Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!

Welcome to the Simple and Smart SEO Show!👉🏽 Share this with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.Today we're talking about the Google Helpful Content Update and what it means for content.Here's the top takeaways:Google released an update called the helpful content update which could impact your website's search engine ranking.Helpful content is defined as content that satisfies the search intent of the user, is well written, and is informative.You can make your content more helpful by writing for human beings instead of search engines.Pay attention to what questions people are asking you and create content related to your niche.A few things we've learned...Creating content that is helpful to your audience will also help build trust with Google and other search engines, making it more likely that your website will be seen as a trusted authority.Product reviews, images, videos, and links are all ways to create helpful content that demonstrates your expertise.Structuring your content in an easily digestible format will also help search engines understand your website's purposText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!Today we're talking website audits! 👉🏽 Apply for your own SEO Audit!👉🏽 Share this with a friend!For fun and to show you what it's like, we talked through a LIVE audit of B's site! Here's are the top takeaways:SEO isn't just a pre-built machine on your website, it takes strategy and forethought.It's important to think about what your readers or visitors need.Tools like Ubersuggest can help you improve your website.A few things we've learned about website SEO over the years: Separate the URL slug (the part after the /) with dashes. /URL-slugName your courses and products and websites using keywords.Here's how to avoid common SEO errors you may see during an SEO audit:Make sure each page has an H1 and a unique title.Create meta descriptions for all pages, especially those that are key revenue generators.Check for and correct broken links and 404 errors.Shorten title tags if they are too long (ideally 50-60 characters).Here's how to get high authority sites pointing to your website and increase your domain authority:Pitch yourself to podcasts and share your knowledgText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!👉🏽 Share us with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 16th episode?Today we're talking SEO strategy for our podcast!SEO plays a role in ALL of our online content:Utilize SEO for your podcast show name by including keywords in your name.Use keywords in your show notes and description to help people find your podcast.You can also use keywords in social media posts, Pinterest pins, and emails.We utilize Jasper.ai and other specialized tools for podcast-related tasks:Jasper.ai is a copywriting assistant tool that can be used to help generate show notes.Searchie.io is a tool that can be used to create transcripts of audio or video files.Show notes are important because they help people understand what the podcast is about - and a perfect place to add SEO related keywords.⬇️ CONNECT WITH US HERE ⬇️Use Crystal's Affiliate link to get started with  Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!👉🏽 Share this with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.Today we are sharing one of our casual conversations about our favorite topics: SEO & website content strategies!Identify comments within reviews that share a common theme to capitalize on what you do well.Our angle, special sauce, x-factor, etc., comes from all of our past experience, knowledge, and what we see as gaps in the market or opportunities.Let's talk about Pillar Content!Pillar content posts can range but should start at 1500-2000 words each.A  funnel example goes freebie, pillar content post, paid offer.Pro tip: Content can be placed on Shopify as a page post (not a blog).What action do you want clients to take?Consider working backwards from your end goal, in order to better understand the steps needed to get there.Taking inspiration from outside of your niche can be helpful in sparking new and innovative ideas.Using language from a "content bank" can help with this process.Listen in to learn about the three different persoText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 14th episode?We are chatting PART 2 with social media ads expert Ashleigh Chanél about words that sell ... and of course, SEO! About Ashleigh Chanél:A world travelling lover of charcuterie boards, expert Digital Marketer & the CEO of Make Your Mark Digital Marketing Agency. Ashleigh Chanél helps profit-driven business owners transform their businesses into revenue-generating and impact-creating machines without the extra time and stress. I position my clients as authorities in their industries with tailored organic and paid marketing and advertising strategies.Ashleigh on Marketing Mindset:People are scared to spend money on ads because they don't want to waste it, but ROI is not always monetary.You can validate your funnel by asking people in your ideal audience their thoughts on it before you put it out there publicly.Ask your audience what they want and what they hate about your industry before you start marketing to them.When selling something, it is important to be able to explain how it will benefit the buyer; if you cText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!We chat w/ social media ads expert Ashleigh Chanél about words that sell ... and of course, SEO! Ashleigh Chanél has 2 first names and 2 middle names. Also, 1 last name! 🤣🤣🤣Join the ads convo here!About Ashleigh Chanél:A world travelling lover of charcuterie boards, expert Digital Marketer & the CEO of Make Your Mark Digital Marketing Agency. Ashleigh Chanél helps profit-driven business owners transform their businesses into revenue-generating & impact-creating machines without the extra time and stress. I position my clients as authorities in their industries with tailored organic & paid marketing and advertising strategies.On SEO:SEO is important for EVERY business.It can take some time to see results from SEO.SEO is a great way to get in front of people who know what they want or need.On Ads:Ads are a great way to market: they are easy to set up & don't require a lot of effort.Ads can be used to target people who have visited your website before.The 4 main types of ads: personality, credibility, vulnerability, & feel-good.Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's inside this episode?Google and other search engines use algorithms to determine where a given piece of content should rank in the search results.One important factor is domain authority: a measure of how much "authority" or trustworthiness a website has. Domain authority can be thought of as a vote from other websites; the more votes (or links) a website has from high-quality websites, the higher its domain authority will be.There are four types of search intent: informational, navigational, commercial, and transactional.Internal linking is when you link to other pages on your website, and external linking is when you link to pages on other websites.Page depth is the number of clicks it takes to get from the homepage to a certain page on the website. The ideal number of clicks is three or less.SEO title and meta-description are pieces that you see on the backend of your website for each page. The SEO title should be no more than 67 characters (B) 55-60 characters (Crystal), and the meta-description should be no more than 155 characters.OnText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!What's in our 11th Episode?We are talking all about Google Analytics 4, aka GA-4What are your thoughts on GA-4?  (⬅️ leave a comment)Google is sunsetting universal analytics (UA)If you don't have GA for turned on, you're not going to have any data next year.In Crystal's opinion, GA-4 is more e-commerce friendly than the Universal Analytics. GA4 focuses on engagement metrics vs. negative analytics.Create audiences based on predictive behaviors, such as purchase and churn probability.Make sure your Google ads account is connected to your GA4 account.Brittany has a Squarespace website and wants to set up GA-4.To do this, she needs to create a GA-4 Property. Then she can follow the Squarespace tutorial to install the GA-4 code on her  site.Neil Patel article on Google Analytics 4.Crystal's linksWebsites:crystalwaddell.com and Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 10th SEO-focused episode?Erin Ollila is an SEO copywriter who helps business owners communicate the value of their products and services.Erin started her career writing for an agency that worked with medium-sized businesses, before transitioning to working with larger brands.Erin now writes website copy for small businesses, in addition to staying on with her big brands clients.It depends on the business whether the URL slug for an about page should end in a focus keyword phrase. The decision should be based on long-term business growth.If you need to make an adjustment, it is suggested to keep the old page as a hidden page on your website with decreased priority. Write a new page for your change and prioritize that in navigation so you won't lose all of the traffic from the old page gradually decreases. Hidden pages can be used to target local SEO without overwhelming the navigation bar Creating creative navigation terms can be an effective SEO tactic, but it is important to make sure that the terms are clear and not confusing.What did you love learning in this episode? Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 9th SEO Episode, all about about on-page SEO mistakes?• Mistakes include using generic headlines that don't help with ranking or conversions, and having buttons that say "learn more" without being specific about where the link goes.• You can improve your website by being more intentional with your headlines and button text, and by using keyword-rich anchor text.•It is important to have headlines, buttons, and texts on images for SEO purposes.• Follow your instincts and be available in a way that people need you.• Creating services and packages can be challenging, but it is worth it.What on-page SEO nuggets are going on your to-do list? Tell us here! B's linksWebsite: brittanyherzberg.comInstagram:Brittany’s One-Stop SEO cheat sheetCrystal's linksText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!