Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!

Thinking about transitioning into an SEO career?Today I'm talking with Sophia Vega, an experienced digital marketer specializing in SEO. 1. Teachers make great digital marketing assistants.Sophia discusses her transition from a 15-year teaching career into digital marketing.Sophia learned about SEO and went back to school briefly to learn more.2. Sophia shares about her mental health.We discuss the intertwined relationship of mental health and career choices. You can always be replaced at your job; you can't be replaced as easily as a spouse or parent.3. SEO is critical for effective marketing.Part of this is understanding customer journeys.Also important is implementing meaningful backlinks4. Entrepreneurs can improve their website SEO.Track certain metrics to  to understand what works and what doesn't. Develop a keyword strategy to enhance website visibility and performance.Connect with Sophia VegaFree Linkedin "Post Like a Pro" E-BookletSubscribe to Sophia's NewsletterConnect on LinkedinWebsite02:47 Transition from Teaching to Digital MarketinText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today I talk about the impact of writing a blog article that wins traffic for your website. This is the senior night blog article I talk about in the episode.Interested in joining the SEO squad?Apply here!00:00 Introduction and Recap of the Week00:25 The Power of SEO and Content Creation02:10 Success Stories: SEO in Action03:20 Join the SEO Squad: Boost Your Business03:30 Closing Thoughts and Preview of Next EpisodeText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Leveraging AI for Content Writing and SEO: A Chat with Tom WinterToday I'm talking with Tom Winter.Tom designed the content research and writing tool, SEOWind.Tom's unique "Cyborg Method combines AI and  human innovation, for content creation and SEO. Great content can be ai or human generated BUT the key is researching and understanding search intent in SEO.The number one thing you can do today:  optimize old content Tom's prediction is that humans and AI will collaborate effectively to create more impactful and valuable content. Tom's BIG BRAIN POINT: AI is currently underutilized. While AI (LLMs) is a powerful tool, its real worth shines when guided by human judgment and employed to perform specific, repetitive tasks.00:00 Introduction and Guest Introduction00:41 Tom Winter's Journey into AI and SEO00:54 The Birth of SEO Wind01:22 Tom's Entrepreneurial Journey02:12 The Challenges of Content Creation03:08 Understanding Content Briefs and Search Intent03:33 The Role of AI in Content Creation04:51 The Importance of Research in Content Creation05:37 How Google Evaluates Content06:57 The Risk Google Takes with Search Results07:43 The Role of AI in SEO09:21 The Importance of Helpful and Valuable Content10:52 The Power of AI in Content Research12:29 The Future of AI in Content MarketingText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

The SEO Controversy: Is TikTok a search engine?YES! I vote Tik Tok IS a search engine! 🤣🤣🤣I recap some of the ideas given in Zoe Ashbridge's episode to optimize content for money keywords.Like what you heard about SurferSEO? Use my link to sign up!Life's challenges make entrepreneurship hardEntrepreneurs have challenges when life competes with family's health issues and busy schedules.I shared the challenges I faced this week with consistency That's why I love the advice from experts on this podcast.Create on evergreen platforms like TikTok make content work harder FOR YOU.TikTok is often used as a search engine. Listen as I create a TikTok video targeting the keyword "buy wooden letters."My favorite SEO tools: Google Search Console and Surfer SEOGoogle Search Console is all you need to analyze keyword performance.Surfer SEO is the BEST software to create optimized content.Tracking SEO effortsBased on Zoe's recommendations, I created a spreadsheet to track SEO performance.KPIs include page impressions, clicks, traffic, and revenue.Putting Content to workI created content around the keyword "buy wooden letters" I used Surfer's AI tool to write an article.Join my SEO squad and  keep moving forward.Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Zoe Ashbridge, an expert in digital marketing, shares valuable insights and strategies for small business owners aiming to boost their SEO. Zoe provides a step-by-step guide to building topical authority, stressing its importance for businesses wanting to improve visibility online. Other topics discussed include the creation of brand advocates, qualifying leads through SEO, and the caution in using artificial intelligence for content creation. If you are looking for practical and tactical ways to use Google search console data to formulate strategies, this episode is for you!Zoe gives tips on how to use GSC for user journey mapping, goal setting, and key performance indicators monitoring.Connect with Zoe:WebsiteLinkedin00:00 Introduction and Guest Introduction00:28 Zoe's Journey into SEO01:38 Zoe's SEO Blast on LinkedIn02:53 The Importance of Content in SEO03:54 Using Google Search Console for SEO05:05 Creating Content Around Keywords06:21 Building Topical Authority08:32 The Role of Video in SEO10:37 Creating Content Based on Customer Journey11:00 The Importance of Keywords in SEO16:03 Creating Content for Future SEO Benefits17:02 Balancing Immediate Revenue Needs with SEO18:20 Setting Up Google Search Console and Analytics18:45 The Impact of SEO on Other MarketText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today I'm discussing e-commerce store success on Shopify platform with Google traffic. Get creative with your return policy as you need to stay profitable!Why I don't sell on Facebook or Instagram shops!Amazon return policy conflicts and my workaround.SEO plays a critical role for small businesses to compete online! Leverage higher domain authority sites.Focus and promote a single product: optimizing the website, creating topical authority, and improving conversion rates. Join my upcoming Supercharge your SEO 3-day challenge!!! Leave a review, share the podcast and join the challenge! Thanks for listening!00:00 Introduction and Welcome00:15 Background of My E-commerce Store00:45 Challenges with Amazon and Social Media Shops01:56 Success with Shopify and Google03:13 Importance of SEO and Organic Marketing03:51 Why SEO is Critical for Handmade Sellers05:29 Leveraging High Domain Authority Sites06:47 The Power of Topical Authority08:05 Conversion Rate Optimization (CRO)09:22 Recap and Key Takeaways10:08 Invitation to the SEO Challenge10:54 Conclusion and FarewellText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Optimizing SEO Strategies: Understanding Conversion Rate (Not just driving traffic!)In the episode of the 'Simple and Smart SEO Show', host Crystal Waddell discusses with guest Nina Gibson about the misconception that driving traffic results in conversion. We talk conversion rate optimization, sales funnel, and nurturing customers through an email list.If you didn't know, it's important to separate the tasks of driving traffic and converting sales. Incorporating an SEO strategy can make this process way more cohesive than NOT incomporating SEO.We also talk about setting up websites with a focus on user experience and SEO, how to develop internal linking, the importance of Google Search Console. This is a great episode for beginners in SEO and those looking for 2024 optimization strategies for creating content with transactional / commercial intent.I'd love to know what you think! Rate and review the Simple and Smart SEO Show Podcast today!00:00 Introduction to Conversion Rate Optimization and SEO00:31 Welcome to the Simple and Smart SEO Show00:56 Interview with SEO Expert Nina Gibson02:36 Discussion on SEO and its Evolution03:59 The Convergence of SEO and User Experience05:57 The Importance of Keyword Research in SEO09:13 The Role of User Experience in Website Optimization13:42 The Impact of SEO on E-commerce16:59 The Importance of Interlinking in SEO18:40 Workflow SuText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Simple and Smart SEO for Podcasters in 2024In this podcast, Crystal Waddell, host of the Simple and Smart SEO Show, explains the basics of SEO (search engine optimization) and its implications for podcasters in 2024. Crystal discusses major changes in SEO, with a particular focus on Search Generative Experience (SGE) and the issues it presents. Crystal also delves deeply into how podcasters can leverage SEO, from the inclusion of keyword research and understanding search intent, to transcript uploading for enhanced visibility. She highlights SEO mistakes that podcasters commonly make and even provides a checklist for podcasters to improve their SEO. Crystal wraps up by mentioning the resources she offers, including an SEO squad for continuous learning.00:00 Introduction and Overview of SEO00:56 Changes in SEO in 202402:23 How Podcasters Can Leverage SEO05:19 Personal Experience with SEO for Podcasting06:41 Common Mistakes Podcasters Make with SEO07:31 Checklist for Improving Podcast SEO08:45 Resources for Learning More About SEO09:23 Conclusion and Contact InformationText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Let's talk about how SEO = branding.Join us for a conversation about the integration of Search Engine Optimization (SEO) and branding.Sign Up For Our three-day challenge. The challenge is designed to help businesses optimize their websites and improve their branding efforts. Join as a FOUNDING MEMBER of the SEO SQUAD.Host Crystal Waddell discusses the profound link between SEO and branding, explaining that SEO is how the internet describes your business while offline. Joined by her friend and business partner, Rachael Spiewak, they discuss their upcoming three-day challenge, which has helped lead to the launch of an SEO membership, the 'SEO Squad.' This membership enables business owners to better optimize their websites and features different tiers to accommodate individuals at differing points in their entrepreneurial journey. A key focus of this episode is the power of niche branding and the importance of being 'niche famous.' Shout out to Tom Earl for that phrase! The three-day challenge discussed will take place again at the end of February, free for all who want to participate and supercharge their SEO.00:00 Introduction to SEO as Branding00:57 Discussion on Three Day Challenges01:06 The Journey of Launching an Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

How often do you reflect on the state of your business? I start every year with a SWOT to determine strategic priorities. This episode walks through my monthly reflection, of strengths, weaknesses, opportunities, and threats in my business. Key TakeawaysCrystal discusses strengths of her business, including successful sessions with the founding members of her SEO squad, covering topics such as Google business profiles and other SEO-related aspects. She also mentions successful sales in January from her business, Collage and Wood.Crystal identifies weaknesses including experiencing overwhelm and considering hiring a designer due to the volume of work. She also mentions a mishap with the postal service.Opportunities are identified in the form of launching a free SEO challenge at the end of February, returning to handwritten thank you notes, and considering a QR code to encourage customer reviews. Crystal also highlights the opportunity to improve customer communication about late deliveries.Threats to her business include time constraints and health issues, with her husband having been sick. She also mentions the challenge of managing her son's screen time.Crystal discusses the importance of evaluating business performance regularly, turning weaknesses into opportunities, and mitigating threats. She ends with a story highlighting the importance of recognizing what one already has instead of constantly pursuing more.Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!