Leveraging Thought Leadership

What is the formula for powering up in the face of complexity? How can you differentiate between difficult challenges and complex challenges? Our guest David Komlos, CEO & Co-Founder of Syntegrity Group works with Fortune 500 companies on transformation and issue related to complexity. Together with is partner David Benjamin they have authored the upcoming book "Cracking Complexity". David shares with us his unique process of writing the book and what method saw a 40% change in the book over a two week period! Peter and David talk about why Thought Leadership content marketing is a great indispensable way to amplify the impact you are having and really scale why there is no close second method and why you need to be really aggressive when going after your goals. If you have a book coming out you'll need a solid launch strategy. Let Thought Leadership Leverage make that complex process easier for you.

Many people struggle with getting content out because they feel it has to be perfect. That feeling can cause anxiety, fear, and create issues in other parts of your life. How do you go about making great content while letting go of your perfectionism? Internationally renowned fitness expert and wellness leader Petra Kolber is our guest! As a beacon for change for authentic happiness she shares advice from her first book "Perfection Detox". Writing a book can seem like an overwhelming task; Petra shares what it took to get it done and how an author's vision of success can be very different from a publishers. Can that difference cause friction? Together with Peter they discuss leveraging speaking engagements into a longer commitment to further add value and how to scale your passion of delivering content live to avoid burn out. You can find more great wisdom from Petra on "Perfection Detox Podcast". For some great advice from Peter on "Scaling You" check out this short video.

Science, Technology, Engineering and Mathematics (STEM) is a term typically used when addressing education policy and curriculum in schools. However these type of organizations exist at the enterprise level too. How can you help these organizations and the people that run them be more effective at what they do? Dr. Ryan Lahti, founder and managing principal of OrgLeader, author of "The Finesse Factor" is a strategic adviser to Fortune 500 and mid-size companies helping bring finesse to the way they operate. Ryan shares with Peter how he decided what stories and data to include in his book and methods for getting his message out. In addition they discuss how writing a book is a different animal than writing an article or paper and why you need to practice what you preach in your book.

More than a third of American's are working the Gig Economy, mixing short term jobs, contract work and freelance assignments. If you are going to work in the Gig Economy what should you ask yourself when taking jobs? Our guest Diane Mulcahy, is the author of "The Gig Economy", teaches the coarse at Babson Collage, is a contributor to Forbes, Huffington Post, Harvard Business Review and is a professional investor! She shares with Peter the advantages to not working the typical full-time job, how to find the type of work you like the most, and how going deep on a subject can pay long term dividends.

Too many business books don't think about the audience appropriately. Have you thought about the specific person you want to write to? Do you speak the language to reach them? Or should you be seeking a writing partner or ghost writer to make your message clear. Our guest Bronwyn Fryer, is a collaborative writer and editor who has worked with best-selling author Dan Ariely, Dr. Edward Hallowell, Fred Kofman and many more. Peter and Brownyn discuss what a ghost writer can do for you and what a business book needs not only to be successful but good. In addition they share advice on what publishers are looking for, how to outline a book, and the long term effects of having a book on the market.

The purpose of writing a business book has changed over the years. While the focus might have been on units sold, it has shifted to being a tool to increase your reach, brand recognition, and cache. Our guest Lori Ames, Founder and CEO of PR Freelancer Agency sits down with Peter to share her expertise in publicity, public relations, and marketing for non-fiction authors. Lori gives advice on how to approach a PR firm, what the long term and sustainable purpose of your book should look like, and why books no longer have a shelf life. In addition to book publishing Peter and Lori discuss the effects of having out dated materials on your website or blog and the benefits of hiring a PR firm directly. Writing a book can be a daunting task. During the process you have to make sure the other parts of your business continue to work. Peter shares advice for making sure the book writing process doesn't control you.

When writing a book on your content it is easy to feel handcuffed by a fear of saying too much, but there is value in having to write down what you do in a way that others can understand and implement it. Our guest is David Benjamin, Co-Founder and Chief Architect of Syntegrity Group, who specialize in advise for Fortune 500 and Government leaders on how to organize for complexity. David is also the co-author of the upcoming book "Cracking Complexity" available on May 7th, 2019. David sits down with Peter to discuss the process they took writing the book as co-authors, who found a 3rd partner in a ghost writer. They discuss taking their proven method and making a market for it where their target audience might not have been aware they needed the solution. It takes a solid strategy to forge your own marketplace for your product and methods. Make sure you have one in place by working with Thought Leadership Leverage.

We are celebrating our 100th episode of Leveraging Thought Leadership with Peter Winick. Over the last year we have had the honor of having some of the biggest and brightest Thought Leaders, Authors, Publishers, Markets and content creators from a wide variety of industries. In a retrospective we look back at just a few of our favorite guests and some of the best advice they've been able to provide our listeners. Chester Elton highlights the need to build relationships and build content. Juliet Funt shares her expertise in Keynote speaking. Stephen MR Covey talks about various modalities and how to align your profit with your mission. Allison Shapira tackles price vs value and the various audiences you might work for. Chip Conely dives into marketing and refining your client avatar and last but not least Daniel Pink discusses his experience with publisher and agents and how they have been a big part of his success in the book industry. We thank all of our listeners and ask you to continuing tuning in, sharing our content, and helping us make the next 100 episodes even more successful.

Are you looking for creative and interesting way to scale your content? Are you a Thought Leader with content based on teaching some important information? Do you spend too much time focused on speaking engagements and not enough time developing the business? Are you willing to eat your own dog food? Because to succeed you need to! Our guest Kate Vitasek, a teacher at the University of Tennessee, Founder of Vested, author of "Vested", "The Vested Outsourcing Manual", "Getting to We", monthly contributor to Forbes and Keynote speaker brings a wealth of knowledge on building a business off following the very principles she teaches. Kate shares how to make a win-win licensing model and why the standard agreement might not be what you need. Along with Peter they share interesting ways to scale your content, how to make sure your spend time on all aspects of your business from content creation to speaking and how you can change the world one deal at a time

Writing a book is hard, but selling a book is even harder. You can make that task easier by hiring a good PR person but how will you know if the fit is right? What questions should you ask? What is the publishing house going to do for you? These are all important questions but what do the right answers look like? Our guest Tess Woods is an entrepreneurial leader with 20+ years of experience in strategy, branding, thought leadership, and hands-on campaign development who has been featured in The New York Times, Bloomberg Business Week, and Forbes Peter and Tess discuss why you need to set your expectations for sales, have a marketing plan in place, and be building your followership well in advance. Along with those topics Tess gives expertise on finding a PR person that will fit your needs, understand your genre, and have success in the market your book will be in. If you want to understand what having a best-selling book means and why hitting that benchmark might not be that important for your goals you'll need to listen to this episode!