Leveraging Thought Leadership
Peter Winick and Bill Sherman
Hear from the people whose ideas shape the business world. Learn what their public stories leave out. Our beat: the business of thought leadership and the people who take
ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them
going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them
going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
Episodes
Mentioned books
Aug 25, 2019 • 22min
Leveraging Thought Leadership | Rusty Shelton | 147
When building a platform what methods can you use to connect with your audience and provide value? How can you determine which platform is going to be best for you? Our guest Rusty Shelton is the Founder and CEO of Zilker Media, author of "Authority Marketing" and "Mastering the New Media Landscape" and an expert in making an impact in the new media landscape. Rusty discusses the need for build a platform before over spending on content, how you can sort out which social media platform will serve you best, and the questions you need to ask if you are going to hire a firm to help with your social media. When you are creating content you want it to provide value but you also need it to memorable. Peter has some tips for making your content sticky.
Aug 22, 2019 • 22min
Leveraging Thought Leadership | Dr. Stephen Kraus | 146
Businesses want to sell as much directly to the consumer as they can, but you can't ignore the online outlets. How can you use data to tackle the problem? Our guest Dr. Stephen Kraus is the Head of Digital Insights at "Jumpshot", the author of "Selling to the New Elite" and "The New Elite" and one of the world's leading experts on consumer insights and digital trends. Stephen tells us how people are drowning in data but starved for insights. He shares how we can use data to tell stories that connection emotionally with our audience and how the broader forms of consumer behavior can inform specific marketing actions. With access to so much external data it can be easy to not look internally. Have you given yourself a diagnostic check up lately?
Aug 18, 2019 • 18min
Leveraging Thought Leadership | Dr. Stephanie Evergreen | 145
Have you ever been presented with a stack of data that makes you feel like your eyes are going to fall out? Is there a way to receive that data in a meaningful way that you can understand? Our guest Dr. Stephanie Evergreen is the CEO of "Evergreen Data", author of "Effective Data Visualization", "Presenting Data Effectively" and the expert in data visualization. Stephanie shares her journey from academic to Thought Leader and the challenges in moving between the two. She discusses with Peter how she got a book published and the doors having the book opened for her. This episode is chalked full of great tips for academics, Thought Leaders, authors, and speakers so be sure to listen in. With so much data out there it can be hard to find the insights into it. Peter has some thoughts on how to find the right insight.
Aug 15, 2019 • 19min
Leveraging Thought Leadership | Jeffrey Hayzlett | 144
There are lots of tools we can use to build up our communities, but once you have them following you how do you engage them? Our guest Jeffery Hayzeltt, is Chairman of the "C-Suite Network", author of "Hero Factor" and "Mirror Test" as well as Prime Time TV host of "C-Suite with Jeffrey Hayzlett". Jeffery shares why your engagement needs to come from your content, how you can make yourself more appealing as a speaker, and what marketing techniques you should avoid and some tools you might want to try! Jeffery has a lot of valuable information on the C-Suite, but if you hope to work with them we have three questions you should answer first.
Aug 11, 2019 • 20min
Leveraging Thought Leadership | Jonathan Keyser | 143
In many industries ruthlessness is the norm, especially in real estate. Is it possible to have success by helping others succeed and not focusing on yourself? Our guest Jonathan Keyser is the founder of Keyser Institute, author of "You Don't Have to be Ruthless" and has found great success in commercial real estate by helping others. Jonathan share the philosophy that took him from selfish to serving others that drives his business and is found in his book. Jonathan and Peter discuss the pros and cons of writing with a ghost writer, and why it takes courage to be a Thought Leader and go against the standard practices in your field. If you want to be effective at serving others we have some tips for how to be a Hero to you Clients.
Aug 8, 2019 • 20min
Leveraging Thought Leadership | Mike O'Toole |142
In the last 2 - 3 years Podcasts have become a huge! How can other bodies of work, like a podcast play into gaining you new business without your actually pitching your content? Our guest Mike O'Toole is the President of "PJA Advertising + Marketing", author of "The Unconventionals " and host of "The Unconventionals " podcast. Mike shares some methods we can use to boost the signal to noise ratio, what some things are we can target when trying to hit our market, and why you should look at your Thought Leadership like a movie franchise and not a newsroom. If this episode has you thinking about what you can do to boost your signal, let us help you energize your marketing!
Aug 4, 2019 • 22min
Leveraging Thought Leadership | Geoff Hughes | 141
How does a high school drop out and employee from hell go on to build an accelerator program that helps average people achieve extraordinary results? Our guest Geoff Hughes is a serial entrepreneur and expert in digital marketing with an online course designed to help you gain clarity of vision and scale your business. Geoff tells us how the lessons he learned working in sales led him to building the Accelerator program, how understanding what fulfills you can change everything, and how you need to focus on serving people to be successful. If you are not sure what fulfills you, maybe you should ask the question of what motivates your Thought Leadership?
Aug 1, 2019 • 24min
Leveraging Thought Leadership | Dr. Ivan Misner | 140
Are you a victim of network disconnect? Do you go to networking events with the idea of selling your product to people like a cold call telemarketer? Or do you use those events to make connection, build relationships, and expand your sphere of influence? Our guest is Dr. Ivan Misner, the father of modern networking! He is the Founder and Chief Visionary Officer of BNI and author of two dozen books including "Networking Like a Pro" and "Who's in Your Room?" Dr. Misner talks about the various reasons for publishing and which method you should use. He shares how networking has changed over the years and what has stayed the same. In addition Ivan and Peter talk about the fear of having your content stolen and if that is a problem you really need to worry about. If you'd like to build a relationship with Thought Leadership Leverage contact us and let us help you build on the foundations you've started.
Jul 28, 2019 • 20min
Leveraging Thought Leadership | Mark Green | 139
Have you ever delayed a conversation even though you knew it was important? Have you made choices that went against what you knew was in your best interest? We do this all the time, but why? And how can we get out of our own way? Our guest Mark Green is an advisor, coach and author of "Activators: A CEO's Guide to Clearer Thinking and Getting Things Done". Mark shares his experience using his powerful tools to help people dig deep and make the right choices. Mark and Peter discuss using experts in other domains, the experience of writing a book with partners, and if a books should be viewed as long or short term project. If you are looking for a partner to help with your book launch strategy add Thought Leadership Leverage's expertise to your team.
Jul 25, 2019 • 21min
Leveraging Thought Leadership | Robin Farmanfarmaian | 138
Every day we hear the challenges of women in the work force. Being a female Thought Leader can come with many of the same challenges. What can you do to push past those hardships and excel? Our guest Robin Farmanfarmaian is a speaker, entrepreneur, and author of "The Patient as CEO" and "The Thought Leader Formula" and angel investor working with companies in cutting edge technology. Robin has pushed through all the adversity to become a leader in her field and shares how she did so. Robin and Peter compare their views on Thought Leadership, writing a book, narrowing your focus, and analyzing your competition. Robin has an exciting online course to help you start your journey into the world of Thought Leadership. Plus we have tips to help you grab the audiences attention with your Thought Leadership.
