Influential Voices of Authority

There are many ways to increase your downloads. On this episode, you will discover 12 ways to grow your audience. Grab a pen and paper to take some notes. You don't need to use all of these. But you will need to select a few and take action. GROW YOUR AUDIENCE It will be easy for you to take this list of 12 ideas and think you are set and ready to grow. That would be a huge mistake for you. If you truly want to grow your audience, it will take three specific steps. First, find the ideas that appeal to you. These should be ideas that you enjoy and can execute consistently, Next, put the ideas into a strategy that will methodically grow your audience. Be clear on the steps you need to take. Finally, take action. Information alone will not create the transformation. Implementation is the only thing that will make a difference and grow your audience. Making a list of 12 ideas will not move the needle. You must take action. GROWTH STRATEGY There are times when we are too close to the situation to see the solution. As the saying goes, "You can't see the forest for the trees." You are too close to the details to see the whole. This is the purpose of my new Strategy Transformation Call. I want to help you get clear on your goals and how to achieve them. If your strategy isn't working, or worse yet you have no strategy, this one hour of coaching is for you. You and I will get on a one-hour call to discuss where you are now. Then, we will clearly define your goals. Finally, we will develop a plan to reach those goals and see if I have any resources that will help you get there. An hour of my coaching is typically $250. These Strategy Transformation Calls are only $97. However, there are limited spots. I can't fill up my calendar. I need to leave room for my full-time clients. This also isn't a high pressure sales call. We will take the time to get to know each other and build your plan to win. I'll show you how to get there. If at the end of the call we both feel I can help you in some way, we can discuss it. But it needs to be right for both of us. Best of all, you'll be clear on how to reach your goals. Isn't that worth investing an hour of your time? You can keep wandering toward success. Or, you can build a map and follow it. Stop wasting your time throwing things against the wall to see what sticks. Let me show you what has worked for many of my clients over the years. Get your Strategy Transformation Call at www.PodcastTalentCoach.com/call. The sooner you grab your call, the more options you'll have with regard to call times. See which calendar options are open for you. Grab your Strategy Transformation Call at www.PodcastTalentCoach.com/call. Let me help you reach your goals. 12 WAYS TO GROW Here are 12 different ways to grow your audience. Find the ideas you enjoy most and can do consistently. As you implement these strategies, be consistent. Without consistent action, you will not see real impact. Give each idea at least 30 days of implementation. Spend 15 minutes a day working on the strategy. You don't lose weight in 2 days. It is the same with your growth. You won't see real growth in your audience size in a few days. It takes consistent action. This consistent action is exactly why I encourage you to grab that Strategy Transformation Call. We can build a strategy that you can implement in 15 minutes a day to see real results. OTHER PODCASTS Be on other podcasts. Podcast listeners listen to podcasts. I know it sounds obvious. But, few people actually have a system to land interviews on other podcasts. When you find podcasts that speak to your ideal client, you find pools of prospects. Work to get in front of them and invite those listeners into your world. EMAIL LIST Get people on your email list. When being interviewed on other shows and stages, many podcasters ask people to listen to the podcast. If someone comes to your show and doesn't subscribe, they are gone forever. When you get them on your email list, you can invite them to your show again and again. Invite them to subscribe to your show. Be sure to give them the benefit of listening. CURRENT LISTENERS Get your current listeners to come back next week. There are two sides to the equation of building your audience. First, attract new listeners. Then, get your current listeners to come back every week. This builds the foundation for your show. If you don't bring them back, you are putting water in a bucket with holes in the bottom. It never fills. Be sure to tease them with something good so they return. Don't simply promote. Create anticipation. SUMMITS Appear on Summits. Summits are like online conferences. They typically involve multiple experts presenting to an audience around a theme. Demonstrate your expertise on the summit. Then, get those people on your email list. Again invite your list to subscribe to your show. GIVEAWAYS Participate in giveaways. Giveaways involve a collection of experts each contibuting a valuable gift or lead magnet. Each expert shares the giveaway opportunity with their list. People opt into the giveaway to see the gifts. Then, they opt in for the gifts they want. In the giveaway, make your gift something that relates to the content of your show. In your follow up email sequence, invite people to listen to the show. VIDEO Share your audio podcast on YouTube. YouTube is one of the largest search engines in the world. Repurpose your content on the platform. In the video and in the description, give people a reason to subscribe to your podcast. Your podcast is portable. Unlike video, your audience can listen to your podcast while doing other activities, like exercising and driving. MASTERMINDS Volunteer to present in another expert's mastermind. This audience will be smaller than others. However, it can be a more powerful and fruitful audience. These people are typically more serious than the tire kickers. Many have paid to be part of the group. Invite those people to your email list. Rinse and repeat. CONTESTS Create a contest. Then, share it on social media. Put the answer to the contest inside an episode, and direct people there for details to win. Make sure you include the legal disclaimer. No purchase necessary. Void were prohibited. I'm not a lawyer, but I do know that you can't create a lottery that include prize, chance and consideration. That would be illegal. NEWSLETTERS Get another podcast to share your show in their email or newsletter. Many experts have more people on their email list than in the podcast audience. Get those experts to mention your show in their email. Direct them to a specific episode. CONTRIBUTOR Provide a segment on another podcast rather than a full interview. Find a podcaster that complements what you do. Offer to provide a little 5-minute segment for their show each week to add value for their audience. Mention your show, and direct listeners there for more content. GUESTS Ask your interview guests to share the episode with their lists. Please don't expect your guests to share. It is not their responsibility to grow your audience. However, be sure to ask. If they share, consider it a bonus. Make it easy for them to share your content. Do as much work for them as possible. Also, ask them to share up front rather than waiting for the episode to go live. QUESTIONS Answer questions from listeners on your episode. Then, email those listeners whose questions you answer, and ask them to share the episode with their friends. Many listeners discover new podcasts through word of mouth. Get your listeners talking about you. YOUR STRATEGY Are you ready to get clear on how to reach your goals? Isn't that worth investing an hour of your time to end all the trial and error? You can keep wandering toward success. Or, you can build a map and follow it. Stop wasting your time throwing things against the wall to see what sticks. Let's build your strategy around what has worked for many of my clients over the years. Get your Strategy Transformation Call at www.PodcastTalentCoach.com/call. The sooner you grab your call, the more options you'll have with regard to call times. See which calendar options are open for you. Grab your Strategy Transformation Call at www.PodcastTalentCoach.com/call. Let me help you reach your goals.

What do you want your listener to do when the episode is over? That is your call to action. Your goal may be to sell your product or service, get listeners to sign up for your webinar or simply grow your audience. Maybe you want your listener to support your cause, or visit your guests website. Before you begin to record your episode, you need to decide the outcome. What will your listener do when the episode is over? Begin with the end in mind. SELLING Some podcasters will tell me they are selling anything. They don't believe they are selling, because they aren't directing people to a sales opportunity like a sales page or coaching session. If you are trying to get your listener to take action, you are selling. When I was little, my brother and I would go to the grocery store with my mom. As gradeschoolers, you can imagine how bored we would get walking up and down the aisles. It didn't take long before Keith and I would tell mom we were going to find the toys while she shopped for flour and cans of corn. Grocery stores never had many toys. But, we would always find something we liked and wanted. We would return to mom and sell her on the idea why buying us the Silly Putty made total sense. Keith and I would offer to clean our room, or not ask for anything else for the next month. We were always making a deal. Sometimes it work. Other times it didn't. Either way, we were selling. If you are trying to get someone to take action, you are selling. SELLING IS EASY Joe Polish, founder of the Genius Network, once said great marketing makes selling easy and unnecessary. I completely agree. Selling is comprised of four steps. Step one of selling is building rapport with your prospect. You need to create some sort of relationship so the buyer believes you have their best interest at heart. This step represents roughly 40% of the selling process. Once you've build a bit of a relationship, step two is qualifying your prospect. During this step, you make sure you are right for your prospect and your prospect is right for you. As you are qualifying your prospect, you are making sure you can solve your prospect's problem. This step is roughly 30% of the process. Many people rush these first two steps. This is the foundation of all selling. Spend 70% of your time ensuring these two steps are done properly. When you do, selling will be easy. Step three is educating your prospect on your solution. This is where too many people begin. They jump right in telling people how their course or coaching or solution is the best. This step doesn't work, because they haven't spent enough time on steps one and two. They haven't build the foundation. This step should only represent about 20% of the selling process. That leaves step four, which is closing the sale. If you've done the process correctly, this short step should simply involve asking the prospect if they would like to move forward. This is only 10% of the selling process. I HATE SELLING Many people hate selling, because they rush to steps three and four. They've build no rapport and they haven't qualified their prospect. Do you like making friends? Of course, you do. We all like it when people like us. That's step one. Just make friends. Talk about their goals and dreams. Coaches tell me they want to grow their audience, so they can attract their ideal clients to their business. Maybe they want to leave their 9-to-5 and build a business of their own. As we talk, they dream. Spend plenty of time building rapport with your prospect. Slow down. During this step, you'll discover what they value. You will see where their priorities lie. They will also tell you what they are trying to accomplish and where they are struggling. Let them talk. Don't sell. Just build rapport. QUALIFY Once you have a solid understanding of their situation, begin discussing her struggles, challenges and problems. What has she tried that has worked and what hasn't worked. By discussing her goals and challenges, you'll begin to qualify her as a potential client. You will know if your solution is the answer to her problem. Ask a lot of questions. Ask, "Have you tried this?" "Have you considered that?" The more questions you ask, the clearer it will be whether or not your solution is right for her situation. Let's look at the coach that has come to me to grow their audience and use their podcast to drive their business. I'll ask what she has tried to grow the audience. Does she have a system and strategy? We'll talk about what she enjoys and what frustrates her. During this phase, I am trying to create a solution in my head that fits activities she really enjoys and also fits a program I offer. The questions I ask usually relate to my solution. I may ask, "Have you used podcast interviews to get in front of your prospective ideal clients who are not yet aware of you?" "Have you used JV partners to help you grow?" These are parts of my Podcast Profits Coaching Program. I want to know if she has tried it, if it has worked and if she enjoys interviewing. At this point, you've gone through 70% of the selling process and you haven't done any selling. However, she is beginning to see a solution form in her mind. THE SOLUTION Once I've built rapport and qualified my prospect, we like each other and I know my solution is perfect for her. If my solution isn't perfect, I'll give her some recommendations and we'll go our separate ways. I don't want people to buy solutions that don't make sense. However, my solution is usually a good fit if we have reached this point in the conversation. She has gone through many filters to get here. When I have the perfect solution, I will say, "I have a program that is designed specifically to help coaches grow their audience and attract their ideal clients. Would you like to hear a bit about it?" She will say yes, because she wants to be polite. I will then describe how my Podcast Profits Coaching Program solves her problems and helps her reach her goals. I know this program will work for her, because I've spent plenty of time in steps one and two. She also knows it will work, because she envisioned it during steps one and two. She helped me build the solution by the conversations we had. CLOSING The final step is asking for the sale. I simply say, "Is that something you would like to implement for your business?" That's it. We've already built the relationship, ensured the solution is right for her and explained exactly how my Podcast Profits Coaching Program solves her problems and helps her reach her goals. All that is left is answering a few questions and completing the sign up form. YOUR CALL TO ACTION Now, you may not be selling in the traditional sense of products or services in exchange for money. However, you are making a call to action within your podcast. Your call to action might be selling for money. It may also be inviting your listener to come again, asking him to visit your website, requesting that she join your mailing list, inspiring him to get involved with a cause or any other action. All of it involves selling. Joe Polish said great marketing gets people properly positioned, so they are pre-interested, pre-motivated, pre-qualified, and predisposed to do business with you (or act on your call to action). Great marketing therefore makes selling easy and unnecessarily. This call to action is what your podcast is all about. You can build rapport with your content and end with a strong call to action. Get your listeners to pre-qualify themselves through the information you share. If your content gets them interested, motivated and qualified, your call to action will be much more effective. Send them somewhere to help solve their problems. If you have truly engaged your listener and created that strong relationship we've been discussing, your call to action should take care of itself. Selling becomes difficult when you are trying to get your listener interested. Selling before your listener is motivated is a challenge. Trying to sell to a listener that isn't qualified is hard work. If your listener isn't predisposed to taking action, you will need to sell hard. You need to do all of these with your content. Steps one and two can be done on your podcast before you ever get on a call with your listener. You can build rapport and qualify your audience through your stories and content you share on your episodes. Then, offer your call to action. Building relationships with your podcast involves telling great stories. Revealing things about yourself through stories makes you real. Your listeners get to know and like you. As you continue to help them over time, you build trust. When you have taken the time to build the relationship, your listener will be pre-interested, pre-motivated, pre-qualified, and predisposed to do business with you. They will be ready to take action. Selling, in terms of convincing your listener to buy, will be unnecessary. Your marketing and engaging relationship will have them ready for your call to action. Do the hard work up front to make selling easy. SERVE BEFORE ASK To help you buid that rapport, serve first. Serve many times over. Then and only then will your call to action be effective. Shows like the "Dave Ramsey Show", "48 Days To The Work You Love" and "Smart Passive Income" are all designed to help their listeners first. Sure, these shows all have products to sell as the end result. However, they never begin with their product. The discussions on these shows always begin with the listener's needs in mind first. As you prepare for your show, determine what you want your listener to do when the show is over. Then, find great ways to help. Your help also builds trust. Your call to action should also lead them to additional help to get out of pain and solve their problems. ASK FOR THE ACTION After you've done the hard work building the relationship, don't forget to ask for the sale. I stopped by the quickie mart one afternoon to get something to drink. As I waited in line at the cash register, the gentlemen in front of me set his purchase on the counter. Among his items was a 2-liter bottle of soda. The bottle of soda was $1.69. The clerk said, "Did you know these are on sale two for $2? You can grab another and save yourself some money." The customers responds with, "Looks like I need to grab another bottle." By simply asking for the sale, the clerk doubled the purchase. The customer also benefitted by saving some money. In fact, everyone wins in this transaction. The store is paying the clerk an hourly wage whether he sells one bottle of soda or 100. The cost of the clerk's time to the store remains constant. Wages are the biggest expense to the store when figuring cost of goods sold. Therefore, by adding another bottle of soda to the purchase, even at the lower price, the store makes more money also. It all happened because the clerk asked for the sale. This week, review your show to ensure you are building those relationships. Start with the listener instead of your product or service Determine how you are going to help your listener with this episode Put a strong call to action at the end of the episode HERE'S MY CALL TO ACTION I would love to help you with your podcast. If you would like to improve your content, create an effective call to action and grow your business, I have a few openings for coaching clients. There are three things that need to be present for you to ensure this is right for you. This is where you qualify yourself. You need to be serious about making some money with your podcast. If you want to attract your ideal clients and grow your business, this is for you. Next you need to be willing to do a little work to implement the process. We will work together to build a customized plan for you, your show and your business. This will be a system you can rinse and repeat. But, it will take a little time and effort. If you have an hour a day to invest if building your business, this is for you. Finally, you need to be willing to have conversations and make friends like we discussed in steps one and two. We will use your podcast to generate more conversations with prospective clients. Then, we'll build your process to turn those listeners into clients. If you're willing to make friends, this is your program. But, we have to date before we can get serious, right? I'm offering a complimentary coaching call to a few candidates who are serious about their improvement. We need to see if we are a good fit for each other. There will be no high pressure sales pitch. We will have a conversation about your goals and challenges. We'll develop a plan that fits your style. If it clicks, we can discuss the Podcast Profits Coaching Program. If the call is not all you had hoped, no harm. We'll just continue on as friends. As I described earlier, it needs to be perfect for both of us. There is only room for a few. My calendar simply will not allow me to coach everyone. If you are interested … and serious … e-mail me at Coach (at) PodcastTalentCoach.com. Tell me you would like to have a conversation about building your strategy. We can get the conversation started. I look forward to our conversation. Let's get started on your system and create an effective call to action.

Today, we are answering more podcast questions during a Facebook Live. Many of these questions focus on your podcast production. We talk about intros, music, editing, length, video and more. If you would like to refine your podcast production process, there are surely a few tips in here for you. All of the production resources I mention in this episode are in the show notes at www.PodcastTalentCoach.com/podcasts. RESOURCES MENTIONS Podcast Talent Coach resources/affiliates - www.PodcastTalentCoach.com/jv Introduction template – www.PodcastTalentCoach.com/intro Editing services - www.PodcastTalentCoach.com/editing Royalty Free Music - https://royalty-free-music.bandcamp.com/ Launch your podcast in 30 days or less – July 24th – www.PodcastTalentCoach.com/podcastfast LAUNCH Before we start answering questions, let me invite you to my next training. Are you ready to launch your podcast? Or, do you know somebody that really wants to launch? I have a free training coming up that will show you how to get a show up and running in one month. If you want to launch your podcast in 30 days, join me for my free training "How to Launch a Podcast in 30 Days or Less to Attract Your Ideal Clients." It is free to register and it happens on Sunday, July 24th at 7p CDT. You can register at www.PodcastTalentCoach.com/podcastfast. EXPENSES AND INTERVIEWS How can you start a podcast for free? I need to quickly test out ideas before putting money and time into publishing one. What's the best way to do that? - Sean Any tips for interviews? - Ryan If your show is an interview-based show, what are the three things I need to think about when recruiting new guests? From the perspective of the ... the audience (benefit, engagement, transformation, emotion) the host (what do you want to accomplish? How will you incorporate you?) and the goals of the show? (how does it help your drive business? How does the guest add value) - Oscar PODCAST PRODUCTION Many asked questions about podcast production this week. As you work to refine your production process, these tips will help. Looking for advice on "live" editing. I record and edit my podcast in Audition. All episodes are scripted, because I learned that if I just wing it with a loose outline then I have a LOT of editing to do. But even when scripted the editing takes me forever. I record first and edit later, usually on another day. This isn't working. I don't like editing, and it's still hours of work to edit a 45 minute audio file. - Danny I'm only 6 episodes in. My first episode was rough, not real good. But it has 40 downloads and the next 5 have less than 20 each. So I'm thinking since that first episode was so weak, that I'm not getting repeat listeners. Should I just delete episode one? - Greg Do you post YouTube versions of your podcast? I've started doing this, just as a static image with subtitles. - Craig How important is a podcast name? - Cliff Do you recommend having someone else do you intro? Someone with a terrific speaking voice? - Chris How did you get your podcast music and intro outro? - Jennifer How did you determine the length of your podcast? - Danielle I'm in search of greater podcast revenue. I was wondering if you have done commission based ads? You read the ad w/ a unique discount code, every sale, you earn $xx? - Jim PODCAST LAUNCH If you want to launch your podcast in 30 days, join me for my free training "How to Launch a Podcast in 30 Days or Less to Attract Your Ideal Clients." It is free to register and it happens on Sunday, July 24th at 7p CDT. You can register at www.PodcastTalentCoach.com/podcastfast. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Last week I held a Facebook "Ask Me Anything" session to help podcasters with their challenges. We talk about how to get started, how to structure your strategy to grow your business, how to balance the why with the "how to" and more. If you want to launch your podcast in 30 days, join me for my free training "How to Launch a Podcast in 30 Days or Less to Attract Your Ideal Clients." It is free to register and it happens on Sunday, July 24th at 7p CDT. You can register at www.PodcastTalentCoach.com/podcastfast. If you have challenges and struggles with any part of your podcast, come join me Sunday evening at 6 PM Central Daylight Time for another "Ask Me Anything". I would like to help you achieve your goals. You can join us for the Facebook Live at www.PodcastTalentCoach.com/facebook. ASK ME ANYTHING Here are the Ask Me Anything questions we answer this week: If you have a solution for how we can get the word out globally to bring in volunteer help to do the global, social media, outreach for this worthy cause, that information would benefit us, especially, me. - Robin What hosting and editing software do you recommend for an absolute beginner? - Chris Do you encourage to produce a video version (for YouTube, etc) in addition to the audio podcast? How do you decide to add video versus audio only? - John How do you attract advertisers? - Carl How can you monetize if you don't have a stand alone business? - Carla How do I know if Podcasting is good for my business? - Janie Do you have suggestions on how to promote? - Luke As a beginner, how did you decide what equipment to start and what platform ... Should I buy a mixer, etc? - Rick It is hard for a dedicated teacher at heart to cut back on the how to. How do I strike a balance? - Joanne What is the ideal length of time and regularity for a podcast? - Serenity How do we know if we have a good idea for a Podcast? - Roxanne When teaching and creating content from scratch, I figured 9 hours of prep for 1 hour of teaching. What is the prep time for podcasting? - Jerry Would you suggest it's "ok" to launch my podcast prior to having some of my other content ready to roll out? - Jeri Enjoy this episode. It is my hope that you get a few of your questions answered. JOIN US Thanks to everyone who joined us for the Facebook Live "Ask Me Anything". Coaching is what I love to do. If you have challenges and struggles with any part of your podcast, come join me Sunday evening at 6 PM Central Daylight Time for another "Ask Me Anything". I would like to help you achieve your goals. Join the Facebook Live at www.PodcastTalentCoach.com/facebook. Post your questions and get them answered. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

There are two sides of the equation when you are trying to grow your audience. These are the two critical ingredients for growth. To grow your audience, you need to attract new listeners and keep your current listener coming back week after week. We discussed a lot of the data and what growing means back in Episode 393 - Grow Your Audience In 30 Days. To attract new listeners and keep them coming back, follow a three-step process. Those steps include promotions, programming and personality. You will discover how to accomplish each of these steps on the episode today. HOW I DISCOVERED THIS This is a process I have refined over three decades. While getting my degree in Architecture, I fell into radio by accident. Over 30 years, I built number one radio stations and coached successful radio talent to attract huge audiences. We then leveraged that attention to promote products and services for our clients. In 2009, I fell in love with podcasts. It was the Wild West. Content creators could talk about anything they chose on shows they built themselves. It was how radio was in the past. Unfortunately, podcasters were making the same mistakes radio broadcasters made in the early days. I thought if these hosts only knew a few of the strategies we used in radio, their shows could be so much more effective. Today, I help podcasters create those powerful relationships with their audiences. Are you leveraging your content to its full extent? Why are you building your audience? WHY BUILD AN AUDIENCE? There are two reasons we are building an audience. The first reason is external. Reason number two is internal. First, we are building an audience to create powerful, profitable relationships and grow our business. Only 3% of your target market is buying today. 7% could be convinced they need your solution today. They might be saying, "Now that you mention it, I do need that solution." That leaves 90% of the market not ready to buy today. We are working to create relationships with this segment of the audience, so when they are ready to buy they think of us. It is all about building rapport with your ideal clients. The remaining 90% of the market is divided into thirds. 30% of the market doesn't need your solution today. They might need a car, but not until their current lease is over. Your ideal client might not begin their job search for another year when their contract is close to expiring. Another 30% don't believe they need your solution based on the information they have. As an example, they may not think they need a new mattress because they believe their mattress is just fine. They don't have the right info and will need a little educating. The final 30% think they will never be interested. These people may be loyal to another brand. Perhaps they work for Ford and you are selling Toyotas. Build realtionships to create top-of-mind awareness with your market. When it comes time to buy, you want to be the first brand they think of. INTERNAL "WHY" The other reason we create is internal. It is also unique to each of us. I had a client once tell me, "If we are able to generate leads, that is awesome. If we are helping change people's lives, and they are reaching out to us, that would be a success. Becoming a resource is the goal." What does success look like to you? There are a variety of reasons. Maybe you want to spread your message, build your authority or grow your business. Your "why" could be to become a thought-leader, grow your reputation, or make more money. Sometimes a powerful "why" is to have more impact and leave a legacy. Maybe your "why" is a combination of these. What does success look like to you? You see, audience makes the money possible. Money makes the impact possible. What would that do to your business and impact? That's what's possible, and it's powerful. CHALLENGES There are three challenges podcasters face when they are growing their audience. They are unsure how to actually attract an audience. These podcasters have no structure and strategy. And, they are not sure where to start. The first challenge is how to actually attract an audience. To attract your ideal clients, you need to understand what is preventing you from growing. There are 3 reasons audience don't grow. The first reason is lack of new fans. Podcasters aren't finding new listeners and inviting them into their world. "If you build it they will come" is a myth. You need to actively attract your listeners. The second reason audiences don't grow is because the podcaster isn't unique. You can't simply share information. That can easily be copied. You need to share your story and style. That is the only thing others can't copy. The final reason audiences don't grow is because the content is not engaging. In order to keep your current listeners, you need to keep them engaged. Like I said at the beginning, you need to attract new listeners while keeping your current listeners. Otherwise it is like pouring water into a bucket with holes in the bottom. The more you put in, the more that leaks out. STRUCTURE AND STRATEGY The second challenge is a lack of structure and strategy. Podcasters have told me, "I need to figure out the marketing stuff. How do I find constructive, intentional ways to get the word out?" When talking about their struggle, one podcaster said, "Offer things without making it sound like an ad. It is hard to make yourself likable while selling something." They say, "How does the podcast fit into the whole marketing plan?" That structure is my Audience Explosion Blueprint. It is the three steps we talked about earlier. Audience Explosion Blueprint is made up of three Ps. The three Ps are Promotion, Programming and Personality. PROMOTION Promotion brings new listeners into your world. Get in front of new listeners and get them on your email list. There are 5 ways to grow your audience in 30 days. First, get new listeners. Define your ideal client, and figure out where they are. Next, find partners who have those listeners in their audience. Partner with these influencers to get in front of their audiences. While your are attracting new listeners with the first two steps, keep your current listeners returning. The third way to grow your audience is to remind your current listeners to return. Reach out on social media and your other channels when new episodes are available. Next, send email to your current list each time new episodes are published. Finally, keep them coming back by creatively teasing your content. Don't simply promote the episode next week. Create intrique and anticipation. GET NEW LISTENERS The second step to getting new listeners is to find partners to help you. Who makes great partners? Great partners are people who already have the attention of your ideal client. These partners also complement what you do. Make connections to get in front of their audiences. When you do, make the most of it by getting those people on your email list. This will allow you to connect with those potential listeners and clients whenever you need to. Rocky Lalvani of Profit Answer Man went through my Audience Explosion Blueprint course and doubled his audience in six weeks following this strategy. Follow the process. It works. PROGRAMMING The second piece of the Audience Explosion Blueprint is programming. This is your content. Your content gets people to engage with you. First we attract your ideal client. They we engage. Your content let's people decide if your niche is for them. Gobinder Gill of Diversity Corner helps human resources departments create workplaces with more diversity, equity and inclusion. He uses his content to show his ideal clients the value of DEI. Then, he invites those HR execs to have a conversation with him. Gobinder's content creates the need and engagement. PERSONALITY The third and final piece of the Audience Explosion Blueprint is personality. Personality is why people like you. This is how you create relationships. When you let your personality shine, people decide if they like you. Friendships are built through the stories that you tell infused by your personality. When you build friendships, you keep people coming back episode after episode. Your personality can't be copied. Just remember to be yourself. Sadie and Sausha of Meathead Test Kitchen are all about health and fitness on their podcast. They talk about eating healthy and working out. In the first five seconds, you know exactly what you are going to get on this podcast. Their personality shines from the start. You know whether or not this show is for you. People fall in love with this show, because of their personalities. WHERE TO START The final challenge podcasters face when they are trying to grow their audience is where to start. If you would like to build this strategy for your show, let's talk. I have a few options for you. Apply for your strategy session at www.PodcastTalentCoach.com/apply.

When you are creating your podcast brand, be intentional. Decide what you want your podcast brand to represent. Then, take the actions to create that brand. Your brand is how your podcast and company are perceived by people who experience it. It is much more than your logo. Your brand evokes emotion for your listeners and customers. A strong, unique brand image is an essential part of building a good relationship with customers. If your listeners and customers feel that you both share the same values, they'll be attracted to your brand. They will likely feel comfortable choosing you over the competition. This is what your podcast can help create. Your content builds this rapport with your listener and reinforces your brand. In reverse, your brand creates a filter for your content. When your content fits the brand, you reinforce the relationship. YOUR BRAND A brand isn't something that happens overnight. It is something you nurture. Your brand will serve as a filter for everything you do. The consistent actions you take help you build the brand over time. Consistency also builds trust. We once launched a radio station that was going up against a heritage station that had been in the format for 15 years. Our competition was a Top 40 radio station. Many of their listeners grew up with the station. It wasn't going to be easy to knock them off. We knew we couldn't go up against them toe-to-toe. If we were identical, there would be no reason to make the switch. To win, we decided to be everything they couldn't be. Our brand had to be something special. As we built the station, we knew the competition was focused on competing against another station that had a little older audience. The station needed to be careful with their music, so they didn't lose the upper end of their listeners. Therefore, we decided to add a little more rap and hip hop. Not a ton. Just enough to make us a little more relevant to the younger audience. They had a morning show that talked a lot. We had no morning show and played nothing but music. Most importantly, they had big egos and did a poor job connecting to the younger listeners. We let the listeners own our radio station. For all of your new music, we had listeners introduce it. Our listeners introduced every song on the Top 9 at 9. Listeners were all over our radio station with shout outs, requests and contests. We empowered our listeners to help shape the sound of the station. The competition continued to operate as they always had. OUR FILTER Within one year, we didn't just beat them. We were the number one station in town. Six months later, the other station conceded and changed format completely. I'm not saying you need a competitor to guide your brand. You simply need to decide what your brand means in the eyes of your listeners and clients. We used "the people's station" as a filter for everything we did. How could we make listeners part of the music, the contests, and the marketing? We decided we wouldn't be the stars. The listeners needed to be the stars. What will your brand be? Build your filter. LOVE HATE I am always in favor of making people love your or hate you. At least they care. If you have people commenting one way or the other, positively or negatively, at least you are making them care enough to pick a side. Trying to ride the fence is a lonely place. Nobody cares, and that is the worst place to be. Stir some emotion. Your firm dedication to your position is critical for your podcast brand identity. Stand for something. Politicians aren't trusted, because they constantly change their mind. Pick a side and stick with it. Be concrete in your beliefs. If you love something, shout it from the rooftops. If you really dislike something, be open about it. Either way, stand your ground for the health of your brand. 7 WAYS There are 7 ways to create your podcast brand. 1. Talk about what you care about - Find topics that excite you 2. Show prep – Know your position 3. Have a goal for every episode – When listening to "Smart Passive Income" with Pat Flynn, Pat said podcasters and speakers should always ask, "What transformation do you hope to have happen for your audience?" 4. Make it interesting by being interested – Even with guests 5. Don't take the first idea, work a topic Various things to do with a topic Doesn't always have to be an interview Parody song, skit, long form report with natural sound (experience), demonstration 6. Never be boring – Do something unexpected 7. Have a strategy – Not only what you hope to accomplish, but how to accomplish & how it affects the brand. SHOW PREP Your podcast brand starts with your show prep. You need to decide what you hope to accomplish on the podcast episode before you begin. Decide how this episode supports your brand. Then, create content to nurture that image. You can get started by grabbing my Show Prep Planning Worksheet. Download it for free at www.PodcastTalentCoach.com/prep. This worksheet will help you establish your goal for the episode. It helps organize your content and deliver a powerful episode. Download it, and use it for your next episode. Let's turn your information into engaging entertainment.

Do you want to grow your audience? Of course you do. Almost every podcaster I encounter wants a larger audience. On this episode, I want to give you ways to grow your audience in 30 days. Here are the resources mentioned in this episode: Libsyn: www.Libsyn.com The Feed podcast: thefeed.libsyn.com Strategy Transformation Call: www.PodcastTalentCoach.com/call Listener Development Worksheet: www.PodcastTalentCoach.com/listener STRATEGY CALL There are times when we are too close to the situation to see the solution. As the saying goes, "You can't see the forest for the trees." You are too close to the details to see the whole. This is the purpose of my new Strategy Transformation Call. I want to help you get clear on your goals and how to achieve them. If your strategy isn't working, or worse yet you have no strategy, this one hour of coaching is for you. You and I will get on a one-hour call to discuss where you are now. Then, we will clearly define your goals. Finally, we will develop a plan to reach those goals and see if I have any resources that will help you get there. An hour of my coaching is typically $250. These Strategy Transformation Calls are only $97. However, there are limited spots. I can't fill up my calendar. I need to leave room for my full clients. This also isn't a high pressure sales call. We will take the time to get to know each other and build your plan to win. I'll show you how to get there. If at the end of the call we both feel I can help you in some way, we can discuss it. But it needs to be right for both of us. Best of all, you'll be clear on how to reach your goals. Isn't that worth investing an hour of your time? You can keep wandering toward success. Or, you can build a map and follow it. Stop wasting your time throwing things against the wall to see what sticks. Let me show you what has worked for many of my clients over the years. Get your Strategy Transformation Call at www.PodcastTalentCoach.com/call. The sooner you grab your call, the more options you'll have with regard to call times. See which calendar options are open for you. Grab your Strategy Transformation Call at www.PodcastTalentCoach.com/call. Let me help you reach your goals. WHY GROW So, why do you want to grow your audience. I know it sounds like a crazy question. Who doesn't want to grow their audience? But, have you ever stopped to ask yourself why you want to grow? Do you want a big audience simply to feed your ego? Sure, it feels good to have a large audience. We can boast to our podcasting buddies. But what does it do for you and your business? We can't grow simply for the sake of growing. Maybe you want to leave your mark on the world. The impact you have on your audience is powerful. The bigger the audience, the bigger the impact. Maybe you want to build an audience of your ideal clients to help you grow your business. Your podcast could be all about motivation. It could be that you want to build an audience that you can inspire and motivate. When you know why you want to grow, you have a bigger purpose. This helps you stay motivated when the going gets tough. When you don't feel like doing the work, your why helps kick you in the butt and get you moving. Take a minute and get clear on your real why. Go three or four levels deeper to get to the real why. MY WHY When I first started Podcast Talent Coach, my goal was to be an entrepreneur. I wanted to own my own business just like my family. My mom created and sold wedding cakes from our kitchen. My dad owned a gas station at one point. Entrepreneurism runs through my family. My sister created a marketing company. In Florida, my aunt and uncle owned a restaurant. Another aunt owned a craft store and my uncle was a handyman. Even my nephews are entrepreneurs. It is in my blood. But history can't be my why. That isn't inspiring. And, I grew very slowly. Once my daughter and son hit high school, I realized my time with them at home was coming to an end. They would soon be traveling the world. I was stuck in a nine-to-five and couldn't freely follow them. It became clear that I needed to control my own time to allow myself to travel when I wanted and work wherever I needed. Time with my kids became my true why. When I don't feel like doing the work, I remember time with my family and get to work. It is easy for you to push this step aside and think you know your why. But, trust me. Take the time to get very clear on your why. Write it down and revise it until you get those butterflies in your stomach, because you know what is possible on the other side when you do the work. QUALITY So, how big is big enough? I really encourage you to focus on quality over quantity. An audience of a few hundred who are incredibly passionate about what you do is so much more powerful than an audience of a few thousand who have a superficial interest. Build your audience of your ideal clients who want to work with you and want everything you create. When you look at download numbers, it varies from podcast to podcast and industry to industry. Podcasts in the big three niches will have many more downloads than podcasts in smaller niches. You can't compare podcasts in different niches. It isn't apples to apples. Shows in the same niche often differ greatly when it comes to downloads. Avoid comparing yourself to the Joneses. You'll only be disappointed. THE DATA With that said, here are some stats straight from Libsyn, the podcast hosting service. Rob Walch, VP of Podcaster Relations at Libsyn, has presented the state of the union a few times at Podcast Movement. He also provides data monthly on the podcast The Feed. The data varies greatly every month. Rob looks at all podcasts on Libsyn that were released between 30 and 60 days ago. On average, these episodes are 45 days old. This data is based on active shows in the month of April, 2022. These are shows that are releasing new content, unlike the charts that show all shows. For the month of April, the median number of downloads for all active shows is 150. That means if you are getting 150 downloads for your episode after it has been available for 30 days, you are better than half of all shows currently releasing new episodes on Libsyn. To put it all in perspective, if you get more than 1,300 downloads, you are better than 80% of all active shows on Libsyn. More than 3,600 downloads puts you in the top 10%. If you have more than 8,200 downloads on your episode after it has been available for 30 days, you are better than 95% of all active shows on Libsyn. 21,000 downloads puts you in the top 2%. And 35,000 on an episode means you have more downloads than 99% of all podcasts available on Libsyn. Rob also gives the adjusted mean. This is the average where he throws out the top 0.5% along with those with 3 or fewer downloads. This helps avoid skewing the numbers by outliers. The adjusted mean is 1,561. NO SPONSORS Only 7.7% of all active podcasts on Libsyn get more than 5,000 downloads per episode after being available for 30 to 60 days. This 5,000 download number is the benchmark for advertising and sponsors. That means more than 92% of all podcasts have fewer than 5,000 and really aren't candidates for sponsors. Chances are, you fall into this 92% category. You can hear the episode at www.PodcastTalentCoach.com/thefeed. And if you aren't using Libsyn as your hosting, you can get your first month for free by using my affiliate coupon code of PTC at Libsyn.com. Keep these numbers in mind and avoid comparing your show to others. Focus on your why and your listeners. Serve and you will reach your goals. WHERE ARE THEY Your listeners are key. You hear everyone encourage you to define your avatar. Most of the time we create this vague image of a group of people we want to reach. That is not your target listener. That group is your market, not your target. One person is your target. You want that person defined so clearly that you can picture that person in your mind. It is so clear that it reminds you of someone you know. When you get this clear on your ideal client, you know exactly where to find them. You will know what influencers have their attention, where they hang out online and how you can get in front of them. If you want to get really clear on your ideal listener and client, download my target listener worksheet at www.PodcastTalentCoach.com/listener. This sheet will help you get focused on that one person. We will talk about this quite a bit on your Strategy Transformation Call. We can't hit a target we can't see. You and I will define this person and build a strategy to reach them. Get your call at www.PodcastTalentCoach.com/call. THE EQUATION Once you have determined your ideal target listener and client, you can now build your audience. There are two sides of the equation. First, you need to get in front of your ideal listener and invite them to your show. Next, you need to keep your current listeners coming back episode after episode. If you don't focus on both sides of the equation, you will not see growth. If you only focus on getting new listeners, it is like pouring water in a bucket with holes. The more you add, the more that leaks out. Your podcast doesn't grow. When you only focus on your current listeners, attrition will cause your audience to shrink. Many podcasters promote new episodes by emailing their list and posting on social media. Those people already know you. That doesn't grow the audience. However, it does help keep your current listeners coming back. To grow your show, spend time on both sides of the equation. HOW TO GROW You can grow your show over the next 30 days by following a process. Step one is defining your target listener. Again, grab that worksheet and get clear. Download it at www.PodcastTalentCoach.com/listener. Step two is to get in front of those listeners. Tell them what you do and how you help. Make them aware of you and your show. The next step is to get them on your email list. Many people invite those people to listen to the podcast. But if those people don't come back, you lose them forever. Step four is to invite them to listen. When you get them on your email list, you can continue the conversation and invite them to listen again and again. Finally step five is getting them to come back. Create a strategy that reminds listeners to come back every episode so you can build that relationship and monetize your show. It is a simple, step-by-step process. But, it is not easy to follow without accountability. You need focus, be diligent and be consistent. Let me show you how to do that. Grab your Strategy Transformation Call with me at www.PodcastTalentCoach.com/call. You can keep wandering toward success. Or, you can build a map and follow it. Stop wasting your time throwing things against the wall to see what sticks. Let me show you what has worked for many of my clients over the years. Get your Strategy Transformation Call at www.PodcastTalentCoach.com/call. The sooner you grab your call, the more options you'll have with regard to call times. See which calendar options are open for you. Grab your Strategy Transformation Call at www.PodcastTalentCoach.com/call. Let me help you reach your goals. Thanks for being here again this week. I can't wait to see you on the call. Until next week ...

If you are using you podcast and email strictly for selling your stuff, you are probably making a big mistake. There is a much stronger strategy. That's what I want to show you today. THE BRIDGE This episode is going to take me much longer to record today than usual. You probably wouldn't even notice if I hadn't brought it up. It won't take you longer to listen. There will just be a lot of edits today. My little buddy Gizmo is getting ready to cross the Rainbow Bridge. The vet says he has cancer. We're not sure how old he is. He came to us as a rescue from a hoarder. We're guessing 13 or 14. Giz has been a little lethargic lately. We thought it was just old age. Yorkies tend to get that way. Then, he lost weight. A lot of weight. He wasn't eating much at all and went from 10 pounds to 6. One vet said he had an infection in his mouth and really needed his teeth cleaned. However, we couldn't get them cleaned until the infection was gone and we did blood work to see if he could handle the procedure. The vet put him on antibiotics, and we waited a couple days. Things weren't clearing up. He sent us to another doctor. The second vet says Gizmo has a pretty good size mass in his mouth and she is pretty sure it is cancer. She can't biopsy it. Blood tests came back showing incredibly low liver levels. Now he is on pain meds and the antibiotics to help his mouth. But, it's only a matter of time. Daisy and Harlow know it too. We're just taking it a day at a time. CODY JOHNSON As I thought about Giz, I thought about my family and why I do this. Podcast Talent Coach is all about giving me the freedom and flexibility to spend time with my wife, and my daughter, and my son and our dogs. I can do this anywhere, even with a Yorkie sitting in my lap. In fact, I'm in Minneapolis this weekend with my son getting regular Yorkie updates from my wife. There is a song out right now by country star Cody Johnson. It is called "Til You Can't". It is a great, uptempo tune, but chokes me up everytime I hear it. The song says … So take that phone call from your mama And just talk away 'Cause you'll never know how bad you wanna 'Til you can't someday Don't wait on tomorrow Cause tomorrow may not show Say your sorrys, your I love yous 'Cause man, you never know If you got a chance, take it Take it while you got a chance If you got a dream, chase it 'Cause a dream won't chase you back If you're gonna love somebody, Hold 'em as long and as strong and as close as you can 'Til you can't. You can hear the whole song at www.PodcastTalentCoach.com/cody. PUTTING OFF What are you putting off today that someday you'll wish you hadn't? Don't regret the things you didn't do. Do it today. Just strart. One thing a day. Rome wasn't built in a day. But, one day they got started. Make this your one day. If growing your podcast and business will help you on that journey, you need to join us for the "Land a Client in 90 Days" workshop. I will show you how to get a paying client in 90 days using podcasting. Get the details and register at www.PodcastTalentCoach.com/workshop. CHET HOLMES As my son and I were making the drive to Minneapolis, I was listening the audiobook "The Ultimate Sales Machine" by Chet Holmes. In the book, Chet talks about the 3%. I thought Chet developed this study. But the more I researched it, the more I realized it has been around for decades. I couldn't determine who is actually responsible for discovering this concept. Many act like it is their brilliant research. Many attribute it to Chet and his book. But, I've found articles about it dating prior to the publishing of the book. The 3% rule refers to a 'buyer pyramid'. The pyramid is divided into 5 sections, each showing where a potential buyer is with regard to making the buying decision. At the very top of the pyramid in the smallest triangle, you'll see at any one time only 3% of your target market will be ready to buy right now. In the next level of the pyramid, 6% to 7% of people are open to considering such a purchase. That leaves 90% of the pyramid remaining. This area is divided into thirds. 30% of the market are not thinking about making a purchase at this time. Another 30% of the market don't 'believe' they are interested based on the info they currently have. The final 30% of people are definitely not interested. YOUR FOCUS When it comes to your podcast, where are you spending your time and placing your focus? I love using podcasting to drive a business and attract your ideal clients. However, you need to have a balance. If you are only selling your stuff, or inviting to your webinar or promoting your joint ventures and affiliates, you are missing 97% of your audience. Only three percent of your market is in buying mode right now. Even if you include the seven percent that could be convinced they need it now, you still miss 90% of your audience. Your podcast and your emails need to serve first. Use the conversations to build relationships. Once you offer value, you can give your listener the opportunity to go deeper with you. If they are not part of the 10% that are buying or could be talked into buying, at least they will have the benefit of the great content first. That's how your relationships are built. SELLING People in general love to buy. We love stuff. That's why malls exist. Our love of buying is why end caps and the candy at the point of purchase is so effective. On the other hand, people hate to be sold to. We feel like we are getting duped. When we get sold to, our guard is up. We feel like the seller has an alterior motive and they are trying to take advantage of us. When people aren't in the buying mode, they won't take your offer. You're wasting your time if you are only selling. However if you are building relationships first, you have still capitalized on the conversation even if they are not buying. When it becomes time to buy, you will have laid the foundation. You will be their solution. Marketing is about the opportunity to build relationships. Rather than trying to engage people when they have a need and are buying, engage them earlier in that lower 90% of the pyramid. Establish the relationship and develop rapport before they're ready to buy. ARE YOU READY? Are you ready to attract your next client with your podcast? Let me show you how. One of the challenges coaches face when using their podcast to attract their clients is a lack of a solid strategy. They have no process to build a relationship with the 90% of the audience who isn't looking to buy right now. So if all you're doing is selling on your podcast and not building rapport and relationships, or worse yet you have no client strategy at all, you're are wasting your time. With my show and my process, I want to attract podcasters who are building a business. Those who can envision big things for their podcast and their lives. Imagine being able to serve a passionate audience with your superpower, helping them overcome their struggles and reach their goals. I'm an entrepreneur at heart. Other entrepreneurs are my people. I get inspired by your passion and your goals. Therefore, I block out the rest so I can leave my impact on you and the world. You can do the same. And, I'd love to help you. If you want to use your podcast to help you grow and scale a coaching business, I want to help you make that a reality. I am holding the "Land a Client in 90 Days" workshop on Monday, June 20th. Get the details and join us at www.PodcastTalentCoach.com/workshop.

Imagine how your podcast and business could grow if you could find 40 partners who would be willing to promote you to their fans. What would that do to your show? How would your client list grow? What would that do to your life. I'll tell you this … it changed my life. That little voice in your head is probably saying, "Who would want to promote me? I only have 4 people in my audience." Well, there are five different types of partners that would be interested in promoting you. Before I give you the five, let me tell you what powerful partnerships have done for me. CHANGED MY LIFE It was July 2020. I was invited to attend a joint venture event called Collaborate. When I hear "networking event", I get a little pit in my stomach. Meeting new people is not something I do in my spare time. Networking events are usually full of uncomfortable conversations of, "Hi, what do you do?" "Wanna dance" at a high school dance is less awkward. But, my friend told me this one was different. I should just give it a chance. So, I signed up and showed up to stretch myself a bit. Iman Aghay was the host of the event. To start, he explained what was going to happen and what we would get by the end of the event. Then, he taught us all exactly how to introduce ourselves during the networking circles. He showed us how to describe what do, what we need, and who would make a good partner for us. I couldn't believe it was going to be that easy. Then, I got into the circles, which are small groups of six or eight people. NETWORKING During the networking circles, your pitch is 2 minutes. No longer. That reduces a bit of the pressure. We can't talk too much. You also refine the pitch in each circle. Everybody in the circle is on the same page with regard to who talks, what they talk about and how long. There is no pressure. You don't need to awkwardly walk up to anyone to strike up a conversation. It is all right there is a small Zoom meeting with clear instructions. During the event, you will get feedback and hone your pitches in front of small groups and live coaches. This helps you ensure your message is on target. You will also learn valuable knowledge and proven practical tools from guest speakers during the event. But, this is just a small part of the 3 days. You spend most of the time networking with others in a way that is step-by-step for you. The event also include one-on-one coaching to help you find more collaborating partners to promote your podcast, products & programs. You get 2 coaching sessions to ensure your partner pitch is fine-tuned. Collaborate isn't just a networking event. It teaches you how to find joint venture partners the right way. It is so easy. At that first Collaborate, I met about 120 people. Of those, 40 were potential partners who fit what I do. 40 partners who are interested in collaborating. After the event, I had follow-up calls with each of the 40. Iman taught us exactly how to do that as well. It was awesome. At the next Collaborate, I was much more particular with whom I wanted to partner. I want my partners to be a perfect fit for me. I still found 20 great partners. POWERFUL PARTNERS How powerful would 40 great partners be for you? With the help of those partners, I've been able grow my email list from 500 to nearly 4,500. My podcast downloads have doubled. I've made affiliate commissions and had partners promote my courses and coaching. On top of that, I've met some amazing entrepreneurs traveling the same journey I'm on. It has enriched my life in more ways than I can count. Whether you are looking to grow your audience or build a business around your podcast, there are few things as powerful as podcast partners. Partners create a win-win situation where both sides benefit. You simply need to walk into the relationship seeking to help the other side win. Find the right people, and you will be reaching your goals faster than ever. COLLABORATE I'm excited to once again be part of this legendary, virtual, live event called COLLABORATE. It is happening once again June 24th to the 26th! Get the full details and register at www.PodcastTalentCoach.com/collaborate. You're going to love this event. It is a cutting-edge, results-oriented experience. It was created by the amazing team at JV Insider Circle (JVIC), who also brought you the annual JV Experience (JVX) Summit. That is the world's #1 joint venture summit. In order to design the ultimate event, the JVIC team analyzed mountains of feedback and tons of successful collaborative partnerships generated among attendees from their many past events, both live and virtual. The result of that research is COLLABORATE. It is an event with everything the revered JVX Summit has to offer, but supercharged and virtual! See full event details, read the many testimonials and register at www.PodcastTalentCoach.com/collaborate. 3-DAY EVENT Collaborate happens June 24th to the 26th from the comfort of your home office. During this 3-day live online event you will connect with hundreds of top coaches, entrepreneurs, authors, speakers, program leaders & owners of podcasts, radio shows, and other live or virtual events, who are all interested in promoting your podcast, products & programs. This is where you find real podcast partners. Just think what could happen if you had 20 or 40 partners promoting your show and business to their followers. You will have the opportunity to join the many Networking Circles and meet industry leaders & influencers from around the world. GET IN NOW You get the VIP ticket for $47. Where else can you get this kind of powerful event where you can meet so many potential partners? Don't miss it. Get registered at www.PodcastTalentCoach.com/Collaborate. I'll give three bonuses for registering through my link. First, I will give you my course "How to Crush Your Next Podcast Interview Like a Radio Pro" to help you give and conduct stronger interviews that are more engaging. It sells for $97. Next, I will promote your podcast on my show and to to my email list of nearly 4,500 to help you grow. That is marketing you can't buy. Let's say you could buy marketing to 4,500 podcast listeners at 10 cents a person. $450. Finally, I will give you a coaching call with me to help you maximize your promotional partnerships. That is a $250 value. Total bonus value is about $700. Your VIP ticket is only $47. Just send me your registration confirmation and show up. This is a no-brainer. We'll make big things happen. Get registered at www.PodcastTalentCoach.com/Collaborate. 5 TYPES OF PARTNERS So, who would possibly want to promote you? Who would ever want you promoting them with your small audience? I want you to realize "small" is relative. You may think your audience isn't big enough or your email list doesn't have enough names. Dave Jackson at the School of Podcasting often talks about being on stage. Imagine if you had a chance to get on stage in front of 100 people to talk about what you love. Would you take that opportunity? What if you had a chance to speak to 10 people? Would your answer change if you knew those 10 people were all part of a high-level mastermind who held annual events for 1,000 people. These are people who have email lists of 50,000 and millions of views on YouTube. Would you talk to those 10 people? There are many reasons beyond a large audience that entice people to work with you. FANS AND FRIENDS The first group of promoters are your fans and friends. These people love you and want to support you. They are usually happy to promote you to their connections simply, because they want to help. CONTENT MOTIVATED The next group of promoters are content motivated. These are people who love your content. Have you ever recommended a restaurant, movie, podcasts, or book to someone? You are content motivated. You love the content and want to share it. FAVOR MOTIVATED There are a group of people who will promote you because they want you to promote them back. These people are favor motivated. MONEY MOTIVATED The next group of promoters are money motivated. They want to promote you because they can make money with the affiliate fee. If they promote your course through an affiliate link and make a commission, they are more apt to promote you even more to make more money. CREDIBILITY MOTIVATED Finally, there are credibility motivated partners. These are people who want to benefit by association with you. Maybe they are trying to break into your niche. The may want to reach your audience and appear they are close to you. CONNECT AND PROMOTE You will be able to each of those types of promotional partners at Collaborate. As you get into the networking circles, it will become clear what each partner seeks because they actually tell you. It couldn't be easier. So, how can you promote each other? There are various ways partners promote each other. You could simply send an email to your list to create awareness. Partners could promote each others courses or programs. One benefit of partnerships many miss is a simple introduction. I had a collaboration call Wednesday with a guy who introduced me to 4 potential partners who are talking to my ideal clients. Be a connector. Partners can put each other on their stages. This could include a podcast, YouTube channel, Facebook live, summits, conferences, masterminds or any other gathering. A partner could incorporate your offer into their package as a bonus or additional training. This could lead people to your full program. If we consider your podcast specifically for partners to promote, there are many ways to partner. These include interview swaps, promo swaps, newsletter swaps, Facebook Live swaps and social shares. There are so many ways to create a joint venture partnership. We don't possibly have enough time to cover them all here. BEST WAY TO FIND PARTNERS You can learn all about partnerships and find amazing partners at Collaborate. I'm giving you plenty of notice to block it out on your calendar. This powerful event can do amazing things for the second half of the year and take you to amazing heights. What do you want to accomplish in the last 6 months of this year? How would partners helping you promote that add gasoline to the fire? Just how big can you make it if you have 20 people helping you promote it? Grab the VIP ticket to Collaborate for only $47. Fill your calendar with powerful conversations with 20 or 40 potential partners. Don't miss this opportunity. Get registered at www.PodcastTalentCoach.com/Collaborate. BONUSES Remember, I'll give three bonuses for registering through my link. First, I will give you my course "How to Crush Your Next Podcast Interview Like a Radio Pro" to help you give and conduct stronger interviews that are more engaging. It sells for $97. Next, I will promote your podcast on my show and to my email list of nearly 4,500 to help you grow. That is marketing you can't buy. Let's say you could buy marketing to 4,500 podcast listeners at 10 cents a person. $450. Finally, I will give you a coaching call with me to help you maximize your promotional partnerships. That is a $250 value. Total bonus value is over $700. Your VIP ticket is only $47. Just send me your registration confirmation and show up. This is a no-brainer. Let's make the second half of this year amazing for you. Get registered at www.PodcastTalentCoach.com/Collaborate. I can't wait to see you there. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

One of the biggest challenges podcasters face is how to make money with their show. The biggest reason podcasts don't make money is because the host doesn't have anything the listeners can buy. So, how do you figure out what to offer? What will your listeners actually buy? First, I want you to understand that people buy cheap products. They invest in expensive products. Be sure you are using the right language to attract your ideal clients. If you want to make meaningful money that will make a difference in your life, you need to find a few people who you can superserve at a high level and help them solve their problems. That is something that will get people to invest. WHO I HELP I was in a podcast Facebook group the other day. Somebody posted a meme of a skeleton sitting on a park bench with an exasperated look on its face. The caption said, "Me when I hear people ask how to monetize their podcast." There are many podcasters out there who want you to feel bad about having a desire to make money with your show. They act as if it some sin want to be compensated for all your hard work or grow your business. It's kind of like those who want to tax entrepreneurs into oblivion. It makes you not want to do the work. Another asked, "Has anyone ever looked into monetizing their podcast? And if so, what was the process?" The first answer was, "Nope, no one ever has" with a laughing emoji. Not very helpful. Next answers was, "You're missing step one." I assume step one is build an audience. But, how does that person know the original poster doesn't have a huge audience? Again, bitter podcaster on line one. When I first started Podcast Talent Coach, I was hesitant to talk about making money with your show. So many people in the podcasting world would say, "You don't have to make money with your show. Just create a great show." Coming from radio, we created great content to attract an audience. It was all about driving the business. That's what I wanted to help podcasters do. Create great content and grow a business. DON'T FEEL BAD Eventually, I started talking about various ways to make money, monetize your show and grow your business. But, I still qualified it and couched it. I would say, "If you want to make money" or "you don't necessarily have to make money." I didn't want the podcast pundits to think bad about me. Then I realized those people who didn't want to monetize, or were bitter because they couldn't figure out how to monetize, wouldn't be able to pay me to coach them anyway. What did I care what they thought? They weren't my ideal clients. Those bitter people probably wouldn't ever become my client. I'm not here to change minds. I'm here to show you what's possible. Then, show you how to do it. With my show and my process, I want to attract podcasters who are building a business. Those who can envision big things for their podcast and their lives. Imagine being able to serve a passionate audience with your superpower, helping them overcome their struggles and reach their goals. You only need a few people to help you reach that goal. I love helping people create that amazing life and future. And, I don't feel bad telling all the negative Nancies that as well. I'm an entrepreneur at heart. Other entrepreneurs are my people. I get inspired by your passion and your goals. Therefore, I block out the rest so I can leave my impact on the world. You can do the same. And, I'd love to help you. 90-DAY SPRINT I'm going to give you nine different offers that your listeners will buy in just a minute. But first, I want to give you an invitation. If you want to use your podcast to help you grow and scale a coaching business, I want to help you make that a reality. I am going to help 12 coaches build a monetization system around the podcast. You don't need to wonder where your next client will come from. There will be a steady stream of discovery calls so you can select your ideal clients. You won't fear whether or not you'll be able to cover your expenses next month. We will create a system that eliminates the guessing and allows you to follow the steps to growing a real business. As you try to build your business, the market is noisy. I get it. I hear all the same noise you do. Experts want to teach you funnels, show you how to build lead magnets, and how to create landing pages. There are JV partnerships, discovery calls, and all the podcast tech. Where do you start? What do you need first? In this program, I will bring it all together and quiet the noise. MASTERMIND This Podcast Profits Mastermind is a 90-day sprint to build your monetization system and land your next client. It is my goal to help you land a client paying you what you're worth in 90 days. We will create a podcast structure that attracts clients. Discover how to deliver content that creates a demand for your expertise. And, we'll build a system to get listeners to sign up as your client. We will build your business in 90 days. This program is for the right 12 podcasters. It is limited to 12, so I can give you the dedicated attention you need and deserve. Next, the program will be $5,000. But since this is the first time I'm offering it, I will give these 12 podcasters the opportunity to join for only $2,500. Finally, you need to apply. We both need to ensure it is right for you. If this sounds like what you need to go to the next level, schedule a call with me at www.PodcastTalentCoach.com/ErikCalendar. We can discuss it and see if you will be one of the 12. OFFERS LISTENERS BUY Let's talk about the potential of your podcast and coaching business. What will your listeners buy? As I was building Podcast Talent Coach, I did dozens of interviews with various podcasters. These were hosts in a variety of niches with different audiences. During these calls, I specifically asked what they would like to learn, what would help them in their journey, and how they would like to learn it. From those conversations, some commonalities began to develop. I realized their answers were falling into a few different categories. After all was said and done, nine different buckets appeared. These are the nine things your listeners will actually buy. SOLUTION The first thing your listeners will buy is the solution to their problem. This is the obvious one. If they have a problem and you have a solution, they will pay you for it. People by books for the solution contained in the pages. They pay coaches to help them overcome a struggle. People pay for results. SUPPORT Next is support. Information alone does not create a transformation. Support and accountability create true transformation. Just think how much more people pay personal trainers compared to the basic gym membership. You can do the same exercises. Why do you need a trainer? The trainer gives you accountability and support. COMMUNITY AND CONNECTIONS People will also pay for community and connections. It is tough taking your journey alone. People will pay for membership, community and connection. There are many organizations that charge membership fees. People pay to get into a party. Networking groups that provide powerful connections cost money. ACCESS The next thing your listeners will buy is access. If they can get access to you or resources that are typically reserved for select individuals, people will pay to get that access. Musicians and bands have begun to charge for backstage experiences. Superfans pay big money to get access to the band that regular fans don't have. It has become big business in the music industry. LUXURY AND PRESTIGE People will also pay for luxury and prestige. There are many examples in life. This offer is similar to a country club membership. Plenty of people pay to get access to that golf course when they could play a dozen other courses around town. First class plane seats, luxury suites at the arena and sports cars are other examples. Arguably the worst seats in the house are secluded away from everyone else and in limited quantity. Suddenly they are the most expensive seats at the show. CREDIBILITY Your listeners will also pay for credibility. If a certification or designation gives someone credibility, they will pay for that. SECURITY People often pay for security. This happens all the time. Some of those are even hard to prove. This offer could be physical, like mace, guard dogs and security alarms. It could be virtual, like encryption, LifeLock and data vaults. Security often comes with a price. INSPIRATION AND EMPOWERMENT People often buy inspiration and empowerment. This offer is clearly seen in all the self-help books, counseling and seminars. People pay to feel better about themselves. ENTERTAINMENT Finally, people will buy entertainment. Just look at how much money people spend to laugh at comedians and movies. Entertainment comes in all forms. Concerts, books, cable television. How many streaming services do you have? PICK ONE There you have nine offers people will pay for. Pick one and incorporate it into your show. If you're ready to get serious about building your business with your podcast, apply to join my Podcast Profits Mastermind. This is a 90-day sprint to build your monetization system and land your next client. It is my goal to help you land a client paying you what you're worth in 90 days. Only 12 will get in. You and I need to have a conversation to ensure it is right for you. Let's make the next 90 days the most powerful growth of your business. Grab a spot on my calendar at www.PodcastTalentCoach.com/ErikCalendar. Are you interested in changing your life or are you committed? Most people think interested is close to committed. The reality is they are as far away from each other as summer is from winter. Baseball from hockey. If you are "interested", you could be 99% in. When you're "committed", you are 100% in. They sound close. But when you're 99% in, you still have one foot on the dock. It's not even possible for you to jump in. When you are "committed", both feet leave the dock and you're swimming. You're all in, because you have eliminated plan B. You can't go all in and stay dry. You have burned the boats and are committed to reach your goal. When it comes to your podcast and coaching business, are you interested or committed? Imagine having an audience full of your ideal clients waiting to work with you. What would that do to your business? How would your life be different? Would it just be "nice" to have a large, passionate audience? Or, are you "determined" to get there? Do you say, "I'm only interested in getting better"? Or, are you saying, "This is the year I hit my goals … just show me the way and let's go"? I'm looking for the right 12 people who are committed. They take action. They achieve their goals. Interested people just want to collect info and continue to aim without ever shooting. Ready, aim, aim, aim, aim. Always getting ready. Committed people take action and win. If you're committed, grab a spot on my calendar and we'll have a conversation to ensure the Podcast Profits Mastermind is right for you. Just visit www.PodcastTalentCoach.com/ErikCalendar. I look forward to our chat.