Ready For Launch: How To Build A Startup

Hear how founders of early-stage companies launched their businesses. This week my guest is Sarah Becker, founder of Becker Talks Money, a business that helps entrepreneurs make a plan for their future by making individually tailored financial plans. Among many things, we discuss: John Bogal’s Enough philosophy Turning a free service for friends into a viable business Creating an online course Marketing through instagram and podcasting Preparing for the launch Tools for building your own online course Sit back and enjoy the show :) https://beckertalksmoney.com/ https://www.instagram.com/beckertalksmoney/

Hear how founders of early-stage companies launched their businesses. This week my guest is Maruti Agarwal, co-founder, and CEO of ShopAgain, a software company that helps e-commerce brands running on Shopify improve their customer retention through machine learning. If you’re a business finding your social media ad spending has suddenly shot through the roof in the last few years, this episode is the one for you. Among many things, we discuss: What customer retention looks like for online brands What most businesses get wrong about retention How Maruti came up with the idea for the business Listening to customers Sales tips for people who non-salespeople Finding mentors, and many more things So sit back and enjoy the show. Links Website - http://shopagain.io/ Twitter - https://twitter.com/marutiagarwal Linkedin - https://www.linkedin.com/in/marutiagarwal/

Hear how founders of early-stage companies launched their businesses. We’re stepping away from our usual startup focus today, and entering the world of music. My guest is songwriter Jake Brewer, who has just released his first album into the world. Among many things, we discuss: The imposter syndrome of being a musician What it means to define success for yourself The role of the producer in music creation Giving up control of your art The feeling of performing on stage Making money as an artist So sit back and enjoy the show. Links Jake Brewer - Objects In Mirror Are Closer Than They Appear - Album on Spotify: https://open.spotify.com/album/321BDzYeJQzVy0x0Q2hCy6?si=Li9CqoG_RI6LzoSH8SLSbA Jake's Media company: https://www.frndlymedia.com/ Jake Brewer on  Instagram: https://www.instagram.com/jakebrewermusic/

Hear how founders of early-stage companies launched their businesses. This week I’m talking with two guests - Rob Palumbo, and Erika Fabian, CEO and Head of Sales respectively at OutPoint App. OutPoint is a SaaS platform built to enable the effective allocation of paid media budgets through automated media mix modelling. We discuss: How OutPoint empowers marketing leaders to make more predictable and sustainable decisions about their ad spend What Predictive Mix Modelling is in relation to advertising Trends in digital and offline advertising Finding their first customer, and how their sales strategy will change as they grow Mistakes they’ve made along the way What the future looks like for OutPoint Site Link https://www.outpoint.app/ Email rob@outpoint.app erika.fabian@outpoint.app Recommended Twitter Account Dr. Julie Gurner’s Twitter - https://twitter.com/drgurner

This week I’m talking with Ari Tulla, CEO and co-founder of Elo. A brand that believes that our diet is making us unhealthy, and wants to turn your food back into medicine. We discuss: The modern obsession with Finnish names for brands Why health tech is so important in the US The impact of wearables on health The importance of dietary changes versus supplement use Testing and changing their business model Building trust as an online brands The problem with food nutrition today Find out more at: https://www.elo.health/

This week I’m talking to Sam Lee, founder of IndeCollective, a community + learning platform where independent workers can learn to translate their specialized skills into personally fulfilling careers. We talk about: The move from Full-time employment to consulting Why Sam started a second business How he developed his product through research The curriculum of the IndeCollective course How he grew his customer base Plans for scaling the product offering Enjoy the show! Linkedin https://www.linkedin.com/in/sam-lee-b15b892/ Website https://indecollective.co/ Twitter https://twitter.com/indecollective Instagram https://www.instagram.com/indecollective/ Modern Independent Podcast https://podcasts.apple.com/us/podcast/the-modern-independent/id1587977611

This week I’m talking to Tahira Rehmatullah, co-founder & CEO of Commons - a natural wellness brand that offers products, education, and a community of coaches around CBD usage. If you’re interested in learning more about using cannabis for health, and the growth of the legal cannabis industry, this is the show for you. We talk about: The difference between the two major cannabinoid players - THC and CBD The ever-growing world of lesser know cannabinoids How a family illness led Tahira down the path of exploring the Cannabis industry The social injustice prevalent in the growth of the legal cannabis industry The need for consumer education around cannabinoids Understanding the different types of products on offer from Commons How brand ambassadors play a crucial role in the education of customers, and the development of new products Find out more at: https://www.commons.co/ https://www.instagram.com/commons_co/

This week I’m talking to Jen Zeszut, co-founder of Goodles, a fantastic new Mac and Cheese brand that is all about great taste, great nutrition, great fun, and sillyness. Please enjoy this uplifting conversation about the beginnings of brand that brings joy to the world, by playing by its own rules, through my favorite food - pasta. We talk about: How to decide if you should marry your husband When to move jobs Why Mac and Cheese needed reinventing Sneaky Nutrition The pizzle of noodles and cheese Having a celebrity founding partner (Gal Godot, of Wonder Woman fame) Joy

Kavnia is sustainable cold drip coffee powered by women. Did you know that cold brew coffee is experiencing 40% year over year growth in America? No? Well, If you love coffee, this is the episode for you. I’m chatting to Olivia VonNieda about the launch of her cold brew coffee concentrate that’s recently arrived in stores in Chicago. We chat about coffee brewing techniques, the benefits of bootstrapping your startup, sustainability in coffee manufacturing, the importance of gender equity, and much more. www.kavnia.com

This week I’m in conversation with Afshin Mehin, founder of design agency Card79 about their recent renaming. We talk about blurring the lines between the digital and physical realms, the old and the new, his family of fortune tellers, and the creation of their beautiful NFT artwork series - the Kintsugi Upgrades. Links https://card79.com/ https://www.instagram.com/card.79/ https://twitter.com/card_79 https://opensea.io/Card_79 Email: afshin@card79.com Rough Show Notes https://readyforlaunchpodcast.com/#/blog/018-card79