, and the usefulness of group programs.
Aug 30, 2018 • 22min
Leveraging Thought Leadership With Peter Winick – Episode 48 - Robert "Dusty" Staub
Writing your book is only 10% of the effort. The other 90% comes from how you market it, package it, the platform you put it on, and the connectivity you have with your audience. This week Robert "Dusty" Staub founder and CEO of Staub Leadership and author of "The Heart of Leadership" and The Seven Acts of Courage" joins us to talk about how the publishing landscape has changed over the last 20 years, what level of promotion you can expect from your publisher, and how your book can be both resource and calling card. If you want to hear how you can turn a speaking engagement into selling hundreds if not thousands of your books tune in!
