Leveraging Thought Leadership
Peter Winick and Bill Sherman
Hear from the people whose ideas shape the business world. Learn what their public stories leave out. Our beat: the business of thought leadership and the people who take
ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them
going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them
going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
Episodes
Mentioned books
Jan 24, 2019 • 25min
Leveraging Thought Leadership With Peter Winick – Episode 87 - Jill Schiefelbein
Today's method of training is moving more towards online courses. Are the skills needed to speak in person the same as those needed for a successful webinar? Jill Schiefelbein, owner of the Dynamic Communicator and author of "Dynamic Communication" discusses how she moved from being an educator to pioneering the webinar scene. She shares the skills needed and challenges you'll face hosting webinars. What trainers need to be effective and the importance of volunteering your time.
Jan 22, 2019 • 23min
Leveraging Thought Leadership With Peter Winick – Episode 86 - Dr. David Katz
We get a different perspective on Thought Leadership this episode by talking to a medical doctor. Dr. David Katz, Founding Director of Yale-Griffin Prevention Research Center, Founder and President of True Health Initiative and Author of "The Truth About Food" shares how he became a doctor and ultimately an influencer for a healthier life. The choices David makes as a health practitioner involving in so many organization to get his message is parallels those of Thought Leaders in any industry making his advise invaluable for all of our listener.
Jan 17, 2019 • 30min
Leveraging Thought Leadership With Peter Winick – Episode 85 - Daniel Pink
What are the building blocks of an effective business? Do you just need to know your content? Or do you also have to put your heart and soul into it? Daniel Pink, New York Times bestselling author of "When: The Scientific Secrets of Perfect Timing" and "To Sell is Human" is our guest. Daniel and Peter delve into the cyclical nature of business books, book agents, publishing, and what it takes to build a successful business.
Jan 15, 2019 • 19min
Leveraging Thought Leadership With Peter Winick – Episode 84 - Greg L Witt
Connecting your brand with Gen Z can be a difficult task. How do you speak to the market with authenticity and relevance? Gregg L. Witt, Senior Brand Builder/Marketing Strategist at the Think WithWitt and author of "The Gen Z Frequency," shares his years of experience as a "youth-brand" strategist. He opens up about his experiences, and gives tips to help your brand reach tweens, teens, and young adults. Gregg and Peter discuss the benefits of giving content away, building communities, and the value of building true relationships.
Jan 10, 2019 • 25min
Leveraging Thought Leadership With Peter Winick – Episode 83 - Jack Daly
With technology the world is a different place, but there are basics of selling that will never change. Our guest is Jack Daly, a leading sales speaker with more than 30 years of experience and author of Best Selling books "Hyper Sales Growth" and "The Sales Playbook". Jack and Peter talking about finding clarity for yourself, using leverage to get more business, and the need for assistants. For some great free content check out Jack's magazine.
Jan 8, 2019 • 21min
Leveraging Thought Leadership With Peter Winick – Episode 82 - Jim Karrh
What does it take for you to be considered trust worthy? It's a function of two major factors expertise and empathy. Jim Karrh, Consultant, Speaker, Coach and author of the book "Managing the Message" coming later this year is our guest this week. He shares with us the importance of building trust, crafting the right message, and the value of writing a book. You can learn more from Jim on his podcast "Manage Your Message"
Jan 3, 2019 • 21min
Leveraging Thought Leadership With Peter Winick – Episode 81 - Allison Shapira
Taking your book to market comes with many decisions people won't considered until after the book is written. Have you clearly defined your audience? Do you seek a traditional publisher or self publish? Our guest Allison Shapira, CEO of Global Public Speaking and author of "Speak with Impact" gives us her insight on getting her book published, pricing vs value, and how success comes from building relationships of trust with clients.
Dec 27, 2018 • 21min
Leveraging Thought Leadership With Peter Winick – Episode 80 - Jody B Miller
As you get a calling deep in your soul to do what matters to you take the opportunity if it feels right. Even if you don't know what you are doing because you will learn along the way. Our guest Jody B. Miller, CEO of C2C Executive Search & Strategic Management and best selling author of "From Drift to Shift" introduces us to the MISOGI Method and why being happy with who you are is important to having success in all areas of your life. Together Jody and Peter discuss getting published, taking opportunities when presented, and figuring out the path of a Thought Leader.
Dec 20, 2018 • 22min
Leveraging Thought Leadership With Peter Winick – Episode 79 - Anthony Davenport
When seeking a way to connect with your audience it is often your own personal story that has the greatest impact. We connect with our guest Anthony Davenport, CEO of Regal Credit Management and author o f "Your Score: Understanding, Controlling, and Protecting your Credit Score" on his journey from loan officer to CEO, author, and speaker. Anthony shares with us his journey getting published, working with a ghost writer, and being an entrepreneur.
Dec 18, 2018 • 24min
Leveraging Thought Leadership With Peter Winick – Episode 78 - Michael Landers
How do you go about strategically selecting speaking engagements that you can turn into something more after the event? Michael Landers, Principle of Culture Crossing and author of the book "Culture Crossing" is our guest. Michael shares his experience on having a successful speaking engagement, navigating the awkward conversation of budgets, and the need for consistency in both performance and pricing.
