Leveraging Thought Leadership

Whether you are just starting your Thought Leadership practice or looking to expand you are going to need cash flow. Creating multiple revenue streams and being smart about where you spend your hard-earned income can be a challenge even for veterans in the field. Our guest Ken "Mr. Biz" Wentworth is the author of the best-selling books Pathway to Profits and How to be a Cash Flow Pro. He is also the host of the Mr. Biz radio show where he shares more than 20 years of experience with his listeners. Mr. Biz explains how someone who doesn't enjoy writing ended up with on the best-sellers list, plus he describes how you can extract value from your book by giving it away! Plus we talk about creating multiple price points for content to serve a wider clientele that you might not be able to reach otherwise. Right now Mr. Biz has an incredible offer for his Profit Program. If you are looking for a financial tune-up of your business this might be the solution you've been looking for. Getting your book on the best-seller list isn't an easy task, but we've got some great tips to help you get there.

If you ask anyone how they feel about trust, you won't find anyone who is against it. Despite that becoming trusted and trusting others can be one of the hardest things to accomplish. Trust can not be measured on a chart or calculated in any ROI. In this episode, we discuss building trust with clients, partners, and your audience. Charlie Green is the Founder and CEO of Trusted Advisor Associates and as the author of The Trusted Advisor, he is well versed in the topic. He talks to us about going from product-centric to client-centric and the many benefits of having a client that trusts you. Jack Daly is the author of The Sales Playbook and leading speaker and trainer with more than 30 years of experience. Jack explains why you need to be passionate and get your ego out of the way. Plus we discuss the doors that open when you are able to build a trustworthy reputation with industry associations. Peter Shankman is the author of Faster Than Normal and living proof that having ADHD can be a blessing. You just have to learn to use your faster brain. Peter explains why we have to get into the heads of our audience and understand what they want. Then we can use that information to give them what they want and need, only then do we earn the privilege of our audience. If you want your audience to trust you, you'll need content that connects with them in an authentic and meaningful way. Check out this short video on content to Enlighten, Inspire, and Guide your audience!

When it comes to being a consultant it is a massive mistake to be a generalist. You might be able to widen your audience after years of being established but starting out you have to know your message, your audience, and their problems. David A Fields has plus years of experience include consulting, speaking and writing The Irresistible Consultant's Guide to Winning Clients. He has made a career of helping consulting practices become lucrative and lifestyle friendly. David shares his experience with us on what marketing you can do and what you MUST do. In addition, he explains why having your content solidified is vitally important and why if your core idea isn't easily repeatable then your message isn't clear enough. It can be easy to veer from your core message into topics that interest you. We share some thoughts on why you have to have message discipline and stick to an editorial plan.

The landscape for being a keynote speaker has changed. Bureaus are being more selective and most speakers booking more than 50% of their engagements directly. With that in mind, do you have a distinct value proposition to attract new clients? Our guest Vince Poscente is an award-winning sales and marketing executive, one of only four people to be inducted into both the US and Canadian Speaker Hall of Fame, best-selling author of The Age of Speed, and an Olympic athlete. We discuss the state of bureaus and how you can create a good working relationship with agents. Vince tells us what the anatomy of communication is and how new speakers can use it to grab their audience and connect in an authentic way. Plus we discuss the power of video and tips for making effective marketing videos. In this episode, we talk about making a video trailer for your speaking. Check out these additional tips for making your Sizzle Reel Sizzle!

In this episode, we continue our look back at some of our favorite guests from 2019. Claude Silver is an emotional optimist who understands and respects the range of emotions we have as humans and sees the positive side of things guides us through how she teaches and inspires with her motto of One Team, One Dream. A simple concept many find difficult to grasp. Charlene Li is a best-selling author, respected speaker, and advisor. She shares with us how creating healthy disruption can lead to creative and meaningful growth. Plus she talks about how speaking goes with publishing and finding the right time to publish. Kara Goldin is the founder of Hint Inc a Healthy lifestyle company where Kara aligns her product with her Thought Leadership. She talks with us about launching a company in a different industry and finding a passion for what you do. Dr. Ivan Misner is known as the "Father of Modern Networking". He shares what the biggest changes to technology are and the advantages we have because of them. In addition, we delve into sorting out what content to give away and how being open with your content is attractive to the public. Daniel Pink is an award-winning, best-selling author and one of the world's most influential management thinkers. He tells us of how his journey started by simply raising his hand. He also shares how hard it is to write a book and the need to do whatever it takes to promote it. This episode is chalked full of great stories and advice. We hope you enjoy it and are excited about the guest we have planned for 2020!

As 2019 comes to a close we look back at some of the best guests we've had on Leveraging Thought Leadership and the incredible advice they've shared with us. Marshall Goldsmith shares with us his incredible story of how he became the World's #1 Thought Leader. From his story, he talks about the things you can do to find your own success. Volunteering, being clear on your mission, and building a strong brand are just some of the topics we discuss. Ken Blanchard is the best-selling author of more than 60 books and one of the most influential leadership experts in the world. Ken tells us why books need to be easy to read and simple to use. Plus we discuss taking your book to various modalities to reach a larger audience. Stephen M.R. Covey is the co-founder of CoveyLink and a sought-after and compelling keynote speaker and advisor on trust, leadership, ethics, and high performance. Stephen helps us figure out what market and modalities to take our content to and how you can meet your margin by finding your mission. Brian Solis is the award-winning author of Lifescale, a groundbreaking book that examines the effects of technology on our everyday life. Brian discusses how his research into why he was losing focus and creativity led him in an entirely new direction. Jeffrey Hayzlett is the host of C-Suite with Jeffrey Hayzlett and a leading business expert. He gives a lesson on which metrics to follow and how to find meaning in them. In addition, he presents us with some wise words on getting booked as a speaker and how to make your client's life easier.

It can be easy to get frustrated and disappointed when you don't see early results from your investment of time and money into social media platforms. Growing your audience can be a slow process. You have to determine what your audience wants and what is going to help them. Figuring out these key factors can create an incredible platform you can use to launch any product. Our guest this week is a master of building networks and delivering quality content. Dave Kerpen is a serial entrepreneur who co-founded Apprentice a platform that connects entrepreneurs and CEOs with ambitious college students seeking real-world experience. He is also the Founder of Likeable Local a business that helps small business transform through the power of social media. If that isn't enough Dave is the author of the best-selling books Likeable Social Media and The Art of People, and is a globally-recognized keynote speaker. Dave doles out guidance for how you can build your platform and find your tribe and how you can use that platform to push your Thought Leadership to thousands of people. He walks us through the cadence for posting content and why you should feel obligated to repackage and repost your content often. If you have thousands of followers on a platform you need to understand that less than 5% of them will see the content you post. For this reason, you need to repost and repackage your content. Check out this video where Peter shares why you need to Repurpose Content for New Business Opportunities.

You might think once your book is written your job is done, but the fact is you are only halfway there. The other half is marketing the book in an effective way that will allow you to reach your audience and grow your business. In this episode, our guest Carolyn Monaco is a publishing consultant with 25 years of experience in consumer marketing. She works with business leaders who are ready to reassess their brand, message, and platform. Before establishing Monaco Associates she co-founded a media company for Tufts University and was Marketing Director for Harvard Business Review's book imprint. Carolyn debunks some common myths around publishing and helps budding authors understand what they can expect from traditional publishers, what you'll need to have success self-publishing, and why you need to start beating the drum about your book months before it goes to market. If you're writing your first or fifth book this episode is chalked full of great advice for authors and Thought Leaders! Writing a successful book can mean different things to different authors. Peter shares his insights into finding what success for your book might mean to you.

Small and large organizations alike face a rapidly changing globally interconnected audience with diverse needs. Do you have a strategy and the leadership it takes to stay in constant transformation to meet those needs? Our guest Jennifer Sertl is Founder of Agility 3R, author of Strategy, Leadership, and the Soul and is deeply involved in contributing to her local Rochester and is a leader in Corporate Consciousness - the convergence of neuroscience and existential philosophy. Jennifer explains how pattern recognition plays a big part in her ability to transform as the needs arise. We discuss how Jennifer gets clients to identify the three most important strategies that zero in on what they do and create behavioral branding. Plus we discuss staying focused, getting the most out of Twitter, and valuing the abilities that come easy to you. Just like you have to zero in on what you do, you have to zero in on who you do it for. Peter talks more about getting laser focus on your target markets.

One of the most challenging parts of Thought Leadership is taking your content to market? Most Thought Leaders are experts at taking their ideas and presenting it in a way that will help people, but many have no experience in how to sell those ideas. In this episode we take a look back at some of the great advice our guests have given for Content Marketing! Nadia Bilchik walks us through why you need to have online credibility to validate your brand, how being available on multiple platforms will help with that and why your online presence needs to be crystal clear about what you do. Shep Hyken shares how you can use established platforms to give your content an edge and why going for a month to month subscription model might be better than getting a big one-time payment. Phil Gerbyshak tackles the challenge of marketing your speaking engagements. We discuss speaking for free but still extracting value, the importance of saying no thanks, some tips on what you should and should not include in your keynotes. If you are struggling to reach your target, let Thought Leadership Leverage bring their marketing experience to the table and help you find success.