Leveraging Thought Leadership
Peter Winick and Bill Sherman
Hear from the people whose ideas shape the business world. Learn what their public stories leave out. Our beat: the business of thought leadership and the people who take
ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them
going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them
going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
Episodes
Mentioned books
Dec 13, 2018 • 21min
Leveraging Thought Leadership With Peter Winick – Episode 77 - Lynda McNutt-Foster
Today's world is about facilitation, you need to figure out how to facilitate meaningful conversation and allow people to feel heard and understood. Our guest Lynda McNutt-Foster, CEO of Cortex Leadership Consulting and author of "Time Mastery" and "4 Keys to More Effective Leadership" shares her expertise as a coach and speaker. Lynda and Peter discuss how to deal with rainmakers, learning to work together, and how to make your audience feel heard and understood.
Dec 11, 2018 • 22min
Leveraging Thought Leadership With Peter Winick – Episode 76 - Juliet Funt
When you are able to build relevant business content, truly intellectually simulating ideas on top of great platform skills then you can really get noticed in the world of speaking. On this episode our guest is Juliet Funt, CEO of WhiteSpace at Work and premier keynote speaker. Peter and Juliet discuss the move from keynote speaking to a scaleable business, the differences between working with mid-size and fortune companies, and the need for practice regardless of natural talent.
Dec 6, 2018 • 22min
Leveraging Thought Leadership With Peter Winick – Episode 75 - Peter Kozodoy
There are 3 levels to honesty. And when leaders align all three levels within themselves and their organizations that is when they truly dominate their industry. Our guest is Peter Kozodoy, Chief Strategy Officer for GEM Advertising and author of "Honest to Greatness". The Peter's discuss entrepreneurship, why you need to be brutally honest and how your identity is your company. If we're not learning we're dying as entrepreneurs. Listen in to learn more!
Dec 4, 2018 • 21min
Leveraging Thought Leadership With Peter Winick – Episode 74 - Karen Yankovich
Almost everyone is on social media these days but as a Thought Leaders what are the do's and do not of using social media? We welcome Karen Yankovich, President of Up Level Media and host of the podcast "Good Girls get Rich". Karen shares her expertise on social media and how it is about the conversation and not just throwing out content. Peter and Karen tackle some of the etiquette for successfully reaching people on social media and not coming off as pushy. This is a must hear episode!
Nov 29, 2018 • 22min
Leveraging Thought Leadership With Peter Winick – Episode 73 - Denise Lee Yohn
If you are having trouble with the content for you book you might have to switch how you look at it from writing the book you want to writing the book people will want to read. Peter welcomes Denise Lee Yohn, brand building expert and author of "Fusion" and "What Great Brands Do". Together they discuss the mental and financial burden of getting a book published. Finding the angle to write the book people want to read. And getting the most value out of a position before you make the leap to something else.
Nov 27, 2018 • 19min
Leveraging Thought Leadership With Peter Winick – Episode 72 - Aaron Keller
Advertising is there to prop up brands that are not doing that well. Really good brands don't need advertising. Aaron Keller, CEO of Capsule and author of "The Physics of Brand" shares why advertising is the tax you pay for not being interesting. Why you need to have a passion for the content you create. What you need to write a good book. And if writing media a few hours a week can have a noticeable return.
Nov 20, 2018 • 21min
Leveraging Thought Leadership With Peter Winick – Episode 71 - Nathan Regier
A good use of soft skills can make up more than 50% of what drives performance. Nathan Regier,CEO of Next Element and author of "Conflict without Causalities" joins Peter to discuss the changes in the corporate space, switching sales models, and the slow train of effects that take place after your book is published.
Nov 15, 2018 • 24min
Leveraging Thought Leadership With Peter Winick – Episode 70 - John Murphy
Having a coach is a must have for any senior executive who is ambitious to really leverage themselves and leverage the team they have. John Murphy, executive coach and owner of John Murphy International joins Peter to share the power of having a coach, how you can tell if a client is going to be a good fit,and why you need to be the walking embodiment of of the values that are core to your organization. Check out more of John's content: http://www.johnmurphyinternational.com/leveragingthought/
Nov 13, 2018 • 23min
Leveraging Thought Leadership With Peter Winick – Episode 69 - James Kelley
When faced with adversity you need to be accountable for what happened but also look for the lesson to be learned from it. James Kelley, a professor at United Arab Emirates University and author of "The Crucible's Gift" shares his knowledge on how those who can embrace their adversity thrive better as a leader. Together James and Peter discuss building digital content and how you can set yourself apart from the rest of the market.
Nov 8, 2018 • 23min
Leveraging Thought Leadership With Peter Winick – Episode 68 - Vicki Halsey
When delivering content you need to energize the learners who will go out and leverage their strengths and build relationships based on the content. Vicki Halsey, Vice President of Applied Learning at The Ken Blanchard Companies and author of "The Hamster Revolution" and "Brilliance by Design" joins Peter to share why teachers should only spend 30% of their time speaking and 70% of the time listening to students. If you want to know how to deliver content and have learners be engaged this is a must listen episode.
