Leveraging Thought Leadership

Many Thought Leaders are capable of making great content, but stumble when it comes to taking their product to market. If you are not able to properly market your work it is never going to hit the audience you need. Our guest Bill Bice is a serial entrepreneur, partner at Verge Fund and CEO of Boom Time a marketing technology firm. Bill shares how content driven marketing can be the most effective thing you can do and how you can use the data from various platforms to see your customers journey across all of your channels. Plus he shares how you can use that data to refine your content and methods for staying relevant to past and future clients. If you want to ensure successful marketing you'll need a team with experience finding your target audience. Let Thought Leadership Leverage be that team!

Have you ever been faced with a decision you have both the talent and experience to deal with but still find yourself unable to make a choice? Being overcome with indecision is a problem members of the C-Suite can not afford. Our guest Linda Henman, Founder Henman Performance Group and author of The Merger Mindset, Tough Calls, and an expert in helping those on the C-Suite make the choices they can not afford to get wrong. Linda discusses the barriers that form that stop us from making good choices and how we can break through them. She shares the importance of having a mentor and the need to continually invest in your own development to ensure success decade after decade. Being part of the corporate procurement process involves many big decisions. If you are going to be involved you should read our survival guide for that process!

Every organization is bound to face a crisis at some point. How will your respond when it happens? Do you have a crisis management plan in place? Is your organization crisis ready? Melissa Agnes is the President and Co-founder of Agnes + Day Inc, a Tedx speaker, author of Crisis Ready, and leading authority on crisis preparedness, reputation management, and brand protection. Melissa joins us to discuss the importance of being Crisis Ready! She shares how as a young entrepreneur she found ways to get her content out without a big marketing budget. How she landed a TedX talk and the value of having a skilled team surrounding you. As a TedX speaker Melissa know what it takes to be successful. We can help you reach new levels of success with your speaking and reach a wider audience.

Blogs and online columns have replaced the monthly magazine, but are the skills required to be successful different? How can writers keep the pace that being online demands while keeping a high quality of writing? Our guest Joe Nocera is the best selling author of Indentured and A Piece of the Action, a Bloomberg columnist, and creator of the hit podcast The Shrink Next Door. Joe has been an author and content creator for decades and has experienced the shift from print media to online. He talks with us about what skills are needed to bridge the gap and how to keep up with the frantic online pace. Joe also tells us about how the podcast format revived a long dead story and the challenges of taking the story from the long form written format to an episodic podcast. Joe has mastered taking his content from one modality to another. If you are having trouble making new products out of existing content let Thought Leadership Leverage help.

Ask anyone and they will tell you education is a top priority for their children and loved ones. Yet the young in America continues to fall further behind in global rankings. What can we learn from how other cultures systems and help give the next generation the edge they need. Our guest Teru Clavel is an education expert, public speaker, and author of World Class. Teru shares her story of having lived around the world with her children and getting to experience the education system of other cultures first hand and how returning to the states opened her eyes. Learn how Teru got her book published by breaking all the rules! Don't miss Teru's appearance on the Today Show! If you want to join the movement for better education don't miss this episode! Learning can come in many forms. Learn how the old standard has changed and what Micro Learning is from Peter!

There is a misconception that you have to choose between being ethical and being successful, but catastrophic mistakes can happen to even the biggest corporations when you don't have a culture of ethics. Our guest Rabbi Yonason Goldson is a Tedx speaker, Author of Fix Your Broken Window, and the Director of Ethical Imperatives. Yonason shares with us his journey across Europe to the Land of Israel and how he became a teacher, then transitioned into the world of Thought Leadership. Peter asks how Yonason has figured out his content, market, and how to monetize it all. Yonason's road to Thought Leadership was a long one like many Thought Leaders. We have some advice for those starting the path to Building a Content Business.

Business can change at a breakneck pace. How can you transform your leadership and organization to create breakthrough results at a speed that will allow your business to keep up? Our guest Mark Samuel is the CEO of IMPAQ, an award winning speaker, and author of B State and Creating the Accountable Organization. Mark discusses how we can use cross functional accountability to break down barriers and solve problems across the entire organization, how we can create an environment where we can count on each other and still be humans who make mistakes. When we talk about accountability, at its core, we're talking about focused behavior change. Peter has some advice on Behavioral Accountability

Do you know what your purpose is? What is the story you want to put out to the world? What is the story of your organization? Our guest Martin Rutte is the President of Livelihood, New York Times best-selling author of Chicken Soup for the Soul at Work and Project Heaven on Earth. Martin asks the question "What is Heaven on Earth to you?" We explore spirituality in the work place, how our story connects us and how we can change the story of our organization for the better. Martin is offering a free e-course One Week to Simply Begin Creating Heaven on Earth for our listeners. Often times Thought Leaders are their own brand. If you want your story to be your brand we can help you create a lasting strategy to make that happen.

It is almost unavoidable that technology is going to be part of our daily lives. What is the impact and potential of technology in our lives? How can we rewire our brain to mange it all in a healthy and productive way? Our guest Brian Solis is the Principle analyst at Altimeter Group, a keynote speaker, and author of Lifescale and X: The Experience When Business Meets Design. Brian shares his journey through the years of technological advances and his role in the silicone valley. We dive into how companies use persuasive design, the long term effects of it, and how we can use content in Lifescale to better manage our digital time to live a more creative, productive, and happy life. Brain has spent years researching the facts behind his newest book Lifescale If you have content you need assistance researching consider making Thought Leadership Leverage part of your team.

Taking your content from a book or video to a speech can be more difficult than it sounds. Finding the right flow and information to include can get overwhelming Even if you are a gifted speaker there is a lot of benefit you can get from a speech writer. Our guest J.T. Compeau is the Founder "Content Interpreter" and a consultant who helps Thought Leaderships get their public speaking to a higher level. J.T. lays out his frame work when working with a client and tells us what to look for when seeking a speech consultant. J.T. also shares what should be in a great speech, what to avoid, and some of his philosophies around speech writing. In addition to J.T.'s great advice we have some tips to ensure audience engagement at your next keynote.