How Brodie's Niche Made Over $1k In 3 Episodes – PTC 326

There is a big misconception that narrowing your niche limits your potential. The truth is actually the opposite. The more narrow you make your niche the more defined your expertise will become.

CAN YOU HELP?

Before we jump in, I would love your help. I am refining my Audience Explosion Blueprint program, but I need some input from you to improve it. Could you give me 20 minutes of your time to answer 8 questions?

If you have been trying to grow your audience and make money with your show, it would help me a ton to know what you're struggling with. This will help me understand where to improve the program.

You can grab a time on my calendar over the next two weeks at www.PodcastTalentCoach.com/input. I promise to respect your time. Just 8 questions the help me understand what you need.

Let's talk about your niche.

MEDICAL NICHE

The best example of a niche is your doctor. When you have a general illness, you go see your general practitioner or family doctor. This is the physician that knows a little about everything.

When your doctor figures out the problem, you are then referred to the specialist. Which doctor gets paid more? The specialist gets paid more, because they are the best.

If you need knee replacement surgery, do you have your general practitioner do the work? Of course not. You go to a orthopedic surgeon. You want to see the expert who only focuses on knees.

PODCAST NICHE

The same is true with your podcast. Will your show be more popular if you are a business podcast or an online funnel marketing podcast?

All things being equal, the funnel podcast will be more popular. You know exactly what you get on that show. There is a really good chance we are going to talk about marketing funnels. I get it.

What is discussed on the business podcast? It could be renting retail space, negotiating contracts with your sales team, how to structure your board of directors, how to hire a media specialist, where to find your next director of operations, how to create online courses, what to look for in an accountant. Who knows what gets discussed? You never know if the topic is appropriate to your particular situation.

Do you need marketing funnels? If you are an online entrepreneur you do. Do you need business topics? Who knows?

YOUR NICHE

If you don't have my Ideal Listener Development Worksheet, please download it and use it to develop your niche. This will help you define exactly who you attract and exactly what they need.

When you decide what your ideal listener needs, you will then know how to define your niche.

You should niche down at least twice to get to a niche that is narrow enough. If you want to be seen as the expert, your area of expertise needs to be focused.

Let's say you want to create a podcast that helps salespeople. What does that mean? Will this podcast help business-to-business salespeople, retail salespeople, online salespeople or something else? We need to niche down.

Our podcast will help business-to-business salespeople. Now we need to decide what that looks like. Are these salespeople selling advertising to mom and pop businesses or salespeople doing large corporate sales?

If we niche down one more level, we could create a podcast that helps people transition into pharmaceutical sales.

Now, we can be an expert. Would it be easier to be known as the sales expert or the pharmaceutical sales transition expert? The narrow niche becomes easier to own.

NICHE CASE STUDY

I have a great case study for you. Today we talk to Brodie Sharpe, founder of RunSmarter.Online. He is a physiotherapist from Melbourne, Australia.

About 2 years into his career he became a recreational runner and loved it. Wanting to spend more time around runners, he started his passion project. This became the 'Everyday Running Legends' podcast where he would interview runners who had inspirational stories to tell.

Brodie also transitioned out of his private practice physio job and opened his own online physio clinic tailored only to helping runners.

After struggling to grow the business with an interview podcast, he launched a solo show that centered on his expertise. Still searching for success, he niched down and launched the 'Overcoming Proximal Hamstring Tendinopathy Podcast'.

Talk about niche. This show has been live for about 3 weeks now and only getting 80 listeners. However, the show has attracted 4 customers and generated over $1000! This is how a niche makes you so much more powerful.

We talk to Brodie about his journey, how and why he niched down and where he is going next.

Enjoy the conversation.

YOUR INPUT

I need a little input from you. I am refining my Audience Explosion Blueprint program. As I do, I need to know where you struggle. Could you give me 20 minutes of your time to answer 8 questions?

If you have been trying to grow your audience and make money with your show, this will help me understand where to improve the program.

You can grab a time on my calendar over the next two weeks at www.PodcastTalentCoach.com/input. I promise to respect your time. Just 8 questions the help me understand what you need.

I really appreciate the help. Thanks for being here.

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do

Let's turn your information into engaging entertainment.