Leveraging Thought Leadership
Peter Winick and Bill Sherman
Hear from the people whose ideas shape the business world. Learn what their public stories leave out. Our beat: the business of thought leadership and the people who take
ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them
going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them
going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
Episodes
Mentioned books
Nov 3, 2019 • 24min
Leveraging Thought Leadership | Cameron Herold | 167
Most people don't think strategically. Speakers focus on the fee. Authors on their book. Should Thought Leaders be thinking wider and seeking multiple ways to monetize their content? Our guest Cameron Herold is the Founder of the COO Alliance, author of Double, Double and Free PR and is world renown as the CEO Whisperer helping entrepreneurs achieve their dreams. Cameron shares some of his knowledge as a lifelong entrepreneur working in the small to medium size enterprise space. Cameron and Peter how to avoid going broke as a speaker, tips for maximizing your marketing, and why you need to be thinking about multiple modalities. Cameron has a passion for helping CEO's find success. If you want to make the most out of any meeting with members of the C-suite we have some additional tips for you.
Oct 31, 2019 • 22min
Leveraging Thought Leadership | Dan Waldschmidt | 166
What is the DNA of greatness? What are ordinary people doing to achieve success? Can greatness be as simple as emulating those who have been successful and being dedicated to producing quality work? Dan Waldschmidt is the Co-CEO of Edgy Inc, Author of Edgy Conversations, an extreme athlete and elite strategist helping businesses across the world achieve greatness! Dan shares how he turned his blog into a book but only after shooting down four book deals to ensure his book was the exact vision he wanted. Plus he tells us about his edgy marketing maneuver that paid off in a big way, and why your book needs to be more than an oversized calling card. Dan uses his energy and edginess to grab the attention of his audience. How can you grab an audience's attention with your Thought Leadership?
Oct 27, 2019 • 23min
Leveraging Thought Leadership | Sarah Wilson | 165
Finding success as a Thought Leader can be difficult if you are unable to get your message out to your audience. Whether you are looking to book more speaking engagements, launch a new book, or start a podcast hiring a PR firm can help you fast track your success. Our guest Sarah Wilson is the Founder of Pop Communication a firm excelling at book launch management, public relations, speaker management and more! Sarah has valuable advice on what you should be asking a PR firm before signing on with them. We discuss why the customization of services is ideal, how you can discover the modality that will work best for you, and what expectations you need to set when launching a book. If you want your book to stand out in the crowd but need help finding a strategy Thought Leadership Leverage can help you.
Oct 24, 2019 • 20min
Leveraging Thought Leadership |Dan Janal | 164
Our guest Dan Janal is one of the founding fathers of internet marketing and publicity. He is President of PR Leads to Profit and author of best-selling books including Write your Book in a Flash and Risky Business. Dan is currently focused on being a book coach, developmental editor, and ghost writer. Wouldn't it be great to have a session with Dan to get his advice for your next book? This episode is exactly what you are looking for! Dan joins us to share how stories are important regardless of the type of book, why writing a book isn't a solo job, how you can research to ensure your book hits the mark and so much more! In addition to all of Dan's incredible advice we want you to know the 3 Things Your Book Needs from You.
Oct 20, 2019 • 18min
Leveraging Thought Leadership | William "T" Thompson | 163
Most people don't grow up wanting to become a public speaker. Their careers teach them lessons that become valuable to others and eventually they want to pass that knowledge on to help others. Our guest William "T" Thompson is a world renowned keynote speaker. As an entrepreneur, Air Force and commercial pilot, lawyer, and President CEO of the Association of Graduates of the United States Air Force Academy William has mastered many fields and has spent years passing his expertise on to others. Captain T shares his journey, the changes to the speakers industry he has witnessed and what it takes to stand out as a keynote speaker. If you are starting to break into the professional speaker space, Thought Leadership Leverage can help your career take flight!
Oct 17, 2019 • 16min
Leveraging Thought Leadership | Bill Coletti | 162
If you are in a professional services firm and your are not using the tools of a Thought Leaders you are probably leaving business on the table. What tools should you develop to ensure clients clean their plates and come back for seconds? Our guest Bill Coletti is the Founder and CEO of Kith a reputation management and crisis decision making firm and the author of Critical Moments. Bill walks us through his decision to write Critical Moments and what his expectations were from getting the book published. We chat about what doors having a book can open, how Bill turned a years worth of webinars into the foundation for the book and who he brought in to help with the process. This episode is chalked full of great advice for anyone looking to publish and take their Thought Leadership to the next level. For additional tips for making a great business book check out this video!
Oct 13, 2019 • 16min
Leveraging Thought Leadership | Jonathan Denwood | 161
Gone are the days of travelling to multi-day courses. Now we find our advancements through e-learning. How do you design a course that solves a legitimate problem and gives you audience some quick victories? Our guest Jonathan Denwood, the CEO of WP-Tonic a company focused on eLearning for healthcare and business consultants making online content via WordPress. Jonathan gives us the low down on what you need to do before you even start to make your online content. Once that is in place you can use all the great advice Jonathan and Peter share to make smart moves developing your content, finding your audience, and most importantly properly market that content to them. Building digital content can be complex and time consuming. You have to do as much research as possible before you dive in. Start with our 3 Tips for Digital Content.
Oct 10, 2019 • 26min
Leveraging Thought Leadership | Steve Farber | 160
Thought Leadership doesn't have to be about brand new content. It is about adding a unique and different perspective to the conversation that takes the entire body to the next level. Our guest Steve Farber is the Founder Extreme Leadership Institute, author of the best-selling book Greater than Yourself and his newest release is Love Is Just Damn Good Business. Steve has been working with organizations that are devoted to cultivation and development of extreme leaders in the business community. We discuss how mentors can give us access to a platform, discovering how your viewpoint can elevate the conversation, and how love is a fundamental part of quality leadership. Thought Leaders often get hung up on getting their content out. They fret over if the tone or message will come across as intended. Peter has some great advice for getting your content just right!
Oct 6, 2019 • 21min
Leveraging Thought Leadership | Michele Molitor | 159
Starting out you can be unsure of yourself and your skills. This can cause you to under price yourself, miss out on certain clients, and hinder growth. Our guest Michele Molitor is the CEO and Founder of Nectar Consulting, co-author of the best selling book Break Through Healing and rapid transformation therapist. Michele shares her experience helping business owners and executives discover what is holding them back and teaches them the skills to move forward. We discuss building confidence, knowing your true value, and finding your target market. Putting your content out in the world can be a hard step to take. Thought Leaders often feel like the content is never good enough. We have some advice for anyone that is insecure about the quality of their content.
Oct 3, 2019 • 18min
Leveraging Thought Leadership | Dave Sanderson | 158
On the path to becoming a Thought Leader you are going to invest in a lot of things. A team, marketing, and even your own development. How can you figure out what is going to pay off and what will not? Our guest Dave Sanderson is the President of Dave Sanderson Speaks, author of Moments Matter, a TedX speaker, and the last passenger off the Miracle on the Hudson. Dave shares how a single moment on a plane in the Hudson caused Post Traumatic Growth and changed the path of his life forever. We delve into transitioning from a day job to being a Thought Leader. Dave has plenty of tips for those just starting out that could speed your progress and help you avoid the pitfalls he had. Building solid content can be hard to do and leave you staring at a blank page struggling for inspiration. Check out our tips for ending the tyranny of the blank page.
