The SEO Dictionary Episode (Part 1)

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What's inside this episode?

• Google and other search engines use algorithms to determine where a given piece of content should rank in the search results.
• One important factor is domain authority: a measure of how much "authority" or trustworthiness a website has. 
• Domain authority can be thought of as a vote from other websites; the more votes (or links) a website has from high-quality websites, the higher its domain authority will be.

• There are four types of search intent: informational, navigational, commercial, and transactional.
• Internal linking is when you link to other pages on your website, and external linking is when you link to pages on other websites.
• Page depth is the number of clicks it takes to get from the homepage to a certain page on the website. The ideal number of clicks is three or less.
• SEO title and meta-description are pieces that you see on the backend of your website for each page. 
• The SEO title should be no more than 67 characters (B) 55-60 characters (Crystal), and the meta-description should be no more than 155 characters.

• On

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

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 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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