Influential Voices of Authority

People have been reaching out to start a podcast. Today, I want to help you with 2 things. I want to show you how to start a podcast fast. I also want to show you how to create your episodes quickly. I have developed a system to help you launch a podcast in four weeks. … Continue reading How To Start A Podcast Fast – Episode 237 → The post How To Start A Podcast Fast – Episode 237 appeared first on ErikKJohnson.com.

Is your podcast your passion? Do you love your podcast niche? Father's Day helped me rediscover the reason I coach and create this podcast. The day reminded me of my passion. DAD AND BASEBALL It was a tough Father's Day for me this year. We buried my dad five days earlier. He had a brief … Continue reading Rainbows And Passion For My Podcast Niche – Episode 236 → The post Rainbows And Passion For My Podcast Niche – Episode 236 appeared first on ErikKJohnson.com.

What is the purpose of your lead magnet? Did you create your lead magnet just to get an e-mail or launch your funnel? The real purpose of your lead magnet is to create a relationship. A lead magnet is something of value you give to a person in exchange for the contact information. This allows … Continue reading What Is The Purpose Of Your Lead Magnet → The post What Is The Purpose Of Your Lead Magnet appeared first on ErikKJohnson.com.

I saw a post on Facebook the other day. "Everybody *wishes* they were successful – who wouldn't want that? But how many are really doing everything they can to achieve it?" Former Indiana basketball coach Bobby Knight said it a little differently. He said, "Most have the will to win, few have the will to … Continue reading Are You Really Doing The Work To Be Successful? → The post Are You Really Doing The Work To Be Successful? appeared first on ErikKJohnson.com.

Why are you creating your podcast – because you love it or to gain a ton of listeners? Both. But, it has to be about your passion first. Be passionate. Love what you do. You don't want to be forced to entertain a large audience with a topic that feels like work. You want a … Continue reading Why Are You Creating Your Podcast → The post Why Are You Creating Your Podcast appeared first on ErikKJohnson.com.

"Oh, if only I had better sound quality, my downloads would surely go up." Wrong. It isn't your mic or sound quality holding you back. It is your content, personality and originality. It seems the conversations about the "right" mic have increased quite a bit lately. Should you use a dynamic, condenser or ribbon mic? … Continue reading Your Download Problem Isn't Your Mic – Episode 232 → The post Your Download Problem Isn't Your Mic – Episode 232 appeared first on ErikKJohnson.com.

Are you looking for a way to transform your content into engaging entertainment? Use stories. Storytelling can be a powerful tool for your podcast. If you would like my Story Development Worksheet, find it at PodcastTalentCoach.com/story. CLIENT'S STORY I was working with a client the other day and he was having a tough time structuring … Continue reading When A Podcast Story Overstays Its Welcome → The post When A Podcast Story Overstays Its Welcome appeared first on ErikKJohnson.com.

Have you ever struggled balancing content creation and podcast promotion? We all want to grow our audience. How do we increase those downloads? Focus. I was working with a client the other day. He spends a lot of his time during the week creating his podcast and working with clients. However, his goal is to grow … Continue reading Why Your Podcast Promotion Does Not Work → The post Why Your Podcast Promotion Does Not Work appeared first on ErikKJohnson.com.

In the last few free strategy callsI've had with podcasters, we have been talking about money and generating revenue with your podcast. I had a call just the other night. She wanted to figure out how to sell sponsorships for her show. One of my clients wanted to get his show on the radio. He wanted … Continue reading How We Got $2k Per Episode By Adding Value → The post How We Got $2k Per Episode By Adding Value appeared first on ErikKJohnson.com.

As we develop our business around our podcast, we strive to build trust. In order to build trust, we must develop relationships with our listeners. Friendships are created when you truly know everything about a person. This is the reason it is crucial that you define your single target listener. Many podcasters refer to their … Continue reading How To Develop Your Ideal Target Podcast Listener → The post How To Develop Your Ideal Target Podcast Listener appeared first on ErikKJohnson.com.