

Ready For Launch: How To Build A Startup
Ian Black
A show about realizing the business ideas of early-stage entrepreneurs.
Ian Black interviews early-stage company founders to hear what it's really like getting a business off the ground. How do you launch a startup? What does it take to turn an idea into a business? How do you turn a profit? On Ready For Launch, we get the answers to those questions straight from the people making it happen today.
Be inspired by their stories. Learn from their mistakes. Understand the mindset it takes to create something from nothing.
Ian Black interviews early-stage company founders to hear what it's really like getting a business off the ground. How do you launch a startup? What does it take to turn an idea into a business? How do you turn a profit? On Ready For Launch, we get the answers to those questions straight from the people making it happen today.
Be inspired by their stories. Learn from their mistakes. Understand the mindset it takes to create something from nothing.
Episodes
Mentioned books

Mar 1, 2023 • 1h 22min
037 - Launching a pocket-sized AR device for the imaginative hacker, with Bobak Tavangar, CEO at Brilliant Labs.
Welcome to another episode of Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early-stage companies about how they launched their business into the world.
This week I’m talking with Bobak Tavangar CEO at Brilliant Labs.
Among many things, we discuss:
What is a hackable AR device?
The disappointment of current AR devices
The power of open source as a business model
How Bobak gave up a career at Apple to build this business
Mistakes made trying to hire quickly
Validating their first product with customers
How close we are to the reality of Black Mirror
The power of building in public.
Sit back and enjoy the show!
Website
https://www.brilliantmonocle.com/
Discord
https://discord.com/invite/vDS9X7gdwg

Feb 15, 2023 • 54min
036 - Launching a curated online shopping experience with Autumn Schultz, co-founder of Dibz.
Welcome to another episode of Ready For Launch. Every episode, we talk to founders of early-stage companies about how they launched their business into the world.
This week we’re talking with Autumn Schultz co-founder of Dibz.
Among many things, we discuss:
Why fashion brands suffer from excess inventory
How design differs from growth stage companies to large corporations
Tactics for getting teams through a pandemic
The value of remote work as a startup
How an evening project became a venture-backed business
Recovering from being hit by a cargo van
Building the initial Beta product
The future for Dibz
So sit back and enjoy the show
Company website
https://www.thedibz.com/
Instagram
https://www.instagram.com/shopthedibz/

Feb 1, 2023 • 56min
035 - Launching a female sexual wellness company, with Corrie Bradley Co-Founder of Lark Love
Welcome to another episode of Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early-stage companies about how they launched their businesses into the world.
This week, I’m talking with Corrie Bradley Co-Founder at Lark Love, a sexual wellness company focused on the female body.
Among many things, we discuss:
Get women talking about taboo topics
Formulating products with 100 women giving feedback
The slip-and-slide technique
The harms of existing lubes on the market
FDA approval and the lack of regulation
The value of staying small and bootstrapping your business
And so much more!
So sit back and enjoy the show
Website
https://larklove.com/
Instagram
https://www.instagram.com/larklovin/
Lark Love products can also be found in:
Goop
Multiple apothecaries across the US.

Jan 18, 2023 • 51min
034 - Launching a delicious high-protein cheesecake company, with Emily Tout, co-founder of Mighty Slice
Welcome to another episode of Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early-stage companies about how they launched their business into the world.
This week, we’re talking with Emily Tout, Co-Founder at Mighty Slice, a company passionate about making the kind of protein snacks you’ll genuinely look forward to. Cheesecake!
Among many things, we discuss:
Transitioning from Lawyer to Cheesecake founder
How long car journeys led to business inspiration
Dealing with imposter syndrome
Creating innovating packaging to throw cheesecakes at walls with
Future plans for their desert range
And so much more!
So sit back and enjoy the show
Company website
https://www.mightyslice.co.uk/
Instagram
https://www.instagram.com/mightyslice_/

Jan 4, 2023 • 1h 3min
033 - Launching a ski brand with Miles Lim co-founder of Bananablades
Hello and, welcome to another episode of Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early stage companies about how they launched their business into the world.
This week I’m talking with Miles Lim, co-founder and Chief Banana Officer of Bananablades
Among many things, we discuss:
How he transitioned from photography, to chemistry, to engineering, to running a ski company
The role of luck in building a business
Building the prototype skis
How to build a brand of accessible outdoor products
Thinking about when to hire
How to take action
How to learn to be yourself in business
Sit back and enjoy the show
Website
https://bananablades.com/
Instagram
https://www.instagram.com/bananablades/
Tiktok
https://www.tiktok.com/@bananabladesskis

Sep 19, 2022 • 60min
032 - Launching a Growth Marketing Agency for DTC Brands, with Jake Abrams founder of Odyssey
Welcome to Ready For Launch.
This week I’m talking to Jake Abrams, Founder of Odyssey, a growth marketing agency focused on direct-to-consumer startups.
We talk about:
The benefits of working in marketing for small business
The value of research in selling a product
Growing from a team of 1 to a team of 10
How to easily transition from full-time work to your first business
The power of referrals
How crucial a foundation of good data is to any business
Why it’s important to separate those you can help from those you can’t
So sit back and enjoy the show
Website
https://www.growodyssey.com/
I never feel like you convert someone off your website, you just can’t lose them with your site.
We fit into the category of growth generalist.
LinkedIn
https://www.linkedin.com/in/abramsjake/

Sep 5, 2022 • 1h
031 - Launching a Burger Truck Business, with Bodhi Valentine founder of Burgerland Smash Up
Every episode, I talk to founders of early-stage companies about how they launched their businesses. This week I’m talking to Bohdi Valentine, Founder of Burgerland Smash Up, a brand delivering regional burger and hot dog experiences to the mouths of Vancouver.
We talk about:
Transitioning from tech to food
Hitting rock bottom and rising from the ashes
Learning how to run a business
The history of the smash burger
The problems with 6000kg trucks
How not to take things personally
So sit back and enjoy the show
Instagram
https://www.instagram.com/BurgerlandSmash/
https://www.instagram.com/sausagelandvancouver/
Website
https://www.burgerlandsmashup.ca/
Main Street Brewing
261 East 7th Avenue, Vancouver, B.C. V5T 0B8
https://www.mainstreetbeer.ca/food
If you mention this podcast, you will get a discount!

Aug 22, 2022 • 52min
030 - Launching a cocktail brand, with Paul Owusu, co-founder of Phreshly
Hear how founders of early-stage companies launched their businesses. This week I’m talking to Paul Owusu, CEO and co-founder of Phreshly, a brand making ready-to-drink canned cocktails from all-natural ingredients.
We talk about:
Social mining your way to product market fit
How cocktails can transport you to a particular place
The 3 tier process of selling liquor in the US
The growth of the DTC beverage market
The importance of surprise and delight for customers.
Where not to spend your money as an early-stage brand.
And so much more
So sit back and enjoy the show
Website
https://phreshly.co/
Instagram
https://www.instagram.com/wyd.paul/
Twitter
https://twitter.com/wydpaul__
LinkedIn
https://www.linkedin.com/in/paulowusu/

Aug 8, 2022 • 40min
029 - Launching an e-commerce gifting company, with Rhian Beutler, founder of Govalo
Hear how founders of early-stage companies launched their businesses. This week I’m talking to Rhain Beutler, CEO and founder of Govalo, a brand that’s reinventing the gifting experience for ecommerce.
We talk about:
The importance of speaking to users
The role of the CEO as both optimist and pessimist
Life as a second time founder
The loneliness of leadership
The desire to build a billion dollar business
Website:
https://govalo.com/
https://rhianbeutler.com/
Twitter:
https://twitter.com/rhiankatie
LinkedIn:
https://www.linkedin.com/in/rhianbeutler/

4 snips
Jul 25, 2022 • 53min
028 - Launching a Content Studio, with Adrian Alfieri, CEO and founder of Verbatim
Adrian Alfieri, CEO and founder of Verbatim Labs, shares insights on launching a content studio that empowers early-stage teams. He discusses the importance of turning on a "content machine" and utilizing expert interviews as a potent tool for engagement. Discover how he identified a key pain point that inspired his venture and learn the strategic differences between pillar content and SEO. Adrian also reflects on the significance of maintaining a balanced client roster for personal fulfillment while navigating the challenges of scaling his business.


