Leveraging Thought Leadership

The removal of the gate keepers in traditional publishing has opened up the flood gates in a dramatic way that creates a lot of opportunity for new authors. Our guest, Mitch Joel is the Founder of "Six Pixels Group", author of "Six Pixels of Separation" and "Ctrl Alt Delete" and is a visionary, digital expert and community leader. Mitch talks to us about the importance of a strong platform when seeking a traditional publisher, understanding what role they'll play in marketing your book, and why you need to stay true to you voice and care about your audience. If you are writing a business book Bill Sherman has some tips for making your book great!

Today we change lanes and speak with Daniel Blue, Owner and Founder of Quest Education a company helping business owners manage their retirement funds across all 50 states. Daniel uses the methods of Thought Leaders to education his clients about options they did not know they had and grow his business. He tells us which social media platform he uses to reach his audience in an interesting way, how his video content has been effective, and even debunks some retirement fund myths! Daniel has had great success with video content. If you are thinking about making digital content check out our tips on the 3 Stages of Digital Content Creation.

When starting out as a Thought Leader you have to find out what your values are, what your purpose is, and what you stand for? Our guest Claude Silver, Chief Heart Officer at Vayner Media, Emotional Optimist Coach, Manager, and Mentor is going through this process as she begins to develop her own Thought Leader content. Claude discusses what an Emotional Optimist is, how to bring humanity back to the work place, and we ask the questions "Does your content have to be what people perceive you as? How can you change that perspective?" If you are starting out like Claude is contact Thought Leadership Leverage to setup a Strategy session so we can help you reach your long-term goals.

As we transition from 20th century learning to 21st century learning has the way we consume entertainment changed the way we learn? Our guest Jeremie Kubicek, is the CEO of Giant, author of "The 100 X Leader" and "5 Voices" and expert in getting leaders to a higher level. Jeremie breaks down how the event based business has changed and how technology allows big names to come to smaller venues. Plus Jeremie walks us through the concept of on-demand, binge worth education and how assessments are critical. Find out what your leadership voice is by taking the free 5 Voices assessment. If you are looking to bring technology to your content contact Thought Leadership Leverage about having our team help you.

Do you feel stuck or average? Like you'll never break through and reach the maximum potential you have trapped inside? Our guest Brian Bergford, has a degree in Psychology, is a Certified Fitness Instructor and the owner of Bergford Performance System. Brian talks about how he teaches mental training and mindset mastery to driven athletic Executives, CEO's and business owners. Peter and Brian discuss finding your audience when your target isn't easy to find, creating an online course and managing time spent on social media. If you have trouble narrowing in on your target market let Thought Leadership Leverage help.

It seems everyone is getting into the online learning space because technology and bandwidth have made it access for anyone at any location. What many are missing in their learning content is the proper ability to transfer knowledge to the end user in a measurable way. Our guest Jon Tota is a pioneer in online education for corporate training, Co-founder and CEO of Edulence, the creator of Knowledge Link and host of the Learning Life podcast. Jon takes us through the many changes to online education, the value of watching metrics and how you can alter your content based on that feedback, the importance of educational design and how Game Theory can play into having your end users remember to come back time and again! Jon has some free content for our listeners! Download the free Enterprise Selling Handbook today! Jon and Peter talk about the value being able to measure performance in online content. Peter has some advice for measuring KPI in all you do.

Do you know what keeps your clients up at night about the future? Can you offer them the ability to adapt and maintain a competitive edge? Our guest Diana Wu David is a former Financial Times executive, author of Future Proof and adjunct professor at Columbia Business School's EMBA Global Asia. Diana works with global leaders to enhance their ability to adapt, contribute, collaborate and grow. On this episode she discusses the circular effect of content generation, helping people in their 2nd or 3rd act succeed, and how you can gather market intelligence. Discovering your client needs is not always easy but having a Customer Advisory Council can help. Peter tells us what a CAC is and why you might want one.

There is a simple tool we all have at our disposal to spark breakthrough ideas and improve your daily life. The tool is the ability to ask deep and meaningful questions. Our guest Warren Berger is a self professed Questionologist, International Best Selling Author of "The Book of Beautiful Questions" and innovation expert. Warren shares how he spends his time to maximize both his management and creative skills, plus how he built a network and grew engagement before he wrote his book and leveraged that platform while making a book deal. Warren balances his time but do you balance your content? Peter has some tips on the benefits of balancing your content.

Times are changing faster than most people know or are able to respond to. Are you ready to take advantage of these changes or will you be left behind? Our guest Nilofer Merchant, is the author of "The Power of Onlyness" and "The New How". She has been called "The James Bond of innovation" and is on a mission to reimagine a future of work that actually works for all of us. Nilfer and Peter discuss how to decide what you want to do, how to do it, and how to extract value from it, monetization strategies, and how to increase and invest in your brand to get larger returns. Finding the best way to monetize your product can be a daunting task. Thought Leadership Leverage has years of sales experience to help you get off the ground.

Ready, Aim, Fire! It is time to get crystal clear about what you are selling and what the promise the solution you are selling is. Jane Atkinson, is the author of "The wealthy speaker 2.0" and "The Epic Keynote" and host of "Wealthy Speaker Podcast". Jane has worked her entire life to help people answer the question "To whom or what are you devoted?" As one of the top business managers for speakers Jane helps busts some common myths around speaking, asks the what you sales superpower is, and helps tackle the hard conversation of fees and selling when you are both seller and product. Many speakers want to pack all their content into a forty minute keynote. Peter gives some advice on why that might not be a good idea.