

Ready For Launch: How To Build A Startup
Ian Black
A show about realizing the business ideas of early-stage entrepreneurs.
Ian Black interviews early-stage company founders to hear what it's really like getting a business off the ground. How do you launch a startup? What does it take to turn an idea into a business? How do you turn a profit? On Ready For Launch, we get the answers to those questions straight from the people making it happen today.
Be inspired by their stories. Learn from their mistakes. Understand the mindset it takes to create something from nothing.
Ian Black interviews early-stage company founders to hear what it's really like getting a business off the ground. How do you launch a startup? What does it take to turn an idea into a business? How do you turn a profit? On Ready For Launch, we get the answers to those questions straight from the people making it happen today.
Be inspired by their stories. Learn from their mistakes. Understand the mindset it takes to create something from nothing.
Episodes
Mentioned books

Aug 16, 2023 • 1h 1min
047 - Launching a Network of Top Designers and Builders For Startups, with Stephanie Golik, Founder at Huddle
Welcome to Ready For Launch, the show where Ian Black talks to founders of early stage companies about how they launched their business into the world.
This week I’m talking with Stephanie Golik Founder at Huddle.
Among many things, we discuss:
From Design to Founder: Steph’s journey from studying Architecture to becoming co-founder of Huddle
The Power of Building: How Steph used app development as a way to kick start her career in design
Searching for The One: How moonlighting on different creative projects led to finding the one to go all in on.
The Idea Graveyard: Learnings from killing small projects that helped launch Huddle
Getting Paid In Equity: What designers and builders should know about getting paid in equity by startups.
The Art of Investment: How getting seed funding was a strategic choice in moving quickly and catching the wave of people looking for more work flexibility
Being Non-Scalable: The importance of doing non-scalable tasks early on to deliver a great customer experience, and how to relinquish that control later on.
Quarterly Planning: How looking ahead helps Huddle stay on track with their vision to make the future of work more flexible.
Enjoy the show!
Links:
Huddle site
https://www.huddle.works/
Want to join as a builder?
app.huddle.works/builder-invite/itomblack
Want to hire a team?
app.huddle.works/invite/itomblack
Workshops on becoming a founder
https://www.dive.club/course/go-from-designer-to-founder

19 snips
Aug 2, 2023 • 1h 1min
046 - Launching a Venture Studio, with Hunter Hammonds, Founder and CEO of Assembly: Building a $100m portfolio of creator-led businesses
Welcome to Ready For Launch, the show where I, Ian Black, talk to founders of early stage companies about how they launched their business into the world.
This week I’m talking with Hunter Hammonds, founder of Assembly.
We discuss:
What Assembly is: a business that builds businesses from scratch
Hunter’s career pre-Assembly: from skipping college to 8-figure agencies
The challenges of selling a design agency
The importance of having your heart in your business
6 key attributes of a strong business operator
Leading with a “Burn the ships” mentality
A playbook for building a business from nothing
Pivoting as a company of companies.
How to decide which businesses to invest in
3 components to hiring at speed
The value of building an audience
Links:
If you need the world’s best design team:
https://offmenu.design/
If you need the most kick-ass high engagement short form viral videos:
https://www.viralcuts.co/
Amazing product demo animation launch videos
https://www.keyframe.design/
The coolest youtube agency in the world
https://www.heyfriends.studio/
Twitter
https://twitter.com/_hunterhammonds

Jul 19, 2023 • 55min
045 - PR For Startups: Everything You Wanted To Know About Hiring A PR Firm, with Brigitte Kaps, Founder of Rent a PR
Welcome to Ready For Launch, the show where Ian Black talks to founders of early-stage companies about how they launched their business into the world.
This week I’m talking with Brigitte Kaps CEO & Founder of Rent a PR, a company that offers Public Relations & Communications Advisory on demand.
Among many things, we discuss:
Brigitte’s finance background before starting her company
Seeking out inspiration from Silicon Valley: the mindset difference of the USA
The main components of PR: Paid and unpaid media
How to create a good PR briefing
PR for different stages of a company: Startups to mid-cap
Misconceptions about PR
Choosing a PR agency: What kind of coverage do you need?
The cost of PR: from on demand to retainers
Crisis management for businesses
And much more!
So sit back and enjoy the show
LinkedIn
https://www.linkedin.com/in/brigitte-kaps-6912985/
Company Website
https://www.rentapr.ch/
Twitter
https://twitter.com/rent_a_pr

Jul 5, 2023 • 54min
044 - Launching a New Era of Coffee Convenience, with Zach Frantz, Founder of Wildland Coffee
Welcome to Ready For Launch, the show where I, Ian Black, talk to founders of early stage companies about how they launched their business into the world.
This week I’m talking with Zach Frantz, founder of Wildland Coffee, a company that makes coffee in tea bags.
Among many things, we discuss:
The Inspiration for Wildland Coffee
Product Development: From co-packers to packing in-house
Business growth: The challenges of finding a scalable sales channel
When to quit: How to identify the signal from the noise when evaluating business strategies
Sales before Brand: The importance of revenue in the early stages of a business
Secrets of success: The power of the ask
And so much more!
So sit back and enjoy the show.
Company website
wildlandcoffee.co
LinkedIn
https://www.linkedin.com/in/zachfrantz/

Jun 21, 2023 • 1h 6min
043 - Launching a Revolutionary Dyslexia Screening & Diagnosis Business, with Jamie Wace, CEO and Co-founder of Talamo
Welcome to Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early stage companies about how they launched their business into the world.
This week I’m talking with Jamie Wace, CEO & co-founder of Talamo, a company dedicated to democratising access to dyslexia diagnosis.
Among many things, we discuss:
Why 80% of children aren’t diagnosed with dyslexia.
How Jamie overcame the challenges of having dyslexia.
The prevailing narratives around neurodiversity.
How working at design agencies set Jamie up for success as a founder.
How Talamo pivoted over time.
How to run qualitative customer research for your startup.
The reality of running a startup as a side hustle - its challenges, and its benefits.
Coping with imposter syndrome, and dealing with uncertainty.
Planning for a future in an uncertain market.
And so much more…
So sit back and enjoy the show!
Podcast
Talamo Thoughts
Website
https://www.talamo.co.uk/
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This website is sponsored by The Obsidian Design Lab.

Jun 7, 2023 • 60min
042 - How to Launch a Home Electrification Startup, with Jesse Vaughan, Co-founder of Kopperfield
Welcome to another episode of Ready For Launch.
I’m your host Ian Black. Every episode, I talk to founders of early stage companies about how they launched their business into the world.
This week I’m talking with Jesse Vaughan, Co-founder and President at Kopperfield.
Among many things, we discuss:
How we can make an impact on climate change through our home
Growing up an in a family of entrepreneurs
The importance of accounting in business
Finding the right problem to solve as a founder
Letting go of your own ideas
Maintaining a healthy state of mind to make better decisions
Being vulnerable with your team
Go-to-market strategies for a two-sided marketplace
So sit back and enjoy the show!
Website
https://www.kopperfield.com/
Careers
https://careers.kopperfield.com/
Contact Jesse
jesse@kopperfield.com

May 24, 2023 • 57min
041 - How To Launch a Content-native E-commerce Platform, with Rishabh Jain - Co-Founder & CEO at FERMAT
Welcome to another episode of Ready For Launch.
I’m your host Ian Black. Every episode, I talk to founders of early-stage companies about how they launched their business into the world.
This week I’m talking with Rishabh Jain - Co-Founder & CEO at FERMAT
Among many things, we discuss:
The impact of cookie-less browsing on Ecommerce brands
How to learn to be a leader
Tactics for getting the most out of your career
The power of saying No
The importance of placing big bets in business, to create non-linear changes
How to come up with ideas that will create non-linear impact
Deciding when to abandon a business idea
Advice for fundraising a startup
And so much more!
Sit back and enjoy the show.
Rishabh on LinkedIn
https://www.linkedin.com/in/rishabhmjain/
Rishabh on Twitter
https://twitter.com/rishabhmjain
Fermat Website
https://www.fermatcommerce.com/

Apr 12, 2023 • 58min
040 - Launching A Survey Solution Business for E-commerce with Matt Bahr, CEO at Fairing
Welcome to another episode of Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early-stage companies about how they launched their business into the world.
This week I’m talking with Matt Bahr, CEO at Fairing.
Among many things, we discuss:
The importance of the voice of the customer as a data source
How brands use surveys to improve their products
Finding product market fit through failure
The shift in mindset required to go from running a bootstrapped company to a venture backed company.
Choosing a cofounder
Renaming the brand
Why you should dogfood your own products
So sit back and enjoy the show
Links:
Company Site
https://fairing.co/
Matt LinkedIn
https://www.linkedin.com/in/matthewbahr/
Matt Twitter
https://twitter.com/mattrbahr
Blog Post on databases
https://fairing.co/blog/postgres-database-shopify-data-developer-not-required

Mar 29, 2023 • 56min
039 - Launching a Global Mentorship Platform Business, with Felix Lee, Co-Founder of ADPList
Welcome to another episode of Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early-stage companies about how they launched their business into the world.
This week I’m talking with Felix Lee, Co-Founder of ADPList
Among many things, we discuss:
Why free mentorship is so important in a world where people are born with unequal career opportunities
Growing up in Singapore, and discovering Silicon Valley
The difference between entrepreneurs in Asia Vs The US
How Steve Jobs inspired his tech journey
Tactics for networking in a foreign country
The one question every designer should ask themselves
Turning problems of the covid pandemic into a business
Mistakes in hiring
And much more!
So sit back and enjoy the show
Links:
https://www.linkedin.com/in/felixleezd/
https://twitter.com/felixleezd
https://twitter.com/ADPList
https://adplist.org/

Mar 15, 2023 • 58min
038 - Launching a scent-flavoured hydration brand, with Lena Jüngst, Co-Founder at Air Up
Hello and, welcome to another episode of Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early stage companies about how they launched their business into the world.
This week I’m talking with Lena Jüngst, Co-Founder at Air Up
Among many things, we discuss:
How to create taste from just a scent
The science of retronasal olfaction
Turning a bachelor's degree project into a business
How design school prepares you for building a business
Growing pains when 10X-ing the team headcount.
The importance of communicating to investors
So sit back and enjoy the show!
Company Website
air-up.com
LinkedIn - Lena’s
https://www.linkedin.com/in/lena-juengst/
LinkedIn - Air Up
https://www.linkedin.com/company/air-up/


