Leveraging Thought Leadership
Peter Winick and Bill Sherman
Hear from the people whose ideas shape the business world. Learn what their public stories leave out. Our beat: the business of thought leadership and the people who take
ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them
going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them
going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
Episodes
Mentioned books
Jul 21, 2019 • 21min
Leveraging Thought Leadership | Corey Blake | 137
It never feels good to fail nevertheless in your career it is going to happen. Are you comfortable with that? Could that story be told in an authentic and vulnerable way to lead to something positive? Our guest Corey Blake is the Founder and CEO of "Round Table Companies" which is a partner in "Conscious Capitalism Press". As a former actor Corey has learned the art of story-telling and uses it as a powerful tool for branding in truly unique ways. Corey reveals his path from Actor to CEO. How the art of story-telling, being comfortable with failure, and focusing on purpose and value over goals has helped him understand what corporations stand for and amplify their creativity. Corey has found motivation for his Thought Leadership through story-telling. What motivates your Thought Leadership?
Jul 18, 2019 • 20min
Leveraging Thought Leadership | Barrett Cordero | 136
Speakers Bureaus can open doors and help expand your keynote business; but do you know how to make yourself more appealing and create a positive relationship an agent at a bureau? Our guest Barrett Cordero is the President of "Big Speak" one of the largest and most successful Speakers Bureaus in America. If you are a speaker you'll need to listen to the advice Barrett has for what you'll need to get noticed and booked time and time again. Plus Peter and Barrett talk about how technology has changed the pace for speakers and when is the right time to become a full time speaker. If you are going to get hired you'll need a sizzle reel, check out our tips for making your sizzle reel sizzle!
Jul 14, 2019 • 20min
Leveraging Thought Leadership | Jonathan Raymond | 135
Taking on the role of CEO and Thought Leader can put a lot on your plate. How do you manage those roles while still making time to listen to your customers and create the content they want? Our guest Jonathan Raymond, is the CEO of "Refound", the author of "Good Authority" and was named one of Ink 100 Top Leadership Speakers. Jonathan shares how he manages the front and back end of his business, the important steps to take to get your business out there, how to avoid false starts, and why you need to think like a product designer when starting out. If you've recently written a Leadership book we have some tips for what you book is going to need from you!
Jul 11, 2019 • 20min
Leveraging Thought Leadership | Allen Adamson | 134
Many people believe that marketing is a book is easier than ever, but could the truth be that is has never been harder? Allen Adamson is the Co-Founder and Managing Partner of "Metaforce" where he leads an elite team that can solve your marketing hardship! In addition Allen is the author of "Shift Ahead" and "Brand Simple". Allen explores how to break through the noise in a world where your first impression might be the only one you get. He shares why writing a book is a bit like going back to school and how you might find the stories people want to hear in the places you might not expect. If you have a book coming you've probably thought a lot about building the brand for it, but you have put any time into building your personal brand?
Jul 7, 2019 • 20min
Leveraging Thought Leadership | Dianna Booher | 133
What strategy do you have to monetize the IP that is in your book after the book is released? Do you have a marketing and sales plan? Our guest Dianna Booher, is the author of 48 books including "Faster, Fewer, Better Emails" and "Communicate Like a Leader" has been published by some of the biggest houses in the world. Today she shares her years of experience getting published, working with agents, and how the relationship with publisher and agents has changed. Plus she shares strategies for monetizing the IP in your book after it is published to drive your career beyond that of an author. One method of taking your IP further is going digital! We have some great advice on digital content creation.
Jul 4, 2019 • 20min
Leveraging Thought Leadership | Jennifer DiMotta | 132
We have so much data available to us, how do you know when it's okay to make a choice that isn't based on data, but on your intuition? Our guest Jennifer DiMotta, is an Ecommerce specialist, speaker, and trainer who uses her expertise to transform strategy and forge new leaders! We talk with Jennifer about the overwhelming amount of data available, how to analyze data, and most importantly take action based on understand the data. She also shares with us how she uses speaking as a vehicle to drive business and how you can develop leadership skills even if your company doesn't offer training. Learn how Thought Leadership Leverage uses data to create a visual case study.
Jun 30, 2019 • 26min
Leveraging Thought Leadership | Nick Morgan | 131
Today speeches need to be more than few funny anecdote, they have takeaways or they won't be taken seriously. So how do you find the balance between information and entertainment in your speaking? Our guest Nick Morgan is the world renown author of "Can you Hear me?" and "Power Cues", the Founder of Public Words a company that helps their clients create and deliver content that will engage, persuade and move people to action. Nick fills this episode with amazing advise on how speaking has changed, how to go from entertainment based speaking to impactful speaking, why you need to engage your audience, and why your personal story could be the key to a real connection with your audience. If you want to share you message with others and need assistance breaking into the speaking arena let Thought Leadership Leverage help.
Jun 27, 2019 • 20min
Leveraging Thought Leadership| Matt Confer | 130
There is a place for theoretical learning, but how can you produce applied learning in the corporate setting? Our guest Matt Confer is the VP of Strategy and Business Development at Abilitie; a company that provides award winning leadership programs using simulations for leadership development. Matt walks us through how the simulations work, why they bridge the gap between theory and practice, and why even in failure students can learn valuable lessons with their unique programs. After each quarter Matt and his team debrief to see how the program is going. Do you check up on your diagnostics to ensure success?
Jun 23, 2019 • 23min
Leveraging Thought Leadership | Jeff Gothelf | 129
The curse of the expert is you are always moving to the next level, but where do you go when you've reached the top? Our guest Jeff Gothelf is the Co-author of the award winning book "Lean UX" and author of "Sense and Respond", the Co-Founder of "Sense and Respond Press" and continue to find places to go after reaching the top of the expert pyramid. We explore how Jeff went from author to publisher, the options for publishing that will let you keep a larger portion of the revenue, and how you can use the time between writing a book and it hitting the shelf to generate an audience for it. Check out our 3 tips for a great business book.
Jun 20, 2019 • 20min
Leveraging Thought Leadership | Oscar Trimboli | 128
Solving your customers problems isn't just about solutions. It is about deep listening. How do you listen to your clients? Do you hear what they are saying and what is not being said? Our guest Oscar Trimboli is the author of "Deep listening: Impact Beyond Words" and is on a mission to create one hundred million Deep Listeners in the world. Oscar talks to us about the art and science of listening and breakthroughs. How you need to schedule time for content creation, really think about distribution, and the different flavors of listening. Oscar invites you to Discover the Five Myths of Listening. Bill Sherman, the COO of Thought Leadership Leverage shares why Thought Leaders need to listen in conversation and not just talk.
