Influential Voices of Authority

If you want to start a podcast, don't make it harder than it needs to be. Follow these 6 steps and you can launch a podcast in 30 days. The first thing you need to remember is patients. FISH Download numbers are is like a fishing stories. The fish in the story is always bigger than the actual fish. Many podcasters twist the numbers and inflate their stats to make their downloads look better. A podcaster might say, "I am getting 3,000 downloads." That could be true. It could also be true that our podcaster is doing a daily show that gets 100 downloads with each episode. When added together, the show had 3,000 downloads total last month. The statistic is true, yet a bit misleading. Here is the truth. The median number of downloads for an episode is 121. Yes, not 1,210. One hundred twenty one. First, a math refresher before the details. To calculate the median, you stack up all of the numbers smallest to largest. The one right in the middle is the median number. This means 50% are higher and 50% are lower than the median number. It is the middle. "The Feed" is the official podcast of podcast audio host Libsyn. Each month on the show, VP of Podcast Relations for Libsyn Rob Walch presents the actual numbers. This data is based on active shows hosted on Libsyn released in the month of March 2021. Downloads are measured to the end of April 2021. For the month of March 2021, according to Rob, the median number of downloads for an episode of an active podcast on Libsyn is 121 downloads. This means if your podcast is getting 121 downloads, you are doing better than half of actively published podcasts on Libsyn. For perspective, only 6.2% of the active shows are getting over 5,000 downloads during that period. Getting 1,000 per episode would put you in the top 20%. 2,800 downloads would make you better than 90% of the active podcasts. Only 5% of active shows get more than 6,600 downloads per episode. Next time you compare yourself to another show, keep these numbers in mind. 6 STEPS TO START A PODCAST There are 6 steps to launch your podcast. Those are purpose, program, platform, produce, promote, and profit. Let's take each of these one by one. PURPOSE Define your why. Without a strong why, it will be difficult to find the motivation to produce every week. PROGRAM Define your topic. Make sure it is something you can talk about for hours on end. PLATFORM What will be the structure of your podcast? You can choose interview, solo show, multiple hosts, magazine style or a variety of these. Then, develop a show clock. PRODUCE Record your show. Use Audacity (free) or Hindenburg (paid). Record your interviews with Zoom. Edit the audio, and export it as an .mp3. Post it on your audio host and website for your potential clients to enjoy. PROMOTE Don't believe if you build it they will come. It doesn't happen that way. Tell everyone about it. Find ways to get in front of new listeners. PROFIT Build a system to monetize your podcast. Use your podcast to build authority and relationships. Send your listeners to your e-mail list and nurture the relationship even further. Be sure you have something to sell. ACCOUNTABILITY The other important piece you need is an accountability partner. You've been wanting to start a podcast, but haven't pulled the trigger. Anne joined me in my Podcast Fast Blueprint program. She said she wanted to start a podcast for a long time. She just never pulled the trigger. After going through the program and launching her show in 30 days, she finally accomplished her goal. She said the program was so helpful. Anne just needed someone pushing her to get it across the line. That is the power of accountability. Sometimes we have a desire to do something. We just need that accountability partner to help push us to get it done. That's what Podcast Fast Blueprint can do for you. Are you ready to launch your show? Would you like to see if Podcast Fast Blueprint makes sense for you? If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

When you repurpose your podcast with video, you can increase your reach. However, there are a few other really big reasons to be on video as well as audio. PODCAST First, understand that I love podcasting. If you are only going to be on one platform, podcasting it the obvious choice. There are three ways to share your content … video, audio or text. You can publish your content using blogs, YouTube videos and podcasting. There is one way I feel is best, and you can probably guess which format that is. COMPETITION Today, there are about 600 million blogs in the world today (Statista). When was the last time you read a blog on a regular basis? In the video space, you are competing with 31 million different YouTube channels, 50 million content creators and 1.3 billion YouTube videos (YouTube). YouTube also keeps changing the algorithm which makes it incredibly hard to get your videos to go viral. It is hard to stand out and get noticed. However, there are fewer than 2 million podcasts right now. Only about half of those are actively publishing. The platform is still young. The opportunity for you is huge. Where do you want to compete? Would you rather try to be seen as one in 2 million or one in 600 million? Do you want to deal with all of the tech issues that come with shooting video? The lighting, the wardrobe, the teleprompter? Or, would you rather just roll in, turn on the mic and record with a lot fewer issues with equipment, time and hair? There are two other reasons podcasting is a better than other platforms for your content. PORTABLE AND GROWING First, podcasting is portable. Your ideal clients can listen while driving, working out, showering, running and many other places where reading and watching video isn't feasible. The numbers are also in your favor. Now is that right time to leverage your podcast. More than 1-in-4 radio listeners now consume podcasts at least every week according to Jacobs Media's Techsurvey 2020. More than 90 million people in the U.S. over the age of 12 have listened to podcasts in the last month according to Edison Research. That is about 32% of the U.S. population 12 and over. According to the Nielsen Company, the total podcast audience is growing at a compound average growth rate of 20%. That means the audience could double in the next 5 years. Podcasting is huge and now is the time to get in. There is a bright future ahead. VIDEO There are four big benefits to also being on video. REPURPOSE Video allows you to repurpose your podcast content to another platform without duplicating the work. If you start with video, you can use the audio from that video as your podcast. Now you can be on two platforms with the same content and double your exposure. SEARCH The second reason is search. Google owns YouTube. Your search becomes huge when you use their platforms. YouTube is the second biggest search engine in the world. Use that to your benefit by putting your video there. Your video can be you on camera or simply a screenshare using Screenflow for Macs or Camtasia for PCs. VISIBILITY The third benefit is visibility. It just makes sense that the more platforms you are on, the more you will be seen. Your podcast isn't only on one podcast player like Apple Podcasts. You are on as many players as possible. Being on video and YouTube allows you to expand that visibility. PREFERENCES The final benefit is listener preferences. Some people like to consume content via audio. Others are visual learners. There are also some people who like to read, because they can scan the content much faster than watching or listening. Your podcast pleases the auditory consumers. The show notes hit the reading crowd. Now your video will serve those visual learners. GETTING STARTED If you can find the bandwidth in your week, now is the time to get started. Matt Tompkins joins us today to show us how to get started with video, how to repurpose our content and the power of a podcast when it comes to driving your business. Matt is the co-founder and owner of Two Brothers Creative. Matt helps your business with the highest quality audio & video production that accurately reflects your company, all for a price you can actually afford. Your story and message is our primary focus and they produce all types of videos to connect you with customers and clients. With more than 17 years working in broadcasting – on the radio locally and syndicated nationally, as well as producing a television show – Two Brothers Creative has taken great pride going the extra mile for clients. Matt is also the host of It's The Fix podcast. On the show, Matt shares his recovery from addiction, managing Manic Depressive Disorder, Depression, and losing nearly 40 lbs. Public Figures, celebrities, and experts join Matt to break down the stigmas and barriers so that we can all get the Mental Health we need. Today, he will help us get started with video. This interview is a bit longer than my normal episode. We get deep into his start, the podcast, how he helps clients succeed and what we need to start with video. START WITH VIDEO If you want to repurpose your content without doubling your work, leverage video. You can increase your search reach and your visibility. You will also serve your content in the format various listeners prefer. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Most people do not like the sound of their own voice. It is natural and quite common. Don't let it get in your way. When we hear ourselves, the Impostor Syndrome starts to kick in. On a coaching call the other night, we were talking about reviewing your podcast in order to improve. The only way to improve your content is to listen to your shows like a listener. My client said she finds it difficult to listen to her podcast. She said it is uncomfortable. NATURAL It is quite natural to dislike the sound of your own voice when hearing a recorded version of it. When you talk, the bones in your head vibrate adding to the timbrance and qualities you naturally hear. When you hear a recording of your voice, those vibrations are absent. The bones in your head aren't vibrating. That causes your voice to sound different to you. The natural bone vibrations also make your voice bounce up and down like a cheesy DJ. You start doing some unnecessary acrobatics with your voice when you are wearing headphones. The bone vibrations combined with the enclosed nature of your headphones cause you to hear the big announcer voice. It is much different than the way your listener hears it. You tend to speak in ways you don't normally speak in everyday conversation when you are wearing headphones. FEAR As we listen to ourselves, we think about being judged. It is said that the most common fear is the fear of public speaking. The thing we fear most is not speaking but humiliation. We don't want to make fools of ourselves. Your inner critic never congratulates you. Your voice reminds you of the critics. The more you listen to your show, the more comfortable you will be with your voice. There are seven steps you can take to make your voice sound more natural and get you on the path to enjoying the sound of your voice. 1. NOTES The way you write is much different than the way you speak. You use different words. Your sentence structure is different. The flow of the written word simply differs greatly from the spoken word. As you are speaking, use notes instead of a full script. You will sound much more comfortable when speaking from the heart rather than speaking from the script. The flow and structure of your sentences will be much more natural. Make note of the important points to include in your podcast. Hit those points within your show without reading it word for word. 2. ONE PERSON You will sound much more natural when you speak to one person rather than a group of people. Audio is a very personal medium. People are using listening with headphones. The only reason people listen to audio is for companionship. They don't want to be alone when they are doing whatever it is they are doing. Talk to her. When your listener is listening to your podcast, she wants to feel like you are talking to directly with her. If you include a call-to-action in your podcast, you want your listener to act upon that request. If you are talking to a group of people, she can easily think someone else will take action and she will do nothing. Instead, speak right to her. If you are speaking directly with her, she will begin to develop a friendship with you. She will begin to feel like she knows you. She will also feel like you care about her personally. When you speak to one person, your delivery will sound much more conversational and less like a lecture. This will help you become more comfortable with your own voice. 3. ONE CUP Your voice will sound different to you when you listen to your voice through headphones. The enclosed space of the headphones amplifies your voice. The sound of your voice is also changed by the audio processing. The bones in your head vibrate differently when using headphones. To help you sound more natural, remove one ear of your headphones. Only use one side to monitor what's going on with the audio. With only one cup on your ear, you are able to hear your voice more naturally with the free ear. You will also hear your voice in the context of the ambient room noise rather than through the vacuum of the headphones. 4. TURN IT DOWN If you are wearing only one cup of your headphones, turning the volume down will also help you sound more natural. With a lower headphone volume, you will hear your natural voice better. You won't be fooled by the dominance of the headphone sound. Use should your headphones to make sure you hear the other audio included in your podcast. Make sure you can hear your music bed, intro, guest and other audio. However, make sure your headphones are not giving you a false image of your voice. 5. SING-SONGY Speak naturally. Do not attempt to sound like other announcers you have heard. Be yourself. Have you heard those old school DJs that are really sing-songy? They sound like they are puking or singing some bad, over-inflected high school musical? That's what we don't want. When you speak like an announcer, you begin to stretch and emphasize words unnaturally. Your speech begins to unnaturally bounce. When you listen to your recorded voice like this, you sound like a puky disc jockey or used car salesman on a bad television commercial. Both lack warmth. They are hard to believe. Instead, speak conversationally. Use a natural pace. Don't use unnecessary emphasis on words. It might help if you speak like you are on the telephone just talking with one person on the other end. These steps will help your voice sound more natural. 6. PERFORM This may sound counter to what I just said, but you need to perform. Put yourself in the right frame of mind with visions. People can hear your smile. You need to get there before the recording begins. Work from pictures. All communication is visual. Envision in your mind a specific time and place that makes you happy. Actually describe it out loud. This will change your state of mind. There is a philosophy in acting that the performance begins before you break the wings. That means actors get into character before they actually step onto stage. They take steps to get in the right frame of mind before the performance begins. Do the same for your podcast. Get there before you hit record. 7. REVIEW The best way to become a more natural speaker is to review your show often. When you listen to your show on a regular basis, you will become much more accustomed to hearing your voice in a recorded setting. You dislike your voice, because you are not used to hearing it outside of your own head. The more you hear your voice, the more natural it will sound. It is possible to overcome the dislike of your own voice. You simply have to take steps to conquer it. It will take time to begin liking the sound of your voice. Be patient. Remove some of the annoying qualities of your speech. Use notes, speak to one person and get rid of the sing-songy pattern. Polish up the product first. Next, adjust the way your record. Use only one cup of your headphones. Turn the volume down a bit to hear your voice in its natural setting. Make minor adjustments until you get comfortable. Finally, review your show. When listening to your own voice becomes habit, your recorded voice will sound much more natural to you. Review your show often. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Interviews can add so much to your podcast and brand. You can benefit in many ways by leveraging interviews and guests when you look beyond the content. If you are looking for great guests and partners, you want to check out Collaborate. It is an event that is designed to connect people who want to work with each other. Regardless of your niche, you'll find someone that will make a great partner. Get registered at www.PodcastTalentCoach.com/collaborate. CONTENT Guests can add content to your show. That is the obvious benefit of interviews. You can create a great episode with much less preparation when you interview others. Your guest can offer information that it outside of your area of expertise. Guests can also provide different perspectives and approaches. They can provide info from their area of expertise that compliments your knowledge. You also don't need to prepare as much for an interview as you do for a solo show. Some guests overprepare. They know too much for the interview. When you know too much, you suffer from the curse of knowledge. You forget what it is like to not know the information. That causes a disconnect with your listener. The great Larry King used to say that he never read the book or saw the movie before he interviewed his guests. He wanted to ask the questions his audience would naturally ask. If he knew too much, he may miss a great questions. Know enough about your guest to lead them down the path to present the info your audience wants. Don't learn too much where you start talking jargon and making assumptions. LEAVE ROOM As you interview others on your show, be sure to leave room for yourself. So many podcasters come to me frustrated that their podcast isn't doing much to grow their business. When I listen to an episode, most of the time is spent interviewing the guest. The host tells the audience how great the guest is. We demonstrate the guest's expertise. The host will send the audience to the guest's website for the free thing or promote the guest's course, program or product. It is no wonder the podcast isn't helping the host's business. It was a 30-minute commercial for the guest. Why would people come see you? Instead, carve out time for yourself. Be sure you are leaving space to demonstrate your authority in your niche. Spend time building the relationship with your listener. GO FIRST When I have guests on my podcast, I spend the first ten minutes or so teaching. I use that time to show my audience how I can provide value for them. This is all designed to demonstrate my authority and expertise as an influencer in the space. After I teach a bit, I then interview my guest. The interview is usually a case study to what I just taught or an example of a small part of something I taught. You should also include your call-to-action during your time as well. Send your listeners to your website or lead magnet before the interview starts. If you wait until the end, two things happen that are not good for you. First, a good portion of your listeners won't make it all the way to the end of your episode. Studies show that just over half listen to the entire podcast. Many stop listening when they are done doing whatever they are doing. Next, your guest just gave their call-to-action. Your listeners will be focused on that one. Now your call-to-action gets lost in the mix. Putting it up front makes you first and separates your ask from the call-to-action of your guest. Leave room in your show to toot your own horn. EXPOSURE Exposure is another benefit of podcast interviews on your show. Guests can share your podcast episode with their audience. This could be on their show, in their e-mail, on their social media and anywhere else they communicate with their tribe. When you publish the episode, notify your guest. They are not obligated to share your show. However, they just might if you make it easy for them. Send your guest artwork they can use in their social post. Write the sample post for them. Make the whole process as easy as possible. Be grateful they appeared on your show. Do what you can to help them get exposure. If they help in return, that's an added benefit to you and your podcast. CREDIBILITY Podcast guests can also add credibility to you and your show. When you have experts on your podcast, it provides social proof for you. You get an implied endorsement just by letting the guest appear on your show. Listeners assume you have a relationship with the guest. The two of you are hanging out chatting about the things you have in common. Their reputation rubs off on you and you look great. On the other hand, make sure you screen your guests. Don't let just anybody on your show. Pick the guests that make you look good. One bad guest can ruin your reputation. CLIENTS Guests can become your clients. This is definitely a way to benefit from interviews. You can help your guests achieve their goals. A podcast is a great way to open that door and begin the relationship. Zoe Routh uses her podcast to make a connection with potential clients. Rather than cold calling prospects or trying to schedule a meeting, she invites prospects to be a guest on her show. Once they are a guest, she begins serving the potential partner. She builds the relationship. This is a long-term play. Show your guest what you can do and how you can help them succeed. It could lead to something in the future once you build the relationship. PARTNERS Finally, interviews are a great way to generate revenue with your podcast. Interview guests can become your JV partners. The interview can help you promote your guest's products or services and earn a commission. The first part of your conversation should provide great value for your listener. Teach something. Share some great value. At the end of the interview, you guest can make a pitch. Send listeners to your website with a redirect to the guest's offer. If you send directly to the offer, you rely on the guest to track everything. When listeners come through your site with a redirect, you can see how many hits that page received. That will allow you to analyze if the call-to-action worked. Your guest can also promote your goods and services and you pay them a commission. It is the process, just in reverse. Interviews have a ton of benefit for you, your podcast and your business. Make sure you are making the most of every opportunity. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

When I talk with podcasters about their goals, they tell me they want to grow their audience. Today, I want to show you the exact steps you can use to double your audience. These are the exact steps I took last summer to double my downloads in four months. I also want to let you know that Collaborate is coming again. This is my favorite event of the year. Your chance to meet hundreds of potential partners. Get the details at www.PodcastTalentCoach.com/collaborate. UNCOMFORTABLE Before we get into the steps, you need to decide if you are really prepared to take the action necessary to grow your audience. Only you can decide if you will do the work. Everybody wants to lose weight. Few people are willing to do what it takes. The good news is growing your audience isn't as difficult as losing weight. It also won't take nearly as long. However, it will take discipline. It will also require you to get out of your comfort zone and try some things that may push your boundaries. Most of us consider ourselves introverts. We find it uncomfortable to engage in conversation with people we don't know. Putting ourselves out there in vulerable situations can sometimes paralyze us. On the other hand, when you do put yourself out there and meet new people who can help you, big things can happen. It is lonely at the top, because so few people are willing to do the work it takes to get there. The extra mile isn't very crowded. When you look at these steps, you will notice that they make you a bit uncomfortable. Do you want to be average, or are you ready to stand out from the crowd? MAKE IT EASIER You can make this process much easier. Having conversations with people who want to have those conversations makes this process much less awkward. If you want to double your audience, follow these four steps. First, create a real benefit of listening to your show. How will your listener be better off when the episode is over? They could be entertained, inspired, more knowledgable, or motivated. You get to decide. But, you need to decide. Your show cannot simply be information. Your listener can get that anywhere. Your podcast needs to take your audience through a transformation. To make your show powerful and engaging, stir the emotion and provide a benefit. Next, find your target audience. You can't hit a target you cannot see. Define your target listener. Then, figure out where they congregate. The third step is getting in front of them. Once you know where they are, go there. Be present. Make them aware of you. Finally, invite them to the show. Tell these new potential listeners how to find you. ACTION The process to double your downloads isn't difficult to understand. It is just challenging to do it on your own. You need to take action to achieve your goals. I was in your shoes. It was difficult for me to put myself out there. One year I attended a conference where I was speaking. People were actually coming to the room to hear what I had to say. You would think I had plenty of confidence. One night at the conference, there was a special networking event. I purchased a ticket to start networking. When I walked into the room, nobody noticed. As I made my way around the room, nobody noticed. Eventually, I joined a table of a few podcasters. We started chatting about our shows and got to know each other a bit. What I realized was these people were in the same position I was in. We were all there to meet new people. There was no reason for me to be uncomfortable. COLLABORATE Fast forward to last July. I attended an online event called Collaborate. This event was designed to help people meet potential partners. I reminded myself what I learned back at that conference. We were all there to meet potential partners. Iman Aghay was leading the event. He taught everyone there exactly how to network and what to say. It was great. He destroyed the self talk. We were all operating from the same playbook. From that event, I met 40 potential partners. Some would join me on my show. Others would have me on their events. Evakarin Wallin helps coaches go from start to empowered. She came on my show. Kelly Falardeau became a great parther. She helps entrepreneurs and coaches write their book. We've promoted each other. I met Margie Dunki-Jacobs. Margie helps entrepreneurs get to the next level. She has promoted me. She has been part of my coaching groups. We've found various ways to support each other. Merri-jo Hillaker is awesome. She helps business owners make a kryptonite breakthrough and reach success in their lives. She was a guest on my show and involved in various other Podcast Talent Coach things. Her story is great. Shelley Roxanne helps people go from overlooked to overbooked. We created a partnership after she was on my podcast. Patty Fogarty does website triage. Robin O'Donovan creates custom music. Shadeed Eleazer helps you monetize your network and is an amazing personality that everyone loves. The potential partners I met were incredible. And, I was taught exactly how to take action and meet all of these amazing people. I also met many others in a variety of niches. Alicia helps parents raise happy, healthy kids. Angela is all about essential oils and whole life health. Bonnie does online dance classes. Cheryl does healthy eating. Dr. Cheryl does neuropathy medicine. Gayle teaches you how to get on TV. James is all about chiropractic care. Kim does holistic animal care. Melissa teaches reinvention after divorce. Some of these experts didn't fit my niche. However, some knew others that would be a great connection for me. By connecting and collaborating will all of these amazing people, I doubled my downloads over the course of 4 months. SIGN UP AND ATTEND Would you like a chance to meet a whole list of potential partners for you? Collaborate is happening again. You can get the details and register at www.PodcastTalentCoach.com/collaborate. The event is amazing. Not only will you network with hundreds of potential partners who are looking for opportunities, you will be taught exactly how to properly network. You will learn exactly how to make the right connections. This is by far my favorite event of the year. Do yourself a favor and take action. If you want to grow, push yourself. You can register at www.PodcastTalentCoach.com/collaborate. I would love to see you there. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

One way to monetize your podcast is through joint venture or JV partnerships. When partners help each others grow and market, your audience and business can rapidly hit new levels. A joint venture in business is different than a JV partnership in online marketing and business. THE JV DIFFERENCE In business, a joint venture is a business entity that is created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies will typically create a joint venture for one of four different reasons. The businesses might look to gain access a new market. A joint venture could help the businesses gain scale efficiencies by combining assets and operations. This relationship could help share risk for major investments or projects. The companies might want to access skills and capabilities of the other company. When it comes to online marketing JV partnerships, some of these reasons hold true, but not all. For infopreneurs, the definition is a little more broad and loosly defined. A marketing JV partnership in online business typically involves two or more parties pooling their resources and expertise to achieve a particular goal. The risks and rewards of the enterprise are also typically shared. In these cases, ownership and governance is typically NOT shared like it is with traditional business. ONLINE JV As a podcaster, you might promote a product or service from an expert. With an affiliate agreement, you would earn a commission with each sale. This is a straight up affiliate relationship. When you are a joint venture partner, you take the relationship a little further. This JV partnership might include an interview on your podcast, an appearance on your partner's summit or a co-promoted webinar. A JV relationship is a deeper partnership than a standard affiliate relationship. You could promote Amazon products on your podcast. There are many affiliate products to promote from sites like ClickBank or JVZoo. You typically won't interview the owners of these products. You simply promote and earn a commission. If you attend an online event intended to meet partners such as Collaborate (www.PodcastTalentCoach.com/collaborate), you create a relationship where you each help each other reach their goals. JV EXAMPLE For instance, I met Steve Eriksen at Collaborate. Steve runs Midlife Solopreneur at www.MidlifeSolopreneur.com. He helps and supports solopreneurs with mindset, marketing, sales and much more. As Steve and I became JV partners, I promoted his summit. He invited me to appear on his summit. I interviewed him on my podcast. He promoted my last webinar. Steve is now helping me build my next giveaway. Along the way, Steve earned a commission from my courses that sold through his affiliate link with me. I earned commissions from his courses that sold through my affiliate link with him. But it was more than just affiliate sales. It was a partnership. We helped each other get exposure. I have met dozens of partners through Collaborate in this way. If you would like to attend the next one, visit www.PodcastTalentCoach.com/collaborate for all of the details. VARIETY There are a variety of ways to create JV relationships with partners. I've mentioned a few there with Steve. Podcast interviews, summits, and giveaways. You could also speak at events, host a webinar together, include each other in newsletters or blog posts, shoot video together, create a product together, provide coaching for the other's mastermind group, provide content for your partner's membership site and a variety of other ways. The key to a great JV partnership is being open-minded. If you are willing to talk, brainstorm and try things, you'll find success. The first idea typically doesn't work. Learn from it and try something else. UNIQUE JV APPROACH Today, I would like to show you one example of being creative and finding a way that works for you. Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients without paid advertising! He achieves this with his coaching programs along with his popular Natural Born Coaches podcast, his Facebook group The Coaching Jungle, and his exclusive print newsletter – Secret Coach Club. Marc has been a speaker at events like Social Media Marketing World, Entrepreneur City Live, and the TP3X conference. He has also been my coach and helped me achieve some pretty big things. During our chat, Marc will tell you how his flat fee JV approach works as one way to generate revenue with his podcast. You can also learn all about it at www.PodcastTalentCoach.com/flatfee, which is my affiliate link for it. (See how that works?) We also talk about how to get into coaching, why a support group is helpful and a few coaching mishaps along the way. Grab a pen and paper and enjoy my chat with Marc Mawhinney of Natural Born Coaches podcast. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Podcast growth isn't some secret. I realize many podcast gurus tell you they have the magic formula. It isn't magic. Growth is a method. There are two ways to grow your downloads. Get more people to listen. Or, get people to listen more. There are three challenges podcasters face when developing podcast growth. Today, I want to help you overcome those challenges. MAKE IT EASY The first challenge most podcasters face is making podcast growth too complicated. The process is simple to understand. It is difficult to implement. Let's reverse engineer this process by starting with our goal of podcast growth. To grow your podcast, you need to get more people to listen to your podcast. That is pretty obvious. More people to listen is the easy part to understand. In order to get more people to listen, we need to get in front of potential listeners and invite them to the party. We need to tell them why our show is exactly what they are looking for and give them a real benefit to listening. If we want to get in front of those potential listeners, we need to figure out where they are. Who is talking to your ideal listener right now. Which experts already have your ideal listeners in their audience? Let's partner with those people. Where do we find those experts? We need to define our ideal listener first. Once we know everything there is to know about our ideal listener, we can then figure out who they follow, trust and admire. Those will be our partners. We start by defining our ideal target listener and follow the path. On the other side of the coin, we need to keep our current listeners coming back for more. Entertain your listeners. Give them a real reason to come back next week for the next episode by creating a powerful tease. Generate a real sense of intrigue. STRATEGY The next struggle podcasters face is a lack of a solid growth strategy to follow. We just talked about the process. Now we need to develop the strategy to execute. After we develop our ideal target listener and determine who they follow, we can begin creating partnerships. Those partnerships will help us grow. Reach out to those influencers and ask for a conversation. Tell them you would like to discuss how you can help each other grow. Partners help each other. When you get on the call with your potential partners, start with them. Ask them what they are working on and how you might support those efforts. Find ways to help them. This should take about twenty minutes. Next, explain what you are trying to accomplish. Let them offer ways they might support you. In this step, you are simply looking for ways to invite people to your show. You are looking for stages to speak on. This could be podcast interviews, summit appearances, presentation opportunities or a variety of other stages. Once you develop your strategy, work on it everyday. Find one influencer each day and make a connection. Not every connection will become a partner. However, your network will definitely grow in a big way. MENTOR The final challenge podcasters have is not having a mentor. They are not learning from someone who has done it. When you find someone who can show you the way, you can ease so much pain. The time you spend trying to figure it out will be cut way back. You will have fewer headaches and a lot more fun. A mentor who is ahead of you on the path can give you the map. Rather than trying to figure out the next step, you can instead enjoy the journey. You can also get to your goal much quicker. Have you ever got tired of trying to figure out something and finally asked for help. Someone shows you how to do it and you say, "Ugh, why didn't I think of that!?!" There are times when you don't know what you don't know and that's ok. Let someone show you and move to the next step. Progress over pride. If you want to fast-track your success, find someone to teach you. You will be happy that you did. LASER COACHING If you're looking to grow your podcast audience, I've got a 3-step system that will get you there: Step One: Define your ideal target listener so you can ... Step Two: determine which experts already speak to them in order to ... Step Three: create partnerships and get in front of those potential listeners which allows you to ... Grow your audience and drive your business. This system works really well, and if you'd like some help growing your podcast audience, I've got great news! You see, normally I charge $997 per month to coach clients to get these results. We typically meet for one to two hours per week which can take a lot of your time … and mine. And you know, those marathon coaching sessions take a lot out of me. So I'm opening up an opportunity for you. You can now get UNLIMITED Podcast Growth Laser Coaching! This is a coaching model that is ideal for growing your audience with my 3-step system. I ran a beta opportunity for four podcasters a few months ago, and it is going very well. So, I've opened 6 more spots for this opportunity. For less than 84 bucks a month, you can get a full year of UNLIMITED 15-Minute Laser Coaching sessions with me. Yep. Unlimited. You can have as many coaching sessions with me as you like for a full year for less than 84 bucks a month. HOW IT WORKS Here's how it works: 1. Go to www.PodcastTalentCoach.com/apply and apply to have a chat with me to see if you are a good fit for Podcast Growth Laser Coaching. Remember, there are only 6 spots available. I need to pace myself to ensure each client gets the attention they deserve. 2. If this makes sense, you'll get an email from me with a link to my calendar so we can have our first coaching session. 3. Your first call is 30 minutes to make sure the coaching is perfect for you and we come up with a custom plan to help you grow your audience. 4. At the end of our call, and each call thereafter, we'll agree on "homework" that will move you forward and keep you accountable. 5. After each call, I'll send you a recording of the call, confirmation of your homework, and a link to schedule your next call. 6. Once your homework is complete, you can schedule your next 15-minute call. For example, you have your coaching session on a Wednesday, do your homework right after the call, and you can schedule your next call that very same day. It is truly Unlimited Coaching! And don't worry, if you get stuck on the homework or need support between calls, I'm just an email away. APPLY NOW Go to www.PodcastTalentCoach.com/apply and apply to have a chat with me to see if you are a good fit for Podcast Growth Laser Coaching. I'll select six to participate and get the coaching, and I'd love for you to be one of them. There is a guarantee. We both need to be comfortable with each other for this to work and get your results. If, during our first 30-minute call, either of us feels like this is not a perfect solution to help you grow your audience, I'll refund your money immediately. No Risk! If you would like to be one of the six, go to www.PodcastTalentCoach.com/apply and apply. You and I can have a chat to see if you are a good fit for Podcast Growth Laser Coaching. Let's make it less complicated, develop your strategy to grow, and see how I can take your hand, show you the way, and help and support you to achieve your podcast goals.

This week many listeners sent me their questions when it comes to creating a great interview. On this episode, you'll get those answers to make your podcast interview more powerful and engaging. Here is the first question. I need help with getting interviews, when I send invites I don't get any response. - Stephen Aiken There are three steps to getting great guests. You need to have confidence, fish a lot, and get in their shoes. This just came up on a coaching call the other night with one of my laser coaching clients. He was also finding it difficult to get potential guests to respond. Your first step is to have confidence. Remember, you podcast is valuable exposure to your guest. Even if you have 100 listeners, that is still an audience of 100. Do you think your guest would like the opportunity to get on stage at a conference in front of 100 people? Probably so. If that is the case, why wouldn't they want to get on a podcast in front of 100 people? On top of that, your podcast will be around for years as long as you keep producing. You may only have 100 this month. Two years from now, that could easily be 500 or 1,000 downloads. The long tail has massive potential. Smart guests understand this. They play the long game. Next, fish a lot. Ask a lot of people and expect a lot of those people to say no. Your podcast isn't at the top of their priority list. The more you ask, the more you will hear no. It also means you will hear yes more often as well. You also need to ask repeatedly until they say yes or no. No reply does not mean no. It simply means they didn't reply. Your e-mail may have been overlooked or lost in the mix. Maybe they forgot to reply. It could be their assistant lost the request. Ask again and again. If after 7 tries they finally say no, you're still in the spot you are right now. You have lost nothing. If you want the interview, keep asking. Finally, put yourself in their shoes. When you send the e-mail to ask, start with the benefit to them. They don't care how long you've been podcasting or where you grew up. Your potential guest wants to know how the interview will benefit her. Start your ask e-mail with what you love about your guest and how you share the same audience. Explain how getting in front of your audience would be a benefit to them. The benefit isn't now. It is the long play. Smart marketers understand. Do you have suggestions for types of questions to ask or not to ask? - Daniel Fellows During the actual interview, it is more compelling for the listener when you have a conversation rather than a "question/answer" session. Get your guest to tell stories by asking them questions that lead them in that direction. Everything interesting is about people. If you are simply teaching facts, you will lose the attention of your listener. Get them emotionally invested by using stories. Put them in the moment. My list of 17 Interview Questions help you do that. You can download that list at PodcastTalentCoach.com/interview. During your conversation, avoid questions that elicit one-word answers. "Did you enjoy that?" "Yep." "How many units did you sell?" "1,234." When your guest answers with one word, it kills the momentum of the conversation. When they answer "yes", you then need to figure out how to ask "what did you enjoy about it" or "how did you sell that many". This just turns the conversation into a lot of start and stop. Structure your conversation to create a story arc. It should have a beginning, middle and end. Lead your listener somewhere. Remember that your listener will take away one big thing from the conversation. Decide what that will be before the conversation begins. Then conduct the interview to get to that one big thing. When it comes to giving an interview, I often struggle with the correct articulation for what I do and how I do it, especially when I'm not expecting it. - Desiree Bolin Be ready to answer this question at any given moment. People may ask you what you do when you're at a conference, when you're networking or during an interview. Prepare it now. Your answer to "what do you do" should not be I'm a podcaster or I'm a business coach or I'm a virtual assistant agency. When people ask you what you do, use this framework. "I help ____ do/be ____ so they can ___." I do not tell people I am a podcast coach. I help coaches and info experts transform their information into entertainment so they can attract their ideal clients with their podcast. If you are a virtual assistant agency, you might say, "I help small business owners find assistants to help with the busy work so they can spend more time with clients and building their business." It is inevitable that you will be asked this question multiple times. Focus on the benefit to your ideal client. Keep working it until you get something you really feel describes who you help. The next isn't really a question. This is just great insight from my friend Dan Woerheide of Pro Growth VA and the Pro Growth podcast. I actually enjoy my conversations with people as interviews. I focus first on the "topic" of discussion, maybe we're talking about what it looks like to finally make the shift into entrepreneurship or maybe it's the challenge of creating your first podcast. But then I don't prepare like many do. I focus on the conversation, listen intently and I've been lauded for my ability to present my thoughts establishing me not only as a great host, but as a thought leader for my audience. Rather than rely on the answers from well placed questions (read well designed and a laborious effort of preparation), I rely on input, advice and a healthy dose of my own two cents to make for a great interview. So my "struggle" would actually be why put all the time and effort into planning an interview, when a great conversation lends itself to break all the barriers. - Dan Woerheide That is fantastic insight from Dan. A few well-crafted questions that get your guests to tell stories combined with a high level of curiosity and the ability to be a great listener will produce a wonderful conversation. The late, great Larry King would say he never read the book of his guest. He wouldn't see their movie or learn about their story. Larry didn't want to know more than his audience. During the interview, he wanted to ask the questions his listener would be asking. Larry didn't want to suffer from the curse of knowledge. He didn't want to know too much and miss asking a powerful question or leaving his listen in the dark. When your interview becomes a conversation, you've created magic. Have fun with it. Thanks for all the great questions. If you have a question or need help with your podcast, you can e-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. Let's turn your information into engaging entertainment.

The key to monetizing your podcast is determining exactly what your audience wants. Monetization is not built by getting your audience to buy what you have to sell. It is all about offering exactly what they want and are willing and able to pay to acquire. One of the most difficult classes I took while getting my Masters in Business Administration was Managerial Economics. In that class, we learned all of the nuances that affected the economics of business. At the end of the day, it still came down to supply and demand. At what price is the seller willing and able to offer the product or service? At what point does that line intersect the point at which the buyer is willing and able to buy the product or service being offered? That is what business is all about. If you are offering something that nobody wants, you'll find it difficult to sell anything. MARKET RESEARCH To figure out if your listners want what you have, ask them. Recruit a few dozen people in your niche and actually talk with them. Ask them about their struggles and pains. Where do they need help? Talk to them about their goals, dreams and ambitions. What do they need to overcome those struggles? If you would like some help on the questions, download my Listener Development worksheet at www.PodcastTalentCoach.com/listener. You don't need to ask every question on that worksheet. Ask enough to get a good idea of what your listener needs. Once you have the questions, recruit some participants. Send an e-mail to your list. Post on social media. Direct message people. Reach out multiple times. I would say something like, "I am working on a program that will help podcasters. Would you be willing to jump on a call with me for about 20 minutes and help me with some research?" Shoot for 20 participants. When you get on the call, ask them your questions. I would start with, "When it comes to podcasting, where are you struggling most?" Find the commonalities with your listeners. Most of mine tell me they struggle growing their audience and making money with their show. That's why I created the Audience Explosion Blueprint. This program helps them with exactly what they need. I know, because they told me. This is how you grow your business. I built the course with the elements they told me they wanted. I take their hand and walk them through every step of the way, just like they requested. Every element in the program was suggested by my market research. They helped me build it. You can see the details on the Audience Explosion Blueprint at www.PodcastTalentCoach.com/audience. YOUR BUSINESS OFFER When your listeners help you build your program, it is much easier to get them to buy it. They told you exactly what it should include. We often make it business more difficult than it needs to be. There is often the desire to put everything we know into one course. The problem is the fact that your audience doesn't want every answer. Your listener wants to solve one pressing problem. Help them do that. You will only know what to offer when you listen to your audience. Let them help you build your business. INTERVIEW Today, we talk with Aaron Wilbur of the Glass and Out podcast. It is a podcast for hockey coaches. Aaron interviews coaches. He also has a conference and membership site that has now become his full-time job and business. Aaron Wilbur is the Founder and CEO of the Coaches Site, an online resource for hockey coaches, as well as the host of the Glass & Out podcast. The Coaches Site was created to provide the game's top coaches a platform to share their experience and expertise with a global audience of coaches. As the host of the Glass & Out podcast, Aaron is fortunate to have weekly conversations with some of the top leaders and trailblazers in hockey, highlighting the origins of their careers, challenges overcome, triumphs and their insights into how coaches can provide an enhanced development opportunity for their players. During our conversation, we talk about which came first … the podcast, the membership site or the conference. We get into the origin of each. Aaron shares how the podcast helps drive the business and how he turned it into his full-time gig. He also tells us about his crazy infatuation with Nick Saban and Alabama football. You will definitely get a few nuggets from this business case study. It just proves you don't need to teach online business or funnels in order to monetize your podcast. A big thanks to Aaron Wilbur for joining us on the show. If you want to check out the Glass & Out Podcast or see what his membership site is all about, visit him at www.TheCoachesSite.com. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. Let's turn your information into engaging entertainment.

Launching a podcast doesn't need to be difficult. Many gurus make you think it takes a lot of technical knowledge and magic powder. Today, I am going to show you how easy it can be to launch your podcast. Even if you have a podcast, you'll find some tips here today that will make it even easier for you to succeed. CHALLENGES Let's start with the challenges. There are 3 big challenges that coaches face as they try to build their podcast and audience. - They make it more complicated than it needs to be. - They don't have a roadmap - They don't know where to start Let's take these one at a time. KEEP IT SIMPLE Don't make it complicated. You don't need to be a tech guru to create a podcast. Start by recording your episode in audio software. Then, edit it. Editing a podcast is like editing a word document. Highlight and delete. If you need help here, go to www.PodcastTalentCoach.com/editing. Next, export the file as an .mp3. This is just like saving a document as a .pdf. Click "file" and "export". Some audio software has an export button that makes it really easy. You then upload your file to your audio host, such as Libsyn. This is just like uploading a photo to Facebook. Your audio host stores your audio. You can get a free month by using the code PTC at www.Libsyn.com. Embed the audio player and episode on your website. Just copy and paste the code. Finally, be sure your show is linked to Apple Podcasts and the others. This involves coping the address from your audio host and pasting it on the platform. You only need to do this once. That's it. You have a podcast. Now, producing your podcast is just one of the 6 parts. Most gurus will teach you maybe 2 parts. You need all 6 for a successful podcast. I'll show you those in a bit. SPENDING MONEY You also don't need to spend a ton of money to podcast. The #1 mistake most people make when they are launching is spending way too much on equipment and making it more complicated than is necessary. You don't need a professional studio. You can start with a few inexpensive pieces of gear. You probably already have a computer available. You need a decent USB microphone that you can plug right into your computer. That will cost you about $75. You need some headphones. You probably already have a pair of earbuds laying around your home. Get some editing software. You can get Audacity for free on the internet or use Garage Band on your Mac. I really like Hindenburg Journalist. That will cost you about $100. If you are going to do interviews, you can record those using free resources like Zoom, Skype or something similar. Can you spend more? Sure, but why? Don't complicate it with a mixer and bunch of cables. Don't go spend $300 on a mic. Just get started. ROADMAP Next, many podcasters don't have a roadmap for success. One secret most gurus don't tell you is that getting listeners isn't enough. You need to develop a plan to keep them listening. Many podcast gurus teach you how to create a podcast. Record your interview. Convert it to an .mp3. Upload it to your host. You have a podcast. Now what? Some may even teach you how to get a few listeners. But, that is where most people teaching podcast stop. The problem is … if you keep putting water in a bucket with holes in the bottom, it becomes very difficult to increase the amount of water in the bucket. The same is true with your podcast. If you keep adding listeners, but they don't stick around, your audience and authority won't grow. If you want to use a podcast to grow your business and authority, you need to build it on a solid foundation and strategy. STRATEGY Earlier I told you there were 6 steps to a successful podcast. My Podcast Fast Blueprint teaches you all 6 steps. Those steps are Purpose, Program, Platform, Produce, Promote and Profit. Producing your show is only one piece. Your purpose is your why. Without a solid why, you won't stick with it. Creating a podcast every week will soon seem like a chore. Find your inspiration with a strong why. Your program is your niche. This is what you will talk about. It better be something you love and can talk about for hours. This makes creating content so much easier. Your platform is the format of your show. Will your show be solo, interview, magazine, documentary, two-person or some other format? We've talked about producing. Record, edit, export, post. Promote is all about attracting your listeners. This is how you bring fans to your show and keep them listening. Finally, profit from your efforts. Money doesn't fall from the sky. You need to build an audience and have a strategy. Six steps. It doesn't need to be any harder than that. WHERE TO START The third challenge many would-be podcasters face is that they don't know where to start. Let me show you. What would it mean to your business if you had an easy way to connect to the big fish that were your ideal clients? You could serve them and help them by inviting them on your show and nurture the relationship. Another powerful way to attract your ideal clients. Let's talk about using a podcast to drive your business. You have been trying to find unique ways to reach your potential clients. Over the last few minutes we've been together, I hope you have written down a few ideas how you might incorporate a podcast into your marketing plan. How great would it be to be able to talk directly to your ideal client every week and have them request it? They actually subscribe to hear you demonstrate your authority in the space. You have the steps that can help you. By now, you know how I communicate. You know how I teach. Let's figure out what you are doing right and find ways to do more of that. Here's what I know. If you want another level of success in your business, you're gonna need help. There's no way to get different results by doing the same thing. There's no way you're gonna get to another level on your own. You need help, and I'd like to be that help. YOUR OPPORTUNITY That's why I am so excited to offer you this opportunity to get into my Podcast Fast Blueprint launch program. This will help you get your podcast launched in 30 days or less. Launching a podcast is much easier than you think if you know the roadmap. It takes a lot less time than you can imagine. And, it is much more effective than other content methods at attracting and creating powerful relationships with your ideal clients. So, let me offer you some help. What would it mean if you were able to get in front of your ideal clients each and every week? Not only that, but your ideal clients actually subscribe and ask to hear from you every week? This is like a weekly webinar with a built-in audience. What would that do to your coaching business? That is the power of a podcast. How quickly could you grow your influence and authority in your niche if you were talking to and teaching your potential clients each and every week? That is the power of a podcast. How would you like me to help you launch a podcast of your own in 30 days? I will walk you through the process step-by-step. I have a coaching program where I will walk your through the entire process. You will have your podcast launched in 30 days if you do the work consistently. No guessing. I will lay it out for you. You simply need to take the action. It is called the Podcast Fast Blueprint. And classes are getting ready to start. I'd love to have you join us. WHAT YOU GET The coaching includes six weekly group calls with me to teach you the process, to ensure you are taking the right steps and to get all of your questions answered. This program will give you access to the Podcast Fast Blueprint online portal that will include the recorded calls and plenty of resources that will show you the steps and walk you through the podcast launch checklist. We will record video of the calls and put them inside of the member area, so you can access them again when you need them. You will also be able to download audio recording of the calls, so you can take them with you and listen on your time. This is just like a private podcast of the teachings. Listen to them whenever you'd like at your convenience. On top of the 6 weekly calls, you will get the step-by-step Podcast Fast Blueprint to build a successful podcast that not only demonstrates your authority, but attracts clients as well. This process is laid out in the Podcast Talent Coach worksheets that took me 30 years in radio and podcasting to learn, develop and perfect. This formula is inside of the Podcast Fast Blueprint modules that walk you through creating your content and connecting to your ideal clients. You will learn all of the things necessary to launch in 30 days and start attracting clients. You will also get lifetime access to our closed group where you can share ideas, get additional support and ask any other questions you might have. Most importantly, you get a system you can follow to launch in 30 days. In order to ensure you get the attention you need and deserve, I will also give you a personal one-on-one call at the end of the program to develop your audience growth plan after you have launched. THE VALUE Total value of this program is thousands and thousand of dollars. But your tuition isn't nearly that. People usually pay $1,500 for just the process itself without the recordings, support group, and all of the other components. You won't pay that either. You can get full details at www.PodcastTalentCoach.com/start. I'm not giving the price here, because it could change at any time. This podcast will be around for years. You can see the current structure, bonuses, and price and find the enrollment link at www.PodcastTalentCoach.com/Start. If you don't have a mentor who can take your hand and walk you through the entire process to launching your podcast in 30 days or less, you owe it to yourself to check this out. Stop suffering through the trial and error. Stop beating yourself up with "someday". Make that "someday" today. Of course there is a guarantee. In fact, there are two guarantee. First, if you take action and do the work, and you are not launched in 30 days, I will coach you for free until you have your podcast launched. And, I'll give you a 30-day money back guarantee. If you get into it and within the first 30 days you realize this isn't for you, I'll give you your money back with no questions. What do you have to lose? WHAT WOULD IT MEAN? What would it mean to your business if you could get in front of your clients each and every week? Not only that, but your ideal clients actually subscribe and ask to hear from you every week? This is like a weekly webinar with subscribers and a built-in audience. What would that do to your influence and authority? Podcasting could double in the next 5 years. 90 million people in the U.S. alone have listened to a podcast in the past month, and it is only getting bigger. Now is the time to start. Come check out the program and get enrolled. Make today your day. Visit www.PodcastTalentCoach.com/Start. When you join today, you will get instant access to the entire content in the portal. Plus, you will get all of the templates and documents you need to launch your podcast. THE MODULES You can start studying today. You can begin in module one by defining your show focus and developing your ideal client. Each step has homework that you will submit in the private group for feedback. As we go through this journey, you will begin creating your podcast step-by-step one step at a time. Module 2 will show you how to structure you show, prepare for each episode and how to interview. Module 3 will teach you improve your show and process. Module 4 shows you how to use your content to attract your clients and so on. You will have your podcast launched in 30 days. We will begin the live calls soon. So, right now when you take action and join the program, you can get started and be on the path to launch your show in 30 days. You've been saying, "One day I'll launch my podcast." One day is just a pipe dream unless you set a deadline and take action. Here is your chance to launch your show in 30 days. Join the program to today and make today your "one day". Make a big impact in your business and in your life. Begin growing your authority and demonstrating your expertise. Get enrolled at www.PodcastTalentCoach.com/Start. I am excited to work with you. Be sure to take advantage of the exclusive offer today and check out the bonuses. Let's get you launched in the next 30 days. I can't wait to help you launch. Get the details at www.PodcastTalentCoach.com/start. I'll see you in the program. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. Let's turn your information into engaging entertainment.