Leveraging Thought Leadership

What would you do if you were in two consecutive accidents and had to rehabilitate your whole body? Even learn to walk again? Would you take that experience as an opportunity to create a blueprint for others to learn from your pain? That is exactly what our guest did! Katy Kvalvik is the founder of Southwestern Empowerment, creator of the Harmony Method, host of the Harmony Method podcast and a certified executive coach, board-certified health counselor, certified trainer of Neuro-Linguistic Programming, a certified yoga instructor, and business mentor. Katy joins us to share her journey to developing a flexible blueprint that can lead to healthier work-life harmony. Katy explains the process she took to make the program, the choices she made in how to present it, and the importance of establishing face to face contact with your clients. Something that is often forgotten in our online driven world. If you are looking for empowering tools and strategies to elevate performance in your home and work life this is the episode you are looking for. Katy spent a lot of time finding the right medium for her message. Peter shares some Market Strategy for helping you find the medium that is right for you.

If you struggling to manage your time and increase your productivity you might want to consider using some new technology to get where you want to be. Our guest Corbin Ball is the founder of Corbin Ball & Co, one of the oldest firms dealing with meeting planning, tradeshow, and event technology. He has written literally hundreds of articles on the topic and was inducted into the Events Industry Council Hall of Fame in 2018. Corbin shares his passion for helping people understand complex ideas in fun and coherent ways. Peter asks Corbin about what speakers need to focus on while not on stage, methods you can use to get your name out there and how to transition your content to social media. If you want to stay a step ahead of everyone else in the event technology scene this is the episode for you! Corbin shares why niche marketing can help speakers stand out. In this video Peter shares some thoughts on Finding Your Niche.

Are you struggling to grow your online customer base, but tired of dealing with the same profit based marketers? Meet our guest Andrew Gottlieb! He is the Founder and CEO of No Typical Moments. A company not only focused on online customer acquisition but on working with companies looking to advance humanity and leave the world a better place. Andrew shares how he found the balance between profit and purpose. We discuss the key questions you need to ask when seeking to grow your online market and how being purpose driven can manifest itself in the clients you take, the people you hire and even the language you should use. Purpose is a large part of what drives our Thought Leadership. Peter shares some advice for what you can do if you are starting to lose faith in your business, mission, or passion?

Daily it feels we are under pressure to succeed and deliver results in the face of unprecedented challenges. Do you have a strategic plan in place to rise to the top and make a difference? Our guest R.T. Stokes is a certified high-performance coach, author of the Relentless Rise, and a well-known speaker. R.T. discusses how his three-part process of purpose, vision, mission come together to create a cycle of success. How you can use social media as a laboratory for research and not just broadcasting. Then we discuss publishing and how you can maintain better control of your book with self-publishing. If you are want help developing your purpose into meaningful life missions check out the Purpose Bound Playbook App! Plus we have some extra tips for grabbing your audience's attention on social media or in building other content.

How much of your time do you spend creating new content? Does the process of trying to keep fresh content on the growing number of online platforms have you feeling like you are spinning your tires? Maybe it's time to repurpose the content you have and get the most out of your energy. Our guest Amy Woods is the Founder and CEO of Content 10x, the author of Content 10x, the host of the Content 10x podcast and an expert in content repurposing. Peter and Amy have a candid discussion about how to squeeze your content for all it is worth! They delve into how you can take a single piece of content like a podcast and stretch it across various platforms and modalities to reach new audiences. They ask the question is it better to use the platform that is new and hot or stick with the method you are most comfortable with? Finally, we discuss the discipline it takes to stay on message and why consistency in schedule and message of the content you deliver is so important. We talked a lot about repurposing content, but we have a little more to say on the topic in this video that we actually repurposed!

We often have a tendency to push the small things off until they become larger issues that end up taking more of our time and energy. What can we do to tighten the lug nuts before they fall off? Our guest Rocky Romanella is the President & CEO of 3Sixty Management Services, author of Tighten the Lug Nuts and a top Keynote Speaker. Rocky talks to us about his book Tighten the Lug Nuts, how it came to be and how he found his voice in Joe Scafone. We discuss what sort of legacy you can leave behind, Rocky's transition from corporate executive to Thought Leader, plus we discuss tips for making your keynote a success. Diagnostics are a great way to make sure your Lug Nuts are tight! We have some advice for checking up on your diagnostics you'll find helpful.

51% of the US population listen to podcasts. That is a massive audience you could tap into. With 750,000 podcasts out there how can you get your voice heard and not fall victim to "podfade"? Our guest Ginni Saraswati is an Award winning journalist, Founder of Ginni Media, and host of The Ginni Show podcast. When clients want to start a podcast Ginni asks "Why?" the answer to that simple question can help lay the groundwork for the frequency of your show and allows you to set reasonable goals. Plus Ginni and Peter discuss what metrics you should pay attention to, options for monetization, and tips for repurposing your content. We discuss the importance of repurposing content to maximize your reach. For more on the topic check out this video on repackaging your content.

We are excited to celebrate our 170th episode with the #1 executive coach in the world Marshall Goldsmith! Marshall is a World-renowned business educator and coach, best selling author of such books as What Got You Here Won't Get You There and How Women Rise and the master of helping successful leaders achieve positive lasting change. Marshall and Peter discuss the need to focus your expertise to build your brand, making successful partnerships, the long game of social media and so much more! Check out some additional tips from Peter for building your personal brand.

Social Media is one of the fastest ways to grow your audience and reach new clients. With so many different choices how can you figure you where you need to be and what content to be sharing on what platforms? Our guest Beth Granger is the CEO of Beth Granger Consulting, a firm that helps organizations and individuals learn social prospecting and social media platforms. Beth shares her advice for discovering the platform and content that will work best for you. We discuss why you should not use social media networking to make cold calls or sales pitches and the advantage of experimenting with new content like LinkedIn Live! Keep up to date with all Beth has to offer by joining her mailing list. Expanding your reach on social media often means creating digital content. Make sure to check out our tips for creating great digital content!

Being a woman in the Thought Leader space can introduce unique challenges that can be difficult to navigate. Can being part of a minority group also present unique opportunities? Our guest Rita McGrath is the best selling author of Seeing Around Corners, a sought out speaker, a professor at Columbia Business School and leader for innovation and growth in times of uncertainty. Rita joins us for an insightful conversation around being a female author and speaker. She shares her personal experience co-authoring and avoiding getting stuck in the role of women's leadership when her knowledge and content works corporate leaders regardless of gender. If you don't want to get mislabeled you'll need a clear brand. Check out our tips for building a solid personal brand.