Leveraging Thought Leadership

Speaker's Agencies no longer control the market. If you are going to go it alone you have an obligation to market yourself to stand out in the crowd. With the ability to self-publish and social media how can you achieve that? Dr. Rick Goodman, is the author of "The Solutions Oriented Leader" and "Living A Championship Life" a consultant, adviser and Certified Speaking Professional. Rick and Peter discuss what it takes to increase the probability of getting noticed and ultimately booked for speaking engagements. Rick shares his unique methods of marketing, networking and moving speaking from a transactional business to an ongoing relationship. If you want to create a dynamic and impactful marketing campaign reach out to Thought Leadership Leverage for help.

The business book genre has a lot of options for readers to pick from. How can you rise above the noise to get noticed and better yet have a successful book? Our guest Tami Holzman, is an Angel Investor, Advisor, Entrepreneur, Brand Ambassador and author of "From C-Student to the C-Suite". Tami opens up about how she laid everything on the table to be open, honest, and vulnerable writing her book and how that allowed her to connect with her audience in a way many business books do not. Tami shares how the skills she learned in previous professions such as being a talent agent, translated into her career as a Thought Leader and how the network she build over time has opened doors for her as she now opens doors for others. Continue to build you own network by adding Thought Leadership Leverage to your rolodex! Contact us about a strategy session for writing, speaking, or marketing!

When starting out as a Thought Leader you need to understand that it takes time to build your audience and get recognition for your content, but there are ways to accelerate that process! Our guest Michael Zipursky is the CEO of Consulting Success, the host of the Consulting Success podcast and author of the Amazon best seller "The Elite Consulting Mind". Michael has been helping consultants elevate their position and accelerate growth. Michael breaks down why you need to have a very clear idea of who your client is and how specific you should get when trying to identify your target market. If you want to make sure your content gets out and is seen contact Thought Leadership Leverage for help with Marketing.

The publishing world is changing at a fast pace as technology evolves and becomes more accessible. Are traditional publishers still relevant? No one knows how the publishing world has changed better than today's guest! Ken Blanchard, is the author of the best-selling book "The One Minute Manager" , "Leading at a Higher Level", "The Simple Truths of Service" and more than 60 other books, is in Amazon's Hall of Fame as a best-selling author, and is one of the most influential leadership experts in the world! Ken shares his decades of experience on the changes to publishing, what you should do if you already have an established platform and how some publishers are changing to stay relevant in this new market. Plus Ken and Peter discuss the unique methods Ken has used to get feedback on his books and the various revision cycles he goes through before taking his manuscript to a publisher. Ken tells us that your content doesn't have to be simple, but it does have to be digestible. We have some additional advise on why complex ideas don't sell.

It is very important to invest in your brand from the get go; but you need to ask yourself if you should be the brand or if you should develop the company as its own brand. Our guest Charlene Li is the Founder of "Altimeter", author of the New York Times bestselling book "Open Leadership" and "The Disruption Mindset" available June 11th, 2019. For the last two decades Charlene has been helping people see the future as a respected adviser to Fortune 500 companies on digital transformation and leadership. Charlene walks us through the process she took in building Altimeter and positioned it to be acquired; how she found a company that suited her requirements, and continues to work with them. Peter asks about how the publishing landscape has changed between her first book 11 years ago and today with a new book on the horizon. Plus, Charlene shares the importance of culture and figuring out what type of relationship you want to build with your audience. Charlene has 5 books under her belt and understand what it takes to have a successful book launch. If you are looking to publish your first book it can be a enormous task. Contact Thought Leadership Leverage to discuss a strategy for your book launch.

Do you want to be a high performer? Do you want to play in the big time and reach your full potential? J.V Crum III is the Conscious Millionaire Mentor, host of the Conscious Millionaire podcast, author of the best-selling book "Conscious Millionaire" and our guest this week! Peter and J.V. are big fans of podcasting as a modality, but there are many other ways you can deliver your content. They discuss how you can choose which you pursue, what parts of your content to re-purpose, and why starting in a new modality can be uncomfortable. Plus, J.V. talks about how he gets into the right flow for his work and why you should block your time out into fast flow and slow flow activities furthermore J.V. tells us what the 3 whys are that he asks every client and that you should be asking yourself. This is a must listen episode with a special gift from J.V. at the end! With so many modalities to pick from you might also find yourself overwhelmed with ideas. Our COO Bill Sherman talks about why sometimes you need to close the Idea Factory.

Being recognized for your Thought Leadership in multiple ways is important to build you reputation. But when it comes to building that reputation how do you determine who you should connect with and how can you best build your network? Jared Kleinert, award winning author of "2 Billion Under 20" and "3 Billion Under 30", TED speaker and USA Today's most connected Millennial shares how he has built a world class network. Jared shares how he started his network and looks at the long game of being a Thought Leader. Peter and Jared discuss the need to offer value when building your network, why you need to avoid asking for too much, and why you should not take it personally if you get rejected. In the journey to become a Thought Leader many people make flawed assumptions, but you don't have to make those same mistakes. Peter has five things you should not assume.

You might have a lot of ideas but how do you choose which ones to follow through on? What ideas would make a good chapter in a book and what would better serve as a talk or essay? Our guest A.J. Jacobs is a New York Times best-selling author of "Thanks a Thousand" and "The Year of Living Biblically" as well as a journalist and TED talk speaker. A.J. tells with us how he generates many creative ideas then hones in on the ones that have the potential to become something bigger. He shares his unique process for editing his books and ensuring that each chapter resonates with the audience. Peter and A.J. talk about the different skills sets that are needed to be an author and a speaker. How many of those skills do not cross over and how A.J. forced himself to learn the skills to become a great speaker. This episode is full of great advice for Thought Leaders, speakers, authors, and content creators of all kinds! Be sure to tune in! To make content successful it has to be memorable. Peter shares some tips for making your "Content Sticky"

What you want from your content can often change based on the demands of your audience. How do you let go of preconceived notions to make way for what people really want? We are excited to have Linda Fisher Thornton as our guest! Linda is an innovative leadership consultant with a passion for ethical leadership. She is the CEO of "Leading in Context", an Adjunct Assistant Professor of Leadership for The University of Richmond School of Professional and Continuing Studies and the author of "7 Lenses". Linda shares how writing her book has meant having to change to meet the demands of her audience and how they want to consume her content. She shares how easy to get attached to an idea and how great things can be when you let go to explore the way things need to be. Linda tells us how she overcame all the reasons to not write her book and answered the call to do the work she knew would help people. Getting started can be the easy part, Peter offers advice on how to not just start, but reach the finish line.

As an independent consultant you might be very good at what you do. But understanding what you should charge, finding an accountant, insurance and all the sides of a business might be foreign. Our guest is Will Bachman, Founder and CEO Umbrex, which is the first global community connecting top-tier independent management consultants with one another. Will also hosts "Unleashed" a podcast focused on how to thrive as an Independent Professional. Peter and Will dig into the best practices for running a podcast to increase awareness of your brand and what value can be created by having a podcast. Plus you'll learn how having a podcast can keep you up to date on the state of your industry and how your podcast could be viewed as writing a book in public one page at a time! Hosting a podcast is a great way to come up with new ideas. Our COO Bill Sherman has some other way to start your Idea Factory.