Leveraging Thought Leadership
Peter Winick and Bill Sherman
Hear from the people whose ideas shape the business world. Learn what their public stories leave out. Our beat: the business of thought leadership and the people who take
ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them
going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them
going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
Episodes
Mentioned books
Nov 6, 2018 • 18min
Leveraging Thought Leadership With Peter Winick – Episode 67 - Amy Radin
When starting out as an author it can be a good idea to reach out to other authors for tips on getting started. Amy Radin, Marketing and Innovation expert and author of "The Change Makers Playbook" joins Peter to discuss the process of writing her first book and what she learned along the way. In addition they share their knowledge on marketing, pricing, and content development in this must listen episode!
Nov 1, 2018 • 22min
Leveraging Thought Leadership With Peter Winick – Episode 66 - Barbara Cave Hendricks
In the past the initial marketing push for your book came from the publisher. Now you have to create your own marketing campaign. Barbara Cave Henricks, Founder of Cave Henricks Communications and author of "Mastering the New Media Landscape" gives us her expertise on the mistakes people make launching their book, how your should prepare now for the book you might write in the future, and how to set your expectations before you book launch.
Oct 30, 2018 • 20min
Leveraging Thought Leadership With Peter Winick – Episode 65 - Jackie Woodside
In the content business there are only three ways to make more money. Do more of what you are doing. Do more of what you are doing at a higher price point. Or digitise and scale your content. Jackie Woodside, radio and TV personality, Tedx speaker and author of "Calming the Chaos" and "Time for Change" joins Peter to discuss expanding her profits, getting better traction in the market place, and having to do the parts of the business you might not love.
Oct 25, 2018 • 17min
Leveraging Thought Leadership With Peter Winick – Episode 64 - Guy Pierce Bell
What makes a healthy business tick? Why do some businesses get off track, fall out of line and have missteps that become patterns? Guy Pierce Bell, author of "Unlearning Leadership" and accidental Thought Leader joins Peter to discuss how to keep your business healthy, where innovation happens, and how to prepare after you've booked a speaking engagement. If you want a better understanding of Guy's adventures from musician to Thought Leader be sure to listen in.
Oct 23, 2018 • 26min
Leveraging Thought Leadership With Peter Winick – Episode 63 - Chip Conley
What does it mean to be a modern elder? And do you need one in your workplace? Or are you one already? Chip Conley, Founder of the Modern Elder Academy, Head of Global Hospitality and Strategy at Airbnb and author of "Emotional Equations", "Peak", and his newest book "Wisdom at Work" joins Peter to discuss the concept of a Modern Elder, how age diversity is important in the work place, tips for writing a book, and finding your audience. This episode is overflowing with great advice be sure to listen in!
Oct 18, 2018 • 19min
Leveraging Thought Leadership With Peter Winick – Episode 62 - Scott Eblin
What does it take in terms of managing yourself, leveraging your team, and engaging your colleagues for leaders to be fully at their best? Scott Eblin, President of the Eblin Group and author of "The Next Level" and "Overworked and Overwhelmed" joins Peter to discuss how a book can be one channel for a set of ideas but can become the foundation for your entire business for years to come.
Oct 16, 2018 • 20min
Leveraging Thought Leadership With Peter Winick – Episode 61 - Lisa Nirell
People tend to learn differently today than they did in the past. How do content providers cater to the new generation to ensure what they put out is digestible by today's market? Lisa Nirell, founder of Energize Growth and author of "The Mindful Marketer" and "Energize Growth Now" discusses how to make your content for various modalities, the benefits of partnering with LinkedIn, and the power of community! If you have content and want to connect with the current generation don't miss this episode!
Oct 11, 2018 • 20min
Leveraging Thought Leadership With Peter Winick – Episode 60 - Holly G Green
As you progress through your journey as a Thought Leader you always have to be willing to learn and unlearn. As times change what once worked may no longer work and being able to grow and change is key. Holly G. Green, CEO of The Human Factor and author of "Using Your Brain to Win" shares her advice on how she has kept up with the changes in the content space, how writing, speaking and consulting can feed each other, and why making the highest billable hour isn't always best for the long term.
Oct 9, 2018 • 20min
Leveraging Thought Leadership With Peter Winick – Episode 59 - Jim Jubelirer
When starting out if you don't have a large network, affiliate with others who are further along to leverage their contacts. Jim Jubelirer, of Jubelirer Results Group and co-author of "Mastering the Art of Success" joins Peter to talk about his time as a Thought Leader and how he affiliated to move further along. Together they share advice on networking, finding your audience, and why you need to invest in learning about yourself. Jim also shares why the future is brighter than you think! http://www.jubelirerresultsgroup.com/leveragingthought/
Oct 4, 2018 • 19min
Leveraging Thought Leadership With Peter Winick – Episode 58 - Thomas Barta
One simple philosophy for success as a consultant is Be Helpful. Don't make it about selling more tomorrow. You have to genuinely help and be clear about what help you can give. Thomas Barta primer marketing leadership expert and author of "The 12 Powers of a Marketing Leader" sits down with Peter to help our listeners with advise on marketing, being distinctive, and how keynote speaking can be an opportunity to test new concepts that might one day work themselves into a book.
