Leveraging Thought Leadership
Peter Winick and Bill Sherman
Hear from the people whose ideas shape the business world. Learn what their public stories leave out. Our beat: the business of thought leadership and the people who take
ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them
going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them
going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
Episodes
Mentioned books
Aug 28, 2018 • 21min
Leveraging Thought Leadership With Peter Winick – Episode 47 - Naphtali Hoff
As a Thought Leader you might feel like you have content that can help everyone. But few have the money to market everyone. The key is to find your niche and market to them! This week Naphtali Hoff, a successful coach at Impactful Coaching & Consulting and author of "Becoming the New Boss" sits down to discuss his methods for content creation, publishing strategy, and how he went about finding his niche market. If you are just moving into the Thought Leader space from another occupation finding your value and understanding how you are going to serve your clients can be a tough hill to climb. Tune in and take advantage of the years of wisdom Naphtali and Peter have to share!
Aug 23, 2018 • 31min
Leveraging Thought Leadership With Peter Winick – Episode 46 - Dave Lorenzo
As a speaker you have to have clarity of purpose and your purpose is to attract clients. You have to know how you can leverage your speaking engagements into truly becoming a business. This week Dave Lorenzo, speaker, business strategy consultant and author of "The 60 Second Sale" joins us to dispense some hard truths that other might not tell you. The information you need to hear is: speaking is not a business. It is an opportunity to get in front of an audience and show your value so you can provide that value later on for a multiple of what you would make doing a speech. Dave and Peter discuss how to develop a relationship, how giving away product can turn into big money, and why it is important to tailor your offer to your audience. If you want to know what know one else will tell you, don't miss this episode!
Aug 21, 2018 • 27min
Leveraging Thought Leadership With Peter Winick – Episode 45 - Tim Sanders
There are a lot of ways for a Thought Leader to get paid. Write, speak, advise, building, and training are just some. How can you know which direction to turn your focus? How will you know what the market wants from you? Tim Sanders, CEO of Deeper Media Research and author of New York Times Bestselling book "Love is a Killer App" has done it all during his career. Today he sits down with Peter to discuss sticking with his gut on the title of his book, his advisory role to businesses going through transition, and what you should be willing to take a risk on. If you are transitioning from business to speaker / writer this episode will help you understand the needs of being an indirect or direct marketer and why you should be careful collaborating with gatekeepers. Show the love and listen!
Aug 16, 2018 • 25min
Leveraging Thought Leadership With Peter Winick – Episode 44 - Ryan McCarty
Too often the work place is not considered somewhere the front line employee can make a difference or feel like they are part of something bigger. How can you inspire your employees to show up to work and know their why, beyond just making a paycheck. This week Ryan McCarty, co-founder of Culture of Good and co-author of "Building a Culture of Good" sits down with Peter to discuss how he took his experience in the not for profit world and changed the corporate culture of TCC Communications and many other businesses. Ryan shares his knowledge on why profit doesn't have to be evil. How you can have fun, build your business, and make a difference in the world. If you want your why to equal your what. Tune in!
Aug 14, 2018 • 28min
Leveraging Thought Leadership With Peter Winick – Episode 43 - Patricia Fripp
Forty years ago a speaker could give the same speech to every client. With the reach of technology companies not only expect a key note customized for them but to be able to access your material at any time. How can you take a sixty minute keynote and turn it into something that can truly move the bar? Patricia Fripp, a Certified Speaking Professional, former President of the National Speakers Association, and creator of FrippVT, joins Peter to share her years of experience on how the speakers market has changed and how client expectations have changed. She also gives advise for taking your speaking ability to the virtual realm and why a speakers has to be an excellent listener as well. Test your listening skills and tune in!
Aug 9, 2018 • 20min
Leveraging Thought Leadership With Peter Winick – Episode 42 - Eric Lofholm
In the world of training and the speed of technology it can become adapt or die. When you make the move to digital with your content you have to ask a lot of questions. What platform should you use? How do you break your content down into bite size chucks? And how do you create value in distance learning are just a few. Eric Lofholm, International Master Sales Trainer and author of the best selling book "The System" joins Peter to discuss his journey from being one month away from being fired from his sales job to becoming one of the top sellers in just 60 days. How he used his experience working with Tony Robbins to start his business, and what you should do when moving your training content to an online model. Take action in the face of resistance and don't miss this episode!
Aug 7, 2018 • 19min
Leveraging Thought Leadership With Peter Winick – Episode 41 - Susan Peppercorn
Are you a CEO who has lost the love for your work? Burned out and not sure where to go next? It is a common problem that happens to a lot of professionals when their role changes over time. What was once a fulfilling position might feel like little more than paper pushing, leaving you to question what your strengths are and where to go next. Susan Peppercorn, Career Coach with Positive Workplace Partners and author of the new book "Ditch Your Inner Critic at Work" joins Peter to tells us why people often underestimate their own strengths and how Positive Psychology can help you find a new path.
Aug 2, 2018 • 29min
Leveraging Thought Leadership With Peter Winick – Episode 40 - Shane Green
Companies will spend almost a billion dollars in the US this year on training, but what should your training be focused on? Shane Green, President of SGEi and author of "Culture Hacker" joins Peter to tell you why training might actually be the last piece of the puzzle your company needs to move its customer service forward. Starting his career at the Ritz-Carlton, Shane has become a leader in customer experience and organization culture. Together Peter and Shane discuss the process of turning customer experience knowledge into a book. How important it is to have your content out in all aspects of the market, and why re-purposing content can save you time and grow your audience.
Jul 31, 2018 • 24min
Leveraging Thought Leadership With Peter Winick – Episode 39 - Dana Shaw Arimoto
When you are developing your platform it isn't temporary. It's got to feel good, you have to be proud of it and it has to be part of you. Dana Shaw Arimoto, founder of Phoenix5 and author of the "Stop Settling" movement talks with Peter about her journey. Together they share advise and experience working together validating a platform born out of personal necessity. Turning that platform into a book and navigating the road of publishing. And finally taking that book and turning it into a valid assessment tool that can reach anyone regardless of age, gender, or occupation. If you are struggling with work / life balance, trying to understand the publishing world, or trying to make your assessment tool valid this is the show you must listen to.
Jul 26, 2018 • 20min
Leveraging Thought Leadership With Peter Winick – Episode 38 – Jackie Stavros
If you are an established academic writer looking to make the jump to a more general audience with your material you could end up facing a lot of hardships you did not expect. Today on Leveraging Thought Leadership Jackie Stavros, co-author of the new book "Conversations Worth Having" from Berrett-Koehler Publishers talks about her experience going from a well-respected academic writer to meeting the demands of publishing a book in the life-style genre. How do you go about finding the right publisher? What should you know before you approach a publisher? How do you manage having to change the voice you speak in, the constraints of page counts, and the often under estimated task of actually launching the book are just a few of the stumbling blocks you might encounter. Be sure to listen in as Jackie shares her story and Peter shares his expertise on the publishing world.
