Ready For Launch: How To Build A Startup

Ian Black
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Mar 1, 2023 • 1h 22min

037 - Launching a pocket-sized AR device for the imaginative hacker, with Bobak Tavangar, CEO at Brilliant Labs.

Welcome to another episode of Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early-stage companies about how they launched their business into the world. This week I’m talking with Bobak Tavangar CEO at Brilliant Labs. Among many things, we discuss: What is a hackable AR device? The disappointment of current AR devices The power of open source as a business model How Bobak gave up a career at Apple to build this business Mistakes made trying to hire quickly Validating their first product with customers How close we are to the reality of Black Mirror The power of building in public. Sit back and enjoy the show! Website https://www.brilliantmonocle.com/ Discord https://discord.com/invite/vDS9X7gdwg
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Feb 15, 2023 • 54min

036 - Launching a curated online shopping experience with Autumn Schultz, co-founder of Dibz.

Welcome to another episode of Ready For Launch. Every episode, we talk to founders of early-stage companies about how they launched their business into the world. This week we’re talking with Autumn Schultz co-founder of Dibz. Among many things, we discuss: Why fashion brands suffer from excess inventory How design differs from growth stage companies to large corporations Tactics for getting teams through a pandemic The value of remote work as a startup How an evening project became a venture-backed business Recovering from being hit by a cargo van Building the initial Beta product The future for Dibz So sit back and enjoy the show Company website https://www.thedibz.com/ Instagram https://www.instagram.com/shopthedibz/
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Feb 1, 2023 • 56min

035 - Launching a female sexual wellness company, with Corrie Bradley Co-Founder of Lark Love

Welcome to another episode of Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early-stage companies about how they launched their businesses into the world. This week, I’m talking with Corrie Bradley Co-Founder at Lark Love, a sexual wellness company focused on the female body. Among many things, we discuss: Get women talking about taboo topics Formulating products with 100 women giving feedback The slip-and-slide technique The harms of existing lubes on the market FDA approval and the lack of regulation The value of staying small and bootstrapping your business And so much more! So sit back and enjoy the show Website https://larklove.com/ Instagram https://www.instagram.com/larklovin/ Lark Love products can also be found in: Goop Multiple apothecaries across the US.
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Jan 18, 2023 • 51min

034 - Launching a delicious high-protein cheesecake company, with Emily Tout, co-founder of Mighty Slice

Welcome to another episode of Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early-stage companies about how they launched their business into the world. This week, we’re talking with Emily Tout, Co-Founder at Mighty Slice, a company passionate about making the kind of protein snacks you’ll genuinely look forward to. Cheesecake! Among many things, we discuss: Transitioning from Lawyer to Cheesecake founder How long car journeys led to business inspiration Dealing with imposter syndrome Creating innovating packaging to throw cheesecakes at walls with Future plans for their desert range And so much more! So sit back and enjoy the show Company website https://www.mightyslice.co.uk/ Instagram https://www.instagram.com/mightyslice_/
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Jan 4, 2023 • 1h 3min

033 - Launching a ski brand with Miles Lim co-founder of Bananablades

Hello and, welcome to another episode of Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early stage companies about how they launched their business into the world. This week I’m talking with Miles Lim, co-founder and Chief Banana Officer of Bananablades Among many things, we discuss: How he transitioned from photography, to chemistry, to engineering, to running a ski company The role of luck in building a business Building the prototype skis How to build a brand of accessible outdoor products Thinking about when to hire How to take action How to learn to be yourself in business Sit back and enjoy the show Website https://bananablades.com/ Instagram https://www.instagram.com/bananablades/ Tiktok https://www.tiktok.com/@bananabladesskis
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Sep 19, 2022 • 60min

032 - Launching a Growth Marketing Agency for DTC Brands, with Jake Abrams founder of Odyssey

Welcome to Ready For Launch. This week I’m talking to Jake Abrams, Founder of Odyssey, a growth marketing agency focused on direct-to-consumer startups. We talk about: The benefits of working in marketing for small business The value of research in selling a product Growing from a team of 1 to a team of 10 How to easily transition from full-time work to your first business The power of referrals How crucial a foundation of good data is to any business Why it’s important to separate those you can help from those you can’t So sit back and enjoy the show Website https://www.growodyssey.com/ I never feel like you convert someone off your website, you just can’t lose them with your site. We fit into the category of growth generalist. LinkedIn https://www.linkedin.com/in/abramsjake/
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Sep 5, 2022 • 1h

031 - Launching a Burger Truck Business, with Bodhi Valentine founder of Burgerland Smash Up

Every episode, I talk to founders of early-stage companies about how they launched their businesses. This week I’m talking to Bohdi Valentine, Founder of Burgerland Smash Up, a brand delivering regional burger and hot dog experiences to the mouths of Vancouver. We talk about: Transitioning from tech to food Hitting rock bottom and rising from the ashes Learning how to run a business The history of the smash burger The problems with 6000kg trucks How not to take things personally So sit back and enjoy the show Instagram https://www.instagram.com/BurgerlandSmash/ https://www.instagram.com/sausagelandvancouver/ Website https://www.burgerlandsmashup.ca/ Main Street Brewing 261 East 7th Avenue, Vancouver, B.C. V5T 0B8 https://www.mainstreetbeer.ca/food If you mention this podcast, you will get a discount!
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Aug 22, 2022 • 52min

030 - Launching a cocktail brand, with Paul Owusu, co-founder of Phreshly

Hear how founders of early-stage companies launched their businesses. This week I’m talking to Paul Owusu, CEO and co-founder of Phreshly, a brand making ready-to-drink canned cocktails from all-natural ingredients. We talk about: Social mining your way to product market fit How cocktails can transport you to a particular place The 3 tier process of selling liquor in the US The growth of the DTC beverage market The importance of surprise and delight for customers. Where not to spend your money as an early-stage brand. And so much more So sit back and enjoy the show Website https://phreshly.co/ Instagram https://www.instagram.com/wyd.paul/ Twitter https://twitter.com/wydpaul__ LinkedIn https://www.linkedin.com/in/paulowusu/
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Aug 8, 2022 • 40min

029 - Launching an e-commerce gifting company, with Rhian Beutler, founder of Govalo

Hear how founders of early-stage companies launched their businesses. This week I’m talking to Rhain Beutler, CEO and founder of Govalo, a brand that’s reinventing the gifting experience for ecommerce. We talk about: The importance of speaking to users The role of the CEO as both optimist and pessimist Life as a second time founder The loneliness of leadership The desire to build a billion dollar business Website: https://govalo.com/ https://rhianbeutler.com/ Twitter: https://twitter.com/rhiankatie LinkedIn: https://www.linkedin.com/in/rhianbeutler/
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4 snips
Jul 25, 2022 • 53min

028 - Launching a Content Studio, with Adrian Alfieri, CEO and founder of Verbatim

Adrian Alfieri, CEO and founder of Verbatim Labs, shares insights on launching a content studio that empowers early-stage teams. He discusses the importance of turning on a "content machine" and utilizing expert interviews as a potent tool for engagement. Discover how he identified a key pain point that inspired his venture and learn the strategic differences between pillar content and SEO. Adrian also reflects on the significance of maintaining a balanced client roster for personal fulfillment while navigating the challenges of scaling his business.

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