Influential Voices of Authority

Podcasters often think you need to be a business coach or teach people how to make money online in order to make money with your podcast. That isn't the case. To make money with your podcast, you simply need a passionate, thirsty audience. Then, you need to be willing to take some smart chances until you find what works. Today, I want to show you a podcast that is less than a year old and well on their way to generating income with their podcast. Grab a pen and paper. You'll definitely want to take notes. FREE TRAINING Before we jump into it. Let me give you a great resource to help you make money with your podcast. If you don't have a mentor who can take your hand and walk you every step of the way to grow your audience and make money with your podcast, please go to www.PodcastTalentCoach.com/growth and join us for a free training to see if we can help you get some clarity, build a plan and reach your goals. Come join us as I present "6 Ways To Use Your Content To Attract Your Ideal Clients". On this free training you are going to discover: How to develop your personality to attract your ideal clients Why sponsorships and ads are NOT the ideal way to generate revenue How to grow your network with your podcast And more! It happens on Saturday, March 27th at 11a ET, 8a PT. Sign up for free at www.PodcastTalentCoach.com/growth. If you are looking for a mentor who can help you shortcut the process of making money with your podcast and avoid all of the pain of trial and error, this free training is for you. Let's grow your community and start making money with your show. MEATHEADS Let me give a case study today of how this works. Sadie took my training, followed my program and launched her podcast with her cohost Sausha. Their podcast is called Meathead Test Kitchen. The world of fitness and nutrition can be intimidating, but they are here to help make it a whole lot less scary. That's what the podcast is all about. They launched Meathead Test Kitchen in August. Their first episode was released on August 16th. BE UNIQUE The first thing you will notice about Meathead Test Kitchen is that it isn't your middle-of-the-road podcast. These two have a definite style, swagger and personality. This isn't your mom's fitness and nutrition podcast. If you want to stand out and get noticed, develop a brand and stand for something. You don't have to be brash or in your face. You do need to pick a side and defend it. If you try to please everyone, you will please no one. The reviews of Meathead Test Kitchen shows how they cut through. Here are some of their reviews. "Dieting and fitness doesn't have to be boring or tedious. Sadie and Sausha are here to prove it! Fun hosts and honest, easy to understand advice." "These ladies don't beat around the bush, they are honest and easy to relate to. If swear words offend you, find another podcast." Pick a side and get noticed. CONNECTION Next, make powerful connections. If you want to grow and make money with your show, you need to connect with the right people. Sadie and Sausha are growing their audience by connecting with the right influencers. They are 31 episodes in. Just over six months of episodes and they have interviewed local business owners, a Titan games athlete and current Mrs. America contestant. They have interviewed a Bellator MMA fighter, CrossFit Games competitors, coaches, and a world record holding power lifter. Sadie and Sausha use these guests to help get their show noticed. When influencers talk about your show, people take notice. Give them a reason to talk by interviewing them on your podcast. If you want to make money with your podcast, you need to have the right people listening. These people should be your ideal clients. Interview guests who are already talking to this audience. THIRSTY AUDIENCE Gaining an audience isn't enough. It needs to be the right audience. The one thing you need to make money with your show is a thirsty audience. If you were selling water in the desert, you wouldn't need much of a pitch to sell it at a great price. You just need a thirsty audience. Don't try to sell something without asking your ideal listener what they need. I know you feel like you already know. Believe me, you don't. I thought I knew as well until I built 4 different offers that nobody wanted. When I finally started doing market research before I built the course, people started buying before the course was even complete. Do your homework. If you want to know how to do that, let's connect. BE WHERE THEY ARE Once you know who your ideal listers are, go play where they are already playing. Sadie and Sausha recently started releasing the podcast with a full video component on their YouTube channel. They discovered their listeners were also big consumers of exercise videos. They also have their podcast distributed through all major streaming platforms. Give your listeners plenty of options. GIVE 'EM WHAT THEY WANT Now that they have built the audience, they can start offering the listeners solutions to their problems. They can also begin building a tribe of raving fans. Sadie and Sausha recently started selling Meathead Test Kitchen merchandise, and have partnered with a local athleisure company to boost both brands. Again, leveraging more powerful influencers. FIND OPTIONS Sadie and Sausha will be releasing the first of many cookbook projects in the next few months. On their website you will find a "Shop" page with Amazon affiliate links to things their audience is already purchasing along with things the two mention on the show. It is all about multiple streams of income selling things your listeners want to buy. They also have some other cool stuff up their sleeves for when the pandemic is over. THE PLAN Here is your plan. Build your brand. Stand for something. Find a thirsty audience. Figure out what they want. Build it and sell it to them. Then, build solutions to their other problems for multiple streams of income. Everyone wins. Your listeners solve their problems. You make money with your show. Don't overcomplicate it. ARE YOU SERIOUS? Are you really serious about building your audience and making money with your show? Have you been talking about it long enough and really ready to take action? A hope and a wish isn't going to make it happen. You need to get serious and take action. Take that first step. If you don't have a mentor who can take your hand and walk you every step of the way to grow your audience and make money with your podcast, please go to www.PodcastTalentCoach.com/growth and join us for a free training to see if we can help you get some clarity, build a plan and reach your goals. Come join us as I present "6 Ways To Use Your Content To Attract Your Ideal Clients". On this free training you are going to discover: How to develop your personality to attract your ideal clients Why sponsorships and ads are NOT the ideal way to generate revenue How to grow your network with your podcast And more! It happens on Saturday, March 27th at 11a ET, 8a PT. Sign up for free at www.PodcastTalentCoach.com/growth. If you are looking for a mentor who can help you shortcut the process of making money with your podcast and avoid all of the pain of trial and error, this free training is for you. Let's grow your community and start making money with your show. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. Let's turn your information into engaging entertainment.

Is your podcast production eating your entire week? Do you feel like you finish publishing one episode only to start recording the next? On this episode, I want to help you streamline your process. There are five steps to producing a show each week. Those are plan, record, edit, publish and promote. Then, repeat. Today, I will show you how to save time in each of those areas to make you more efficient. GET HELP First, let me show you an option. You can always get someone to do all of the dirty work for you. How much time do you spend each week creating your podcast? If you could cut your podcast production time in half, how could you better spend the time you save? You could spend time finding clients. Use the time to serve your clients better. Spend time creating more digital products to sell. Double down on your promotion time to grow your show. Take the time you spend each week producing your show and cut it in half. Now, multiply that by four for the four weeks in the month. Dedicating those hours to revenue generation, how much money do you think you could make? Could you find a client or two to pay you a few hundred dollars to help them? My team can produce your podcast every week for as little as $225 per month. Is that worth getting your time back? BASIC EDITING SERVICES The basic plan will make your show sound great. You record the episode and send the team your .mp3. You get professional audio editing, including noise reduction, volume leveling, mixing and mastering. We will take care of adding your open and close. You get the finished .mp3 ready to be posted. If you are repurposing your video as a podcast, you also get professional video editing with this package. This includes your YouTube thumbnail ready to be uploaded to your YouTube account. Finally, you get an audiogram to help you promote your show. All of this is just $225 each month for four completed episodes and videos. EDITING PLUS If you want to step up a level and add a little coaching to your plan, the Plus level is for you. At this level, you get everything in the basic package. You also get a 60-minute group coaching call each month to help you produce a better podcast. You get to ask questions and get the help you need. On top of that, my team will take care of your show notes. They will handle uploading your audio to your podcast host. They will also upload your video to your YouTube channel. To help you promote at this level, you will also receive a captioned social media video to help you grow your audience and attract more clients. The Plus package is $495 per month for four episodes and videos. GO PREMIUM If you want to go all in, you need to check out the Premium package. This takes it all off of your hands. With the Premium package, you get everything in the Basic and Plus packages. You also get a monthly, 30-minute, one-on-one coaching call with me. I will personally help you on your journey and overcome your struggles. You also received advanced SEO-optimized show notes. This well help people find your podcast through organic search by ensuring the right keywords are included. My team will also add timestamps to your episode along with the resources that you mention in the show. This will help your listeners find exactly what they want. You will receive a custom blog header image for your episode. My team will also upload your show notes to your WordPress site. It is handled for you. And to help you promote, you will receive a quote card taken from the episode. You can use this on social media to promote the episode and grow your audience. This also makes it easy for your guest to promote the show. To have all of this done for you so you can spend your time growing your audience and building your business, and get one-on-one coaching with me to overcome your struggles, your investment is just $695 each month for four episodes and videos. You can see each of these packages in detail and sign up to work with me and my team at www.PodcastTalentCoach.com/editing. Imagine what you could do with all of that time back. Let's get started. YOUR TIME Now, if you decide to continue doing it on your own, find ways to save time. It takes time to get ready to do each step. For instance when you are ready to record, it takes time to set up the gear, open the program, adjust your mic and headphones, find your production pieces, get in the right mindset, make sure you have some water and all of the other details. On the surface, it doesn't seem like a lot of time. I bet if you were to time the set up prep time and the time it takes you to shut it all down, you would be surprised that it is probably around 15 minutes. TIME IT Next time you are ready to record an episode, time it. Start the clock as soon as you decide to record the episode. Let's say at 2 you decide it's time to head in and record. As soon as you get off the couch and start walking toward the mic, the clock starts. It stops as soon as you hit record. As soon as you have saved the file and finished the session, start the clock again. It stops when you turn off the light and leave the room. The total of those two periods is at least 15 minutes. Four episodes a month is costing you an hour in set up and tear down. If you record all four episodes in one session, you only set up and tear down once. You just saved 45 minutes in your month. This is just one example. The more you can batch your work like this, the more time you will save. Remember, you don't have to do any of these steps at the same time. You don't have to record and edit in the same sitting. You are better off recording four episodes at the same time and then editing all four at another time. Doing the same actions together is where you will save time. PLAN Let's start with planning your episode. Break up planning into four parts. Then, do each part for multiple episodes at the same time. Find the time in your day and week when you are most creative. For some of us that is morning. Others do best at night. Some are better on a weekday at lunch. Others find their creative muse on Sunday mornings. Find your right time. Step one is creating topics. Spend ten minutes brainstorming as many topics for your podcast as possible. Shoot for 50 different topics. What does your audience what to learn? If you interview guests, who can help you teach them that topic? Step two is selecting your ideal five. Pick five of the 50 topics that you would like to build out as episodes. These could have a theme or they could stand alone. Your choice. Step three is outlining each episode. For each topic, list three to seven points you could discuss on this topic. Finally step four is adding important details to each point. This episode is a perfect example. I am covering five areas where you can save time. That was the outline I started to build out. Each of the five areas have a few important details, like these four steps of planning. Five episodes are now ready to be recorded. You don't have to fight writer's block trying to figure out what this week's episode will be all about. Grab the outline and start recording. RECORD The next step in your process is recording. There are a few ways to save time when you record. We already discussed the idea of saving set up and tear down time by recording multiple episodes at the same time. This is a big time saver. You can also save time recording by setting up a studio that doesn't need to be dismantled each time. This may be a cost issue or a lack of space. If you can swing it, removing the need to set up and tear down can make you more efficient. Finally, you can save time recording interviews by preparing your guest ahead of time. I do not mean you should provide them the questions. Before your interview, you should give them a recording checklist to minimize the time it takes to troubleshoot their tech issues. EDIT Editing is probably the area where you can save the most time. The first thing you should do is stop worrying about saying uh and um so much. Very few people notice. It is natural in most conversation. Make it easy to locate your editing points. If there is something you know you want to edit out of your show, leave a short gap of five to ten seconds. This will allow you to visually find your edit. Create a palate for your show. If there are things you use for each episode, such as your open and close, put those pieces in a place you can find quickly each time you edit. Create a system to organize your audio so you can easily find it. Finally, create a checklist. This will allow you to know quickly which pieces need to be completed each and every time. You just follow the process. PUBLISH When it comes to publishing your episode, what do you do each and every time that can be streamlined? I have created a template for my episode artwork. I can easily populate the template for each episode. It save a ton of time. Create a show note template that you can fill in with the critical information your audience needs. Repurpose your show prep and outline for your show notes. Show notes take a lot of time. Find ways to give your listener what she needs in your show notes without spending a full day on it. Ask yourself why a listener might come to your show notes in the first place. Put that in there. Then, add some content that will attract search engines. To save time, create a process that is easy to follow. PROMOTE When it comes to promoting your show, create a consistent way to promote your show. Don't try to do everything. Do the things that will make a difference. Use the 80/20 rule when it comes to promoting your show. If you get more listeners by appearing on other shows, spend your time there. If Twitter isn't where your audience hangs out, don't waste your time. Take some time to list the 20% of your promotion activities that make up 80% of the results. Do those things and eliminate the others. GET RID OF IT You can remove all of the editing headache from your weekly "to do" list and have my team help. Let my team produce your podcast every week for as little as $225 per month. Get your time back. You can see your editing options at www.PodcastTalentCoach.com/editing. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. Let's turn your information into engaging entertainment.

There is a big misconception that narrowing your niche limits your potential. The truth is actually the opposite. The more narrow you make your niche the more defined your expertise will become. CAN YOU HELP? Before we jump in, I would love your help. I am refining my Audience Explosion Blueprint program, but I need some input from you to improve it. Could you give me 20 minutes of your time to answer 8 questions? If you have been trying to grow your audience and make money with your show, it would help me a ton to know what you're struggling with. This will help me understand where to improve the program. You can grab a time on my calendar over the next two weeks at www.PodcastTalentCoach.com/input. I promise to respect your time. Just 8 questions the help me understand what you need. Let's talk about your niche. MEDICAL NICHE The best example of a niche is your doctor. When you have a general illness, you go see your general practitioner or family doctor. This is the physician that knows a little about everything. When your doctor figures out the problem, you are then referred to the specialist. Which doctor gets paid more? The specialist gets paid more, because they are the best. If you need knee replacement surgery, do you have your general practitioner do the work? Of course not. You go to a orthopedic surgeon. You want to see the expert who only focuses on knees. PODCAST NICHE The same is true with your podcast. Will your show be more popular if you are a business podcast or an online funnel marketing podcast? All things being equal, the funnel podcast will be more popular. You know exactly what you get on that show. There is a really good chance we are going to talk about marketing funnels. I get it. What is discussed on the business podcast? It could be renting retail space, negotiating contracts with your sales team, how to structure your board of directors, how to hire a media specialist, where to find your next director of operations, how to create online courses, what to look for in an accountant. Who knows what gets discussed? You never know if the topic is appropriate to your particular situation. Do you need marketing funnels? If you are an online entrepreneur you do. Do you need business topics? Who knows? YOUR NICHE If you don't have my Ideal Listener Development Worksheet, please download it and use it to develop your niche. This will help you define exactly who you attract and exactly what they need. When you decide what your ideal listener needs, you will then know how to define your niche. You should niche down at least twice to get to a niche that is narrow enough. If you want to be seen as the expert, your area of expertise needs to be focused. Let's say you want to create a podcast that helps salespeople. What does that mean? Will this podcast help business-to-business salespeople, retail salespeople, online salespeople or something else? We need to niche down. Our podcast will help business-to-business salespeople. Now we need to decide what that looks like. Are these salespeople selling advertising to mom and pop businesses or salespeople doing large corporate sales? If we niche down one more level, we could create a podcast that helps people transition into pharmaceutical sales. Now, we can be an expert. Would it be easier to be known as the sales expert or the pharmaceutical sales transition expert? The narrow niche becomes easier to own. NICHE CASE STUDY I have a great case study for you. Today we talk to Brodie Sharpe, founder of RunSmarter.Online. He is a physiotherapist from Melbourne, Australia. About 2 years into his career he became a recreational runner and loved it. Wanting to spend more time around runners, he started his passion project. This became the 'Everyday Running Legends' podcast where he would interview runners who had inspirational stories to tell. Brodie also transitioned out of his private practice physio job and opened his own online physio clinic tailored only to helping runners. After struggling to grow the business with an interview podcast, he launched a solo show that centered on his expertise. Still searching for success, he niched down and launched the 'Overcoming Proximal Hamstring Tendinopathy Podcast'. Talk about niche. This show has been live for about 3 weeks now and only getting 80 listeners. However, the show has attracted 4 customers and generated over $1000! This is how a niche makes you so much more powerful. We talk to Brodie about his journey, how and why he niched down and where he is going next. Enjoy the conversation. YOUR INPUT I need a little input from you. I am refining my Audience Explosion Blueprint program. As I do, I need to know where you struggle. Could you give me 20 minutes of your time to answer 8 questions? If you have been trying to grow your audience and make money with your show, this will help me understand where to improve the program. You can grab a time on my calendar over the next two weeks at www.PodcastTalentCoach.com/input. I promise to respect your time. Just 8 questions the help me understand what you need. I really appreciate the help. Thanks for being here. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do Let's turn your information into engaging entertainment.

If you want to grow your audience, you need to find ways to reach new listeners. Promoting to your current listeners over and over again won't do much to bring in new listeners. Find ways to get in front of people who are unaware of your show and invite them to listen. On the show today, I am going to show you five ways you can find those new listeners over the next few days. You simply need to take action. Before we jump into the five ideas, I have a little housekeeping. PODCAST EDITING First, if you want to free up time in your week that you spend editing your show, I can give you some help. I offer editing services for your show. This includes everything from basic show editing to full production and show notes. Imagine what you could do to promote your show and grow your business if you had that time back every week. You can start with the basic package which will give you four shows a month. Or, you can check out the premium package with comes with one-on-one coaching, SEO-optimized show notes, images and thumbnails and more. Visit www.PodcastTalentCoach.com/edit. Click on the "show me what is in each package" to see the full details of each. I would liove to give you back some time in your week. Next, let me turn you on to a fantastic opportunity. PARTNERS There is an event coming up March 3rd through the 5th. It is called Collaborate. This is an incredible way to find true partners who can help you grow. During this virtual event, you are placed in small breakout rooms of around 8 people just like you. These are online experts in various niches such as online business, mindset, health and more. Attendees are coaches, authors, speakers, program leaders, producers of podcasts, radio shows and events. Every attendee is looking to connect and partner with others to help each other grow their businesses, impact and income. When you are placed in the breakout room, each person in the room has 2 minutes to tell others who they are, what they do, what support they can offer other attendees and what support they need. If you find someone who might make a good partner and fits your niche, you agree to connect in the next few days to determine how you might help each other. You will literally meet over 100 people. Not all will fit your niche. That will depend on your target. Let's say you help small businesses set up their accounting books. In a breakout room you meet a coach who helps small business leaders with their sales process. The two of you have the same target audience but offer different services. That is where the collaboration comes in. You can reserve your spot for free at www.PodcastTalentCoach.com/collaborate. However, there is an upgrade VIP option for only $47. I would highly recommend going VIP. You will find so much more value. You also get a directory of everyone who attends to help you find even more partners. Get signed up. It will be the best three days you can invest to explode your next year. I have attended Collaborate three times now. I've always gone VIP. This event has done more for my show and business than anything I've done. I met 40 people in my niche at just one event. I meet more and more each time I attend. Join Collaborate at www.PodcastTalentCoach.com/collaborate. Let's talk about other things you can do over the next week to grow your show. GET INTERVIEWED First, get interviewed on another show. We talk about this a ton. Finding complimentary shows in your niche is a great way to grow. Reach out to a podcaster in your niche to begin the discussion. I'm sure you listen to a few shows who target the same audience you target. Let's chat with those podcasters first. Send the podcaster a note. Start with something specific you liked about an episode. "Hey, Erik! Great episode on growing your show. I've just sent three e-mails to other podcasters to see if we can swap interviews. Love the idea." Keep it short. Next, tell the podcaster that it appears you target the same audience in complimentary ways. "As I was listening to your show, it hit me. It sounds like you help coaches refine their funnel so they can get more clients. I help coaches transform their information into entertainment on their podcast to get more clients." Finally, ask for an opportunity to talk. You are NOT asking for an interview. Ask for a chat. "Would you have time over the next week to jump on a call to see how we might partner and help each other grow?" Get the call booked. Spend the first 20 minutes finding out what they do. Spend the next 20 minutes telling them what you do. Spend the last 20 minutes brainstorming ways you can support each other. A podcast interview on both sides might come of this. However, bigger opportunities might show up that you didn't even consider. This is the way Collaborate works. Rather then sending a cold e-mail, you are in a room for people looking for connections just like you. Again, find details at www.PodcastTalentCoach.com/collaborate. YOUR GUESTS Your guests are a great resource to help you promote your show. Though you cannot expect it of them, it sure is nice when they share your interview with their audience. Reach out to the person you interviewed or mentioned in the podcast. Tell them the episode is live. Then, tell them you would greatly appreciate it if they would mention it to their following. Make it easy for them. Write the copy. Create the social media graphic. The easier you can make it for your guest to share the episode, the more likely it will be that they actually share it. The same is true when you answer questions on your show. If you receive an e-mail and you include that question on the show, reply to the e-mail and let them know you answered their question on the episode. Give them a link. Ask them to share it the same way you would ask your guest. SWAP To promote your show, you could swap mentions with another podcaster. So many podcasters think the only way to partner with another show is to get interviewed on the show. There are many other ways. One great way to get your show promoted is to swap mentions in your newsletter. Connect with another podcaster in your niche who has a decent e-mail list. You will know they do if they have frequent lead magnets are mailing often. Connect just like we talked about. Reach out to let them know you appreciate what they do. Be specific. Tell them you have similar audiences. Ask if they would like to partner to grow. If you connect, simply mention each other's show in your e-mails to your audience. You could say something like, "Hey, I found a really cool podcast I thought you might enjoy. As you are trying to grow your audience and make money with your show, you need to be sure your process is solid. Check out the Yadda Yadda show. They help you build your process from lead magnet to shopping cart." You can find partners just like this at Collaborate. Check it out at www.PodcastTalentCoach.com/colllaborate. SUPERFANS The fourth way to promote your show is by leveraging your superfans. These people will be evangelists for your show, because they love it. If anyone will promote your show, it will be these people. You simply need to empower them. First, create a list of superfans. Find the people that comment on your episodes, send you e-mail about the show and interact with you on Facebook. You know who they are. You might have 3 or 37. Write them down. Next, create a post on Facebook and tag your superfans. Be sure to ask a question, so the post starts getting some interaction and gets seen by others. This could be something like, "Just want to thank a bunch of the listeners to Podcast Talent Coach. Thanks to Bruce, Elaine, Greg, Josh, TaVona, Oscar, Laura, Chris, Rick, Prasha, Andy, Cat, Tony, Kim, Christine and so many others. I really appreciate you listening to the show. What is one idea you've picked up from the show that has helped your podcast?" Be sure to respond to everyone who comments. Interact. If you can get some traction with the post, friends of your superfans will start to see the interaction. Mention your show by name so others can find it. ADD A LINK My final idea today is to add a link to your show in your e-mail signature. Make it easy to find your show. Next, add some valuable content in the email with a call-to-action. This could be a free download or checklist or top 5 ideas. Make it something your audience can use. Make sure it is valuable. Finally, invite your subscribers to share it with a friend. Say something like, "If you know someone who could use this information as well, please forward this e-mail to them. They can have this free resource as well" TAKE ACTION There you go. Five ideas to grow your audience this week. Now, these ideas will do nothing to grow your audience unless you actually take action and do something. Pick one of these ideas and take action. If you can get one done, select another and take more action. I would rather see you complete one than start all five and complete none of them. If you want to start making powerful connections with others who can help you grow, I really encourage you to attend Collaborate. It is an amazing event that can help you skyrocket your growth. Get all of the details for Collaborate at www.PodcastTalentCoach.com/collaborate. Have a great week. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. Let's turn your information into engaging entertainment.

The introduction of your podcast is probably the most critical part of your show. A typical listener will give you between 90 seconds and a few minutes to entice them to stick around. Don't blow it. You can't catch up to a slow start. Today, we are going to break down six different podcast intros. I will show you which parts of the introduction are effective and which are not. When you create your podcast introduction, you need to put yourself in the shoes of your listener. What is in it for them? That is what they will be asking. How will they be better by the end of the episode? If you are going to use a clip from the episode at the beginning, you need to open a conversation loop. Tease the content to come by creating some intrigue. Make your listener want to stick around. If you can't do this, don't use a clip. The voiceover intro should tell your listener who you help, what you help them do and why. You do not need to structure it in those exact words. However, your intro should answer those questions. As an example, our first sample episode opens with, "Do you love your work? Do you think it's possible? You're about to find out." Do you know what this show is all about? It sounds like a show about finding a career that you love. I don't even need to tell you the name of the podcast. Edit your intro. Keep it short. Let it give your episode momentum. Don't coast and wander your way into the show. Start quickly. Capture the attention of your listener and get them excited about the content. If you would like help with your introduction, grab my Podcast Introduction template at www.PodcastTalentCoach.com/intro. Ok, let's jump into the intros. First up is "48 Days to the Work You Love" with Dan Miller. 48 DAYS TO THE WORK YOU LOVE WITH DAN MILLER Host: Well, a listener says, "Hey Dan … all this talk about setting goals and getting things done sounds great but, I'm a thinker. Not a doer." (VO over music bed) Do you love your work? Do you think it's possible? Well, you're about to find out. It's time for 48 Days to the Work You Love with Dan Miller on the 48 Days online radio show. Whether you need a professional tune up, or a work overhaul, this is the program for you. Now here's your host, Dan Miller. Host: Well, what do you think? Do you need a tune up or a complete overhaul? You know, we're still here at the beginning of the year. A great time to be looking at that. Just gonna have some little kind of subtle realignment to what you're gonna do? Or, are you gonna really make a break and head off in a new direction? We're hearing from lots of you who are doing both of those things. Delighted to hear the plans you're making. You know, last week, the lead in was, "I know what to do, but can't make myself do it." We had a whole lot of you that that apparently kind of struck a nerve, and you commented on that. I'm delighted to have you do so. We're gonna talk some more about that. What is it that keeps us from doing? There may be some unique kind of built-in traits that we have that make us more a thinker than a doer. Well, we'll look at that. So, questions … "I know what I need to do, but I'm easily turned back to wonder and invention." Somebody asked, "How can I make some money off the land I just inherited?" "Where do you find customers who aren't broke?" Love that question. We're gonna dig in. ANALYSIS First, the title of the episode doesn't get too cute. It let's you know what the podcast is all about. "48 Days To The Work You Love" sounds like a career search podcast. The name isn't too clever or too cool for the room. The tease to open the podcast is effective. It is short and to the point, while creating anticipation of what is to come. The tease gets you guessing what the quote is all about. It makes you want to stick around to close the circle. The voiceover introduction starts with the listener point of view. "Do you love your work? Do you think it's possible? Well, you're about to find out." These three sentences reinforce exactly what this podcast is all about. The intro makes it relevant to you. We don't waste a lot of time with information you don't need. Dan comes in after that with the overview of this particular episode. We know what the podcast is all about. He now tells us how this particular episode is special. What makes this one different than the others. Again, he begins in the shoes of the listener with, "Well, what do you think? Do you need a tune up or a complete overhaul?" He gets the listener invested in the content. Dan does a nice job creating social proof. He uses phrases like, "We're hearing from lots of you", "Delighted to hear the plans you're making", "and you commented on that", and "So, questions …" All of these statements show listeners exactly what he wants them to do. Finally, Dan gives an outline of the questions he will address on this episode. This is sort of a table of contents. Overall, this is a solid intro. BUSINESS UNUSUAL The next intro is "Business Unusual" with Barbara Corcoran from Shark Tank. (Host) Hey this is Barbara Corcoran you are now tuned in to "Business Unusual". And, everything you ever learned about business, throw it out the window. I'm gonna tell you the real deal. Listen in. Today, I'm gonna answer all your burning question about work, life, starting a company, getting on track, and much much more. Be sure to call into the "Business Unusual hotline" with your question at 888-BARBARA. That's 888- BARBARA. But first today we're gonna be talking about moms getting back in the workforce. What do you do when you put your life on pause, or at least your career on pause, to raise a bunch of kids and you want to get back? Listen in. I'm going to give you great advice. ANALYSIS This is a solid intro. It doesn't start with your typical sample clip from the episode. Barbara gets right into it. A sample clip isn't necessary. If you plan to use a clip to tease the episode, you need to do it properly. A teaser clip should create some anticipation. It should open the loop that needs to be closed by listening to the show. Pulling a random clip doesn't accomplish either of those. Barbara tells us exactly what the podcast is all about. You know she tells it like it is. Her intro is focused on you. She says, "I'm gonna answer all your burning question about work, life, starting a company, getting on track, and much much more." She also gives you the phone number to participate. She effectively tells you what the podcast is about, so you know it is right for you. Barbara then says, "Today we're gonna be talking about moms getting back in the workforce. What do you do when you put your life on pause, or at least your career on pause, to raise a bunch of kids and you want to get back? Listen in." She sets up the content for today to keep you around for the entire episode. This whole intro is short and sweet. I love the momentum it creates. FLIPPED LIFESTYLE Next is the "Flipped Lifestyle" podcast with Shane and Jocelyn Sams. (Host) Hey y'all! On today's podcast we welcome back Brooke Butcher. Last time Brooke was on the show, she was just starting out and growing her online nursing community. On this episode we get to celebrate Brooke's growing membership and her incredible milestone. Brooke just quit her job and works full-time online. On today's podcast Shane is helping Brooke get used to her new, self-employed, location independent lifestyle as well as growing her nursing membership. You'll learn how to balance your time between business and life while working at home, promotions to help grow your membership site and how to know when it's time to go full-time online. You are going to love today's podcast. Enjoy the show. (Voiceover) Welcome to the "Flipped Lifestyle" podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We are a real family who figured out how to make our entire living online. Now we help other families do the same. Are you ready to flip your life? Alright. Let's get started. (Host) What's going on everybody? Welcome back to the "Flipped Lifestyle" podcast. It is great to be back with you today and I am super excited because not only is this an amazing member of the Flip Your Life community on the show, it is a repeat guest. It is someone we know and love and we are going to be celebrating some major, major wins in her online business and her membership world today. Welcome back to the program Brooke Butcher. ANALYSIS This intro is solid, but could be cleaned up a bit. The opening bit delivered by Jocelyn before the voiceover says much the same thing Shane says after the intro. Jocelyn's part could have been cut in half. This portion is intended to get you to listen to the rest of the episode. We don't need a full guest introduction here. This portion would have been sufficient: "On today's podcast Shane is helping Brooke get used to her new self-employed, location independent lifestyle as well as growing her nursing membership. You'll learn how to balance your time between business and life while working at home, promotions to help grow your membership site and how to know when it's time to go full-time online. You are going to love today's podcast. Enjoy the show." After this part, Jocelyn says Brooke is self-employed, location independent and the owner of a nursing membership site. We're going to learn about time management and how to promote our site. Shane then comes on and again tells us that Brooke has a membership site. We got that in Jocelyn's portion. He says she is a repeat guest. We know that, too. Finally, he tells us we are going to celebrate some major wins in her membership. Jocelyn told us that as well. I do like the voiceover intro. We know what the show is about. It is focused on us. "Welcome to the 'Flipped Lifestyle' podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We are a real family who figured out how to make our entire living online. Now we help other families do the same. Are you ready to flip your life? Alright. Let's get started." With this intro, we know exactly what the show is all about and what we are getting. We know how we will be better off when the episode is over. I also like the way Shane doesn't waste much time before he jumps into the interview. Tell us what we need to know to understand this interview is applicable to my situation. SPEAK UP The next podcast is "Speak Up" with Matthew and Elysha Dicks. (Host) Welcome to "Speak Up", a podcast about telling better stories. This is episode 103. I'm Elysha Dicks. I'm the Executive Director of Speak Up. We are a Hartford-based storytelling organization. We produce shows, teach workshops, and help people find and tell better stories. And I am Matthew Dicks. I am the husband of Elysha Dicks. I am also the Artistic Director of Speak Up. I'm a storyteller myself. I'm an author of several novels. And the non-fiction title "Storyworthy: Engage, Teach and Persuade and Change Your Life Through the Power of Storytelling". A book that will help you become a better story teller. How are you doing today, honey? I am fine. Excellent. How are you? I am great. I am happy to be podcasting again with you. Yes. It's a glorious summer day. We only have two weeks left of our summer vacation before we have to return to school, but we are trying to suck the marrow out of every minute we have. That sounds gross. No, it's a phrase. I know it's a phrase. That doesn't mean it's good. Alright. It's poetry. You're supposed to suck the marrow out of life. I know I've heard it before. This one I'm going to pass on. Alright I'm going to be sucking the marrow over here. Suck it by yourself. Do you have any follow up for us honey? Not that I can think of today, how about you? ANALYSIS "Welcome to 'Speak Up', a podcast about telling better stories." This is probably the shortest intro that tells us exactly what the show is all about. I like this a lot. No questions here. However, they follow it with "episode 103". Is that important? Not really. That doesn't have anything to do with anything. Leave it out. Elysha then gives us their pedigree. I usually suggest podcasters start in the shoes of the listener. However, this is effective in giving the audience a reason to believe what they have to say. This intro gives them credibility. We also know they teach workshops and produce shows. We know they know what they are doing. We also know we can get more of what they have to offer if we choose. The intro is followed by some chit chat. I love the way the play off each other. It gives us a sense of their style and sense of humor. However, it gives us no reason to stick around. You can't catch up to a slow start. If Elysha and Matthew took some of their story teachings, they would realize they need to start strong. Set the stage. Suck me in. Give me a reason to care. "How are you? Fine. Glad to be podcasting. Have two weeks left in summer break." I'm getting fidgety listening to this. I'm inclined to find something more compelling. They need to hook me sooner. Most people give themselves anywhere between 90 seconds and a few minutes to decide if they will stick with an episode or find something else. Make it count. INSPIRED MONEY This one is "Inspired Money" with Andy Wang. (Clip) Today on "Inspired Money" … Take this year, what a crazy year we've been in. So if I think that nobody's hiring, there's no opportunity for a small businesses, they're all shutting down, that we're all going to get sick and then it's going to kill a whole lot of us, well, there's some pieces of reality in there. If that's what is dominant in my mind, I'm dead in the water. I'm not going to start a profitable business. I'm not going to see new opportunities. But if I think wow, this is a challenging time. With every challenge there's the equal seeds of opportunity. If I believe that, then I look at this, ok, i didn't expect this to happen. Yes, it closed this door. What am I going to find if I just re-direct a little bit in terms of a new opportunity? This is episode 163 with career coach and author of "48 Days To The Work You Love", Dan Miller. (Voiceover) Welcome to "Inspired Money". My name is Andy Wang. A managing partner at Runnymede Capital Management. Each week we bring you an interesting person to help you get inspired, shift your perspectives on money and achieve incredible things. From making it to giving it away, inspired money means making a difference, creating something bigger than oneself, and maybe, just maybe, making the world a better place. Thank you for joining me. (Host) Hey inspired money maker, welcome back. If this is your first time listening welcome. Are you happy in your career? Do you feel like you found your calling? So many people aren't quite sure and experience midlife crisis. I want to open with a quote from our guest. "Success is never an accident. It typically starts with imagination, becomes a dream, stimulates a goal, grows into a plan of action, which then inevitably meets with opportunity. Don't get stuck along the way." That's Dan Miller. He's author of the New York Times best-selling books "48 Days To The Work You Love", "No More Dreaded Mondays", and "Wisdom Meets Passion". He also hosts the top ranked career podcast "48 Days to the Work You Love Internet Radio Show". ANALYSIS The clip at the beginning of this episode sets up the interview. We get inspired with just a few sentences. We also end with a question, which opens the loop. The guest ends with, "What am I going to find if I just re-direct a little bit in terms of a new opportunity?" That's what the episode is all about. The voiceover part of the intro tells us what the podcast is all about. "Each week we bring you an interesting person to help you get inspired, shift your perspectives on money and achieve incredible things. From making it to giving it away, inspired money means making a difference, creating something bigger than oneself, and maybe, just maybe, making the world a better place." We know what we're going to get. When you create your intro, tell your listener how they will be better after listening to an episode. What's in it for me? This intro does exactly that. Andy then introduces Dan. He gives us just enough to find his guest credible. He has written a few New York Times bestselling books and he hosts an online radio show. I'm good with that. I'll listen. The introduction of your guest only needs to provide your listener with enough information to make them care and want to stick around for more. It doesn't matter that Dan is a career coach or that he has started multiple businesses. Just give us enough to want more. SCREW THE NINE TO FIVE The next show is "Screw The Nine To Five" with Jill and Josh Stanton. (Clip) Your mission is to pay back how much you spent on ads. I'm getting all these customers coming in. Now, I'm building a customer list. And then you have a flagship program or one-on-one coaching and it's so much easier to upgrade an already existing customer than it is the first acquiring of them. Yeah. Right? Once you get them in the door and you rock their world they're going to be like, "This guy is awesome. I wonder what else they have." (Voiceover) Warning. This podcast may cause you to quit your job, and start a business. What's up? We're Jill and Josh Stanton. And we help people quit their jobs. Right now you're joined by tens of thousands of up-and-coming entrepreneurs all around the world who are using their commute to redefine their lives and build a business online. So if you're ready to create the financial freedom, time freedom, location freedom and personal freedom you crave so you can do what you want when you want, then turn up the volume and let's do this thing. This is the "Screw the 9 to 5" podcast. (Host) Hey! Welcome back to another episode of the "Screw The Nine to Five" podcast. Today we are jammin' on if we were to start all over again ... no audience, no revenue, none of the things ... how would we build this business from scratch? ANALYSIS The clip at the beginning of this show does very little for me. At the end of the full opening, we know the episode is about "if we had to do it all over again, what would we do?" The intro clip is all about, "Your mission is to pay back how much you spent on ads" or "getting a customer is harder than keeping a customer." What does that have to do with anything? It doesn't open a loop or create any intrigue. Be sure to tease effectively. Now, I do love their voiceover intro. "Warning" is a great way to start. "You are joined by tens of thousands" shows social proof. They talk all about the life I want to create. This is all perfect. They are in my shoes and telling me the benefit. When Jill comes back in with "Today we're jammin' on starting over again", you get a sense of how she rolls. She jumps right into the content. The momentum is great. The intro overall is nice and short. It would be much stronger if they had just used a more effective clip at the beginning. TEMPLATE If you need help creating your intro, get my intro template at www.PodcastTalentCoach.com/intro. This will help you shape the opening of your podcast. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. Let's turn your information into engaging entertainment.

Where do you want to go in the next 12 months? If we are a year from today and we are looking back over the past year, what would need to happen for you to be happy with your results? This is where your goals begin. CREATE SPECIFIC GOALS Be specific as you set your goals. How many downloads would be a success? If you have a goal to make money with your podcast, how much? What is the timeframe? When you are specific with your goals, you are able to visualize that victory. What are you selling? Do the math. How much do you need to sell to reach your specific goal? As the old saying goes, when you don't know where you are going, any road will get you there. Let's not wander through the next year. Set specific goals. Then, take specific action to reach those goals. Let's say you have a goal to lose weight. At the end of the year, your weight has gone from 234 pounds to 232 pounds, did you reach your goal? You lost two pounds. You lost weight. Is that a success? Possibly. But probably not quite what you were expecting. Without a specific goal, you will not be able to make a big difference in your journey. CRUNCH THE NUMBERS Do you want to grow your downloads? What is that number? What does growth look like? Do you want to make money with your podcast? How much? How will you do that? You need to crunch the numbers to define your actions. If you haven't clearly defined your goal, you can't make the numbers work. You haven't determined the sum of the actions yet. If you want to grow your listeners, pick a number. Let's suppose you want to grow your downloads by an average of 50 downloads per episode. How many subscribers do you need to attract to your podcast each week? About 12. 50 downloads divided by 4 weeks is a touch over 12. About two a day. Now that we have worked the numbers, we can figure out the actions that will help us attract two subscribers a day. How much money do you want to make with your podcast? Do the math and figure out what that would equal per week. Then, find something to sell that could bring in that income. Just crunch the numbers. Break it down. Once you break it down, determine the steps you need to take to help you reach those goals. FREE TRAINING I can help you put all of this together. Join me for a free training on Tuesday called "6 Ways To Make Money With Your Podcast". In this workshop, I will walk you through the process of creating your strategy. And, it's free. Sign up at www.PodcastTalentCoach.com/growth. If you haven't set your goals, you will get the same thing in 2021 that you've been getting for the last few years. No specific results. Very little progress toward your dreams. More frustration. Spend an hour with me and let me help you lay it out. Sign up at www.PodcastTalentCoach.com/growth. GOALS WITH LISA SASSO Today, I've invited Lisa Sasso to join us to help us clarify our goals. She is a goal-setting expert. Lisa Sasso has an MBA from Bentley University and is a Certified Executive Coach. She is a Certified Professional Coactive Coach, certified by the Coaches Training Institute. She is also a Professional Certified Coach from the International Coach Federation. Lisa empowers professionals to achieve their personal and professional goals with accountability, balance and gratitude to reach their greatest potential. Find Lisa at www.LisaSasso.com. Start setting your goals today. As Lisa suggests, use SMART ART goals to be specific and visualize your destination. If you want the same as you've always been getting, keep doing the same thing. If you want different results, take action. Define your goals. Develop your strategy. Then, take action. Your journey starts today. Enjoy the ride. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. Let's turn your information into engaging entertainment.

If you want to create a successful podcast, you need a strong "why". If you don't have a powerful reason for creating your show, it will feel like work trying to record it each week. This week, I will show you my "why" and share my story. TRAINING Before we start, I have a few great resources for you this week. I am doing another free workshop for you. It is called "6 Ways To Make Money With Your Podcast". If you want to make money with your podcast, this will help you develop your strategy. In this workshop, we will develop ideas for your show. You will receive a workbook to give you a clear focus for your strategy. Do you want to leverage your audience and authority in your niche to monetize your show? Do you want to grow your audience to consistently produce your show and promote your content in just a few minutes a day? On this training, you will discover … How to transform your show into a successful podcast using your personality Why some podcasts don't make money and how to avoid these pitfalls How to attract your ideal clients with your podcast How to keep listeners coming back episode after episode to grow your audience And much more Get registered at www.podcasttalentcoach.com/growth. LIBSYN If you need a host for your audio, be careful of the free services. Companies that offer their service for free often have a difficult time making money. If they aren't making money, they can't stay in business very long. If your hosting company closes their doors and goes away, your audio goes away as well. All of your work is down the drain. Find a solid company and pay for great service. I am now an affiliate of Libsyn. My show has been hosted on Libsyn since it began back in 2013. They also have fantastic support to help you set up your feed and move your show if you need it. You can get your first month free using the coupon code PTC at Libsyn.com. PODCAST EDITING If you are spending too much time editing and posting your podcast and not enough time trying to attract listeners or building a business around your show, I now have a team ready to takeover your editing. There are three packages available. You can start with the basic service that includes simple editing, mixing and mastering. Or you can go all in with the premium service that handles YouTube video, promoting, SEO, timestamps, show notes, and more. You can find all of the packages at www.PodcastTalentCoach.com/editing. WHY YOU NEED A WHY To build your podcast audience, you need a strong "why". Building an audience takes consistency. Consistency builds trust. People are creatures of habit. They typically listen to your podcast on the same day each week. It is a habit. When your listeners come for your show, you new episode better be there. If they come and you haven't posted on schedule, your credibility begins to deteriorate. You said you would do something and you didn't. Getting into the studio and recording a new episode every week takes dedication. If your purpose isn't well-defined, it can become a struggle to make yourself stick to the schedule. When you have a burning desire to lose weight, going to the gym is much easier. The same is true with your podcast. When you have a true, devoted "why" and purpose, getting into the studio become easier. Find your "why" somewhere in your story. How did you get here? Why are you passionate about your subject and niche? MY STORY My whole life I wanted to own my own business and be my own boss. I grew up with a single mom in a household that was probably in the low income bracket, but I never knew it. Sure, we were challenged by money. We may have been broke at one time or another. But we were never poor. My mom never had that mentality. Mom waited tables at night, cleaned houses during the day, and created amazing wedding cakes on the side. She did whatever it took to provide for us. That is probably why I never knew how little money we had. It wasn't until I had to fill out financial aid forms for college that I discovered our situation. The application required parental tax forms. My mom's tax return said she made $12,013 in the past year. Even in the 80s, $12k wasn't a lot to live on. She taught my brother and me the value of hard work. And I started early. I was hustling Christmas cards door-to-door off the back of Boys Life magazine by the age of 10. When I was 12, I bought two cases of gum at a white elephant sale and sold it out of my school locker. If there was a gig to be had, I was trying it. We held magic shows and homemade haunted houses for the kids in the neighborhood in our garage. I was throwing newspapers and babysitting. When I was 15, I was doing magic shows for birthday parties. My sister-in-law was my agent booking me gigs. Her son was my first show. ARCHITECTURE By the time I was 12, I knew I wanted to be an architect and own my own firm. I loved being creative within a set of strict parameters. It was my creative and analytical sides working together. I started taking classes and had my first job as a draftsman by 17. I was on my way. College took me to the University of Nebraska to study architecture at one of the best schools in the country. However by the third year, I realized I was on the wrong path. Computers had come in and taken over architecture. It lost the magic drafting had once held for me. My corporate ladder was leaning against the wrong wall. THE NEW DOOR Then one day, a new door opened for me. I discovered radio. My brother was working part-time at a local radio station. The manager called to see if my brother could fill in for somebody, but my brother wasn't home. I knew the manager from another job I held. He asked if I would be interested in some part-time hours at the station. I was a broke college kid at the time. Extra money is always a good thing when you're in college. So, I took the gig. For my architecture degree, I needed a few electives. Like any good college student, I looked for the easy classes and found Broadcasting for the Non-Major. I was already working in radio. How hard could that class be? One night in class, the manager of the campus station came into the room. He said he was looking for a music director for the station. No experience necessary. No need to be a journalism major. I had always loved music and was a broke college kid. Extra money is always a good thing when you're in college. So, I took the gig … and loved it. That gig turned into a full-time opportunity at another local station. Soon, I was building a career in broadcasting. I finished my architecture degree and stayed in radio. That first full-time job paid me $12,000 a year. Though it was the same money my mom was making, my parents thought I was crazy. We just paid for a degree in architecture and I was taking a radio job for $12k. NOT ENOUGH Though I was having a lot of fun, the credit card companies and the tax man were soon hunting me down. Turns out it is hard to make ends meet on $12k. I picked up another job in a warehouse and a third job DJing weddings. Just like mom taught me, I did what I had to do to climb out of that hole. Soon I was making $26,000. Then $36k. Then $46k. I paid my dues doing overnight radio, but it was paying off. My goal was to eventually own my own radio station. My desire to own my own business and be my own boss was still there. It just looked a little different. I even got my Masters Degree in Business Administration to help make my dream come true. I had a passion for creating great radio. Coaching the talent was my favorite part of the job. I learned all I could building amazing radio stations with great music, entertaining personalities and fun promotions. One time, we had half a dozen contestants spend a week in a truly haunted house doing various challenges to win a trip to the Grammy Awards. Another contest we created involved putting 6 listeners in a van to travel across the country to New York City. Along the way, they would do various challenges in different cities and vote someone off the trip. That loser would get bussed back to town as the others continued along the journey. The winner got to see the Michael Jackson tribute concert in NYC. One winter, we invited listeners to build sleds out of cardboard boxes and clear plastic tape. They could decorate the racer any way they would like. On Saturday, we brought everyone out to the ski park to race the boxes down the hill. The winner got a wad of cash. The promotions and marketing plans we were creating were generating buzz in the market. This was my life and I loved it. CHANGING OF THE GUARD Until one day, radio became big business. With the passage of the telecom act in the late 80s, radio started to change over the next decade. Suddenly, the little guy was out and large corporations were in. Big companies started buying all of the stations. Radio become homogenized. The little guys could no longer buy the good stations. It all started sounding the same. This was no longer the dream I had. The creativity and entrepreneurial nature of radio had been sucked out. It was replaced with best practices and formulas. PODCASTING That's when I discovered podcasting. The creativity returned. All of the freedom was back. We could one again entertain and control our own shows. I finally started to really be myself and develop my own personal brand. Rather than being somebody others wanted me to be, I was allowed to be me. Now, I have a thriving business helping others discover that same passion. I show podcasters how to create great content, grow an audience and build a business around their show without spending 30 years learning it like I did. The magic is back and I'm spreading it as much as I can. MY WHY That is why I do this show every week. My "why" drives me to give you great content you can use each and every week. A burning desire makes it easy to get into the studio every week and produce this podcast. Take 30 minutes this week and write your story. What is your true "why"? When you find it, your podcast content will start pouring out of you. I would love to help you even more. Join me for my for my free workshop. Sign up at www.PodcastTalentCoach.com/growth. It is a free workshop for you called "6 Ways To Make Money With Your Podcast". If you want to make money with your podcast, this will help you develop your strategy. In this workshop, we will develop ideas for your show. You will receive a workbook to help you develop a clear focus for your strategy. If you want to leverage your audience and authority in your niche to monetize your show, and grow your audience and promote your content in just a few minutes a day, this workshop is for you. Get registered at www.podcasttalentcoach.com/growth. I'll see you there. Have a great week. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. Let's turn your information into engaging entertainment.

Roger Killen and the Vancouver Business Network recently invited me to present to their group. I taught them how to attract clients with a podcast. Over the course of an hour, these entrepreneurs learned how to grow a podcast audience and attract their ideal clients with their content. I thought you might benefit from the content as well. This presentation was an hour long. Rather than doubling the length of my typical episode, I've divided it into two episodes. This is the is the second half of that presentation. You can hear part on in episode 320. TRAINING I have a few great resources for you this week. I am doing another free workshop for you. It is called "6 Ways To Make Money With Your Podcast". If you want to make money with your podcast, this will help you develop your strategy. This workshop will go deeper than the training I've given you on these two episodes. We will actually develop ideas for your show. You will receive a workbook to give you a clear focus for your strategy. Do you want to leverage your audience and authority in your niche to monetize your show? Do you want to grow your audience to consistently produce and promote your content in just a few minutes a day? On this training, you will discover … How to transform your show into a successful podcast using your personality Why some podcasts don't make money and how to avoid these pitfalls How to attract your ideal clients with your podcast How to keep listeners coming back episode after episode to grow your audience And much more Get registered at www.podcasttalentcoach.com/growth. LIBSYN If you need a host for your audio, be careful of the free services. Companies that offer their service for free often have a difficult time making money. If they aren't making money, they can't stay in business very long. If your hosting company closes their doors and goes away, your audio goes away as well. All of your work is down the drain. Find a solid company and pay for great service. I am now an affiliate of Libsyn. My show has been hosted on Libsyn since it began back in 2013. They also have fantastic support to help you set up your feed and move your show if you need it. You can get your first month free using the coupon code PTC at Libsyn.com. PODCAST EDITING If you are spending too much time editing and posting your podcast and not enough time trying to attract listeners or building a business around your show, I now have a team ready to takeover your editing. There are three packages available. You can start with the basic service that includes simple editing, mixing and mastering. Or you can go all in with the premium service that handles YouTube video, promoting, SEO, timestamps, show notes, and more. You can find all of the packages at www.PodcastTalentCoach.com/editing. TRAINING In this second half of the training I did for the Vancouver Business Network, I will show you the 3 big challenges most podcasters face when growing their audience and how you can overcome those challenges. The 6 reasons podcasts don't make money are laid out in this episode. Many people make podcasting more difficult than it needs to be. I will show you how to make it much easier. You also will learn the three Ps necessary for successful content. These are secrets most podcast gurus don't teach you. LAUNCH HELP If you haven't launched your podcast yet, I offer a free mini-course in this presentation as well. You can find it at www.PodcastTalentCoach.com/launch. I also mention 7 ways to attract your ideal clients using a podcast. You can find that free training at www.PodcastTalentCoach.com/attract. Again, you can catch up with the first part of this presentation on in episode 320. Enjoy the session. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. Let's turn your information into engaging entertainment.

Roger Killen and the Vancouver Business Network recently invited me to present to their group. I taught them how to attract clients with a podcast. Over the course of an hour, these entrepreneurs learned how to grow a podcast audience and attract their ideal clients with their content. I thought you might benefit from the content as well. This presentation was an hour long. Rather than doubling the length of my typical episode, I've divided it into two episodes. COURSE CREATION SUMMIT I have a few great resources for you this week. When I built Audience Explosion Blueprint, I already had four paid participants before I even launched the course. To make it even better, they told me what I should put in the program to make it easy for them to give me money for it. How great is that!?!?! Would you like to learn how to fill up your classes with paying clients before you have even launched your program? Join the upcoming Course Creation Summit FOR FREE! Experts will share with you their secrets for how you can create profitable online courses. In fact, I will be part of the summit on Thursday, January 28th around 11:30a Central Time. Courses allow you to do the work once and then sell it over and over again. Get your free ticket now to course creation summit. The event runs all week. If you want to do the work once and sell it over and over again, a course can help you do that. Come learn how. You can get your seat for free at www.PodcastTalentCoach.com/CreateMyCourse. LIBSYN If you need a host for your audio, be careful of the free services. Companies that offer their service for free often have a difficult time making money. If they aren't making money, they can't stay in business very long. If your hosting company closes their doors and goes away, your audio goes away as well. All of your work is down the drain. Find a solid company and pay for great service. I am now an affiliate of Libsyn. My show has been hosted on Libsyn since it began back in 2013. They also have fantastic support to help you set up your feed and move your show if you need it. You can get your first month free using the coupon code PTC at Libsyn.com. PODCAST EDITING If you are spending too much time editing and posting your podcast and not enough time trying to attract listeners or building a business around your show, I now have a team ready to takeover your editing. There are three packages available. You can start with the basic service that includes simple editing, mixing and mastering. Or you can go all in with the premium service that handles YouTube video, promoting, SEO, timestamps, show notes, and more. You can find all of the packages at www.PodcastTalentCoach.com/editing. MENTORSHIP Finally, this is the last call for my Podcast Profits Mentorship. This opportunity is very limited. This is a special no-risk opportunity for a very limited number of podcasters. You won't have to pay thousands or even a few dollars to join this exclusive group. However, you will need to be a great fit. In this group, I will help you grow your podcast and make money with your show. It comes with no risk to you. I am looking for 6 podcasters to join Podcast Profits Mentorship. In this exclusive group, you will … Grow your audience and influence Develop a product or service to sell Build a framework to make money with your show Participate in a small mastermind to help you reach your goals Membership in this group comes with no risk. You pay me nothing up front. I only get paid a commission of 20% when you make money with your show, similar to most affiliate programs. To keep the group small, 6 podcasters will be selected from all applications. I want to be sure I have time to give each member the attention they need to succeed. To qualify for the group, you must … Have published 25 episodes Be willing to attend a 90-minute call every week Be willing to spend 30 minutes a day to grow your audience and business Share with me your download and revenue data during the program Allow me to use your success as a case study The program begins February 2, 2021. Application deadline is Thursday, January 28, 2021. If you fit and you're hungry to grow and win, click here to apply: www.PodcastTalentCoach.com/mentor TRAINING In this training, you will discover three ways you can use your content to attract your ideal clients. You will discover why now is the ideal time to begin using your podcast to turn your ideal listener into your ideal client. In this training, I also give you a way to repurpose your content across multiple platforms without adding a lot of extra work to your week. On the next episode, I will show you the 3 big challenges most podcasters face when growing their audience and how you can overcome those challenges. The 6 reasons podcasts don't make money are laid out in the next episode. Many people make podcasting more difficult than it needs to be. I will show you how to make it much easier. You also will learn the three Ps necessary for successful content. These are secrets most podcast gurus don't teach you. That second part of the training comes next week. LAUNCH HELP If you haven't launched your podcast yet, I offer a free mini-course in this presentation as well. You can find it at www.PodcastTalentCoach.com/launch. I also mention 7 ways to attract your ideal clients using a podcast. You can find that free training at www.PodcastTalentCoach.com/attract. Enjoy the session. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. Let's turn your information into engaging entertainment.

Growing your audience begins with lead generation. These are people who share your interest in your niche. Where do you find those people who can become subscribers? Audience growth is a process. To increase your downloads, you need to generate more leads. Then, you need to convert those leads into subscribers just like a sales funnel. LINKS Links mentioned in this episode: Joe Sayles Jr. summit – www.FlipYourMarketingFlops.com Podcast production with Podcast Talent Coach – www.PodcastTalentCoach.com/editing Podcast hosting with Libsyn – www.Libsyn.com Podcast Profits Mentorship application – www.PodcastTalentCoach.com/mentor Ultimate Course Formula with Iman Aghay – www.PodcastTalentCoach.com/UCF Before we get into the process, let me tell you about a few opportunities for you and your podcast. PRODUCTION First, I have started offering podcast production. If you are spending too much time each week editing, posting and promoting your show, I can help. I have a team that can handle these tasks, so you can spend more of your time finding clients and building your brand and business. There are three different levels ranging from simple editing to a full service done-for-you package. You can see your options and find a package that is right for you at www.PodcastTalentCoach.com/editing. HOSTING Second, if you do not have a hosting service for your podcast, I am now an affiliate for Libsyn. I have been hosting my podcast with Libsyn since I started the show in 2013. Some of the biggest shows are hosted by Libsyn. They also have amazing support. If you would like your first month free, visit www.Libsyn.com and use the coupon code PTC for Podcast Talent Coach. MENTORSHIP The final opportunity is very limited. This is a special no-risk opportunity for a very limited number of podcasters. You won't have to pay thousands or even a few dollars to join this exclusive group. However, you will need to be a great fit. In this group, I will help you grow your podcast and make money with your show. It comes with no risk to you. I am looking for 6 podcasters to join Podcast Profits Mentorship. In this exclusive group, you will … Grow your audience and influence Develop a product or service to sell Build a framework to make money with your show Participate in a small mastermind to help you reach your goals Membership in this group comes with no risk. You pay me nothing up front. I only get paid a commission of 20% when you make money with your show, similar to most affiliate programs. To keep the group small, 6 podcasters will be selected from all applications. I want to be sure I have time to give each member the attention they need to succeed. To qualify for the group, you must … Have published 25 episodes Be willing to attend a 90-minute call every week Be willing to spend 30 minutes a day to grow your audience and business Share with me your download and revenue data during the program Allow me to use your success as a case study The program begins February 2, 2021. Application deadline is Sunday, January 24, 2021. If you fit and you're hungry to grow and win, click here to apply: www.PodcastTalentCoach.com/mentor WHO DO YOU FOLLOW? Let's talk about leads and who you follow. I have found my greatest success when I pick one expert and follow that person until I've gone as far as possible. Chances are good that your followers are the same. Have you ever binged content? It happens all the time with podcasts. There will be those days when you see a bit spike in your downloads. This isn't a big influx of listeners. This is most likely one or two listeners getting all they can. Over the past four days, I drove 2,000 miles taking my daughter back to college. Dropping her off doesn't look like it is going to get any easier anytime soon. On our drive, we spent 12 hours consuming TEDx talks from an event put on by Sarah Lawrence. It was all about positive change. I discovered Sarah through Iman Aghay with Success Road Academy. I have been following Iman for about a year now, consuming all I can from him. Iman has a program called Ultimate Course Formula. It helps you build your program in 6 weeks. This leads into his higher level coaching programs. My personal coach teaches in these programs. That is how I discovered Iman. Over the past 12 months, I've been watching all of the videos in the courses. I have watched most of Iman's YouTube videos. He has a member call every week that I attend. There isn't anything I haven't consumed. I want it all. More importantly, I tell people like you about Iman. This is how his audience and influence grows. Word-of-mouth is powerful. It is how you find leads for your podcast and business. Lead generation is a key step in growing your tribe. LEADS Leads are people you want to pursue to see if they qualify to be a listener, client or customer. This could simply be an audience or list of names. Once you determine they have an interest in your subject or niche, they become a qualified lead. They are now a name with an interest. As they become aware of your content, material or offerings, you determine they are a fit for what you do. Now they are a qualified prospect. From here, you build rapport. You grow the know, like and trust. Foster the relationship. When the relationship becomes strong, they become a subscriber, customer or client. This is the customer journey, more often called the funnel these days. So, if you want more listeners, you need to get more leads. Don't let the term lead only represent clients. Leads could also become subscribers and grow your audience. You still need to find people who share your interest. LEAD GENERATION Joe Sayles Jr. is a Lead Generation Funnel Efficiency Coach, Strategist, and Speaker who has served in various digital marketing channel positions. Joe has an amazing background. He has owned a martial arts studio, a company that created blogs and websites, and a digital marketing company. Today, using Joe's proprietary Lead Generation Domination System™ that was developed over the past decade, he has helped generate more than $15 million in online revenue. Joe combines his knowledge and experiences to help solopreneur businesses learn to increase their leads, decrease their costs, and grow their profits by a minimum of 30% in 90 days (or less), by creating efficient lead generation funnels. I am excited to have him on the show today to help us develop our lead generation. In this conversation, you will learn … - how your podcast fits into your funnel - how to overcome the biggest struggles with lead generation - the biggest mistakes most online experts make with lead generation - and much more I love the nuggets Joe gives us to grow our show. The lady that is 70-something getting more work than she can handle was amazing. Your podcast is part of your system to build your business. Make sure you lay it out and plan. Get connected to his mini-summit the 3rd Thursday of each month. It is coming up this week. Find the link at www.FlipYourMarketingFlops.com. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. Let's turn your information into engaging entertainment.