Influential Voices of Authority

I heard a great quote the other day. "Even a second grader looks like an expert to a first grader." It is so true. You are an expert to someone. If you are trying to teach, coach or consult others, determine what you know that the beginner or person a few steps behind you might … Continue reading 3 Ways To Position Yourself As An Expert → The post 3 Ways To Position Yourself As An Expert appeared first on ErikKJohnson.com.

Let's talk about your brand. What are you doing to make your podcast brand stand out from the others? We need to find ways to make you unique. When people hear your name, they need to think of something specific. That is the power of a unique podcast brand. The word brand is defined as … Continue reading 8 Steps To Podcast Brand Positioning – PTC 226 → The post 8 Steps To Podcast Brand Positioning – PTC 226 appeared first on ErikKJohnson.com.

So many podcasters tell me they want to create a podcast around their area of expertise, but fear there are already too many podcasts in that niche. When the space is occupied, should you stay away and find another niche. If people are already experiencing success in your niche, that is proof there is a … Continue reading Storytelling Transform Your Podcast – Episode 225 → The post Storytelling Transform Your Podcast – Episode 225 appeared first on ErikKJohnson.com.

You have probably heard the old saying, "Keep it simple stupid." It is easy to understand yet difficult to implement. Let's talk about your podcast process and how to make more progress quickly. "Keep it simple stupid" is the shortened version of Occam's Razor. It is also known as the law of parsimony. Occam's Razor … Continue reading The Razor That Makes The Process Easy → The post The Razor That Makes The Process Easy appeared first on ErikKJohnson.com.

"I hate the sound of my voice." I hear that complaint quite often. Many people do not like the sound of their own voice. It is quite common. It is also quite natural to dislike the sound of you own voice when hearing a recorded version of it. When you talk, the bones in your … Continue reading Like Your Voice – Episode 223 → The post Like Your Voice – Episode 223 appeared first on ErikKJohnson.com.

Do you ever find your podcast eating up your entire week? The workflow seems never ending. How do you manage your time? Once you get one episode complete, you need to begin working on the next. After awhile, it seems like the podcast is the only thing you do. Eventually, the podcast feels like work. … Continue reading Your Podcast Is Eating Your Week – Episode 222 → The post Your Podcast Is Eating Your Week – Episode 222 appeared first on ErikKJohnson.com.

If "how do I get more downloads and engagement" is the question I am asked most often, "how do I make money with my show" is a very close second. When podcasters reach out to me for my complimentary podcast review and strategy session, I ask them a few questions to see where I might … Continue reading The Problem With Podcast Pricing – Episode 221 → The post The Problem With Podcast Pricing – Episode 221 appeared first on ErikKJohnson.com.

Ugh. If I only knew then what I know now. Are you like me? Have you said that to yourself more than once? Things could have been so much easier. I'm like most podcasters. I wanted to make money with my podcast. It sounded so easy. As I was building Podcast Talent Coach, I had … Continue reading The Man Who Chases Two Rabbits … – Episode 220 → The post The Man Who Chases Two Rabbits … – Episode 220 appeared first on ErikKJohnson.com.

Have you noticed a lot of the business interview podcasts sound the same? We are hearing the same guests answer the same questions time and time again. How do you become unique in this sea of sameness and capture attention? Storytelling can transform your podcast. I was on a coaching call with Arman the other … Continue reading How To Capture Attention – Episode 219 → The post How To Capture Attention – Episode 219 appeared first on ErikKJohnson.com.

Everybody wants more downloads. We all want our listeners to engage with our content. So, why isn't it happening? No matter what we try, it seems our effort to create engagement fails. [DOWNLOAD: 75 Ways To Create Engagement] The gurus make it sound so easy. Build your audience and you're all set. Oh, if it … Continue reading 6 Reasons Your Podcast Engagement Fails – Episode 218 → The post 6 Reasons Your Podcast Engagement Fails – Episode 218 appeared first on ErikKJohnson.com.